Page 1 Personal Branding, the key of career management Bled 22-23 May 2012
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Page 1
Personal
Branding,the key of
career management
Bled
22-23 May 2012
Page 2
It’s so hard to be me!
Page 3
Objectives of workshop
• Define personal branding
• Share some facts and personal experiences
• Look at relationship between personal branding and career management skills
• Explore career management skills
• Focus on Authentic personal branding
Page 4
The hunting of…1. Who has self confidence? 2. Who knows a song? 3. Who puts strenghts at the work? 4. Who has sense of humour? 5. Who is able to express his/hers emotions? 6. Who has initiative? 7. Who has an unusual hobby? 8. Who is an organized person?9. Who copes with the change?10. Who has the ability of “networking”?
Choose one different person for each questionDemonstrate the answer“The best hunter” is...
Page 5
Personal brand is your story.What makes you unique?Do you know the self?Define your purpose!Drawing/ painting/ modeling
selfportrait and your logo!
Reflections
Page 6
• Design your image!
• Please creat a nice “package”!
• Use the same image when it comes to social networking (Brand awarness)
• Be friendly!
• Be your own BOSS!
• Who are you?
• What to do?
• Why you are unique?
• Why other persons are interested about you?
• You are different!
Page 7
1. Appreciated qualities
2. Something about you
3. Something about your country
Meeting with a VIP / success personality
Page 8
In which box is your strength?
Intelligence Personality/Traits
Values Motives Goals
Knowledge Experience
Skills/ Competencies
Page 9
Send us your personal/ career story in 5 rows!
Page 10
The personal map…
• 2 qualities (which begin with the first letter of the first name)
• 1 positive feature of personality
• 1 favorite place
• 1 success (the latest)
Page 11
Bermuda Triangle
o All members of the team have to get out of the triangle!
o Don’t touch the wall (string), because you return inside!
o Time: 20 minute
Page 12
• For learning to be yourself
• For visibility, control and notoriety
• For a successful career
• For a better life
• For employee`s job satisfaction
• For organizational performance
Why is personal branding
important?
Page 13
•Understanding one's own strengths and weaknesses, needs and wants•Ability to identify relevant opportunities•Accessing career information•Ability to plan and take career-related decisions•Ability to present oneself effectively in order to gain access to courses or jobs•Ability to network and build relationships
Source: www.cardiff.ac.uk
Career Management Skills
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Personal Branding Personal Branding …… change change managementmanagement
Vision abilities Initiative
Initiative
Initiative
Initiative
Initiative
Vision
Vision
Vision
Vision
ResourcesAction
plan
Action plan
Action plan
Action plan
Action plan
Resources
Resources
Resources
Resources
change
confusion
anxiety
graduallychange
frustration
WRONG START!
abilities
abilities
abilities
abilities
Page 15
Debriefing
• Huge and rapid changes are redefining the nature of work, jobs and careers
• Career Management Skills- personal branding represent a solution
• Strong Self Awareness
• Confident & Able to ‘Sell’ Self
• Opportunity research
• Proactive about Career Planning
• Networking Skills/ Social networking
• Coping with Uncertainty/Changes
• Transferable Competecies
• Interpersonal skills
Page 16
Marcela Claudia Călineci
Municipal Centre for Psychopedagogical Assistance Bucharest
Thank you!
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