Page Speed and the Conversion Funnel for SEO

PAGE SPEED

&

THE CONVERSION FUNNEL

FOR SEO

Matt Storms

Certified SEO Expert

@matt_storms

searchmarketingexpo.com@matt_storms

#SMX #23C

Matt Storms

SEO, SEM, Organic Growth Hacker, SEO / SEM Expert Witness

searchmarketingexpo.com@matt_storms

#SMX #23C

Contact – Google Search

searchmarketingexpo.com@matt_storms

#SMX #23C

Lets Dig IN

Looks fun?

Page speed, itCan be a drag.

searchmarketingexpo.com@matt_storms

#SMX #23C

Fast is where its at

How fast is Your site?

searchmarketingexpo.com@matt_storms

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Simple Math

1 second = ?

How fast should your pages load?• Landing page• Product page• Search page• Checkout page

searchmarketingexpo.com@matt_storms

#SMX #23C

How fast is your site?

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Better Tool for Analyzing this Data

searchmarketingexpo.com@matt_storms

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searchmarketingexpo.com@matt_storms

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Wrong

searchmarketingexpo.com@matt_storms

#SMX #23C

searchmarketingexpo.com@matt_storms

#SMX #23C

searchmarketingexpo.com@matt_storms

#SMX #23C

searchmarketingexpo.com@matt_storms

#SMX #23C

Shopping is not fun

How man peopleGive up??

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searchmarketingexpo.com@matt_storms

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3 steps to paypal / 7 on the site

1 step to paypal / 5 on site

These are the best two I could find. Sad.I spent hours looking.

searchmarketingexpo.com@matt_storms

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The simpler theThe better

How complicated is checking out?

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What should happen

Grab the CC

Grab the shipping

Grab the billing

Offer to get email spam

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Process

Do not hold your users at checkout Gunpoint

Make it simple

searchmarketingexpo.com@matt_storms

#SMX #23C

@matt_storms

google.me/+MattStormsSEO

linkedin.com/in/mattstorms

searchmarketingexpo.com@matt_storms

#SMX #23C