Paid Media Second in a 5-part series on maturing social media practice for synagogues Hosted by Lisa Colton, President, Darim Online and Chief Learning Officer, See3 Communications Presented by Bridgett Colling, Director of Content Strategy Tweeting today? @DarimOnline @UJAfedny @LisaColton @BridgettColling
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Paid Media: Maturing Your Social Media Practice for Synagogues
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Paid MediaSecond in a 5-part series on maturing social media practice for synagogues
Hosted by Lisa Colton, President, Darim Online and Chief Learning Officer, See3 Communications
Presented by Bridgett Colling, Director of Content Strategy
The best way to get the most out of your Google Grant is to build a strong account structure!
Targeting with Ad Groups ● Ad groups target people you want to take action and
drive them to a specific page on your site
● Ad groups should have 15-30 keywords per group
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● Headline - include keywords, ask questions
● Description lines 1 & 2 - show your value and include a call to action
● URL - use a display URL
Getting the most out of your
Google Grant
Use keyword planner
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Pick popular pages
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Facebook Ads
Why use Facebook ads?● Easy to target your ideal
audience online● Shows their friends who
already like your page● Robust targeting and reporting ● Lots of creative options to
choose from ● Your audience is probably on
Facebook
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1. Pick your objective
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2. Target, target, target
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3. Budget
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In conclusion● Paid media is a powerful part of your
communications strategy, and works in tandem with earned and owned media
● Google Grants gives nonprofits free money - you should use it!
● A successful paid campaign is all about great structure, not a singularly awesome ad
● Facebook targeting is robust and powerful - use it!
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Questions?
THANK YOU!
Want to chat about paid media or social media strategy? Email me at [email protected]
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Thank you to SYNERGY and UJA-Federation of New York for their support of this webinar series.
● Communicating for Social: Feb 25, 1-2pm ● Representing Your Brand Online: Content
Strategy and Planning: March 8, 1-2pm ● Crowdfunding: March 29, 1-2pm
All times above are eastern. Once registered, you will receive login information for all webinars. Recording, slides and other links will be coming to your inbox shortly!