Pakistan-Foodpanda Corporate Handout

A global venture by Rocket Internet GmBH6-A, 6th Floor, Executive Towers

Dolmen City, Clifton, Khi

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ONLINE LEAD GENERATION IS THE LATEST BUSINESS MODEL TO MATCH CUSTOMERS AND VENDORS ONLINE

IT WORKS FOR HOTELS, FLIGHTS AND VACATIONS

WHY LEAD GENERATION MAKES SENSE

Online lead generation platforms consolidate supply and demand in a smart way:

• Restaurants get an additional sales channel, backed by professional online marketing activities

• Customers use a one-stop solution to find new products, explore offers, and buy products in the most convenient way using the latest technology

Successful lead generation platforms you may know:

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ROCKET INTERNET EXCELS IN ONLINE COMPANY BUILDING

BACKED BY THE MOST SUCCESSFUL ONLINE VC FUND

WE HAVE A PROVEN TRACK RECORD TO MEET AMBITIOUS TARGETS THANKS TO COMPANY WIDE EXPERIENCE SHARING AND EXCELLENT FUNDING

Rocket Internet specializes in building strong brands in a short amount of time. Some of our ventures include:

This year we introduce foodpanda to Asia and make it the leading platform in more than ten countries all over the continent.

+10 COUNTRIES+5.000.000 ORDERS

2012 2013

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FOODPANDA FINALLY BRINGS THIS SALES CHANNEL TO ASIA

LEAD GENERATION WORKS FOR FOOD TOO

• Online food delivery platforms skyrocket the success of food delivery in the US and Europe:

1.6Mn customers order food twice per month in the UK from one of our European Competitors.

However there is no established platform in Asia.• We launch foodpanda in various countries in Asia and offer you to benefit from the very

beginning.

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NOW YOU CAN PARTICIPATE AS WELL

THE BIGGEST BRANDS USE THIS MODEL SUCCESSFULLY

INTERNATIONAL BRANDS

THE SALES CHANNEL WORKS FOR INTERNATIONAL BRANDS AND LOCAL STARS EQUALLY IN EUROPE AND US

AVERAGE INCREASE OF REVENUE AFTER JOINING A LEAD GENERATION PLATFORM

15-25%

ORDERING FOOD ONLINE – CUSTOMER JOURNEY

WE MAKE IT CONVENIENT FOR YOU AND THE CUSTOMER

CUSTOMERS SEARCH FOR FOOD DELIVERY ON FOODPANDA

THEY ENTER AREA ON THE WEBSITE OR THE MOBILE APP

WE LIST EVERY VENDOR DELIVERING TO THE CUSTOMER

YOU PREPARE AND DELIVER THE FOOD LIKE YOU ALWAYS DO

WE TRANSMIT THE ORDER TO YOU IN YOUR MOST CONVENIENT WAY

CUSTOMERS CHOOSE THEIR FAVOURITE FOOD AND ORDER ONLINE

1 2 3

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WE UPLOAD YOUR MENU

NO CHANGES NEEDED ON YOUR SIDE

OPEN TO INTEGRATE INTO YOUR CURRENT PROCESS I/II

We prepare your menu digitally, implement any changes immediately

We wait for your approval before publishing it online

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YOU STAY IN CHARGE AS TODAY

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WE OFFER A NO-HASSLE SERVICE TO YOU, SEND YOU ORDERS AS CONVENIENT AS POSSIBLE. ALL YOU DO IS DO BUSINESS AS USUAL – WITH MORE CUSTOMERS

WE MAKE YOUR ORDER MGMT CONVENIENT

2We can send order to you via phone, SMS, fax or email

Open to integrate our service into your existing order system

You are free to define the time you accept orders

You take care of the delivery as today and collect the cash from the customer. We will bill you at the end of every month

OPEN TO INTEGRATE INTO YOUR CURRENT PROCESS II/II

FAXPHONE EMAIL

POS SOFTWARE INTEGRATIONTERMINALSMS

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NO CHANGES NEEDED ON YOUR SIDE

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Order placement

POS SOFTWARE INTEGRATION

POS SW

Order basket

SMS Confirmation

Place order

Reply

• Confirm / Decline• Time for delivery / Reason

• Json/XML/custom format• codes of food items• Multiple aggregation levelCustomer

Foodpanda website

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PROGRESSIVE TECHNOLOGY EMBRACING THE LATEST USER EXPERIENCE

COVERING ALL MAJOR DIGITAL PLATFORMS

WE OFFER THE MOST CONVENIENT ONE-STOP CUSTOMER SOLUTION THROUGH AN ADVANCED TECHNOLOGICAL PLATFORM

Our users order your food through our website and mobile phone applications which we develop for every mobile operating platform.

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WE ARE THE EXPERTS IN ONLINE AND OFFLINE MARKETING

LEVERAGING ON ALL MARKETING CHANNELS

MARKETING MIX

ONLINE

PAID ORGANIC PAID ORGANIC

OFFLINE

• SOCIAL MEDIA• YOUTUBE• GUEST EDITORS• BLOGGING

• SEARCH ADVERTISING

• AFFILIATE• DISPLAY

ADVERTISING

• TV COMMERCIALS• OUT OF HOME• PRINT

ADVERTISING

• RESTAURANT TESTINGS

• FOOD MAGAZINES• EXPAT

ORGANIZATIONS

WE INVEST HEAVILY IN ONLINE MARKETING TO PROMOTE OUR PARTNER VENDORS, COVERING TRADITIONAL CHANNELS AS WELL

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SPECIAL OFFER FOR EARLY JOINER

CONTACT US TO GET LISTED

Talk to us to find out how your business can be listed with us

YOUR PERSONAL ACCOUNT MANAGER

DID YOU LIKE OUR FRIENDLY PANDA ?