Ooh media analysis
Ooh media analysis May 2014
ccInsights of analysisThe analysis figures are based on Spend which is calculated on Tariff. The analysis are based on Monitoring of more than 2000 Karachi based bill boards. This Month Spend is little bit higher compare to previous Month. Fabric & Lawn Category remain again at the top with 19% of total spend with 42 different Brands of the Category. In Players, Unilever Pakistan remain the Top Spender of the Month with 6 Brands followed by Gul Ahmed. Share-e-Faisal is most cluttered Road by no. of hording and by spend. The reason my be long length of the road and high rates.
cc
TOP 20 Categories - out of homeMay 2014
Data source:
GARM
ENTS
/LAW
NS
INST
ITUT
ES
TV S
TATI
ONS
MOB
ILE
PHON
E OP
ERAT
ORS
CONS
TRUC
TION
COM
PANI
ES
HOTE
LS/R
ESTA
URAN
TS
SOAP
S / F
ACE
WAS
H
SHOP
S / B
OUTI
QUES
CARB
ONAT
ED S
OFT
DRIN
KS
JUIC
ES /
ENER
GATI
C DR
INKS
ICE-
CREA
M
MOB
ILE
PHON
E SE
TS
BISC
UITS
TOOT
H PA
STES
READ
Y TO
COO
K FO
ODS
SHAR
BAT/
SQUA
SHES
COOK
ING
OIL
& GH
EE
CHEW
INGU
M
BANK
S
CHAI
N ST
ORES
0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
16.0
18.0
20.0
Data source:
TOP 20 Players
UNIL
EVER
PAK
ISTA
N
GUL
AHM
ED T
EXTI
LE
PEPS
I COL
A
SHAR
IQ T
EXTI
LES
ARY
GROU
P
RECK
ITT
BENC
KISE
R
URDU
1 T
V
PAK
TELE
COM
MOB
ILE
LIM
ITED
SHEZ
AN (
PVT)
LTD
JUNA
ID JA
MSH
ED
KHAA
DI L
AWN
NEST
LE M
ILKP
AK
AL-K
ARAM
TEX
TILE
AL Z
OHAI
B TE
XTIL
E
THE
COCA
COL
A
KING
S FO
OD
ENGL
ISH
BISC
UITS
MOB
ILIN
K PA
KIST
AN
NISH
AT L
INEN
GAR
MEN
TS
TELE
NOR
PAKI
STAN
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
cc
TOP 20 Brands
Data source:
GUL
AHM
ED L
AWN
DETT
OL S
OAP
URDU
1 T
V
JUNA
ID JA
MSH
ED
KHAA
DI L
AWN
AL-K
ARAM
STU
DIO
WAL
LS IC
E CR
EAM
AL Z
OHAI
B TE
XTILE
ARY
DIGI
TAL
PEPS
I COL
A
PEEK
FRE
ANS
RIO
COCA
COL
A
HILA
L FR
ESH
UP G
UM
NISH
AT L
INEN
PIZZ
A HU
T
U FO
NE S
IM
MOB
ILINK
SANA
SAF
INAZ
SHEZ
AN A
LL P
URE
VOIC
E M
OBILE
0.0
0.5
1.0
1.5
2.0
2.5
cc
Most Clutter Roads - KarachiMay 2014
Data source:
MOHAMMAD SULEMAN ROADM.T KHAN ROAD
GULSHAN-E-IQBALM.A JINNAH ROAD
SHAHRAH-E-USMANSHAHRAH-E-PAKISTAN
GULISTAN-E-JAUHARNAWAB_SIDDIQUE ALI KHAN ROAD
NATIONAL STADIUM ROADSHAHEED-E-MILLAT EXPRESS WAY
DEFENCE HOUSING AUTHORITYPNS KARSAZ
SHAHRAH-E-QUIDEENKORANGI ROAD
UNIVERSITY ROADSHAHEED-E-MILLAT ROAD
SHER SHAH SURI ROADKHAYABAN-E-IQBAL
RASHID MINHAS ROADSHAHRAH-E-FAISAL
0.0 5.0 10.0 15.0 20.0 25.0
Clutter Locations - KarachiMay 2014
Data source:
SADDARPSO HOUSE
AISHA BAWANI COLLEGEC.O.D
P.A.F FAISALALLAH WALI CHOWRANGI
NIPAHAYDRI
LAAL KOHTIJUNEJO COLONY
NURSURY BRIDGENAZIM ABAD
