PAISAJES COMPARTIDOS Expression which makes clear the framework of reference, the objectives and the tasks which the PACMAn project intends to set up.

PAISAJES COMPARTIDOS

Expression which makes clear the framework of reference, the objectives and the tasks which the PACMAn project intends to set up in the Valencian Region

The result would be a great virtual platform of information and knowledge management about the agrofood supply which will have:

• a main operating character and • as many strategic settings as supply’s segments which have

been chosen

Thanks to the shared knowledge, we would intend to restore a model of action which would let us integrate new assets in our productive economy supply, in the area of the agrofood supply

We make possible the meeting of value chain’s agents from various segments,

• Olive oil, • Dessert grape, • “cocas” and “coquetas”,

With the purpose to increase our industrial capacity and the smart dimension of the infrastructures and agents making up the value chain

OLIVE OIL SEGMENT

Objective:to identify the way of participation of the various value chain’s agents in this segmentto identify strategic micro - processes to set off, after an analysis session about the current situation

Fields/sectors/segments:We work with the agents linked to the whole value chain, with priority given to the producers (farmers/cooperatives) and to the mills, but also incorporating shopkeepers and prescribers

OLIVE OIL SEGMENT

Conclusions

A. Innovation

In the Valencian Community, the olive oil supply needs a work of revision about information and knowledge in the following areas:

- product’s identity (singularly in the mono - variety category)- supply’s identity (differentiation based on the work of packing and brand)

The second important task has to do with the appropriate training which would make possible the optimization of the supply quality, by means of:

- Ongoing training and guidance of the farmer’s work, especially about the product’s harvest process;

- Training of shopkeepers, cooks and prescribers about the product’s identity- Creation of culture among users

OLIVE OIL SEGMENT

Conclusions (2)

B. Networking

Inter-cooperation mechanisms among value chain’s agents were identified because they make possible an optimization of the information and knowledge management:

- Creation of an on-line community

C. Internationalization

The perfecting of platforms of internationalization promotion demands:- The consolidation of the identity of the product and of the supply (brand)- The emulation (benchmarking) of the actions initiated by lead firms- The selection of strategic partners in third countries

DESSERT GRAPE SEGMENT

Objective:to identify the way of participation of the various value chain’s agents in the region of Valencia; in the framework of the PACMAn project and led by the IMPIVAto identify strategic micro - processes to set off, after an analysis session about the current situation

Fields/sectors/segments:We work with the agents linked to the whole value chain, with priority given to the producers (farmers/cooperatives) and to the manufacture firms, but also incorporating shopkeepers and prescribers

DESSERT GRAPE SEGMENT

Conclusions

A. Innovation

The dessert grape supply is gradually incorporating singular packing systems which provide a greater life rank before the consumer and have to do with:- product’s identity (singularly concerning the “Moscatel” grape)- supply’s identity (differentiation based on the work of packing and brand)

The second important task has to do with the appropriate training which would make possible the optimization of the supply quality, by means of: - Ongoing training and guidance of the farmer’s work, especially about the product’s way of growing process;- Training of shopkeepers, cooks and prescribers about the product’s identity- Creation of culture among users

DESSERT GRAPE SEGMENT

Conclusions (2)

B. NetworkingInter-cooperation mechanisms among value chain’s agents were identified because they make possible an optimization of the information and knowledge management:

- Creation of an on-line community

C. InternationalizationThe perfecting of platforms of internationalization promotion demands:

- The consolidation of the identity of the product and of the supply (brand)- The emulation (benchmarking) of the actions initiated by lead firms- The selection of strategic partners in third countries

“COCAS” & “COQUETAS” SEGMENT

Objective:to identify the way of participation of the various value chain’s agents in the region of Valencia; in the framework of the PACMAn project and led by the IMPIVAto identify strategic micro - processes to set off, after an analysis session about the current situation

Fields/sectors/segments:We work with the agents linked to the whole value chain, with priority given to the manufacturers (bakers/confectioners and cooks) and to the industrial firms operating in the creation of a supply of 4th and 5th range, but also incorporating shopkeepers and prescribers

“COCAS”& “COQUETAS” SEGMENT

Conclusions

A. Innovation

The “cocas” and “coquetas” supply intends to make real a model of presence in the catering supply which would favour a better nutritional and dietetic quality, in front of the current supply which shows an outstanding charge of saturated fats among an alternative supply profile of no traditional cooking in the Region.In this same way, we are working on:

- Product’s identity (register of the current supply and restoration of products which are disappearing from the market)

- Supply’s identity (differentiation based on the R&D work)

The second important task has to do with the appropriate training which would make possible the optimization of the supply quality, by means of:

- Ongoing training and guidance of the baker’s, confectioner’s and cook’s work;- Redefinition of a menu nutritionally and dietary well balanced to incorporate in a new

model of catering: the “ coqueterias”- Creation of culture among users

“COCAS”& “COQUETAS” SEGMENT

Conclusions

B. NetworkingInter-cooperation mechanisms among value chain’s agents were identified because they make possible an optimization of the information and knowledge management:

- Creation of an on-line community

C. InternationalizationThe perfecting of platforms of internationalization promotion demands:

- The consolidation of the identity of the product and of the supply, as well as of the catering model which would come from the research work

- The emulation (benchmarking) of the actions initiated by lead firms- The selection of strategic partners in third countries

From the meetings held with the various agents of the sectors between December 2011 and January 2012 we deduce the need of a meeting which would bring together the three segment’s agents who would like to participate in the project and which will take place in Valencia between the 1st and the 9th of March 2012