PAKISTAN AUTOMOBILE INDUSTRY SURVEY

AUTOMOBILEINDUSTRY

SURVEY

G A R I K I D E A L S O N L Y O N P A K W H E E L S

ABOUTPAKWHEELS.COMFounded in 2003, PakWheels.com has become Pakistan's #1 Automobile Portal. Over the years, thewebsite has helped millions of Pakistanis buy & sell cars and bikes, read automotive reviews and news,check automobile prices and find solutions to all their automotive needs.

Think Wheels. Think PakWheels.

Automobile Industry Survey

650MILLION

VIEWS

30MILLION

VISITORS

450THOUSAND

CARS, BIKES & ACCESSORIES

LISTED FOR SALE

PROVINCEBREAK-UPThe data is proportional to population figures of allprovinces. Islamabad is the only exception with a muchhigher response rate than its actual population share.


11,734Total Number of

Respondents

PROVINCEBREAK-UP


AGEBRACKETS

74%Aged Between 22 & 49.

INCOMEBRACKETS

Income bracket division across all participants.

33% UNDISCLOSED

11% 0-30K

23% 30K-70K

13% 70K-100K

9% 100K-150K

11% 150K+

AGEBRACKETS

INCOMEBRACKETS

22% 21 & YOUNGER

21% 22-25

16% 26-29

28% 30-39

9% 40-49

4% 50+

AUTOMOBILECONSUMERS

Data from participants was used to gauge the industry from a thirdperspective related to Car Ownership, Car Drivers and Buying Influence.


74%Car Owners

86%Car Drivers

95%Respondents playeda role if and when

buying a car.

DRIVINGLICENSE

LICENSING &REGISTRATION

A significant number of people do not follow the law as found in the survey. Themost alarming figure was the number of young drivers, driving without a licensein Pakistan.


24%Drive without a driving license

41% Respondents aged 21 and younger drive cars without License

22% 22-25

12% 26-29

19% 30-39

5% 40-49

1% 50+

BUYING & SPENDING TRENDSMost of the participants claimed to have bought second hand cars.


60%Respondents said their cars were bought

second hand

40% Respondents said their cars were bought brand new

5%Used Cars were bought through car financing or a loan

22%New Cars were bought through car

financing or a loan

CARPRICES


12% spent under 0.5 Million

32% spent > 0.5 Million 1.0 Million



6% did not disclose this information

CARPRICES

81%Spent under PKR 2 million on buying a car

12% spent more than PKR 2 million6% did not disclose.



3% spent over 5.0 Million

MARKETOVERVIEW


MARKETOVERVIEW

(BRANDS)25% HONDA

33% SUZUKI

31% TOYOTA

11% OTHERS

89%Market is dominated by Honda, Suzuki and Toyota

This number includes local & imported vehicles.

MARKETOVERVIEW

(MODELS)10% CIVIC

19% COROLLA

13% CITY

9% MEHRAN

7% CULTUS

42% OTHERS

IMPORTANT ASPECTSWHEN BUYING A CARParticipants were asked to rate the importance of the following 10 aspectswhen buying a car. Contrary to popular belief, safety scored less than exteriordesign and fuel efficiency.


FUEL EFFICIENCY 4. RESALE5. COMFORT6. COST OF OWNERSHIP7. INTERIOR DESIGN8. AFTER SALES SERVICES9. SAFETY10.FEATURES & ACCESSORIES

123

VALUE FOR MONEY

EXTERIOR DESIGN

AUTOMOBILEBRAND PERCEPTIONParticipants were asked to rate local brands for the following criteria. Toyota andHonda made it to the top.


POPULARBRAND

UNIQUEBRAND

HIGH QUALITYBRAND

1. TOYOTA2. HONDA3. SUZUKI

1. HONDA2. TOYOTA3. NISSAN

1. TOYOTA2. HONDA3. SUZUKI


CARINSURANCE

75%Do not have insurance

75% INSURANCE

25% HAVE CAR

INSURANCE

CARINSURANCE

25%Have insurance

22% EFU INSURANCE

16% ADAMJEE

10% TPL INSURANCE

7% ASKARI GENERALINSURANCE

6% IGI

INSURANCECOMPANIES

40% OTHER


CARTRACKING

81%Do not have a car tracker.

19%Have a tracker.

81% TRACKER

19% HAVE CAR

TRACKER

TRACKERCOMPANIES

28% TRACKING WORLD23% C-TRACK20% FALCON-I

8% STAR TRACK6% U-TRACK

14% OTHERS

CARTRACKING


CARTRACKING

POPULARITY RANKING

CARINSURANCE

POPULARITY RANKING

1. EFU

2. ADAM JEE

3. TPL INSURANCE

1. TRACKING WORLD

2. C-TRACK

3. FALCON-I


AUTOFINANCING

73%Conventional Auto Financing

27%Islamic Auto Financing

23% BANK ALFALAH12% MCB11% HBLCONVENTIONAL

BANK 11% UBL10% BANK AL-HABIB33% OTHERS

47% MEEZAN BANK36% DUBAI ISLAMIC BANK10% BURJ BANK

ISLAMICBANK

7% BANK ISLAMI


AUTOFINANCING

Conventional Bank Islamic Bank

1. BANK ALFALAH

2. MCB BANK

3. HABIB BANK LIMITED

1. MEEZAN BANK

2. DUBAI ISLAMIC BANK

3. BURJ BANK

POPULARITY RANKING POPULARITY RANKING


MOTOROILS

57%Respondents prefer motor oil from ZIC, Caltex and Shell..

28% 3S DEALERS OIL

23% ZIC

17% CALTEX

17% SHELL

15% OTHER

MOTOR OILS

1. ZIC

2. CHEVRON (CALTEX)

3. SHELL

POPULARITY RANKING


TYRES

62%Respondents prefer General Tyres, Bridgestone and Dunlop.

1. GENERAL TYRES

2. BRIDGESTONE

3. DUNLOP

TYREBRANDS

21% BRIDGESTONE

20% DUNLOP

21% GENERAL TYRES

16% YOKOHAMA5% MICHELIN

17% OTHERS

POPULARITY RANKING


BATTERIES

65%Respondents prefer AGS & Exide.

1. AGS

2. EXIDE

3. VOLTA

BATTERYBRANDS

21% EXIDE

9% VOLTA

44% AGS

7% OSAKA5% PHOENIX

13% OTHERS

POPULARITY RANKING


RADIOCHANNELS

74 %Listen to Radio while driving.

1. FM 106.2

2. CITYFM 89

3. FM 100

3% FM91

2% FM88.8

3% FM965% FM998% FM1007% FM1016% FM1034% FM10531% FM106.23% FM1078% FM107.4

19% FM89

RADIOCHANNELS

POPULARITY RANKING

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ABOUT THESURVEYPakWheels.com has been conducting automobile industry surveys during recent years and is a pioneerin the field. This edition of survey covered all aspects of the industry, mainstream and otherwise.

The data that gathered covers the spending habits, driving behavior, expectations androutine practices in the automobile sector in Pakistan. Products associated with the automobile sectorwere also included in the survey, including motor oils, insurance companies, tracking companies, tyrecompanies, battery companies and radio channels.

The first part of the survey asked users to rate the cars that they own or use the most. These ratings,which were entirely based on experiences, lead to the crowning of awards.

The second part of the survey included perceptions, regardless of what brands they used orowned. This gave us insights into viewpoints about different brands available in Pakistan.

This report analyzes all data collected and extracts useful information for consumers and stakeholdersof the automobile industry in Pakistan.


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PAKISTAN AUTOMOBILE INDUSTRY SURVEY

Automotive