Radio Monthly Report Oct13
Pakistan Radio Industry Advertising Snapshot – October 2013
Oct 20, 2014
A snapshot of the Radio Industry for the month of October 2013. Who’s leading the industry with radio campaigns? Who’s getting the best return from radio?
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RadioMonthly Report Oct13
Analysis: Media Miles – Radio Tracking
Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.
About Media MilesLaunched Pakistan’s first digital, Radio Advertising Monitoring Service in 2007, starting with 9 Radio stations in 2 Cities (Karachi and Lahore). In the second quarter of 2008, Media Miles expanded its base to 28 Radio Stations in 3 Cities (Karachi, Lahore and Islamabad) and currently monitoring 37 stations in 6 cities (Adding Hyderabad, Multan and Faisalabad)
About the Report
Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.
SNAPSHOT
• Telecom topped in the advertising category followed by Beverages and Petroleum in October, 2013
• Pepsi Pakistan was the top Advertiser in October, 2013
• Shell Advance was the top advertised brand
Last Month Rank
No. CATEGORIES (MINS)(%)
1 1 Telecom 18.4
2 2 Beverages 13.9
3 3 Petroleum 10.2
- 4 Dextrose 5.8
6 5 Financial Institutions 5.4
- 6 Tea 4.4
7 7 Food 3.9
- 8 Shoes 3.7
- 9 Insurance companies 2.9
- 10 Hair Care 2.8
*Top 10 Categories contributed 81.6% of the total Ad Volume.
INDUSTRY TOP 10 [CATEGORY]
(BASED ON NUMBER OF MINUTES)
Last Month Rank
No. CORPORATIONS(MINS)
(%)
1 1 Pepsi 13.2
2 2 Nestle Pakistan 7.3
3 3 Unilever Pakistan 6.6
- 4 Shell Pakistan 6.4
- 5 Ufone GSM 5.7
10 6 Telenor 5.6
- 7 Mobilink 4.2
- 8 Caltex Oil Pakistan 3.8
- 9 Servis Industries 2.4
- 10 Tapal Tea 2.4
INDUSTRY TOP 10 [Advertisers]
(BASED ON NUMBER OF MINUTES)
INDUSTRY TOP 10 [BRANDS]
(BASED ON NUMBER OF MINUTES)
Last Month Rank
No. BRANDS(MINS)
(%)
- 1 Shell Advance 4.4
- 2 Slice Juice 4.2
5 3 Nestle PureLife Protect 4.1
- 4 Servis Shoes 3.4
1 5 7up 3.4
- 6 Delo 3.2
- 7 Djuice 3.1
- 8 Ufone GSM 3.1
- 9 Tapal Danedar Tea Bags 2.9
- 10 Mirinda 2.8
Trend AnalysisSep-Oct 2013
Advertising in Minutes*
Based on 28 Radio Stations in 6 Cities
Share in Millions
Trend AnalysisSep-Oct 2013
Based on 28 Radio Stations in 6 Cities
TIME BAND SHAREAdvertising in Minutes
Morning and Evening time slot attracted more advertisers throughout all cities
CITY WISE SHARE%Share of Advertising
FM Channels ShareAdvertising in Minutes
• Total spent in October, 2013 was PKR 780,52,045• Total Minutes of Advertising ran were 30,414 (minutes)
Average Nos. of Ads / Day
An average of 2,425 ads were aired in Karachi on FM stations per day
THE ENDTHE END
For query on DATA, please contact:
For other queries, please contact PAS at:[email protected]
Mr. Nasir ud Din [email protected] [email protected]
92-42-366 86170 -71M: +92-300-517-7861
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