Page. 1 - Business Automation

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Do I have permission to share

about ourself!

Dipan$hu Vijay

Dipan$hu Vijay is a Chartered Accountant (CA) and Cost

& Management Accountant (CMA) An Expert Business

Handholding Coach, Power Mentor, Author, Passionate

Public Speaker & an Enthusiastic Learner. He has been

Training and Coaching Business Owners &

Professionals since last 13 years. In Midst he has been

serving the companies like Ernst & Young, Genpact, Adidas,

Harley Davidson with a Rich Clientele viz. Reliance

Industries, Aditya Birla, Jindal, Jakson Ltd. Mitsubishi Corp.,

GACL, DCM Shriram, SPML Infra Ltd., Renew Power,

Philips, Crompton Greaves, Havells, Wave Infratech and

many other Big Corporates.

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He has Served More than 7000 of Business Owners as well

Professionals Through his Workshops online or offline.

Business Owners as Well Professionals once connected are

under his continuous Handholding.

He is expert authority in Building lead Generation Systems

through Internet Marketing as well Business Automation

through Google Sheets, Google Forms, Google Sites and rest

G Suite Tools.

Continue…

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Table of Contents

Ch. 1 17 Secret Functions of Google Sheets(Spreadsheet)

Which You never knew -------------------------------------------- 6

Ch. 2 Top 22 G Suite apps for 10X Productivity ------------- 17

Ch. 3 Quick Gmail Tips, Tricks, and Important Secrets ---- 40

Ch. 4 Powerful Business Automation Tools ------------------ 51

Ch. 5 Powerful Mobile/PC Applications for Business ------ 54

Ch. 6 Powerful Business Softwares ---------------------------- 63

Ch. 7 Important Digital Marketing Tools---------------------- 68

Ch. 8 Best Productivity Software for Business Development

Professionals ------------------------------------------------------- 80

Ch. 9 The Ultimate List of Small Business Software & Tools

------------------------------------------------------------------------ 83

Ch. 10 Let’s dive into shortcuts -------------------------------- 104

Ch. 11 Looking for the Fresch Business Ideas? We Picked 75

of the Best --------------------------------------------------------- 117

Ch. 12 13 Digital Tools Every New Business Needs ------- 180

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Ch.13 33 Ways to Use Technology In Your Small Business

----------------------------------------------------------------------- 186

Ch.14 20+ Gifts for the Entrepreneur in Your Life --------- 190

Ch. 15 8 Proven Small Business Digital Marketing Tactics

that Get Results --------------------------------------------------- 205

Ch. 16 101 Motivational Business Quotes ------------------- 227

Ch.17 Basic yet important Tips for Your Gmail and Outlook

----------------------------------------------------------------------- 239

Ch. 18 How to Set Up Outlook: Complete Tutorial -------- 245

Ch.19 About Us --------------------------------------------------- 265

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Ch. 1 17 Secret Functions of

Google Sheets(Spreadsheet)

Which You never knew

1. Add Images Inside Sheets

To use this feature, try out the =IMAGE function. Just drop

in the URL of the image that you want to use in your sheet

and close it out to add it right inside of the spreadsheet.

2. Grab Data from Other Google Sheets

One of the most common things that spreadsheet users will

do is connect different spreadsheet

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The function that you'll want to try out is

called IMPORTRANGE. With

the IMPORTRANGE function, you can actually connect to

an entirely different Google Sheet and pull data over. Best of

all, it stays up to date.

To use this function, try out the syntax below:

=IMPORTRANGE("Url of Sheet to link to", "Sheet and cell

references")

3. Get Input From a Form Into Sheets

A spreadsheet is a great way to capture and structure data, but

it can take time to add data to it. It's better if you can use a

tool like a form to get data from others in a structured format.

Luckily, Google has a form builder that automatically takes

input and puts it into a spreadsheet. Any response you receive

will be added to your Google Sheet. You can try Google

Forms.

4. Grab Up-to-Date Financial Data

Here's a Google Sheets tip that I find saves me many hours of

manually downloading and typing data. If you're tracking

stock and financial market data, using the built-in

GOOGLEFINANCE function fetches up-to-date data from

Google's hub.

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Here's an example of using the function to grab Amazon's

stock price from February 7th:

=GOOGLEFINANCE("AMZN","price",date(2017,2,7))

OR If you want to capture data from some date to another

then

= GOOGLEFINANCE("rpower", "price", "1/4/2019",

"2/17/2020", "DAILY")

5. How to Import an Excel File to Google

Sheets

Let's start off by jumping over to Google Drive. If you don't

already have a Google account, it's free to create one and

unlocks using all of the web-based Google apps like Docs,

Sheets, and Slides.

Once you're inside of Google Sheets, click on the File

Menu button and choose Import. Browse to your Excel

spreadsheet and choose it from the file dialog box. Here its is

imported. Your excel data is imported in Google Sheets.

6. How to Export a Sheets File Back to Excel

Let's say that you've made some changes to your spreadsheet

in Sheets and need to send it back over to Excel for further

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work. You can do that with just a few clicks by downloading

the spreadsheet.

To send a spreadsheet back to Excel, Go to file menu in

google sheets then click on Download then choose the format

Excel. It will download in Excel.

7. Create a tiny chart within a single cell

Using Sheets’ nifty Sparkline feature. Just type the command

=SPARKLINE followed by the cells you want to include, the

word “charttype,” and then the type of chart you want to

create–such as line, bar, or column–formatted like this:

=SPARKLINE(F12:F24,{"charttype","column"})Like below

-

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8. Tap into Google’s artificial intelligence

and let Sheets perform different types of

data analysis and create complex charts for

you.

Hover your mouse over the starburst-shaped icon in the

lower-right corner of the screen, and you’ll see the word

“Explore” appear. Click that button, and Sheets will pop up a

panel of info related to your data. You can highlight specific

rows in your spreadsheet to change its focus, and you can

hover over any item it presents to find options for adjusting it

or inserting it directly into your sheet.

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9. SHARE AND COLLABORATE

Once you’ve shared a spreadsheet –either publicly or with

specific people–you can create a custom link that’ll let

anyone with access quickly copy your spreadsheet into their

own Google account, where they can use it as a template or

modify it however they want without affecting your original

version. Just copy the URL in your browser’s address bar

while you’re viewing the spreadsheet and replace the word

“edit” at the end with “copy”—leaving you with something

like this:

https://docs.google.com/spreadsheets/d/1aBcDEfgHiJKLMn

OPQRSTuVWXZ/copy

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When anyone with access to the spreadsheet opens that link,

they’ll immediately be prompted to make a copy with a

single click right then and there.

10. Sheets has the capability to create QR

codes that’ll pull up whatever URLs you

want when they’re scanned.

Powertip: Make your QR codes for your Catalogues and

share only QR code with customers they will scan and

Catalogue will open up. Formula is

=image("https://chart.googleapis.com/chart?chs=150x150&c

ht=qr&chl="&B3)Change B3 to cell where is your link for

Catalogue/Website.

11. Google Sheets formatting shortcuts

Google Sheets’ fast-formatting shortcuts are also worth

remembering. With the right combination of keys, you

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can format any cell or selection of cells however you want,

without having to dig around in menus. Commit these to

memory:

Ctrl-Shift-1: Format as decimal

Ctrl-Shift-2: Format as time

Ctrl-Shift-3: Format as date

Ctrl-Shift-4: Format as currency

Ctrl-Shift-5: Format as percentage

Ctrl-Shift-6: Format as exponent

12. CLEAN IT UP

If you spot some extra spaces before or after data in your

spreadsheet (whether you’re looking at numbers or text),

don’t forget the Google Sheets function TRIM. You must

have used for specific cell but here I am talking for some

range. Select the range of data and use this formula all data

will be ready with proper spacing in front, mid and back.

Formula =ArrayFormula(TRIM(A2:A50))

13. Check email domain is correct or not

Maybe you have a database of user-submitted email

addresses. Well, tell Sheets to look through the addresses and

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determine if they’re all properly formatted: Use the function

ISEMAIL(A1) with whatever cell you need–or if you want to

perform the function for a range of cells, use this format

instead:

=ArrayFormula(ISEMAIL(A2:A50))

Sheets will give you a “TRUE” or “FALSE” answer for

every email address you feed it. This way you get the data

segregated which is correct mail id and which is wrong one.

Saving you from mail failure.

14. Check URL domain is correct or not

You can validate URLs in a spreadsheet, too, to make sure

you don’t have any improper items in your list: Follow the

same procedure outlined in the previous tip but use the

function ISURL instead.

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15. SHARE AND COLLABORATE

Once you’ve shared a spreadsheet–either publicly or with

specific people–you can create a custom link that’ll let

anyone with access quickly copy your spreadsheet into their

own Google account, where they can use it as a template or

modify it however they want without affecting your original

version. Just copy the URL in your browser’s address bar

while you’re viewing the spreadsheet and replace the word

“edit” at the end with “copy”—leaving you with something

like this:

https://docs.google.com/spreadsheets/d/1aBcDEfgHiJKLMn

OPQRSTuVWXZ/copy

When anyone with access to the spreadsheet opens that link,

they’ll immediately be prompted to make a copy with a

single click right then and there.

16. Let them download your content in PDF

Sheets makes it easy to export a spreadsheet in a variety of

formats via the “Download as” option in the File menu, but if

you’d rather give people a direct link to download your data

as a PDF, there’s a hidden command for doing just that: Copy

your spreadsheet’s URL, just like in the previous item, but

this time, replace the word “edit” at the end with

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“export?format=pdf”–leaving you with a link that looks

something like:

https://docs.google.com/spreadsheets/d/1aBcDEfgHiJKLMn

OPQRSTuVWXZ/export?format=pdf

People with access to the spreadsheet will instantly be

presented with a PDF export as soon as they open the link.

17. Notify when any changes happen to

google sheets

When you’re sharing a spreadsheet or using a form to accept

survey-like responses, you can ask Sheets to notify you

whenever an edit or addition occurs–either immediately or as

a once-daily email digest. Look for the “Notification rules”

option in the Tools menu to set your preferences for any

particular spreadsheet.

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Ch. 2 Top 22 G Suite apps for

10X Productivity

Everyone knows about G Suite’s core productivity apps like

Google slides, sheets, forms, keep etc.

Outside of those core productivity functions, though, the G

Suite marketplace still has great offerings that make a

business day that much easier.

DocuSign eSignature: PDFs made simple

A lot of documentation is passed on in PDF format. If you’re

sick of printing, signing, and then scanning PDFs, Docusign

may be for you. What comes with your Free Plan?

Unlimited signing: Sign and return as many documents as

you need. Prepare and send documents out for signature:

Send up to three documents for others to sign.

Your free plan includes all the basics: This includes “sign

here” tags, document routing and mobile app access. Account

never expires: Your free plan does not expire so you can

easily access all of your signed documents from DocuSign's

secure cloud storage.

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Lumin: More than markup

Another tool worth looking at is Lumin, which works

automatically with Google Drive and Gmail and allows you

to view and edit PDFs without downloading them.

