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Paid Parking Demonstration
Six Month Status Report
Todd PleskoVice President
Planning & Development
October 23, 2012
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Purpose of Demonstration
Manage park and ride lot capacity through
pricing.
Address the equity issue of providing transit
capacity for non-service area users.
Increase net transit revenue from paid parking.
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Other Purposes for the Demonstration
What are the unintended consequences of non-
resident paid parking?
Impact on adjacent free lots
Impact on adjacent commercial lots
Impact on transit ridership
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Park & Ride Lot Usage in 2008
At the Peak of Gasoline Price Spike
4
Location
TotalSpaces
ParkedVehicles atpeak hour
Percent Occupiedin Sept. 2008
Downtown Garland Station 710 866 122%
Glenn Heights Park & Ride 339 403 119%
Parker Road Station 1,566 1,608 103%
PGBT Station 778 797 102%
Westmoreland Station 693 563 81%
Total 4,086 4,237 104%
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Initial DART Response to Demand Spike
Capital investment to expand parking:
Parker Road Station added 510 spaces
George Bush Station added 415 spaces
N. Carrollton Station added 700 spaces
Glenn Heights Station added 204 spaces
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Implementation of
Non Resident Paid Parking Demonstration in 2012
Parker Road StationApril 2012
N. Carrollton-Frankford StationApril 2012
NW Plano Park & Ride July 30, 2012 Belt Line StationScheduled for Dec. 3, 2012
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How did non-resident paid parking impactvolume of service area resident registration?
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1754
990
432374
273 310 291
0
500
1000
1500
2000
2500
3000
Vehicles
Registered
Residents
Registered
4133 -- Residents registered
6198 -- Resident vehicles registered
Parker Road Resident Registration
597
310
133106
93 81 80
0
200
400
600
800
1000
1200
Vehicles
Registered
Residents
Registered
N. Carrollton Frankford Resident Registration
1400 -- Residents registered
2187 -- Resident vehicles registered
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Impact of Paid Parking at Parker Road Station
8
1,840
1,564
1,457
1,3581,288
1,2391312
1,012
574
828738
-
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12
Total in Use
Paid Non Residents
Residents
Parker Road
Station
Paid parkingBegan at
Parker Rd
Decline of 448 Non
Resident Vehicles
between March andSeptember.
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Impact of Paid Parking at Parker Road Upon
Availability of Parking at George Bush Station
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Paid parking
Began atParker Rd
755
1,0311,004
947990
1,044
1,138
438
162189
246203
150
550
200
400
600
800
1000
1200
Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12
Parking Spaces in Use
Vacant Spaces
George Bush Station
Increase in 383
Vehicles between
March and
September
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Impact of Paid Parking at N. Carrollton-Frankford Station
10
529
412
366 366352
365
407
317
128
165
-
100
200
300
400
500
600
Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12
Total In Use
Residents
Non Residents
Decline of152 Non
Resident
Vehicles
Non Resident
Paid ParkingBegan
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Impact of Paid Parking at N. Carrollton-Frankfordupon Parking Availability at Trinity Mills
11
369
537
494 494
-
100
200
300
400
500
600
Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12
In Use
Parking Available
Increase in 168
vehicles between
March &
September
Paid Parking
Began at NorthCarrollton
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Net Financial Impact of Non-Resident ParkingAfter 6 Months of the Demonstration
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Parker,Carrollton,NWPlano Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Total
Revenue ($) 38,875 35,120 35,268 30,099 34,353 39,033 212,748
Expenses ($) 74,355 47,776 41,114 34,369 43,194 35,742 276,550
ManagementFee($) 3,800 3,800 3,800 3,800 4,800 4,800 24,800
TotalExpenses ($) 78,155 51,576 44,914 38,169 47,994 40,542 301,350
Net Revenue (39,280) (16,456) 9,646) (8,070) (13,641) (1,509) (88,602)
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Net Financial Impact of Non-Resident ParkingWithout Shift of Non-Residents to George Bush and Trinity Mills
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Parker,Carrollton,NWPlano Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Total
Revenue ($) 56,715 52,960 53,108 47,939 52,193 56,873 319,788
Expenses ($) 74,355 47,776 41,114 39,901 46,957 39,653 289,756
ManagementFee ($) 3,800 3,800 3,800 3,800 4,801 4,802 24,803
TotalExpenses ($) 78,155 51,576 44,914 43,701 51,758 44,455 314,559
Net Revenue (21,440) 1,384 8,194 4,238 435 12,417 5,229
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Summary Points after 6 Months
Non-residents shifting to free lots has reduced
approximately $100,000 in revenue during the first six
months.
