Connecting Industry Suppliers with Industry Advertise PalletCentral PUBLISHED BY THE NATIONAL WOODEN PALLET & CONTAINER ASSOCIATION
Connecting Industry Suppliers with Industry
Advertise
PalletCentral
PUBLISHED BY THE NATIONAL WOODEN PALLET & CONTAINER ASSOCIATION
INDUSTRY LEADER
AS THE LEADING
ASSOCIATION
FOR THE WOOD
PACKAGING
INDUSTRY,
NWPCA is the
largest, most
influential
national trade
organization
serving the
wooden pallet
and container
market.
Connect with more than 7,000 suppliers and
end-users in the wood packaging industry.
Reach Your Target Audience PalletCentral connects with more than 7,000 suppliers and end-
users of the pallet manufacturing industry: manufacturers,
recyclers, and providers of materials, tools, equipment, logistics,
etc. Published by the association representing the industry, the
National Wooden Pallet & Container Association (NWPCA)
assures you a highly targeted distribution for your
advertisement with readership of wood packaging
professionals in 28 countries who manufacture, repair and
distribute pallets, containers and reels.
All-in-one Marketing: Print and Online, 24/7 Advertising in PalletCentral keeps your company name and
brand in front of the readers critical to your business: wood
packaging companies. Print advertisers are also featured in the
digital editions accessible year-round at PalletCentral.com.
Support the Industry Association Working for You
PalletCentral is unique among industry publications. All net
income is used to support NWPCA’s non-profit work on critical
regulatory issues facing the industry and helps advance
industry’s environmental messaging. Talk about a win-win! Your
engagement in the publication is a high profile way for you to
support the industry that is important to your business.
“We advertise in PalletCentral because it reaches the
largest core group of our customer base. It keeps our
name and our products out in front of our customers. It is
the only magazine produced by people who know
pallets, and it represents the whole pallet industry. We
are a pallet manufacturer, as well as a machinery
manufacturer, and it services all our needs.”
CLYDE REED ● BAKER PRODUCTS
WOOD PACKAGING
CONNECTION
Print Edition Readership Data By Business Type
• 38.3% Pallet Recycler/Remanufacturer/Repairer
• 37.6% New Pallet Manufacturer (U.S. or
International)
• 20.4% Equipment, Lumber or Service Provider
• 17.4% Broker/Distributor/Wholesaler
• 11% End-User (Pallet Retailer, Pallet User)
• 5.1% Other (Packaging Engineers, Academia and
Trade Organizations)
By Region
• 88.4% USA
• 2.8% Canada and Mexico
• 8.8% Overseas
Digital Edition Readership • 81.4% USA
• 6.4% Canada and Mexico
• 12.2% Overseas
The Annual Buyer’s Guide, included in the July-August PalletCentral, is
industry’s go-to source for most relevant information and contacts for the
industry.
Industry Buyer’s Guide An exciting addition to PalletCentral is the Industry
Buyer’s Guide, published once a year (July/August
edition). The guide is a contact list of suppliers
(blades, cutters, nails, sawmill equipment, raw
material) and service providers (banking, inspection,
storage, trucking) within the wood packaging industry.
The Buyer’s Guide edition of PalletCentral is a great
year-round reference tool for your customers.
CONTENT & TRENDS
Content to Expect • Industry thought leaders’ insight and
experiences shared on business topics.
• OSHA safety professional brings case
studies relevant to manufacturing
companies that aim to keep businesses
ahead of the curve.
• Markets & trends of wood supply
availability.
• Economic updates relevant to wood
packaging professionals.
• Pallet Design System™ topics and
schematics.
• Government Affairs insight on issues
impacting business.
Engaging editorial content from industry
thought leaders and experts on hot-topics
and business issues.
DIGITAL CHANNELS
NWPCA E-News, Events, PalletCentral NWPCA communicates via email with members and
non-members in a variety of ways, including E-News
(members only); Event announcements/updates
(both members/non-members) and PalletCentral
digital release (both members/ non-members).
These targeted bulletins allow us to expand on
content in a more efficient way. NWPCA E-News
reports on what is happening in the wood packaging
industry. Event announcements provide updates and
news on NWPCA upcoming conferences, which are
the most frequently opened emails. Digital release
announcements are made only 6x per year to
subscribers.
Advertising will be accepted (members-only) in each
of these targeted emails. This is an exclusive
member-only opportunity to reach thousands of
members in one email. The cost is $300 per issue
with a three-ad minimum. Below are some recent
statistics:
Maximize your marketing returns by reaching your target audience over
multiple media channels.
Web Advertising Gain brand recognition and potential customers to grow
your business by reaching over 35,000 website visitors
each month with your banner ad. A hyperlink from the
banner ad will connect NWPCA website visitors to your
company website or email. Placement of the banner ad will
appear on NWPCA’s most accessed pages at
PalletCentral.com, including the directory or industry
resources page. The landing pages for “Buy or Sell Pallets”
and “Find Equipment or Supplies” represent roughly 17% of
our site visitors each month who spend on average 3.41
minutes per visit.