GULISTAN-E-JAUHARREGENT PLAZA
NAGAN CHOWRANGIBOAT BASIN ROAD
FTCBAHADUR ABAD
PNS KARSAZDHA
0.0 1.0 2.0 3.0 4.0 5.0 6.0
cc
bill board Structure wise analysis May 2014
% figures based on spendData source:
GROUND76%
PEDES-TRIAN
BRIDGE9%
ROOF TOP8%
WALL HANGING4%
FLYOVER2%
GREEN BELT1%
Monthly Spending TrendJan – May 2014
Data source:
January February March April May0
5
10
15
20
25
30
CATEGORY ANALYSISMay 2014
Phone Services - Share of SpendMay 2014
Data source:
U FONE38%
MOBILINK27%
TELENOR 22%
ZONG9%
WARID2%
PTCL1%
Mobile Phone Sets
Data source:
VOICE MOBILE32%
SAMSUNG MOBILE22%
NOKIA MOBILE20%
Q MOBILE13%
DANY GENIUS TAB11%
XPOD TABLET1% SAMSUNG GALAXY
1%
HBL74%
FAYSAL BANK12%
ALLIED BANK
9%
PICIC COMMERCIAL5%
Financial Services
Data source:
Media – TV Channels
Data source:
A PLUS 8%
AAJ NEWS11%
ARY DIGITAL24%
ARY NEWS1%DAWN NEWS
3%GEO TV NETWORK
11%
HBO1%
HEALTH TV2%
HUM TV2%
MADNI TV3%
SAMA TV1%
TEN SPORTS1%
URDU 1 TV31%
Shoe Category
Data source:
HUSH PUPPIES SHOES43%
SERVIS SHOES30%
URBAN SOLE12%
STYLO SHOES8%
BORJAN SHOES2%
ADIDAS SHEOS2%
ENGLISH BOOT HOUSE2%
SOAP Category
Data source:
DETTOL SOAP47%
LUX SOAP23%
TIBET FRESH MAN SOAP19%
SKIN WHITE SOAP9%
ZUBAIDA AAPA WHITENING SOAP2%
PARADISE CLASSIC SOAP1%
Juices / Energy Drink Category
Data source:
SHEZAN ALL PURE26%
FRUITIEN JUICE11%
FRUITI-O JUICE11%SLICE JUICE
8%
NESTLE FRUITA VITAL32%
MAZA MANGO JUICE6%
NAURAS JUICE5%
SUN SIP LIMON PANI1% OKF ENERGY DRINK
1%
Milk & Dairy Products
Data source:
NESTLE MILO35%
COW & GATE25%
OLPERS MILK21%
TARANG MILK11%
NESTLE NESVITA MILK5%
MILK PAK MILK3%
Political Parties
Data source:
43%
36%
13%
3%2% 2% 2%
MUTTEHDA QAUMI MOVEMENTPAKISTAN MUSLIM LEAGUE - NPAKISTAN PEOPLES PARTYJAMAT-E-ISLAMI PAKISTANAWAMI NATIONAL PARTY ANPPAKISTAN MUSLIM LEAGE FUNCTIONALPUNJABI PAKHTOON ETTEHAD
Fabric/Lawn Category
Data source:
GUL
AHM
ED L
AWN
JUNA
ID JA
MSH
ED
KHAA
DI L
AWN
AL-K
ARAM
STU
DIO
AL Z
OHAI
B TE
XTIL
E
NISH
AT L
INEN
GAR
MEN
TS
SANA
SAF
INAZ
NOFI
L SI
DDIQ
UI L
AWN
ZAIN
AB C
HOTT
ANI G
ARM
ENTS
LIBA
S LO
UNGE
ZARD
OZI L
AWN
ASIM
JOFA
PRE
MIU
M L
AWN
ORIE
NT L
AWN
BONA
NZA
COLL
ECTI
ON
LAKH
ANI S
ILK
MIL
LS
UMAI
MAH
S LA
WN
GUL
AHM
ED M
EN P
LATI
NUM
AMNA
ISM
AIL
LAW
N
ZENI
YA L
AWN
FIRD
AUS
LAW
N
FIVE
STA
R LA
WN
Head Office – Karachi Pakistan
Postal:
Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road,
Off Main Sharah-e-Faisal, Karachi, Pakistan.
Phones/Faxes: Phone: +9221-34583302, +9221-34289818, +9221-34289819 Fax: +9221 34576659
e-Contact [email protected]/mediatrackpk
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