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The best G Suite productivity app: Kami

Our favorite G Suite productivity app is Kami. Users can add

text boxes and fill in blanks, annotate extant text, draw and

alter imagery. The toolbar is instantly familiar from normal

desktop publishing apps — if you’ve used Docs, Paint or

even an online image manipulation tool like Pixlr, you’re

going to recognize Kami’s interface.

G Suite’s top project management offering

Project management is a crowded space. Super-simple tools

like Trello, with its Kanban-plus-whatever-you-like

approach, can be integrated directly into G Suite with Trello

for G Suite.

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Of course, there’s Google Keep, which is simpler and

provided directly by Google. But it’s best for individuals

since it’s light on collaborative features.

We’d back Trello for teams. It lets you create Trello cards

from your inbox, and organize them.

Insightly: Bring everything into CRM

Insightly, boasting the oldest G Suite integration of any CRM

as well as a massive user base, integrates perfectly, syncs

well, and is easy to set up.

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Mixmax: Bring CRM into Gmail

Mixmax puts CRM in your Gmail, making your inbox the

control center of your sales process.

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Simplebooklet: Automatically create flip

booklets

Moving away from Google’s products, there’s also

Simplebooklet. Rather than being a comprehensive solution

to major marketing problems, Simplebooklet is a great little

tool that does something you might not have known you

wanted. It turns Docs, Slides and other files into web-friendly

flip booklets.

SurveyLegend

What is it? A free survey tool.

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What does it do? SurveyLegend allows you to create

mobile-ready online surveys and forms on your tablet or PC.

How can I use it? Whether you want to ask for customer

feedback, perform buyer persona research, or collect data for

a cool piece of content you're working on, surveys are a part

of a marketer's life. This app allows you to create engaging

surveys without installing software and offers real-time

results.

LucidPress

What is it? A free design tool.

What does it do? The tool allows you to easily

create brochures, newsletters, magazines, reports, and more

without any design programs or skills.

How can I use it? Now you can create stunning visual content

for print, mobile, or web without relying on your designer or

freelancer.

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Save Emails (Google Sheets Add-on)

What is it? A tool that stores email content.

What does it do? This free tool downloads email

messages and file attachments from Gmail and

automatically saves them to Google Drive as

searchable pdf files.

How can I use it? You can use the add-on to easily

backup important emails, video files, large images,

Microsoft Office documents, travel receipts, and other

emails from Gmail to your Google Drive.

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Zipbooks

What is it? A free accounting software.

What does it do? It looks after things like time tracking,

online invoicing, project management, and auto-billing so

you can stay more organised.

How can I use it? With this tool, you can become more

efficient in your project management with clients,

freelancers, or agencies. It should also help you with budget

allocation and keeping tabs on important information to send

to your finance department.

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HubSpot CRM

What is it? A free customer relationship management system.

What does it do? HubSpot CRM keeps track of all of your

contacts (prospects, customers, and past customers) and their

interactions with your company across the buyer’s journey.

How can I use it? This free CRM makes it really easy to add,

nurture, and track customers along the buyer’s journey. It

provides a deals dashboard, call recording, and email

templates. It also integrates with the HubSpot

Marketing Platform for valuable sales and marketing

alignment.

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GQueues

What is it? A task management tool.

What does it do? GQueues is a collaborative online task

manager for Google and Google Apps users.

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How can I use it? With just a couple of clicks, your emails,

web pages, and anything else of interest are added to your

task list. Your tasks then appear in your Google Calendar and

in your task list on the right-hand side of your calendar.

LogoMix

What is it? An app to create business cards.

What does it do? This app enables you to design and print

new business cards quickly and easily.

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How can I use it? With just a few clicks you can design

some slick, on-brand business cards without needing to

bother your designer. Although this app is not 100% free,

your first batch of business cards is, and they are a very low

price after that to get more printed.

BEE Templates for Gmail – Send beautiful

emails to customers!

Beautifully designed email templates for your Gmail™

messages.

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No registration is required to use the BEE email templates

within your Gmail™ account: just install

the add-on and start creating cool emails!

Use "BEE Templates for Gmail" whenever style matters,

including:

- Surprise your friends with fun get-together invites.

- Send "Happy Holidays" greeting cards your family will

love.

- Motivate your employees or teammates with visually rich

messages.

- Say "Happy Birthday" like you really mean it.

- Introduce yourself with style when applying for your dream

job.

- Impress potential investors with your new startup project.

- Send a message that will melt her heart.

- Create event invitations that can't be turned down.

Need more design and customization super-powers?

- Change colors.

- Edit email structure.

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- Drag and drop new elements in your email.

- Search for free-to-use pictures, add filters, resize them.

Just try the BEE editor at https://beefree.io. It's completely

free!

Organizational Chart

Build interactive diagrams with intuitive UI. You can export

result to PNG, JPG or SVG

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Ultradox

From simple mail merge to complex reports, invoices, signed

contracts or newsletter campaigns - Ultradox allows you to

build amazing automations and apps by combining the power

of several cloud services like GMail, Forms, Docs, Sheets

and Cloud Print.

Generate beautiful and personalized PDF documents from

your own templates by turning Google Docs into a simple yet

powerful template engine.

You can use all formatting capabilities of Google Docs when

creating your templates.

If you need pixel-perfect documents with background images

and font works you can use LibreOffice or MS Word to

create more sophisticated layouts.

Ultradox covers many use cases and you will find ready-to-

use examples in the Ultradox template gallery:

* Generating invoices

Ultradox allows you to generate perfectly designed invoices

by merging data from spreadsheets, contacts and other data

sources into your own templates.

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Automatically send out invoices as attachment, archive them

on Google Drive and print the generated PDF on your printer

right from the cloud.

* Create personalized newsletters

Create beautiful responsive emails with Google Docs using

the Ultradox Email Designer. Merge data from your contacts

or any other datasource to personalize your emails and the

generated PDF attachments.

* Assemble quotes and contracts

You can assemble documents from text blocks by using

conditions to quickly compose quotes and contracts for your

customers.

Contracts can be signed with a trusted digital certificate or a

visual signature.

* Generate PDF Forms

Ultradox even supports dynamic PDF forms.

Only include the form fields into your document that are

relevant for the recipient.

Ultradox integrates seamlessly into G Suite.

Create new or open existing Ultradox files right from the

Google Drive interface.

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When installing Ultradox from the G Suite Marketplace, you

will also install the Ultradox Add-on's for Google Docs,

Forms and Sheets.

Lucidchart Diagrams

Lucidchart is the #1 visual productivity platform for teams.

Collaborate in real time to create flowcharts, ERDs, BPMN

diagrams, wireframes, mockups, network diagrams, org

charts, and more. Try industry-leading features such as data

linking, diagram automation, and links and layers for

interactive diagrams.

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Email Notifications for Google Forms

Get Google Forms data in an email message when users

submit the form.

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Free Invoice for Gmail

Create and send an Invoice or Estimate on the go right from

Gmail. Is your customer asking for an Estimate or Invoice?

Just reply, then tap on the Bookipi addon app and generate an

invoice instantly.

Send unlimited invoices to customers with the best free

invoice & estimate billing generator tool on Gmail add-ons,

Android, iOS, Windows and MacOS. Must have addon for all

small businesses.

Reply to customers with an invoice, estimate, credit note and

more right from Gmail!

Sign in with your existing Bookipi, or Invoice bee login

details. Your data from mobile app will sync instantly.

1. Receiving Client’s signature:

Request your clients to sign the invoice.

2. Option for customer to pay you via credit card and impose

surcharge:

You can choose to impose a credit card surcharge to your

clients.

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GoFileDrop – Get files from People

(Submission Made easy)

Connect the people you work with to your Google Drive

account with GoFileDrop Let your website visitors upload

files to your Google Drive account, simply embed the

GoFileDrop upload tool on any web page or use the ready

made web page and your visitors can securely upload files to

a Google Drive folder you specify.

GoFileDrop provides file drop functionality for Google

Drive.

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Files uploaded with GoFileDrop can be automatically shared

with users and groups.

Files can be automatically uploaded to a specified Folder.

Brand your GoFileDrop Application with your own Company

Logo.

With GoFileDrop you can now let the people you work with

securely "Drop" files directly into your Google Docs account.

Weekdone Weekly Reporting

What is it? A simple and fast reporting tool for teams.

What does it do? It quickly generates team reports for

managers to review.

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How can I use it? Sometimes it can be hard for

managers to spend time with every employee to

discuss how things are going. With this free tool you

simply fill in your progress, plans, and problems in

minutes and it will send an automatic email report to

your manager.

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Ch. 3 Quick Gmail Tips, Tricks,

and Important Secrets

1. Use Undo Send to Recall a Message

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2. Save Time With Canned Responses

(Gmail Labs)

Are you tired of answering the same questions over and over

through email?

Not only is repeating yourself annoying, it also wastes time.

Gmail has a solution to this problem with the Canned

Responses feature. Canned Responses allows you to save

and re-use any email you send as a Canned Response, which

works like an email template.

Canned Responses saves a huge amount of time, especially

if you are in a field that requires a lot of customer interaction.

Enable the Canned Responses option from the Gmail

Labs screen:

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3. Listen to Google Voice Messages From

Email (Gmail Labs)

If you use Google Voice with your Google account, your

notifications are probably set up to go to your Gmail account.

When someone leaves a Google Voice message, you get an

email notification with a message transcript.

With Google Voice Player from Google Labs, listen to each

voice mail message from within Gmail.

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4. Receive Email From Other Email

Platforms on Gmail

If you use more than one email account, you know how time-

consuming checking them all can be. You have to log in to

each email account individually and look for new messages.

If that's what you've been doing, there's a better way with

Gmail.

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With Gmail, you can create a single, unified inbox where you

receive all your emails. If you respond to an email, choose

which email address you want the response to come from.

There's no need to log into any platform other than Gmail to

get your messages.

5. Mute Noisy Conversations in Gmail

Gmail tip: use the Mute feature to keep unwanted messages

from your inbox.

If you've ever been in a group discussion, you know it's

annoying when you're copied in on messages you don't need.

You can mute a noisy conversation in Gmail. When you mute

a conversation, future messages from that thread go straight

to your archives—skipping your inbox. To start seeing those

messages again, simply unmute the conversation.

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6. Turn Off Gmail's Inbox Tabs

You can turn off Gmail inbox tabs.

Gmail comes with five tabs automatically defined and

enabled:

Primary

Social

Promotions

Updates

Forums

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But the five-tab system isn't for everyone. If you don't take

part in social media or forums, for example, why would you

want those tabs to appear in your inbox? Also, you may want

a tab-less email inbox.

This Gmail tip is quick to implement. You can turn off those

extra tabs using the Settings > Inbox > Categories option.

7. Use Hangouts From Within Gmail

Use Google Hangouts/Chat to communicate quickly.

Email messages are great, but you often must wait for a reply.

Did you ever wish you could get a quicker response? You can

with this Gmail tip.

If both you and the contact you are trying to reach have a

Google account (and you are both online),

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use Google Hangouts from within Gmail to get fast

responses. It works like instant messaging.

To use Hangouts/Chat, click the Hangouts/Chat icon (it

looks like a quotation mark) in the lower left corner of your

inbox. Click the name of the person you want to invite to the

Hangout. A Hangout/Chat dialog box appears on the right

side of your inbox. Now you can chat with your contact in

real time.

