Pam Beesley VP of Sales

Making a Business Model

Pam Beesley VP of Sales Michael ScottCEO David WallaceAdvisor

Ryan Howard CTO

ProblemPivotSolutionModelEcosystemMarketApp.

ProblemPivotSolutionModelEcosystemMarketApp.Paper is too expensivePaper companies are too big to help the little guy.

ProblemPivotSolutionModelEcosystemMarketApp.Sell the same paper at lower pricesSpoke with 10 offices: they loved itCant compete on price and be profitable Reusable PaperDiscovery:Marketing firm want paper that has properties of a whiteboard

ProblemPivotSolutionModelEcosystemMarketApp.Reusable PaperCalled 10 marketing firms

Positive feedback:Willing to pay $200 for 30 sheets

Dwight Marketing

Halpart MediaHow will this process work?

ProblemPivotSolutionModelEcosystemMarketApp.

ProblemPivotSolutionModelEcosystemMarketApp.Sell the same paper at lower pricesSpoke with 10 offices: they loved itCant compete on price and be profitable Reusable PaperDiscovery:Marketing firm want paper that has properties of a whiteboardInk Cartridge$45Asked about methodsSpecial Markers$10

$40

M.S. Paper Co.

$20ProblemPivotSolutionModelEcosystemMarketApp.Products

Key Partner

Revenue Stream:$200/30 sheets ($6.67 per sheet)$45/cartridge refill and $5/pen packBusiness ModelCompetition

Direct Delivery FedEx

ChannelCustomer RelationshipCustomer Segmentation

$0.10Cost of Paper$20.00Cost of CartridgePatent (Ink and Paper)$10,000Sales Team

$67$245

Business ModelRevenuesCost of GoodsGross ProfitMargin

Sales and AdminEarnings$245$20.10$224.90(92%)

$60$164.90

ProblemPivotSolutionModelEcosystemMarketApp.

ProblemPivotSolutionModelEcosystemMarketApp.TAM

6Global # of companies900,000 $2.2 BillionSAM

$28 MillionUS # of Ad and Marketing Firms 116,356Target

$5.7 MillionInnovative23,000Apex

$140K574 based in NYThis number nearly doubles when you consider casual users!Sell of Pens in stores will generate an additional $500K in revenue