Platinum has reduced costs by approximately 27% in
an attempt to adjust to lower revenue.
Despite reductions, it is unlikely that the program will
be able to break even without changes in the program.
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What are the cost percentages for the
paid parking demonstration?
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% Labor Related
Costs
63%% Equipment Costs
9%
% Credit Card Costs
6%
% Insurance Costs
7%
% Telephone
Expenses
2% % Fixed Fee
12%
% other
1%
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Potential changes based upon
lessons learned
Expand to nearby lots to capture more non-resident
customers who have shifted.
Reduce costs further by spreading labor over morestations.
Reduce costs by using existing DART staff at ParkerRoad and Arapaho to register residents for Plano and
Richardson.
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Revenue Cost Analysis if Program is expanded and
Part of Registration taken over by DART
Lots Carryover
Losses
Dec.
12
Jan
13
Feb
13
Mar 13 April
13
May
13
June
13
July
13
Total
Parker 23,000 19,937 19,937 18,940 18,940 18,940 18,940 18,940 158,572
Carrollton 12,000 7,979 7,979 7,580 7,580 7,580 7,580 7,580 66,257
NW Plano 2,800 2,800 2,800 2,800 2,800 2,800 2,800 2,800 22,400
Trinity Mills 5,669 5,669 5,386 5,386 5,386 5,386 5,386 38,549
G. Bush 13,608 13,608 12,928 12,928 12,928 12,928 12,928 95,534
Belt Line 17,000 14,078 14,078 14,078 14,078 14,078 14,078 14,078 115,546
Arapaho5,025 3,500 3,500 3,500 3,500 3,500 3,500 26,025
Total
Expenses
54,800 72,096 67,571 67,571 65,211 65,211 65,211 65,211 522,883
Revenue 48,000 81,000 84,000 84,000 86,000 86,000 86,000 86,000 645,000
Net-100,000 $ (106,800) (97,896) (81,467) $ (65,038) (44,249) (23,460) (671) 22,118
22,117
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Impact of Paid Parking
on Average Weekday Ridership on Red Line
2011 2012
Stations Before Paid Parking After Paid Parking % Change
Parker Road 2,995 2,941 -1.8%
Downtown Plano 599 601 0.3%
Bush Turnpike 1,122 1,228 9.4%
Total 6,727 6,782 0.8%
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Impact of Paid Parking
on Average Weekday Ridership on Green Line
2011 2012
Stations Before Paid Parking After Paid Parking % Change
N. Carrollton 1,317 909 -31.0%
Trinity Mills 649 978 50.7%
Downtown
Carrollton 466 531 13.9%
Total 4,443 4,430 -0.3%
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Lessons Learned After Six Months
Paid Parking is effective at shifting terminal stationdemand to next stations as an alternative to buildingmore supply.
Parking revenue has not exceeded expenses after sixmonths of operation even with substantial costreductions. Without changes, it may not exceed costs.
Platinums method of registering resident vehicles is an
effective method for residents to obtain free parking at apaid lot.
Paid parking does not appear to have caused a reductionin transit ridership during the demonstration.
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Unintended Consequences
Residents reacted positively to paid parking for non-
residents at Parker Road and N. Carrollton Stations.
Residents at next station in reacted negatively to theincreased usage at George Bush and Trinity Mills.
Pricing at terminal stations caused disabled parkingto exceed supply at George Bush and Trinity Mills.
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Questions
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