8. Change the Star Setting to Rank Email

Messages

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9. Give Your Assistant Access to Your Gmail

You're busy. Checking email takes a lot of time. You want to

delegate this responsibility to someone else to save time.

Good news! With Gmail, you can. Gmail gives you the

ability to give someone else access to your account.

Here's how to set this up: Use the Settings > Accounts and

Import > Grant access to your account option to allow

someone else to read and reply to your messages. Use

the Leave conversation unread when opened by

others toggle to see which messages you haven't personally

read.

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10. Place a Phone Call from Gmail

Place a phone call without leaving Gmail.

Another Gmail secret is that you can place a phone call to any

of your contacts from within your Gmail inbox. This can be

especially helpful if you need to respond to an urgent

message and want to talk to the person right away.

You'll need a microphone and speakers (I used my headset).

You'll also need to download the Google Talk plugin for

hangouts. Most calls in the U.S. and Canada are free of

charge.

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To place your call, click the Make a call link in the lower left

corner of your Gmail inbox. Type the number you wish to

call and click on it.

Note: Your call will appear with No Caller Id.

11. Gmail Trick to See More Messages

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Ch. 4 Powerful Business

Automation Tools

FormMule - In an effort to streamline

communications, formMule gives you the ability to send

targeted, personalized emails from a Google Sheet. You can

use it both for manual email merges or triggered merges. You

can personalize the responses with the customers. You can

auto send your company profile also.

Yet Another Mail Merge - offers a tool for

managing mass emails. You can organized your contacts into

a Google Form, then craft your message directly within

Gmail. This can make it simple for you to keep your contacts

and communications in order.

Dialpad - If you prefer to communicate via voice or text

rather than email, Dialpad gives you a way to initiate those

communications right within Gmail. This can make it easier

for you to keep all those different forms of communication

organized.

Forum- Want to give your team an easy way to

communicate with one another throughout the day? Forum

gives you an interactive message board so that employees can

share messages and links with one another to keep all of their

communication in one spot.

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Sortd- is a sales tool for Gmail that’s built for teams. You

can manage leads, sales, tasks, and even your sales pipeline

all from one dashboard that integrates seamlessly with your

email platform. This is Gmail Extention.

Infogram Chart - Make beautiful animated charts,

graphs and reports online - no coding skills required.

Make beautiful animated charts, graphs and reports online -

no coding skills required.

Create stunning, professionally looking, animated charts,

graphs and reports in a few minutes. Get started for free or

upgrade access the full power of Infogram.

With Infogram you can create and publish beautiful,

interactive charts, graphs and reports based on any data you

choose. Select a template, upload or enter your data for

various graph types, add quotes, images and text, and decide

the layout with a simple drag and drop interface. Keep your

charts up-to-date in real time with Google Sheets.

Appy Pie- App Builder Appy Pie is the fastest growing

cloud based Mobile Apps Builder Software (App Maker) that

allows users with no programming skills, to create Android &

iPhone applications for mobiles and smartphones; and

publish to Google Play & iTunes.

Mailtrack- Once you send sales emails, Mailtrack gives

you a way to actually track that communication and see when

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those messages have been received and read by the recipient.

Form Notifications - This add-on allows users to

automate email notifications for:

1. Form respondents - Configure messages that are delivered

as individuals submit the Forms submission

2. Form owners and editors - Configure messages that are

delivered to you (as the creator of the Form), or other

collaborators, on predetermined response thresholds.

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Ch. 5 Powerful Mobile/PC

Applications for Business

Digicard – You can scan all your business cards received

in some meetings or events in this mobile application. When

you like the interface of the application you can pay One time

RS. 350 and go for premium services. After saving all

contacts in this you can export in excel file as well which will

help you promote your service/product through sms/whatspp

marketing or email marketing.

Drupe – You can do more than 10 works using this

application. Best feature is without saving any contact no you

can send them WhatsApp msg.

Telegram – This app is like WhatsApp but far good

features than WhatsApp. Let’s see –

Create Your Own GIF

2 lakhs in single group

Edit Photos For More Beautiful Pictures

Self Destruct Messages on Secret Chats

Terminate Active Sessions

Manage Telegram Media

Hide Your ‘Last Seen’ from Specific People

Lock Your Conversations

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Add and Preview Stickers

Keep-Alive Service

Telegram Bots

Personal Storage

Create Channel

Search Friends by Username

Create APIs

Google lens – This app is google app, can see

miraculous things for you –

Copy Text from the Real World

Detect Flowers, Animals, Paintings, and More

Add Contacts, Find Businesses by Scanning Visiting

Cards

Scan URLs from PC to Open in Mobile

Add Events by Scanning Tickets

Get Restaurant Reviews and Ratings

Shopping and Style Match

Translate in Real-time

Scan QR Codes and Barcodes

Book Review and Summary

Google Assistant – Google Assistant offers voice

commands, voice searching, and voice-activated device

control, letting you complete a number of tasks after you've

said the "OK Google" or "Hey, Google" wake words. It is

designed to give you conversational interactions.

Page. 56

Google Assistant will:

Control your devices and your smart home

Access information from your calendars and other

personal information

Find information online, from restaurant bookings to

directions, weather and news

Control your music

Play content on your Chromecast or other compatible

devices

Run timers and reminders

Make appointments and send messages

Open apps on your phone

Read your notifications to you

Real-time spoken translations

Continued Conversation means you don't have to say "Hey

Google" for follow-up requests. Instead, once you've started

talking to Google, it listens for a response without needing a

trigger phrase all the time. Google can also recognise voice

profiles for different people, so it knows who is talking to it

and can tailor the responses accordingly.

Dictation for Gmail – Dictate messages in Gmail,

Why type, when you can speak? Open a new message (or

reply to an existing one), click the Microphone icon located

to the right of the Send button. Dictate your message in any

of the supported 60 languages! You can install this extention

in google chrome in laptop. Will work in mobile as well your

laptop/PC.

Page. 57

Google My Business – The Google My Business

app is a free mobile app that helps you manage your business.

With the app, you can do the following: Manage how your

local business appears on Google Search and Maps. Edit

your business information. Answering customers questions is

also possible from this.

App Usage – This mobile application track all the time

you are spending in all the social media, calling, receiving

everything. This way once you get to measure then

improvement and productivity enhances.

Activtrak – This mobile application can help you track

your employees what they are doing on search engine.

LinkedIn Pulse – LinkedIn Pulse is an organized

way to gather all of the news relevant to your industry and

interests. It collects important news bites as well as

professional content and presents it to you in a quick and easy

to use format. You are in complete control of your feed as

you pick and choose the sources and influencers that you

personally want to follow.

Degoo Cloud Storage – It provides freaking 100

GB free space on cloud. You can store your stuff on cloud

upto 100 GB free.

Mega Cloud Storage – It provides freaking 50 GB

free space on cloud. You can store your stuff on cloud upto

50 GB free. URL is Mega.nz

Page. 58

Wasavi – Schedule messages and auto reply for

WhatsApp and WA Business. Send WhatsApp message to

Google Sheets or Integromat, Monitor chats, Follow

Contacts, Add Tasks, Notes, Reminders and more

★ Auto Reply to messages

★ Auto send location

★ Schedule WhatsApp messages

★ Supports locked devices with: None, Swipe, PIN Code

★ New Chat Menus - Double click any message to show

quick actions menu

★ Monitor chats for topics, links, emails, etc.

★ WhatsApp to Google Sheets support

★ Create Tasks, Notes, Reminders from messages and for

Chats

★ Export to Text and Excel

Whatsauto – Through this mobile application you can

create auto responder in whatsapp. You can also create some

good chat bots in whatsapp.

Bikayi – Through this mobile application you can create

your mobile ecommerce store. Inside the application it allows

to create your catalogue for service/products with pricing.

You can also accept the payments from customers.

IFTTT – IFTTT derives its name from the programming

conditional statement “if this, then that.” What the company

provides is a software platform that connects apps, devices

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and services from different developers in order to trigger one

or more automations involving those apps, devices and

services. You can connect two different apps like Google

Sheet with Google Calender likewise many 1000’s of apps to

each other. Works both in Mobile and PC.

Zapier -

Zapier is the glue that connects thousands of web

apps.

Zaps are workflows that connect your apps, so they

can work together.

Zaps start with a trigger—an event in one of your

apps that kicks off your workflow.

Zaps automate tasks in the background, so you can

focus on more important work.

Works both in Mobile and PC.

Google Keep - Google Keep is available on the web,

and has mobile apps for the Android and iOS mobile

operating systems. Keep offers a variety of tools for

taking notes, including text, lists, images, and audio. Users

can set reminders, which are integrated with Google Now.

You can also use this as team task delegation tool. Also

While meeting is going on with your team minutes of

meeting can be typed in mobile and shared with whole team

even before you ends meeting.

Page. 60

Forms App – Customized forms and create beautiful

responsive forms out of available templates for different

different tasks. Very useful Mobile application I used for

very long period personally.

Now talk about some applications which will help to transfer

large data or store in Cloud freely.

Degoo - Degoo lets you download your files from

your cloud drive to any device in the world, all around the

clock on all major platforms. Just go to My Files to view the

list of all your file in your safe storage. Degoo is the natural

home for your files. Like a SD card in the cloud. Good thing

is 100 GB space it provides free.

Mega - MEGA is a secure cloud storage service with 50

GB free storage space. This version contains the new

download page video viewer, MEGAdrop public upload

folder feature, file versioning and MEGAchat (with video,

audio and text chat capability). Just type Mega.nz in google

and you will land to its website.

Now talk about transferring the large data from one device to

other

Portal - Portal by PushBullet is an app that allows

you send large files seamlessly from your computer to your

Android device or vise versa over WiFi. This means you

can transfer large files very quickly with your phone to your

PC without any physical connection.

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Filewhopper – You can transfer even 100 GB, 1 TB

and Even above through by paying nominal charges.

WeTransfer - WeTransfer is the simplest way to send

your files around the world. Share large files up to 2GB for

free.

Dropbox - Dropbox is a popular cloud storage software

solution that offers seamless syncing of files across platforms

for effortless sharing with team members and collaborators.

Google Drive - Google Drive lets anyone with a

Google account store up to 15GB worth of files in the Cloud.

Users can upload documents, photos, and more to a personal

drive that is free to use.

Send Anywhere - The easiest way to share files

across all of your devices. Send files of any size and type, as

many times as you want, all for free! Very very very useful

app. Just share the 6 digit with other person to receive the

sent file.

Slack - Slack is a team messaging app that allows all

members of a project to maintain clear lines of

communication. Users of the app can receive notifications on

their desktop when new messages are posted, integrate the

app with office tools, and create customized channels

Box- Box is an innovative file sharing and editing software.

Files can be uploaded from anywhere, on any device into the

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account of the Box.com user. The main features include the

ability to upload, edit, and share files with your team in the

cloud and allow for multiple users to collaborate on projects.

It’s Paid App.

Volafile - Volafile.org provides free temporary online

storage, convenient for sharing files between colleagues and

friends.

