THE ULTIMATE JUGGLE: MAXIMIZING REVENUE & MINIMIZING COSTS Team Pandemaniacs: Jamie Eimbinder, Michelle Furman, Sarah Macro, Jeremy Solomon, and Jessica Zhao
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THE ULTIMATE JUGGLE:
MAXIMIZING REVENUE & MINIMIZING COSTS
Team Pandemaniacs:Jamie Eimbinder, Michelle Furman, Sarah Macro, Jeremy Solomon, and Jessica Zhao
AGENDAGoal: Increase Revenue
Goal: Potential Market Expansion
Goal: Data Storage
Philanthropic Efforts
REVENUE
STEP 1: CONVERT TO FREEMIUM GAMINGMake Ultimate Juggle a free app
Limited free game-play mode
Generate revenue through in-app purchases
Revenue in the App Store
Free Apps
92%
8%
STEP 2: CREATE IN-APP PURCHASESFree Mode
10 minutes
One Style
Advertisements
Paid Mode
Extra Minutes
Variety
Remove Ads
STEP 3: ADD ANDROID
Accounts for 80% of smartphone market
Would increase availability and
visibility
Cost: $80,000 Benefit: More Customers
Android
ANDROID ADDED REVENUEiP
hone4.3%
Users per year purchasing on the App Store; 22,635 installs per day
Andr
oid4.3%
Would equate to 45.5 million extra potential downloads per year
EXPANSION PLAN
INTERNATIONAL EXPANSION
33% of app developers reside in AsiaDevelopment market growing 146% from 2012-2013
Largest leap the company has ever takenMust be willing to commit to being around for a decade
GDP $431 Billion
FACTORS IN EXPANSION TO TUONG
2.4% per year Pre-existing high tech workforce
Discounted from 20% to 16% GD
PTax
Rate
WorkForc
e
Growth
Rate
DATA STORAGE
RE-EVALUATING THE DATA SYSTEM
Significant vs.
Insignificant Data
Data Analytics
TeamInsignificant Data Deleted
PHILANTHROPY
HEFORSHE
83% HeForShe Donation
Consumers more likely to buy charitable products
Is the cause that Pandemonium Technologies
should promote
Would add an interactive marketing element to HeForShe
PROJECT LEAD THE WAYLarge
growth in STEM
jobs
Overflow of Jobs
Promotes
classes on
STEM
Gives early
access to the field
APPLICATION PROCESSIn-app poll applications
Externship
Free Advertising
2 Free In-App Purchases
FINANCIALS FY 2020
31,055,387
3,313,311
27,742,076
Revenue Costs Net Profit
QUESTIONS?
APPENDIX SLIDESA1 Overall Data Costs/RevenueA2 Freemium CostsA3 Project Lead the Way CostsA4 In-App Advertisements
FULL FINANCIAL DATA
FREEMIUM COSTS
*where Finding Advertisements includes salaries of employees dedicated towards seeking out brands, even if it is not their sole role at Pandemonium Technologies
PROJECT LEAD THE WAY COSTS
IN-APP ADVERTISEMENTS
(Source: http://venturebeat.com/2014/03/27/mobile-app-monetization-freemium-is-king-but-in-app-ads-are-growing-fast/)
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