Paid Facebook: 105 DEL BELCHER // MICH MARKETING / JACKSON COLLEGE / WESTWINDS
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Paid Facebook: 105DEL BELCHER // MICH MARKETING / JACKSON COLLEGE / WESTWINDS
What is Paid Facebook?
The Right PeopleWhere they are
already active and engaged
Real Results
Why paid Facebook
Audience: 1.4 Billion Daily visits: 900 million Daily visits via tablet/mobile: 700 million Choice Relevance You are part of their story!
What kind of ads can you make?
Objectives
Let’s make an ad!
Campaign, Ad Set, Ad
Choose audienceCustomizeBudgetThe Look
PlacementSubmitTrackTweak Repeat!Let’s do it!
Best Practices
Determine your objectives Be Specific TEST!
Split Placements Test Copy Test Text –(p.s. shorter is
better) Test Ad Types When to Boost
Like Leads What to run if:
Brick/mortar vs. DigitalEventBranding
Extra Resources: BONUS ROUND!
Ads ManagerAudience InsightsPower EditorFacebook Blueprint
Summer y
Facebook = engaged and active audience
Plan it out!ABT = Always be testing!Use Facebook’s free resourcesPractice makes better
How do I learn more?
Hi! I’m Del!MichMarketing.com
Questions?
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