4Shared - 4shared is a perfect place to store your

pictures, documents, videos and files, so you can share them

with friends, family, and the world. Claim your free 15GB

now!

Page. 63

Ch. 6 Powerful Business

Softwares

Business Softwares for Analytics

Livestream

MATLAB

Hotjar

Amazon S3

Zabbix

Geckoboard

Klipfolio

Crazy Egg

Netvibes

Typeform

Smartlook

Smartview

Business Softwares for Productivity and

Communications

Manycam

Confluence

Rendereforest

Draw.io

Scribd

Redmine

Page. 64

Milanote

SignUpGenius

Clover

Datacamp

Freedom

Business Software for Customer Support

and Management

Zoho Creator

Mailgun

Sendgrid

Mailshake

HubSpot

Toky

Highrise

Teamwork

UseResponse

Guesty

Infusionsoft

Janrain

Business Software for Finance and

Accounting

Wave

Chargebee

ZipBooks

Page. 65

HelloWallet

Prisync

CostX

Foundation

Dwolla

Circle

Ordoro

Talisma

Accounting CS

Business Software for Human Resources

Pluralsight

Imgur

Formstack

Workable

Naviance

Humanity

Justworks

Peppermint

Community

Business Software for Marketing

PowToon

Loomly

Litmus

SpyFU

Wistia

Page. 66

Woorank

FameBit

SEMrush

Wideo

MailChimp

PrestaShop

Launchpad

Business Software for Design

Animoto

Microsoft Publisher

GoAnimate

MATLAB

Sweet Home 3D

FreeCAD

Ansible

FotoFlexer

SmartDraw

Filmora

Stripe

Business Software for Sales

MailChimp

PrestaShop

DocSend

UXPin

2Checkout

Page. 67

GlockApps

Fiverr

PaySimple

Yesware

Worldpay

WooCommerce

Square

Page. 68

Ch. 7 Important Digital

Marketing Tools

Canva - Canva is amazing online Image editor tool which

I use for creating Social Media creatives. Canva is basically

Online website tool and also available as mobile app But I

always prefer to use website - https://canva.com

Crello.com - Crello is also amazing online tool to create

and edit images and gifs, You can use as an alternative to

canva. https://crello.com

Artboard.studio - Best Online tool to create amazing

Mockups http://artboard.studio (Free tool as well paid plan)

Over app - Image editor app for mobile -

https://play.google.com/store/apps/details?id=app.over.editor

&hl=en_US

Legend - Create 5sec videos/gifs (Mobile app) -

https://legend.en.uptodown.com/android

Quik - Mobile app to Create Video Highlights - Android -

https://play.google.com/store/apps/details?id=com.stupeflix.r

eplay&hl=en_IN IOS - https://itunes.apple.com/us/app/quik-

gopro-video-editor/id694164275?mt=8

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Unfold - Mobile app to Create amazing Instagram Stories

- Android

https://play.google.com/store/apps/details?id=com.moonlab.u

nfold&hl=en_IN IOS -

https://itunes.apple.com/us/app/unfold-create-

stories/id1247275033?mt=8

StoryArt - Mobile app to Create amazing Instagram

Stories

https://play.google.com/store/apps/details?id=com.ryzenrise.st

oryart&hl=en_US

Inshot - Video editor mobile app - Android -

https://play.google.com/store/apps/details?id=com.camerasid

eas.instashot&hl=en_IN IOS -

https://itunes.apple.com/us/app/inshot-video-editor-music-

cut/id997362197?mt=8

Kinemaster - Video editor mobile app –

For Android -

https://play.google.com/store/apps/details?id=com.nexs

treaming.app.kinemasterfree&hl=en_IN

For IOS -https://itunes.apple.com/us/app/kinemaster-

pro-video- editor/id1223932558?mt=8

Page. 70

Avee Player - Create amazing audio spectrums -

Android -

https://play.google.com/store/apps/details?id=com.daaw.avee.

lite&hl=en

Gif Toaster - Gif maker app for mobile - Android -

https://play.google.com/store/apps/details?id=com.appmadan

g.giftoaster IOS - https://itunes.apple.com/us/app/gif-toaster-

gif-maker/id948064297?mt=8

Shakr - Online website tool for creating amazing videos

for social Media - https://shakr.com (Paid but super amazing)

Offeo - Create amazing short video https://offeo.com

(Best for creating short product videos)

Ripl - Mobile app and website for creating amazing short

collage videos https://www.ripl.com/

Picsart - Photo editing mobile app (refer there youtube

channel for amazing-tutorial)

Android-

https://play.google.com/store/apps/details?id=com.picsart.stu

dio&hl=en_IN

IOS-https://itunes.apple.com/us/app/picsart-photo-editor-

collage/id587366035?mt=8

Coolors.co - Generate color schemes - https://coolors.co

Page. 71

Coolsymbol.com - Generate amazing fonts -

https://coolsymbol.com/cool-fancy-text-generator.html

9Cut for Instagram - Mobile app to Cut image into

9 equal parts.

Android -

https://play.google.com/store/apps/details?id=cut.grid&hl=en

_IN IOS -

https://itunes.apple.com/us/app/9cuts-for-instagram-share-

pic-quickly-save-time/id11480 87440

Watermark on Photo - Mobile app to Add

watermarks on your photos

https://play.google.com/store/apps/details?id=com.SimplyEnt

ertaining.addwatermark

Photopea - Amazing website , I call this website online

Photoshop (though it not contains all the features of

Photoshop) Easily remove backgroud, adjust layers and much

more. https://photopea.com

TextSwag, Typography generator - Text

Swag "automagically" turns your words into beautiful photo

text designs! (Alternative of paid app wordswag)

Android -

https://play.google.com/store/apps/details?id=com.word.swag.t

ext

Page. 72

In this busy life, you cant always keep posting on time and

you sometimes forget to post the most Important post on

Social Media and always don't know how to plan the content.

Don't worry I am here to help you out, Below I have shared

amazing tools from which you can plan your Social Media

content and you can also schedule it.

So let's dive into,

Social Media Scheduling tools -

Planoly ( free plan available for lifetime but have limited

features according to Jan.2019)

- https://planoly.com

Later (paid but free trial available) - https://later.com

Hootsuite (paid but free trial available) -

https://hootsuite.com

Buffer (paid but free trial available) - https://buffer.com/

Tailwind (Schedule your Pinterest Post and much more,

free tool but some limitations in free plan) -

https://www.tailwindapp.com

Recurpost (Schedule your 3 Platforms post in free

plan)very good tool. https://recurpost.com/

Page. 73

Ps- Use free trial of all four and upgrade to any paid plan if

you want to.

Many times you need png images, vectors, and icons for your

Social Media content. So,Below I have shared amazing

websites from which you can get png images and vectors

for free (also for paid).

So let's dive into,

Kisspng - https://kisspng.com - Free website to get

amazing png images and mockups

Freepik - https://freepik.com - Get free vector arts, icons

and amazing designs, (also have paid vectors)

Flaticon - https://flaticon.com - Get free icons (also have

paid)

Undraw - https://undraw.co - Get amazing free vector

arts.

Ps - Read Website guidelines before using images.

You can’t always take images from google and use it for your

website and Social Media content. Many images on google

are copyrighted images, You can be in trouble if you use an

image which is copyrighted by some company. Don't worry,

you can still get High-Quality Stock Images for free. Below

I have shared some amazing websites from which you can get

Page. 74

High-Quality Stock Images for free. (also shared paid ones).

So let's dive into,

Unsplash - https://unsplash.com

Pexels - https://www.pexels.com

Pixabay - https://pixabay.com

Burst - https://burst.shopify.com

Ps - Read Website guidelines before using images.

Do you want to find Hashtags for Instagram and Other Social

Media Platforms?

Below I have shared some tools with the help of you can find

relevant and popular hashtags for your content.

Hashtagify (Paid) - https://hashtagify.me

Instavast - https://instavast.com/instagram-hashtag-

generator/ (Free tool)

All Hashtag generator - https://www.all-

hashtag.com/hashtag-generator (Very Very Useful Website)

Gif maker tools -

Gifmaker - https://gifmaker.me/

Page. 75

Giftoaster (Mobile app for Android and IOS) Android -

https://play.google.com/store/apps/details?id=com.appmadan

g.giftoaster&hl=en IOS - https://itunes.apple.com/us/app/gif-

toaster-gif-maker/id948064297?mt=8

Use Multiple links in your Instagram Bio -

You can’t use multiple links in your Instagram bio but there

are some tools from which you can create one landing page

with multiple links and use that link in your bio, Below are

the two amazing tools.

Fololink - https://fololink.com/

Linktree - https://linktr.ee/ Some online logomaker tools -

The hoth logomaker - https://logomaker.thehoth.com (100% free)

1. https://hatchful.shopify.com (automatic logo creator ,

create logos in seconds) 2. https://logomakr.com/ (free plus paid)

Domain name suggestion generator -

Lean Domain Search -

https://www.leandomainsearch.com

Page. 76

Tools for Podcasters -

Bensound - Get free sounds for your podcast (Read

guidelines before using) (also has paid sound tracks) -

https://www.bensound.com/

Avee Player - Mobile app for creating amazing audio

spectrum video - Android link -

https://play.google.com/store/apps/details?id=com.daaw.avee

.lite&hl=en

Audio MP3 Cutter Mix Converter and Ringtone Maker -https://play.google.com/store/apps/details?id=com.appzcloud.

audioeditor&hl=en You will also get many other audio

editors on google playstore and apple store.

A Power tip in between the Digital Marketing Tools, Topic is

apart but important for Gmail Users.

Do you want some additional features for your Gmail, like

tracking the email then check out below tools?

Mailtrack - (Check whether sender has seen your email

or not like whatsapp) - http://mailtrack.io

Streak - (Track your emails, Automated emails and much

more) https://www.streak.com/

Page. 77

Tools for Your Website/Landing Pages -

Stylefy.me - http://stylifyme.com - Check what colors

and fonts of the websites you are taking reference.

Wp theme detector - Detect which themes and

plugins of almost any WordPress website

https://wpthemedetector.com

Automate your website conversations with

below chatbots -

Tidiochat - Free chatbot for your website (also has paid

version) - https://www.tidiochat.com/en/

Chatfuel - (Messenger chatbot builder) -

https://chatfuel.com/ (paid but also contain free plan)

Manychat - (Build messenger chatbots) -

https://manychat.com/ (paid but free trail/plan also available)

Mobile Monkey - ( Messenger Marketing tool) -

https://mobilemonkey.com/ (Paid and best tool)

Online Video Editing tools -

Animaker - (amazing online website tool to create

animated videos) - https://www.animaker.com/

Page. 78

Videoscribe - Whiteboard animation software

https://www.videoscribe.co/en/

Shakr - https://www.shakr.com

Offeo - https://offeo.com/

Inshot (Mobile app) - Available on both android and IOS

Filmora (Paid Video editing software for PC)

Camtasia (Paid Video editing software for PC) - I added

this offline tool because I use this for my video editing.

