• Methodology: online surveys (closed-ended and open-ended questions)
• Participants: macedonian internet users • Fieldwork: 15 – 30 April 2008• Sample size: n = 601 n=109• Length: 6 – 10 minutes
Method Demographics Readership Feed usage
Method
Glocal 2.0 Blogging: Evolution Treated as Revolution
New York University Skopje
Faculty of Communication and Media Studies
Demographics Readership Feed usage
The participants in the survey
Method
No. of people communicating onlineHours spent online in avarage day
No. of respondents 477 No. of respondents 477
Glocal 2.0 Blogging: Evolution Treated as Revolution
New York University Skopje
Faculty of Communication and Media Studies
News consumption
7% 24% 36% 30% 1%
23% 41% 23% 12% 0%
7% 31% 38% 22% 0%
21% 44% 27% 6% 0%
0% 1% 10% 69% 19%
TV
Not at all Little Average Much Only
Radio
Newspapers
Magazines
Internet
Demographics Readership Feed usageMethod
Glocal 2.0 Blogging: Evolution Treated as Revolution
New York University Skopje
Faculty of Communication and Media Studies
students employed
No. of respondents 418
male female
Demographics Readership Feed usageMethod
high school univesity
21 - 31< 14 31 - 40
Glocal 2.0 Blogging: Evolution Treated as Revolution
New York University Skopje
Faculty of Communication and Media Studies
Feed usageMethod
Own blogs
No. of respondents 274
Read blogs
No. of respondents 476
ReadershipDemographics
Glocal 2.0 Blogging: Evolution Treated as Revolution
New York University Skopje
Faculty of Communication and Media Studies
Blogs read daily
No. of respondents 274
Feed usageMethod ReadershipDemographics
Glocal 2.0 Blogging: Evolution Treated as Revolution
New York University Skopje
Faculty of Communication and Media Studies
No. of respondents 270
Blogs from macedonian bloggers
Feed usageMethod ReadershipDemographics
Glocal 2.0 Blogging: Evolution Treated as Revolution
New York University Skopje
Faculty of Communication and Media Studies
Feed usageMethod ReadershipDemographics
Faster news (27%)
Photos (19%)
Latest trends (14%)
Transparent biases (57%)
Better perspective (37%)More personality (30%)
More honesty (31%)
News I can't find elsewhere (48%)
Links (24%)
Humor (30%)
Why they read blogs
No. of respondents 267
Glocal 2.0 Blogging: Evolution Treated as Revolution
New York University Skopje
Faculty of Communication and Media Studies
Feed usageMethod Demographics Readership
read blogs via RSS
No. of respondents 268
Glocal 2.0 Blogging: Evolution Treated as Revolution
New York University Skopje
Faculty of Communication and Media Studies
Typical macedonian blogger
Sex: Male (59%)
Age: 21-40 (75%)
Education: University degree (54%)
Ocupation: Employed (63%)
No. of respondents 78
Macedonian blog community
Glocal 2.0 Blogging: Evolution Treated as Revolution
New York University Skopje
Faculty of Communication and Media Studies
Macedonian blogger writes
Macedonian blog community
Time: less than 2 years
Audience: for general public (55,5%)
About: Literature/Culture, Daily life, Entertainment and Politics
Glocal 2.0 Blogging: Evolution Treated as Revolution
New York University Skopje
Faculty of Communication and Media Studies
No. of respondents 78
Glocal 2.0 Blogging: Evolution Treated as Revolution
New York University Skopje
Faculty of Communication and Media Studies
Macedonian blog community
Motivation - SocializationKeep in touch with my family and friends
Disagree 39% ; Strongly disagree 20%
No. of respondents 89
Let my friends know my recent situationDisagree 30% ; Strongly disagree 24%
Share information, interest or experienceStrongly agree 54% ; Agree 43%
For fun Agree 47% ; Strongly agree 42%
Replies and support from readers Agree 44% ; Neutral 21%
Glocal 2.0 Blogging: Evolution Treated as Revolution
New York University Skopje
Faculty of Communication and Media Studies
Macedonian blog community
Motivation – Self-expression
Express my feelingsAgree 53% ; Strongly agree 31%
No. of respondents 89
Express my opinions or viewsStrongly agree 67% ; Agree 30%
Document my lifeAgree 48% ; Strongly agree 37%
Release preassureAgree 36% ; Strongly agree 27%
Glocal 2.0 Blogging: Evolution Treated as Revolution
New York University Skopje
Faculty of Communication and Media Studies
Macedonian blog community
Motivation – Self-fulfillment
Refine thinkingAgree 43% ; Strongly agree 28%
No. of respondents 89
Practise writingDisagree 26% ; Strongly disagree 26%
I like writingStrongly agree 45% ; Agree 38%
For workAgree 44% ; Neutral 24%
Glocal 2.0 Blogging: Evolution Treated as Revolution
New York University Skopje
Faculty of Communication and Media Studies
Macedonian blog community
Motivation – Entertainment
No. of respondents 89
Weblogging is trendyNeutral 37% ; Disagree 33%
No. of respondents 89
Pass timeAgree 35% ; Disagree 29%
Know more about weblogging Agree 27% ; Neutral 26%
AnonymityAgree 36% ; Neutral 20%
Write something that I don’t want to tell people I know
Disagree 30% ; Agree 22%
Glocal 2.0 Blogging: Evolution Treated as Revolution
New York University Skopje
Faculty of Communication and Media Studies
Macedonian blog community
Motivation – Medium appeal
No. of respondents 89
Easy to useAgree 43% ; Strongly agree 27%
Easy to useAgree 50% ; Strongly agree 37%
Glocal 2.0 Blogging: Evolution Treated as Revolution
New York University Skopje
Faculty of Communication and Media Studies
Thank You
No. of respondents ????