TV Analysis Monthly Report April 1
Oct 20, 2014
TV Analysis Monthly Report April 14
Trend AnalysisComparison Mar 14 - April 14
Total Minutes of Advertising
Mar-14 Apr-14
319,903
327,192
Trend AnalysisYoY Comparison: April 13 – April 14
Total Minutes of Advertising
April 13 April 14
302,146
327,192
TOP 10 CATEGORIES% Share of Advt. Minutes
Beve
rage
s
Cellu
lar C
omm
unic
a...
Pers
onal
Pro
duct
s
Det
erge
nts
Hea
lthca
re &
Med
ica.
..
Food
Cons
truc
tion
Culli
nary
Hom
ecar
e Pr
oduc
ts
Hom
e Ap
plia
nces
& ..
.
Oth
er
21%
17%
13%
10%
6%4% 4% 4% 3% 3%
15%
TOP 10 PLAYERS% Share of Advt. Minutes
UNILEVER P&G COCA COLA PEPSI COLA RECKITT Qmobile NESTLE ENGRO TELENOR Ufone
13%
7%
6% 5%5%
4%
3% 3% 3% 2%
TOP 15 BRANDS% Share of Advt. Minutes
Coca Cola
PepsiDew
Dettol Soap
New Arie
l Blue
Ufone
Liaquat H
ospita
l
Head & Shoulder
Tang
Q Mobile
Noir
A300
Telenor Talksh
awk
Mobilin
k Mobi C
ash
Always
Nokia X
Lux S
oap
4%
2% 2% 2% 2% 2% 2% 2% 2% 2% 2%1% 1% 1% 1%
Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes
8xmATV
ARY DIGITAL
KohiNoor
Apna TV
DAWN N
EWS
HUM TV
GEO NEW
S
A-PLUS
GEO
TV ONE
EXPRESS NEW
S
JALW
A
DUNYA NEW
S
GEO KAHANI
4%
3% 3%3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3%
Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)
% Share of Advt. Minutes
8xm
Apna TV
NEWS O
NE
TV ONE
CITY42ATV
A-PLUS
AAJ NEW
S
JALW
A
Express
Ent
EXPRESS NEW
S
Abb Takk
DAWN N
EWS
ARY NEW
S
ARY DIGITAL
5%
3% 3% 3%
3% 3% 3% 3% 3% 2% 2% 2% 2% 2% 2%
Genre Split in April’14% Share of Advt. Minutes
Ent43%
NEWS39%
MUSIC9%
MOVIES4%
SPORTS3%
KIDS2% HEALTH
1% RELIGIOUS0%
FOOD0%
Time Band Split April’14% Share of Advt. Minutes
Late Night (00:00 - 05:59)10%
Morning Time (06:00 - 11:59)18%
After Noon (12:00 - 16:59)27%
Evening Time (17:00 - 18:59)10%
Prime Time (19:00 - 22:59)29%
Late Prime Time (23:00 - 23:59)6%
THE END
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