Keyword research tools -

VidiQ - Chrome Extension for Youtube - This tool provide

good insights about Youtube videos like related keywords

and compititor analysis. -

https://chrome.google.com/webstore/detail/vidiq-vision-for-

youtube/pachckjkecffpdphbp mfolblodfkgbhl?hl=en Website

- https://vidiq.com/

Keywords Everywhere - (Chrome Extension to

research keywords) - https://keywordseverywhere.com/

Google Keyword Planner -

https://ads.google.com/intl/en_in/home/tools/keyword-planner/

Page. 79

Some Sundry Tools -

Invoice Maker - Simple Invoice -

https://app.invoicesimple.com

Resume Builder - Shriresume -

https://shriresume.com

Screen Recoder tool - Loom (A browser extension

for recording screen) - https://www.useloom.com/

Do you want to turn Social Media Images into clickable links

then use below – This is Amazing Tool! Believe me! You

will be shocked to see that this tool you were searching for

long!...

Anyimage.io - It turns images into Clickable links - to

know more visit https://anyimage.io

Let’s talk about -

Email Marketing tools

1. Mailchimp - https://mailchimp.com

2. Aweber - https://www.aweber.com/

3. Sendinblue - http://sendinblue.com/

Most economical plans are of Sendinblue. If want to use free

tool then use mail chimp. Currently it offers 10,000 free

mails per month and 2000 subscribers.

Page. 80

Ch. 8 Best Productivity Software

for Business Development

Professionals

Appear.in: For effortless video collaboration, this

software allows you to work with up to 12 people at once via

video conference. Presenters can share their screen while

keeping video streams active so that meetings can truly take

place face-to-face without the expense and time commitment

of travel. A great way to speed to team sales calls and

conduct due diligence.

Jitsimeet: Go ahead, video chat with the whole team. In

fact, invite everyone you know. Jitsi Meet is a fully

encrypted, 100% open source video conferencing solution

that you can use all day, every day, for free — with no

account needed.

Page. 81

Google Meet is Just about to be free for Video

Conferencing.

Calendly: This user-friendly solution integrates with your

email, enabling you to efficiently schedule internal or

external meetings without the back-and-forth email chains

that can infest inboxes. By sharing a link with your

availability, you allow invitees to easily choose a time that

works best for everyone, without risking time zone mishaps,

delays and frustration. Booked meetings are automatically

added to your calendar, and automatically populate your

CRM system. Calendly can even be added to sales and

marketing campaigns to truly automate business

development. Free Tool and Very Useful.

Constant Contact/Mailchimp: If you’re doing

any form of email marketing, you need a service to help you

manage subscriptions, grow your list and extend your reach.

If you’re still sending blast emails from Outlook . . . STOP!

These tools make it easy to send professional-looking emails

and also integrate with CRM systems to help manage your

target lists and campaigns.

Google Analytics: When combined with the software

used for email campaigns, this web analytics service tracks

and reports website traffic helping business development

professionals to know what potential clients are interested in

learning more about. It also helps marketing professionals

improve their websites, track online campaigns, lead

generation and more.

Page. 82

RescueTime: This tool helps you better understand

your daily habits so you can become more productive. By

running securely in the background on your computer and

mobile devices, RescueTime tracks the time you spend on

various applications and websites, giving you a clear picture

of your days and weeks. Alerts can help you limit your time

spent on certain activities and you can even block distracting

websites during work hours. Paid app. If want to use free

mobile application use “app usage” app in playstore.

SourceScrub: This tool automates prospecting

investment opportunities by building out timely and accurate

target lists that incorporate thousands of online sources,

including trade show exhibitor lists, industry buyer guides,

awards lists, and more. Sourcing data and prospecting tools

from SourceScrub are designed to save time and increase deal

flow for private equity, venture capital, investment banking

and corporate development professionals.

UberConference: For setting up conference calls

simply, without the use of pins. UberConference calls you

when it’s time to get on the phone. It also addresses other

common conference call inconveniences: using

UberConference you will always know who is speaking and

can easily share your screen, mute calls, record calls, bring in

other callers, and other functions that were either unavailable

or too mysterious to perform in the past.

Page. 83

Ch. 9 The Ultimate List of Small

Business Software & Tools

When it comes to running a small business, having the right tool for the

job can make a huge difference in both your workday and your business

performance. That’s why now is a great time to be an entrepreneur —

you still need to wear a lot of hats, but there have never been more

business tools available to help you fit into those hats a little better.

The key is finding the right tool, right when your small business needs

it. That’s why we created this giant list of software and other resources

— from accounting software to small business marketing tools and

everything in between. We’ve even included some of our picks for the

best options within the category.

Go ahead — jump to whichever section you need a solution for:

Accounting & Bookkeeping

Website Building Marketing Tools

Public Relations

Customer Service

Team Communication

Project Management

Productivity & Focus

Recruiting & HR

Document Management Tax Software

Entrepreneurial Growth

Page. 84

What does a green star mean?

Tools marked with a green star are ones that the Grasshopper

team uses ourselves.

Looking for a solution that’s not on the list?

Send an email to [email protected], and we’ll work

to get some options added.

Accounting & Bookkeeping

Wave Apps

Totally free solution that includes accounting, invoicing,

payroll, and more.

QuickBooks

All-inclusive accounting software with packages designed

specifically for small businesses and contractors.

FreshBooks

Comprehensive accounting solution tailored to service-based

small businesses.

Xero

Robust and complete software that’s hosted in the cloud, so

no downloads or installations.

Page. 85

Compare These Tools →

OUR PICK: Wave

Price: Free

Wave is a great accounting software especially for small

[businesses] or startups… The invoicing and billing systems

are easy to use and even better should you have any

accounting knowledge.

Website Building

Squarespace

An all-in-one website building solution that make it super

easy to create a stunning, professional-looking website for

your business.

WordPress

Choose from thousands of free and premium themes to get

your small business’ website or blog up and running in no

time.

Wix

Drag-and-drop web building tool lets you choose from

thousands of themes and customize individual pages.

Compare These Tools →

Page. 86

OUR PICK: WordPress

Price: Free - $25/month

I use it for all of my personal and client sites. It's easy to use

and easy to set up. Not to mention, the opportunities for

customization are endless.

Online Payment Tools

PayPal

Accept credit cards and PayPal payments on your online store

— PayPal handles the processing, security, and mobile

compatibility.

Square

You can create an ecommerce store through Square and

accept online payments or use the Square payments app with

3rd party web platforms.

Stripe

Add Stripe Checkout to your small business’ website to

utilize their pre-designed and customizable payment forms.

Shopify

Page. 87

Build your entire online store through Shopify and they’ll

take care of everything from marketing to payments &

shipping.

Amazon Payments

Make checkout easier and faster for customers by integrating

Amazon accounts and checkout.

Compare These Tools →

Marketing

HubSpot

Choose from CRM, sales, or full-fledged marketing software

to help you automate your marketing process.

Marketo

End-to-end marketing automation covers everything from

lead management and consumer marketing to email and

customer base marketing.

Hatchbuck

All-in-one small business marketing tool and CRM solution

helps you plan, automate and monitor marketing activities.

InfusionSoft

Page. 88

Inclusive sales and marketing automation software that

handles lead capture and conversion and some CRM tasks.

Email Marketing

MailChimp ✸

Fully customizable email campaigns and automation that

integrate seamlessly with ecommerce solutions like Shopify.

Campaign Monitor

Simple drag-and-drop function allows you to design unique

and engaging email marketing campaigns.

Emma

Create results-oriented email campaigns and leverage

insightful reporting to meet your goals faster.

AWeber

At the forefront of email automation, they offer powerful

integrations with sites like PayPal and WordPress and boast

A+ customer support.

Constant Contact

Customizable drag-and-drop templates, powerful automation,

and real-time reporting make it easy to see success.

Page. 89

OUR PICK: MailChimp

Price: They offer a Forever Free plan and prices go up based

on number of subscribers. For 10,000 subscribers, you’d pay

$75 a month.

Rigorous list management, fantastic email templates, the best

web interface out there, incredible analytics, a robust

workflow process, powerful segmentation, and a free starting

plan with reasonable rates as your list size increases.

Social Media Marketing

Buffer

Create and schedule engaging social posts on all of the big

social media sites — from Twitter and LinkedIn to Pinterest

and Instagram.

TweetDeck ✸

Keep track of everything that’s happening on Twitter by

creating searches and hashtags, and get alerts when new

content is posted.

Hootsuite

The all-in-one social media scheduling, listening, and

reporting tool helps you do more with your social presence.

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Compare These Tools →

Paid Advertising

AdWords ✸

Create text-based searches, set your budget, and choose

keywords to bid on to decide where your ads show up in

Google searches.

Bing Ads

Advertise your small business in Bing search results, where

you’ll get more value for your marketing dollar.

Outbrain

Help you content reach more eyeballs by creating pay-per-

click campaigns and advertising on huge sites like People and

CNN.

OUR PICK: AdWords

Price: Pay per click (PPC)

You can see what keywords are converting. You can see

which ads are effective in driving traffic to the site. AdWords

is an indispensable product for any commerce strategy.

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Content Marketing & SEO

Contently

A platform for all your content marketing needs from topic

generation to execution by a huge network of talented

freelancers.

Uberflip

Tailor your content to your customer’s journey and integrate

your content platform with automation solutions like

HubSpot and Marketo.

SumoMe

A web analytics tools to help you build email lists, optimize

landing page conversion, and increase social shares.

Moz ✸

A tool for small business marketers to simplify the

complicated worlds of search marketing and online paid

advertising.

OUR PICK: Moz

Price: $84/year for Moz Local and $50 and up per month for

Moz Pro (depending on features)

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We use Moz a lot to research new keywords that may result

in SEM/SEO opportunities for the organization. It has proven

to be a very useful tool monitoring our competitors.

Print Marketing

Moo

A tool for all paper collateral — especially adept at helping

you design unique and eye-catching business cards.

Vistaprint

Known for their high-quality business cards and reasonable

pricing, they also offer additional marketing collateral.

Printfection

The home of all things merchandise and company swag --

choose from a huge variety of apparel, drinkware, and other

products.

Startup Threads

You can design custom branded apparel for your small

business and automatically send to loyal customers without

holding any inventory.

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Public Relations

Help a Reporter Out (HARO) ✸

Get mentioned in publications small and large by using your

expert knowledge to become a source for journalists.

Buzzstream ✸

Keep track of outreach efforts including prospects, their

contact info, and a full history of communication.

Mention

Monitor billions of sources in real-time for any keywords you

want, and reply to engage with key influencers.

Google Alerts ✸

Create weekly or daily alerts for key topics surrounding your

brand and get an email roundup of the most popular content.

OUR PICK:

HARO and Google Alerts

Price: Both are free to use

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Since we started using HARO in 2012, we’ve found over 200

queries that were a perfect fit for us. Voices.com has used the

platform mainly for media relations, but also to help us with

successfully locating expert sources for our own content

creation initiatives.

Customer Service & Helpdesk

HelpScout

Manage email at scale with features designed to maintain an

organized team and happy customers.

Groove

Collaborate across your team on everything from emails to

social media posts to phone calls all with one system.

Zendesk

Almost like a CRM for support, you get a help desk solution,

self-service tool, and insightful data on engagement.

Desk.com

Robust, out-of-the-box support with self-service options and

easy scalability as your team grows.

