Page 1 of 2 Southern California Chapter of the MRA July 2006 Monthly News Bulletin SoCal Education Day- July 22nd Education Day, which was held once again at Los Angeles Valley College, was a big success with 45 attendees. Our opening session started with Wendy Kheel and Rudy Wu from Universal Studios discussing how Universal Studios brought their guest research in-house. Charlie Schwartz (Intelligent Analytical Services) spoke on the topic of Basic Statistics & Segmentation Analysis. Kate Greenhill Taplin (MarketTools), discussed utilizing Online & Offline methodologies for Hispanic Research. In addition, we had a panel discussion featuring Rochelle Newman-Carrasco (Enlace), Kate Greenhill-Taplin (Market Tools) and Carlos Garcia (Garcia Research Associates) on Trends in Hispanic Research. Ed Sugar, one of our own SoCal Board members, and Marion Heyn, Associate Professor from LAVC presented “Netiquette” which reviewed the “do’s and don’ts” of e-mail. George Sloan spoke from both a moderator’s and a previous facility owner’s perspective on the importance of the Qualitative Research process. Dirk Rinker (Campbell Rinker), Amy Shields (Nichols Research) and Eric Sandberg (e-Rewards) concluded our event discussing what you really need to know when it comes to Privacy issues. RECENT SOCAL MRA EVENTS Welcome to all of our Newest Members Larry Barbaria-Athena Research Group Jennifer Belcastro- Ocean Media, Inc. Julie Carkin- Athena Research Group Rob Luebbert- Ocean Media, Inc. Michael Browning- Bluewater Learning, Inc. Mike Turner- BusinessKM, Inc. David Choi- Bluewater Learning, Inc. Letitia Jackson- Transcription Services, Inc. Ji Yeong Kim- Forefront Consulting Group Howard Jackson- Transcription Services, Inc. Kristin Luck- Forefront Consulting Group Noel Lesniak- Six 9s Associates, Inc. Rick Wilson Quoted as saying…… Lorei Musselman (LA Research) - “Education Day July 22 was a success due to the efforts of Ed Sugar of On-Line Communications, Debby Schlesinger-Hellman and Franicine Glassenburg of Schlesinger Associates. The speakers, venue, and networking made the day a memorable one.” Wendy Kheel (Universal Studios)“I thought the whole program was very good. I wish I could have sat in on the concurrent sessions, as well as the Hispanic sessions. What a bargain for $49.00!” Amy Sheilds (Nichols Research) “The SoCal Chapter really does a great job of putting together their educations days.” +++++++++++++++++++++++++++ Congratulations to the winners of the raffle prizes: Carey Hansen (Trotta Associates) - $50 AMEX gift card and Walter Baric (Pelegrin Gray Research) – digital camera. Many Thanks to our speakers for their insightful information and our members for their support! More education days are being planned for the future so look for the dates in your newsletters Meet & Greet in San Diego – September 21st at 94th Aero Squadron on 8885 Balboa Ave., San Diego – Watch for more details Holiday Party – Save the date “December 5 th ” – Stay tuned !!!! UPCOMING CHAPTER EVENTS