Brief overview Paisa Swipe Business Concept Prepared by George Samuel
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Brief overview
Paisa Swipe Business Concept
Prepared by George Samuel
Paisa SwipeAgenda
Concept
Thank You
Business Model
Revenue Model
Market
Product Road Map
Advertisers - Benefits
1
2
3
4
5
6
7
http://paisaswipe.com/
Members get paid for every time they swipe their smartphone lock screen on an Advertisement
Up to US$10 per user per month maximum
Ads pushed to smartphones via Google playstore or itunes store for iphones
Require users to have an active mobile data connection or a WiFi connection on their smartphone.
Concept
http://paisaswipe.com/
Potential markets • India - 27 million Smartphone Users in Urban India
according to Neilsen• Australia – 8.7 Million Smartphone users
Smartphone Market• Out of the 5 billion mobile phone users in the world, 1.08
billion are smartphone users• More than 91.4 million smartphones users are from the
U.S• Smartphone platform Android has the highest market
share of 46.9%• 89% of smartphone users use their smart phones
throughout the day
Market
http://paisaswipe.com/
Business Model
• Paisa swipe takes over the lock screen on smartphones
• The app displays an Advertiser message
• Member swipes ad• Member receives
reward
http://paisaswipe.com/http://paisaswipe.com/
1. Launch!1. Display advertisement
2. Phase 21. Location based2. Coupons3. Survey response
3. Phase 31. Video – trailers etc
Product Road Map
http://paisaswipe.com/
• Direct reach to 10million or above Indian smartphone users on 24x7 basis
• More powerful and direct access to end user• Better value for money as TV and Radio ads can be
overlooked or missed• A smartphone is a personal device always on direct
interface with end user.• Increasing end user numbers due to referral system• Regional specific ads targetting local end users.• Web access to analyse to dashboards and reports to
monitor effectiveness of ads.• Ease of refreshing ad content.• Running campaigns more interactively
Advertisers - Benefits
http://paisaswipe.com/
THANK YOU!
http://paisaswipe.com/
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