Compare These Tools →

OUR PICK:

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Zendesk

Price: $5 - $99 per agent per month

It gives our associates a more complete view of the customer

and integrates well with a number of other platforms that we

use for both customer contact management and internal

reporting.

Communication

Slack ✸

Create a channel for your team and groups within to focus in

on specific projects or departments.

Skype

All-inclusive audio/video calls and messaging for your team

to keep in touch from mobile, landline, or VoIP.

Grasshopper ✸

Keep in touch with the office while you work from anywhere

in the world with a toll free or local number that forwards to

your mobile phone.

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Compare These Tools →

OUR PICK:

Slack (and Grasshopper, of course!)

Price: Free - $12.50/month

Literally transformed the way my agency communicates.

Great tool for teams who do not want to rely on emails to

communicate. We’ll continue using for years to come.

Project Management

Trello ✸

Create team boards with individual or project-based lists and

cards with a deadline for every step of the way.

Basecamp

A productivity app taken to the team level includes

messaging, to-do lists, and document & file sharing.

Asana

Projects are easy to track from beginning to end with clear-

cut responsibilities and next steps outlined.

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Teamwork

Easily keep track of every team project in one place and

collaborate with messaging and file sharing.

Compare These Tools →

OUR PICK:

Trello

Price: Free - $20.83 per user per month

I use it to keep all my 'things to do' in one place, and find it

especially useful for those 'background tasks' - ones that don't

have a defined timescale (although Trello helps with those,

too) but that you need to do when you have a spare 5

minutes.

Productivity

Evernote

Everything you need to get done or remember, all in one

place and organized into notebooks — it’s as close as you can

get to paper note-taking.

Todoist

It combines the accessibility of native apps with tools for

collaboration and design that fosters productivity.

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Any.do

Task management for both your work and home life that

syncs seamlessly across simple mobile, desktop, and web

apps.

Boomerang ✸

Maintain inbox zen without losing track of important

messages — send them away and Boomerang will return

them whenever they’re needed.

Unroll.me

Keep your email subscriptions in check with the quickest and

easiest way to unsubscribe from marketing emails at scale.

Compare These Tools →

OUR PICK:

Any.do

Price: Free - $2.99 per user per month

I tried many apps to keep track of all my tasks but Any.do is

the one I have enjoyed the most. It has a very easy interface

and organizes my tasks in a very simple and organized

manner.

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Focus

StayFocusd

Stay on track by using this plugin to limit your time on

distracting websites (like Facebook) or block them all

together.

RescueTime

Find out where all your time going by tracking the time you

spend on different apps and websites so you can maximize

your workday.

RainyMood ✸

Block it out, block it all out with the ambient sound of a

rainstorm — you can even set it to music.

Spotify Focus Playlists ✸

Listen to tracks expertly selected to enhance focus and keep

you on-task.

Hiring & Human Resources

Workable

Recruiting software that combines job posting, candidate

Page. 100

organization, and team collaboration to streamline the hiring

process.

BambooHR

HR software targeted at small and medium sized businesses

ticks off hiring tools with an employee database and

reporting.

Workday ✸

Recruiting, time-tracking, and payroll (among other features)

all rolled up into one, scalable solution.

Insperity

Choose from a full-service, outsourced HR team or an

individual solution tailored to your human resources needs.

Document Management

Google Drive ✸

Create and store word documents, slide presentations, and

spreadsheets in the cloud that are accessible from anywhere.

Office 365

Get access to the full Microsoft suite of products and 1

Page. 101

terabyte of cloud storage that you can access from up to 5 of

your devices.

Box

Share files securely with team members and even create, edit,

and review documents in real-time.

Dropbox

Collaborate, store, share, and backup documents, photos, and

videos that automatically sync across all your devices.

Compare These Tools →

OUR PICK:

Google Drive

Price: Free - $10 per user per month

Unlike other cloud storage services, Google Drive is the one

that packed with the most features. Without subscription, it

already offers online and offline file storage, syncing, access

as well as an office suite all in one package.

Tax Software

TurboTax

Tax returns made easy with straightforward questions

Page. 102

customized to you and live, on-screen help.

H&R Block

All your forms and information in one, secure place and step-

by-step guidance to help you get the most refund possible.

TaxAct

Access to over 300 available deductions and credits and a

price-match guarantee to get the best value.

Jackson Hewitt Online

Simple, online filing with affordable pricing for small

businesses and a maximum refund guarantee.

Compare These Tools →

OUR PICK:

TurboTax

Price: Free - $104.99

TurboTax walked me through everything. It was really easy

to understand & fill out. It's accurate & secure. My taxes

were a bit more complicated so it took quite a while to do but

at least I know they were done right & I didn't forget

anything.

Page. 103

Entrepreneurial Growth

Clarity.fm

Talk to a variety of experts with experience in every aspect of

starting and growing a business.

EDx

Choose from a huge bank of professional courses online and

complete them at your own pace.

Udemy

Take courses on all types of topics, from learning Java coding

to leveraging Microsoft Excel, to help you become more

effective.

Grasshopper Academy

Learn everything you need to know about starting, running,

and marketing your business with advice from experts and

successful entrepreneurs.

Page. 104

Ch. 10 Let’s dive into shortcuts

Apple shortcut key

Apple command key on Apple computer keyboards the Ctrl

key is written as "control" and is next to the option key and

command key as shown in the picture to the right.

As far as the placement, the control keys are found in the

same location as the Ctrl keys on an IBM computer.

Ctrl keyboard shortcuts

Ctrl is used in keyboard shortcut key such as the three finger

salute or Ctrl + Alt + Del.

This key combination suggests pressing and holding down

the Ctrl, Alt, and Del keyboard keys to open the Task

Manager or reboot the computer.

List of Control Key Shortcuts

Ctrl+A These two keys will select all text or other objects.

Ctrl+B Bold highlighted text.

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Ctrl+C Copy any selected text or another object.

Ctrl+D Bookmark an open web page or open font window

in Microsoft Word.

Ctrl+E Center text.

Ctrl+F Open find window.

Ctrl+G Open Find in a browser and word processors.

Ctrl+H Open the Find and Replace in Notepad, Microsoft

Word, and WordPad

Ctrl+I Italicize text.

Ctrl+J View downloads in browsers and set justify

alignment in Microsoft Word.

Ctrl+K Create a hyperlink for the highlighted text in

Microsoft Word and many HTML editors.

Ctrl+L Select address bar in a browser or left align text in

a word processor.

Ctrl+M Indent selected text in word processors and other

programs.

Ctrl+N Create a new page or document.

Ctrl+O Open a file in most programs.

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Ctrl+P Open a print window to print the page you're

viewing.

Ctrl+R Reload page in browser or right align text in a

word processor.

Ctrl+S Save the document or file.

Ctrl+T Create a new tab in an Internet browser or adjust

tabs in word processors.

Ctrl+U Underline selected text.

Ctrl+V Paste any text or another object that has been

copied.

Ctrl+W Close open tab in a browser or close a document

in Word.

Ctrl+X Cut selected text or another object.

Ctrl+Y These keys will redo any undo action.

Ctrl+End Moves cursor to the end of a document instead

of end of the line.

Ctrl+Z Pressing these two keys will undo any action.

Ctrl+Esc Open the Windows Start Menu.

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Ctrl+Tab Switch between open tabs in browsers or other

tabbed programs.

Ctrl+Shift+Tab Will go backwards (right to left).

Ctrl+⇧ Shift+Z Redo

Ctrl+[ Decrease font size

Ctrl+] Increase font size

Ctrl+= Toggle font subscript

Ctrl+⇧ Shift+= Toggle font superscript

Ctrl+End Bottom (end of document or window)

Ctrl+Home Top (start of document or window)

Ctrl+Insert Copy

Ctrl+PgDn Next tab

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Ctrl+PgUp Previous tab

Ctrl+Tab ↹ Next window or tab

Ctrl+⇧ Shift+Tab ↹ Previous window or tab

Ctrl+← Previous word

Ctrl+→ Next word

Ctrl+Delete Delete next word

Ctrl+← Backspace Delete previous word

Ctrl+Alt+← Backspace Restart X11

Ctrl+Alt+↑ Rotate screen right-side up

Ctrl+Alt+↓ Rotate screen upside down

Ctrl+Alt+← Rotate screen left

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Ctrl+Alt+→ Rotate screen right

Ctrl+⇧ Shift+Esc Open task manager

Ctrl+Alt+Del Reboot; Open task manager or session

options

Windows and Microsoft office Shortcut Keys

Here is a list of commonly used short-cut keys that can

provide an easier and quicker method of using computer

programs:

List of basic computer shortcut keys:

Alt + F--File menu options in the current program.

Alt + E--Edits options in the current program.

F1--Universal help (for any sort of program).

Ctrl + A--Selects all text.

Ctrl + X--Cuts the selected item.

Ctrl + Del--Cut selected item.

Ctrl + C--Copy the selected item.

Ctrl + Ins-- Copy the selected item.

Ctrl + V--Paste the selected item.

Shift + Ins -- Paste the selected item.

Home -- Takes the user to the beginning of the current

line.

Ctrl + Home--Go to the beginning of the document.

End -- Go to the end of the current line.

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Ctrl + End -- Go to the end of a document.

Shift + Home -- Highlight from current position to

beginning of the line.

Shift + End -- Highlight from current position to end of

the line.

Ctrl + (Left arrow) -- Move one word to the left at a

time.

Ctrl + (Right arrow) -- Move one word to the right at a

time.

Microsoft Windows shortcut keys list

Alt + Tab -- Switch between open applications.

Alt + Shift + Tab -- Switch backward between open

applications.

Alt + Print Screen -- Create screenshot for the current

program.

Ctrl + Alt + Del -- Reboot/Windows task manager.

Ctrl + Esc -- Bring up the start menu.

Alt + Esc -- Switch between applications on the

taskbar.

F2 -- Rename selected icon.

F3 -- Start find from the desktop.

F4 -- Open the drive selection when browsing.

F5 -- Refresh contents.

Alt + F4 -- Close current open program.

Ctrl + F4 -- Close window in program.

Ctrl + Plus Key-- Automatically adjust widths of all

columns in Windows Explorer.

Alt + Enter -- Open properties window of selected icon

or program.

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Shift + F10 -- Simulate right-click on selected item.

Shift + Del -- Delete programs/files permanently.

Holding Shift During Boot up -- Boot safe mode or

bypass system files.

Holding Shift During Boot up -- When putting in an

audio CD, will prevent CD Player from playing.

Word shortcut keys

Ctrl + A -- Select all contents of the page.

Ctrl + B -- Bold highlighted selection.

Ctrl + C -- Copy selected text.

Ctrl + X -- Cut selected text.

Ctrl + N -- Open new/blank document.

Ctrl + O -- Open options.

Ctrl + P -- Open the print window.

Ctrl + F -- Open find box.

Ctrl + I -- Italicise highlighted selection.

Ctrl + K -- Insert link.

Ctrl + U -- Underline highlighted selection.

Ctrl + V -- Paste.

Ctrl + Y -- Redo the last action performed.

Ctrl + Z -- Undo last action.

Ctrl + G -- Find and replace options.

