PaintCare The Oregon Paint Stewardship Pilot Program Abby Boudouris, DEQ Alison Keane, NPCA/FSCT Mark Kurschner, Product Care Mannie Cheung, Product Care Rick Volpel, Product Care Paint Product Stewardship Initiative December 9, 2009
Jan 12, 2016
PaintCareThe Oregon Paint Stewardship
Pilot Program
Abby Boudouris, DEQ
Alison Keane, NPCA/FSCT
Mark Kurschner, Product CareMannie Cheung, Product CareRick Volpel, Product Care
Paint Product Stewardship Initiative December 9, 2009
Education/Outreach
• Bradshaw Advertising– Local Oregon Firm started in 1986– Owner, Barb Bradshaw, native Oregonian
with 30 plus years in marketing and advertising
– Billings exceed $20 million– Top Women Owned Business for 10 years– Top 20 Advertising Agency in Pacific NW– Integrated PR/media/creative
Education/Outreach
• Earth911– Environmental services company that
addresses product end-of-life management– Founded in 1991– Largest National Recycling and Disposal
Database in US• Over 110,000 locations
– Recommended solution by EPA
PaintCare Platform
Reuse/Recycle
Differentiator• Evolution• Direct
Value• Gratification
Driver• Empowerment to consumer• Recycle/Reuse• Feel good
PaintCare Campaign
PaintCare Campaign
PaintCare Campaign
PaintCare Campaign
PaintCare Campaign
PaintCare Campaign
PaintCare Campaign
PaintCare Strategy• Educate consumers on the new program• Empower the consumer• Feel Good Message
- Make a Difference
• Benefits- Save Environment- Save Excess Paint- Save Money
•Tonality- Educational- Emotional connection- Fresh/clean/light- Simple messaging
PaintCare Strategy
• Website
• PR– TV– Radio
• Outdoor
• Launch/Media Drops
• Social Media
• Trade Events
PaintCare Strategy
• Awareness Studies– Two Studies:
• Initial Campaign - April• Post Campaign - October
• Questionnaire Development • 400 Oregonians• Study management/Interviews/data
processing• Written Summary of Findings
Who We Are
Earth911.com is an environmental services company that addresses product end-oflife solutions for both businesses and consumers.
We work with our customers to target yourneeds, customize a package that suits your brand and bring your costumer’s story into focus.
Investing in our End-of-Life Solutions is an investment in your product’s success.
• Founded in 1991
• Largest National Recycling & Proper Disposal Database
• Over 110,000 Recycling and Proper Disposal location for over 240 types of product
• Work with Industry Leaders, Governments, Associations, Organizations and Businesses
• Recommend Solution by the EPA
You Might Have Seen Us Lately…..
Earth911.com is the number one search
result on Google for “recycle”. We have
also been featured on The Oprah Winfrey
Show seven times in the past three years.
Over the past few years, media coverage
of Earth911.com has averaged more than
90 million U.S. households a month. In
2007, some of our top features included
National Geographic and NBC’s Heroes.
Our Media Highlights include:
• Wall Street Journal
• USA Today
• Time Magazine
• Disney & Rethink Promotion
• Tic Tac, USA
• The New York Times
• The Huffington Post
• Yahoo
Services
• Reuse, Recycling and proper disposal search powered by Earth911
• 1-800-Clean-Up number provides same search function for consumers
• www.paintcare.org and 1-800-Clean-Up can be incorporated into paint can labels and on plugs
• National application
Our Data Collection & Verification
Recycling information is derived from:
• Local recycling/HHW coordinators in all 50
states
• Local, regional and national businesses
Earth911.com collects and maintains data with:
• Proprietary, user-friendly web applications
• Internal and external validation procedures
• Outbound telephone call verification
• In-house, accessible client relations and
support
Products and Services
Using a variety of product end-of-life
solutions, Earth911.com can provide
support in the following areas:
• Media and Advertising
• Syndication of our Location Data
• On Product Labeling
• Education and Outreach Solutions
Our Database
107,782 LOCATIONS (Feb 2009)
95% are drop-off sites
48,000 locations updated last year
7,776 PROGRAMS
4600 Municipal and private curbside pick-up
450 HHW
100 Mail-in
Event listings and time sensitive locations
Search Syndication
When syndicating the Local Recycling Search, Web sites gain the ability to generate and display a fully customized
local recycling, and proper disposal search experience. This highly credible, local database with a nationwide scope
empowers consumers by delivering an easy-to-use tool for locating product- and material-specific local
recycling options.
Our database can be custom-branded and
syndicated on your Web site, making you
the place to go for recycling and disposal
information for your products.
Additionally, with Earth911.com powering “your”
recycling search, you’ll never have to worry about
data accuracy or maintenance.
1-800-Clean-Up
• Same information as web search
• 24/7 automated service
• Paint and other products
• 107,782 locations
• 7,776 programs
• 4,600 municipal and private locations
• Event listings and time sensitive locations
On-Product Labeling
Licensed use of Earth911.com logo or 1-800-CleanUp
Currently utilized on over one billion
products worldwide, Earth911.com Labeling
Solutions help connect your consumers to
local recycling and proper disposal options
through a highly effective call-to-action that
motivates participation in recycling
initiatives. A short message directs
consumers to consider recycling or properly
disposing of your product.
Earth911’s labeling solution is the
prescribed solution for consumer labeling
by
the EPA and the Department of Energy.