June – August 2016; 92,514 page views – 3.01 min/session
June – August 2017; 111,846 page views - 3.41
min/session
NWPCA E-News
Oct. 2017: 1,844 emailed; 1,142 opens, 53 click-backs
Sept. 2017: 1,804 emailed; 1,128 opens; 71 click-backs
Aug. 2017: 1,779 emailed; 1,285 opens; 58 click-backs
NWPCA Events (Conferences, PDS Courses)
Oct. 2017: 3,143 emailed; 4,095 opens, 317 click-backs
July 2017: 3,018 emailed; 4,670 opens; 467 click-backs
June 2017: 3,010 emailed; 1,454 opens; 51 click-backs
PalletCentral Digital Edition Release
Nov. 2017: 2,860 emailed; 1,700 opens, 250 click-backs
Sep. 2017: 2,464 emailed; 1,441 opens; 142 click-backs
June 2017: 2,234 emailed; 1,279 opens; 101 click-backs
Note: Occasionally opens will exceed emails if forwarded to another
person and/or if opened on another device by the same person.
Having been a member of NWPCA for 30 years we have watched the growth of Pallet Central from a one
page black and white newsletter to its present 4 colors 40 page plus magazine with relevant and current
articles on topics of concern and interest to all members of the Pallet Manufacturing and Pallet Recycling
Industries. We advertise in Pallet Central to place our message, visualizing our cutting tool capabilities, in
front of key business owners and plant managers in our industry. It is an excellent vehicle to communicate
the NWPCA message to members of the industry, both domestic and international, government entities,
universities and research facilities.
JOHN LIEBER ● PRESIDENT, PROFILE TECHNOLOGY, INC.
2018 RATES & SPECS
PRINT AD RATES (US$ DOLLARS) Print Ad Rates - NWPCA Members ● Print Ad Rates - Non-Members Web & NWPCA E-News
Ad size 1x 3x 6x 1x 3x 6x
1/4 p. 795 680 620 1075 950 870
1/3 p 925 795 720 1250 1130 1000
1/2 p. 1030 900 825 1400 1260 1150
full p. 1390 1250 1130 1900 1750 1590
full p. (IFC) 1600 1420 1300 2260 2060 1850
full p. (p.3) 1600 1420 1300 2260 2060 1850
full p. (p.5 facing TOC)
1600
1420
1300
2260
2060
1850
full p. (p.7) 1600 1420 1300 2260 2060 1850
full p. (facing IBC) 1600 1420 1300 2260 2060 1850
full p. (IBC) 1600 1420 1300 2260 2060 1850
full p. (BC) 1600 1420 1300 2260 2060 1850
PRINT SPECS & DIMENSIONS
Full Page Half-Page Horizontal
Half-
Page Vertical
Third-Page Horizontal
Quarter-
Page
Third-
Page Vertical
Magazine Trim Size 8.375” x 10.875”
Print Advertisement Size
Full-Page (with bleed): 8.625” x 11.125”
Full-Page (without bleed): 7.375”x 9.875”
Half-Page Horizontal: 7.375” x 4.5”
Half-Page Vertical: 3.5” x 9.875”
Third-Page Horizontal: 7.375” x 2.3”
Third-Page Vertical: 2.25” x 9.875”
Quarter-Page: 3.5” x 4.5”
Web Advertising
Web ads should be 120 pixels (w) by 600
pixels (h). File size should not exceed 40
KB. Web ads will appear on the NWPCA
website (palletcentral.com). Ads are due
14 days prior to first run.
E-News Advertising
Ads should be 160 pixels (w) by 600
pixels (h). File size should not exceed 40
KB.
Print advertisers receive
50% discount.
Web Ad Rates
Members: $400/m
Non-Members: $1,000/m
E-News Ad Rates
$300/issue (Members
only). Three ad minimum.
Artwork Specifications High-resolution (300 dot per inch or
DPI) PDF file. Photoshop, .EPS, .TIF or
.JPG formats may also be accepted. All
artwork, photos and logos included in
the original ad file must also be 300 DPI
high-resolution to insure print quality.
Please include/embed all necessary
fonts and high-resolution images with
the advertisement. Fonts not included
will be substituted. Include a proof for
verification during the print process if
you want to ensure the printed color
integrity of your ad.
PalletCentral magazine is not
responsible for ads that are not
correctly designed for printing. If you
have questions regarding your ad
quality or format, please contact Caryn
Smith at (239) 225-6137 or Mark
Barford at (703) 519-0186.
All electronic files are accepted via
email to [email protected]
or via DropBox/YouSendIt. No faxed or
other artwork will be accepted.
Ads are positioned in the magazine layout at the publisher’s discretion with the exception of primary placements:
inside front cover, page 3, page 5 (facing table of contents), page 7, page facing inside back cover, inside back cover
and back cover.