Ctrl + H -- Find and replace options.

Ctrl + J -- Justify paragraph alignment.

Ctrl + L -- Align selected text or line to the left.

Ctrl + Q -- Align selected paragraph to the left.

Ctrl + E -- Align selected text or line to the center.

Ctrl + R -- Align selected text or line to the right.

Ctrl + M -- Indent the paragraph.

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Ctrl + T -- Hanging indent.

Ctrl + D -- Font options.

Ctrl + Shift + F -- Change the font.

Ctrl + Shift + > -- Increase selected font +1.

Ctrl + ] -- Increase selected font +1.

Ctrl + [ -- Decrease selected font -1.

Ctrl + Shift + * -- View or hide non printing characters.

Ctrl + (Left arrow) -- Move one word to the left.

Ctrl + (Right arrow) -- Move one word to the right.

Ctrl + (Up arrow) -- Move to the beginning of the line

or paragraph.

Ctrl + (Down arrow) -- Move to the end of the

paragraph.

Ctrl + Del -- Delete word to the right of the cursor.

Ctrl + Backspace -- Delete word to the left of the

cursor.

Ctrl + End -- Move cursor to end of the document.

Ctrl + Home -- Move cursor to the beginning of the

document.

Ctrl + Space -- Reset highlighted text to default font.

Ctrl + 1 -- Single-space lines.

Ctrl + 2 -- Double-space lines.

Ctrl + 5 -- 1.5-line spacing.

Ctrl + Alt + 1 Change text to heading 1.

Ctrl + Alt + 2 Change text to heading 2.

Ctrl + Alt + 3 Change text to heading 3.

F1 -- Open help.

Shift + F3 -- Change case of selected text.

Shift + Insert -- Paste.

F4 -- Repeat the last action performed (Word 2000+).

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F7 -- Spell check selected text and/or document.

Shift + F7 -- Activate the thesaurus.

F12 -- Save as.

Ctrl + S -- Save.

Shift + F12 -- Save.

Alt + Shift + D -- Insert the current date.

Alt + Shift + T -- Insert the current time.

Ctrl + W -- Close document.

Excel shortcut keys

F2 -- Edit the selected cell.

F5 -- Go to a specific cell.

F7 -- Spell check selected text and/or document.

F11 -- Create chart

Ctrl + Shift + ; -- Enter the current time.

Ctrl + ; -- Enter the current date

Alt + Shift + F1 -- Insert new worksheet.

Shift + F3 -- Open the Excel formula window.

Shift + F5 -- Bring up the search box

Ctrl + A -- Select all contents of a worksheet.

Ctrl + B -- Bold highlighted selection.

Ctrl + I -- Italicize highlighted selection.

Ctrl + C -- Copy selected text.

Ctrl + V -- Paste

Ctrl + D -- Fill

Ctrl + K -- Insert link

Ctrl + F -- Open find and replace options.

Ctrl + G -- Open go-to options.

Ctrl + H -- Open find and replace options.

Ctrl + U -- Underline highlighted selection.

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Ctrl + Y -- Underline selected text.

Ctrl + 5 -- Strikethrough highlighted selection.

Ctrl + O -- Open options.

Ctrl + N -- Open new document.

Ctrl + P -- Open print dialog box.

Ctrl + S -- Save.

Ctrl + Z -- Undo last action.

Ctrl + F9 -- Minimize current window.

Ctrl + F10 -- Maximize currently selected window.

Ctrl + F6 -- Switch between open workbooks/windows.

Ctrl + Page up & Page Down -- Move between Excel

worksheets in the same document.

Ctrl + Tab -- Move between two or more open Excel

files

Alt + = -- Create the formula to sum all of the above

cells.

Ctrl + -- Insert the value of above cell into the current

cell.

Ctrl + Shift + ! -- Format number in comma format.

Ctrl + Shift + $ -- Format number in currency format.

Ctrl + Shift + # -- Format number in date format.

Ctrl + Shift + % -- Format number in percentage

format.

Ctrl + Shift + ^ -- Format number in scientific format.

Ctrl + Shift + @ -- Format number in time format.

Ctrl + (Right arrow) -- Move to next section of text.

Ctrl + Space -- Select entire column.

Shift + Space -- Select entire row.

Ctrl + W -- Close document.

Page. 115

Google Sheets Shortcuts – Please copy paste the URL below

…

https://bit.ly/3bWnArk

Outlook shortcut keys

Alt + S -- Send the email.

Ctrl + C -- Copy selected text.

Ctrl + X -- Cut selected text.

Ctrl + P -- Open print dialog box.

Ctrl + K -- Complete name/email typed in address bar.

Ctrl + B -- Bold highlighted selection.

Ctrl + I -- Italicize highlighted selection.

Ctrl + U -- Underline highlighted selection.

Ctrl + R -- Reply to an email.

Ctrl + F -- Forward an email.

Ctrl + N -- Create a new email.

Ctrl + Shift + A -- Create a new appointment to your

calendar.

Ctrl + Shift + O -- Open the outbox.

Ctrl + Shift + I -- Open the inbox.

Ctrl + Shift + K -- Add a new task.

Ctrl + Shift + C -- Create a new contact.

Ctrl + Shift+ J -- Create a new journal entry.

WINKEY shortcuts:

WINKEY + D -- Bring desktop to the top of other

windows.

WINKEY + M -- Minimize all windows.

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WINKEY + SHIFT + M -- Undo the minimize done by

WINKEY + M and WINKEY + D.

WINKEY + E -- Open Microsoft Explorer.

WINKEY + Tab -- Cycle through open programs on

the taskbar.

WINKEY + F -- Display the Windows Search/Find

feature.

WINKEY + CTRL + F -- Display the search for

computers window.

WINKEY + F1 -- Display the Microsoft Windows

help.

WINKEY + R -- Open the run window.

WINKEY + Pause /Break -- Open the system

properties window.

WINKEY + U -- Open utility manager.

WINKEY + L -- Lock the computer (Windows XP &

later).

Page. 117

Ch. 11 Looking for the Fresch

Business Ideas? We Picked 75 of

the Best

Ready to start a business? Here we have compiled a list of the

75 best business ideas you can start tomorrow. We

categorized every business idea according to their type,

investment and potential. Start your business now!

The cost of setting up a new business has never been so

low. Especially for online based businesses. Technology has

made starting your own business easy, affordable and

possible. All you need to start a business online is a phone, a

computer, and an internet connection.

Coming up with a good business idea is often one of the

hardest hurdles.

Page. 118

Ideally (and for you to succeed), your perfect business idea

should consist of three things:

It should be something you like doing,

It should be something you are good at, and

It should be something that is in demand (i.e., people

would pay for).

To help get you started we’ve come up with a list of “online”

and “offline” based business ideas that are easy to start, in

demand, and can be profitable.

We have categorized each business ideas as follows:

CATEGORY RANGE DESCRIPTION

Business type Online or

Offline

Is this opportunity

available in the real

world or in cyberspace?

Investment Low or High

cost

How much money does it

cost to start this business?

Earning

Potential

Low or High

value

How much can you

realistically expect to earn?

Page. 119

GETTING STARTED CHECKLIST AND

ONE-PAGE BUSINESS PLAN

Once you’ve selected a business to launch, download our

Getting Started Checklist and One-Page Business Plan.

These simple documents will help you prepare and launch a successful small business.

DON’T LET SOMEONE ELSE TAKE YOUR

.COM DOMAIN NAME

Every business needs a domain name for email and a website.

GoDaddy are offering a free .com domain name,

website hosting and a simple drag & drop website.

Now, let’s dive into the business ideas.

Contents

Getting Started Checklist and One-Page Business Plan

B2B Business Services Ideas Arts and Media Businesses Education-Related Business Opportunities Hospitality and Food Services Business Ideas Technology Business Ideas Personal Services Business Ideas Healthcare Business Ideas Conclusion

Page. 120

Appendix: Business Ideas Categorized List of Online Business Ideas For Stay-at-Home

Moms or Dads List of Business Ideas For College Students List of Business Ideas for Kids and Teens

B2B BUSINESS SERVICES IDEAS

1. ONLINE BOOKKEEPING

Just like so many other professions, bookkeeping has gone

online. This is great news for many bookkeepers and

accountants who feel trapped in the office environment and

long for more personal freedom and the ability to work

during their own hours.

With easy-to-use accounting software and appointment-setting tools available, it’s never been easier to set up and manage client accounts.

Business type: Online

Investment: Low cost ⬇︎

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Potential: Low value ⬇︎

Good for: Stay at home parents ✔

2. BUSINESS BROKER

A business broker is someone who assists buyers and sellers

of privately owned businesses in the buying and selling

process. As such, he or she must have a good knowledge of

business law and common practices in the particular industry.

Business brokers are rewarded with commissions for the

sales they make.

Business type: Online

Investment: Low cost ⬇︎

Potential: High value ⬆︎

3. OFFICE SPACE RENTAL

Office sharing is a booming industry that’s largely driven

by the needs of young entrepreneurs who are working on the

next Google or Amazon.

If you already own a suitable property, then your investment

costs will be negligible. However, if that’s not the case, you

are looking at a substantial investment.

Business type: Offline

Page. 122

Investment: High cost ⬆︎

Potential: High value ⬆︎

4. VIRTUAL CALL CENTER OPERATOR

Unlike regular call centers, virtual call centers often

employ people from all parts of the world, who then do the

job from their homes. You can be sitting in your dorm room and the person you are talking to could still think that

he or she is talking directly with someone who is physically

present in the company.

Business type: Online

Investment: Low cost ⬇︎

Potential: Low value ⬇︎

Good for: Stay at home parents ✔

College students ✔

5. LANGUAGE TRANSLATION

Despite the impressive advancements of machine translation,

the demand for skilled translators is still very high and will

probably remain so for quite some time.

Page. 123

You can start looking for work on platforms such

as Fiverr or Upwork and slowly build your clientele. It’s

also a good idea to directly contact popular bloggers and

ask them if they would consider having their blog translated

into another language.

Business type: Online

Investment: Low cost ⬇︎

Potential: Low value ⬇︎

Good for: Stay at home parents ✔ College students ✔

6. IMPORTING ELECTRONIC OEM

GADGETS

If you look at top selling items on Amazon or eBay, you

will probably notice that many of them are from China. The

formula is fairly simple: you purchase your initial inventory,

create a brand, and market and advertise your products

online.

You can even use drop-shipping or Amazon fulfillment

services to do the whole thing without a physical warehouse.

Business type: Online/Offline

Investment: High cost ⬆︎

Page. 124

Potential: High value ⬆︎

Good for: Stay at home parents ✔ College students ✔ Kids & Teens ✔

7. ONLINE STORE

Opening an online e-commerce store is just as viable a

way to make a living as it was a decade ago. Yes, the

completion is tougher, but you have access to a wide range

of free tools that you can use to set everything up with very

little effort.

Business type: Online

Investment: Low cost ⬇︎

Potential: High value ⬆︎

Good for: Stay at home parents ✔ College students

✔ Kids & Teens ✔

With a platform like Shopify, you get everything you need to

create and launch an online store, including their new AI

(artificial intelligence) “assistant” named Kit. Kit can handle

most of your marketing for you.