ADVERTISING AGREEMENT
COMPANY INFORMATION Please print clearly and return to NWPCA fax: 703-519-4720 or email:
I have read, signed below and agree to comply with the 2018 Terms &
Conditions (back page).
Authorized Signature: _________________________________________________________
Print Name:___________________________________________________________________
Company name: ______________________________________________________________
Advertising Contact Phone: ___________________________________________________
Mailing address: ______________________________________________________________
City, State, Zip, Country: _______________________________________________________
E-mail:________________________________________________________________________
ADVERTISEMENT ORDER TOTAL Advertisers must pay for their ads in advance of publication unless other
arrangements have been made (review the Payment Terms on the back page).
Total Print: __________ Total Digital: __________ Grand Total: ___________
Advertiser Index Information (if different from above)
Company Name: ______________________________________________________________
Phone:______________________________________________________________________
Web address:_________________________________________________________________
PAYMENT Check enclosed (payable to NWPCA)
Please charge my credit card: Visa | Mastercard | American Express
Credit card number:
Exp. date: / CVC code: Name on card: ____________________________________________________________
Signature (required): _______________________________________________________
Credit card billing address (if different from top):
__________________________________________________________________________
This Advertising Agreement form must be signed and returned in advance of any advertisement placements in
PalletCentral (print or digital).
2018 DEADLINES
Please indicate the issues in which
you want your company’s print ad
placed.
January/February
Reserve space by: Dec. 15, 2017
Submit ad by: Dec. 20, 2017
March/April Reserve space by: Jan. 15, 2018
Submit ad by: Feb. 4, 2018
May/June Reserve space by: April 10, 2018
Submit ad by: April 15, 2018
July/August Reserve space by: June 10, 2018
Submit ad by: June 15, 2018
Includes Buyer’s Guide
September/October Reserve space by: August 10,
2018
Submit ad by: Aug. 15, 2018
November/December Reserve space by: Oct. 10, 2018
Submit ad by: Oct. 15, 2018
DIGITAL ADS Display Months: Please circle the
months during which you want your
company’s ad to appear:
Jan Feb Mar April May June
July Aug Sept Oct Nov Dec
AD DESIGN ASSISTANCE NWPCA’s PalletCentral designer,
Caryn Smith, can create an
advertisement for your business.
Direct inquiries to Caryn about ad
design and receiving an estimated
cost by phone: 239-225-6137.
National Wooden Pallet & Container Association (NWPCA) - 1421 Prince Street, Suite 340 - Alexandria, Virginia 22314
(703) 519-6104 - Fax: (703) 519-4720 - [email protected] - PalletCentral.com
TERMS & CONDITIONS
CONTACT PalletCentral magazine is a publication of the National
Wooden Pallet & Container Association (NWPCA).
NWPCA
1421 Prince Street, Suite 340
Alexandria, Virginia 22314-2805
(703) 519-6104
Fax: (703) 519-4720
PalletCentral.com
ADVERTISING MATERIALS
Advertising materials are due by the deadline indicated
in the advertising agreement/insertion order form. If
new advertising copy is not received from the
advertiser by the issue’s deadline, the publisher of
PalletCentral will insert the ad that was most recently
placed.
If you need assistance with artwork, please contact
PalletCentral designer, Caryn Smith, about creating an
ad and the estimated cost. Phone: (239) 225-6137.
ADVERTISERS INDEX
Please submit in writing any changes to your
information that appears on the ad index page in
PalletCentral magazine: company name, phone number
and website.
PLACEMENT
Print ad placement preferences may be requested but
are not guaranteed, unless you have reserved one of
the premium positions (inside front cover, page 3, page
5 (facing table of contents), page 7, page facing inside
back cover, inside back cover or back cover) and have
received confirmation on your reservation. All premium
positions are on a first-come, first-served basis. Prior
year advertisers of prime placements have first right of
refusal in the following year.
PAYMENT TERMS
Advertisers must pay for their ads in advance of
publication unless other arrangements have been
made. An invoice will be issued at the time space
is reserved. Payment is due upon receipt (in
advance of publication). Credit cards on file will
be charged at the beginning of the month.
CONDITIONS
The content of advertisements are subject to
approval by the National Wooden Pallet &
Container Association (NWPCA) and its
governing Board of Directors. Placement of
advertisements in PalletCentral magazine or
online (palletcentral.com), assumes agreement
with all stated policies in this agreement. The
publisher reserves the right to reject or cancel
any advertisement, insertion order or space
reservations at any time, in which case a refund
will be issued for any payments already made for
future advertising. Previous acceptance of an
advertiser under these guidelines does not
guarantee continued acceptance. Ads are
reviewed on a case-by-case basis. Rates subject
to change. When new rates become effective,
advertisers with a signed agreement will retain
existing rates for the duration of their agreement.
CANCELLATIONS & REFUNDS
Advertising cancellations submitted via email
([email protected]) or fax (703-519-
4720) on or before the file deadline (as noted in
the Advertising Agreement) will result in a full
refund.