8. AFFILIATE MARKETING

Affiliate marketers promote products of other people and earn

Page. 125

commissions on their sales. Amazon is currently the most

popular platform for affiliate marketing, but there are many

alternatives as well. Affiliate marketing is often combined

with blogging to create a seamless mix of content and

promotion.

Business type: Online

Investment: Low cost ⬇︎

Potential: High value ⬆︎

Good for: Stay at home parents ✔ College students

✔ Kids & Teens ✔

9. DATA ANALYST CONSULTING

With the rise of “big data,” increasingly more companies

need to make sense of heaps of information to adjust their

overall business strategies.

A data analyst is someone who has the technical expertise to

do this, often has a background in economics, mathematics,

or finance.

Data analysts who work for large, international corporations

can earn more than enough money to support an extravagant

lifestyles.

Page. 126

Business type: Online

Investment: Low cost ⬇︎

Potential: High value ⬆︎

Good for: Stay at home parents ✔

10. DIGITAL MARKETING CAMPAIGN

MANAGER

Marketing has gone digital, and it’s the job of digital

marketing campaign managers to produce the best results

possible.

You can start your career as a digital marketing campaign

manager by studying freely available online resources and

experimenting on your own.

You’ll need to understand things like advertising,

SEO, landing pages, calls-to-action, and social

media marketing (including using Facebook and Facebook

Live). Once you know what you are doing, try cold-

calling local businesses, asking them whether they would be

interested in your services.

Business type: Online

Investment: Low cost ⬇︎

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Potential: High value ⬆︎

Good for: Stay at home parents ✔ College students ✔

11. NICHE WEBSITE OWNER

New trends start every day, and some of them grew to be pop

culture sensations. Your job as a niche website owner is to

capture the market before it gets too saturated.

Creating a niche website (using WordPress) will allow you to

secure your place on the very top of search engines, resulting

in thousands of daily visitors. Using a tool

like StudioPress can make this even easier. Blogging

effectively will grow your audience.

Business type: Online

Investment: Low cost ⬇︎

Potential: High value ⬆︎

Good for: Stay at home parents ✔ College students ✔ Kids &

Teens ✔

12. SEO EXPERT

Search Engine Optimization (SEO) is an absolute necessity

for everyone who wants to be relevant on the web.

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A capable SEO expert can turn a dying business into a

prosperous operation in a matter of months. No wonder then

that the best SEO professionals can earn as much as seasoned

software developers.

Business type: Online

Investment: Low cost ⬇︎

Potential: High value ⬆︎

Good for: Stay at home parents ✔ College students ✔

13. BUSINESS INCUBATOR

The job of a business incubator is to help new companies and

startups plan and launch successfully. A typical business

incubator will provide clients with management training,

office space, high-speed internet connectivity, gym, food

catering, and other necessities.

You don’t have to think too big – a small, local incubator can

the perfect place where to start.

Business type: Offline

Investment: High cost ⬆︎

Potential: High value ⬆︎

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14. SECURITY SERVICES

We live in turbulent times, so it’s no surprise that the demand

for security services is rising at a steady pace.

Such security services can take place either offline – home

and personal security – or online.

The online side of things deals with identity theft, protection

against doxxing, or general information security.

Business type: Offline

Investment: Low cost ⬇︎

Potential: High value ⬆︎

ARTS AND MEDIA BUSINESSES

15. SELF-PUBLISHING

Some self-published authors earn as much as $1 million

yearly. You can achieve the same kind of success and all you

need is a few freely available tools and the ability to write a

compelling book that will sell.

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Of course, you don’t have to earn six figures to succeed with

self-publishing. Just a few hundred extra dollars every month

can go a long way.

Business type: Online

Investment: Low cost ⬇︎

Potential: High value ⬆︎

Good for: Stay at home parents ✔ College students

✔ Kids & Teens ✔

16. SOCIAL MEDIA CONSULTANT

This business is ideal for someone who knows how to use

social media to obtain business objectives. You can specialize

(e.g., in running Facebook ads) or you can be a generalist

who can navigate LinkedIn, Snapchat stories, Twitter, and

more. Social media tools make this job easier.

While some social media consultants can earn big bucks,

most can only manage to earn an average wage.

Business type: Online

Investment: Low cost ⬇︎

Potential: Low value ⬇︎

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Good for: Stay at home parents ✔

College students ✔

17. CONTENT WRITER

Businesses of all sizes embrace content marketing as their

leading way of attracting customers and establishing their

position as market leaders.

A content writer should be able to quickly digest complex

topics and turn them into engaging posts that are well

optimized for search engines. As such, it’s great for people

who know a little bit about everything.

Business type: Online

Investment: Low cost ⬇︎

Potential: Low value ⬇︎

Good for: Stay at home parents ✔

College students ✔

18. PODCASTING

Podcasting is a fantastic way how to make a few bucks on the

side for anyone who deals with interesting or niche topics

that are suitable for this type of format.

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Do you like video games or ethnic music? Interested in

startups and entrepreneurship? There are definitely plenty of

people just like you, who would look forward to hearing your

show on their way to work or school.

Business type: Online

Investment: Low cost ⬇︎

Potential: Low value ⬇︎

19. BLOGGING

Blogging is alive and thriving in 2019. It’s still free to get

started, but be patient: it will take a while to get exposure and

grow your audience. These days, the competition is fierce.

There are over a billion websites and blogs, and over 200

million are active. A good knowledge of SEO is essential, as

is creating excellent content.

Top bloggers can earn high six figures despite working only

20 or so hours every week.

Business type: Online

Investment: Low cost ⬇︎

Potential: High value ⬆︎

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Good for: Stay at home parents ✔ College students

✔ Kids & Teens ✔

20. YOUTUBE STARDOM

Who hasn’t heard about PewDiePie, the biggest YouTube

star with over 46 million subscribers? His journey

to stardom started in his room with a humble webcam and

one simple Let’s Play video, which he does to this day.

Beyond live game streaming, there are still vast, unexplored

seas filled with opportunities for anyone on YouTube who

dares to go after them.

Business type: Online

Investment: Low cost ⬇︎

Potential: High value ⬆︎

Good for: Stay at home parents ✔ College students

✔ Kids & Teens ✔

21. HANDMADE GOODS

If you are a crafty person, you should take a look at Etsy, the

largest online market for homemade and vintage goods.

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You will find an amazing mix of leather wallets, lamps made

from river wood, unique hand-printed t-shirts, jewelry,

organic soup, and countless other things. Top sellers often

expand beyond the platform, creating their own brands and

opening stores across the globe. Also look at platforms

like Shopify and BigCommerce. And realize you can sell

your products on more than one site.

Business type: Offline

Investment: Low cost ⬇︎

Potential: High value ⬆︎

Good for: Stay at home parents ✔ College students

✔ Kids & Teens ✔

22. ANTIQUE REFURBISHMENT

If you like working with wood and beautiful, valuable objects

in general but don’t have the creative talent to create your

own, antique refurbishing could be your ticket to success.

Depending on what exactly you do, you don’t need to invest

a lot of money to get started, but you will need

to travel across the country to get the best pieces you can.

Business type: Offline

Investment: Low cost ⬇︎

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Potential: Low value ⬇︎

Good for: Stay at home parents ✔

23. WORDPRESS THEMES

Are you a web developer or designer who earns for passive

income? If so, creating WordPress themes might be the right

path for you. You can sell your themes on websites

like Envato.

Once your theme is finished, you will still need to provide

customers with ongoing support and work on updates, but

you can do so when you please.

Business type: Online

Investment: Low cost ⬇︎

Potential: High value ⬆︎

Good for: Stay at home parents ✔ College students

✔ Kids & Teens ✔

24. MAKEUP ARTIST

This profession is one of the few that you can start working

on in your bedroom and end up on the set of a Hollywood

movie just a few years down the road.

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What’s more, makeup artists can take advantage of platforms

such as YouTube and make their content visible to billions of

people from all over the world.

Business type: Online/Offline

Investment: Low cost ⬇︎

Potential: High value ⬆︎

25. IMAGE CONSULTANT

You are probably wondering who needs an image consultant.

Many companies and individuals rely on their image, making

it worthwhile to hire someone to manage it.

The best image consultants are people with a proven track

record of success and inside knowledge of the particular

industry.

Business type: Online/Offline

Investment: Low cost ⬇︎

Potential: High value ⬆︎

26. E-MAGAZINE

These days it’s very easy to start an e-magazine; you can

outsource everything online and act as the chief editor.

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The subscription model allows you to know exactly how

much money you will make the next month, and the global

nature of the web gives you a very large audience to target.

Business type: Online

Investment: High cost ⬆︎

Potential: High value ⬆︎

Good for: Stay at home parents ✔ College students

✔ Kids & Teens ✔

27. DRONE VIDEOGRAPHER

If you like piloting drones, perhaps you should consider

working as a drone videographer. You get to go to

interesting places, meet cool people, and eventually develop a

portfolio that could land you a job in Hollywood.

Professional drones are very expensive, but you can start small with a mid-sized drone and a GoPro camera and go

from there.

Business type: Offline

Investment: High cost ⬆︎

Potential: High value ⬆︎

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Good for: College students ✔

Video: There are plenty of online resources for learning

about drones.

28. GRAPHIC DESIGN ARTIST

A graphic designer may create digital or print design work,

like website design and print layouts. Many designers work

small jobs (like logo design) on gig websites like Upwork.

Competition can be fierce.

You can expect to make anywhere from $15/hour to

$300/hour. Developing an impressive portfolio can help you

earn more.

Business type: Online

Investment: Low cost ⬇︎

Potential: Low value ⬇︎

Good for: Stay at home parents ✔ College students ✔

29. SUBSCRIPTION SERVICE OWNER

The main advantage of the subscription model is its

predictable nature.

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As the number of your subscribers rises, you will know

exactly how much you can expect to earn every month.

The largest subscription services in the world are well-oiled

machines that generate hundreds of thousands of dollars in

revenue.

Business type: Online

Investment: High cost ⬆︎

Potential: High value ⬆︎

Good for: Stay at home parents ✔ College students ✔

EDUCATION-RELATED BUSINESS

OPPORTUNITIES

30. LANGUAGE TEACHER

For a long time, language teaching has been the go-to way of

making money on the side for students and even full-time

high-school or university teachers. Now, with Skype and

ubiquitous internet access, everyone can start teaching

languages from the comfort of his or her home.

You don’t even have to know any foreign languages yourself

– there are many advanced learners who are happy to just

practice their conversation skills.

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Business type: Online

Investment: Low cost ⬇︎

Potential: Low value ⬇︎

Good for: Stay at home parents ✔ College students ✔

31. ONLINE TEACHING

The success of Khan Academy, a non-profit educational

organization created in 2006 by educator Salman “Sal” Khan,

has proved the effectiveness of online teaching and paved the

way for talented educators and their students.

You can sell your expertise as video content on YouTube, or

create your own website and charge your students on an

hourly basis for Skype lessons.

Business type: Online

Investment: Low cost ⬇︎

Potential: Low value ⬇︎

Good for: Stay at home parents ✔ College students ✔

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32. ONLINE COURSE CREATOR

One of the most popular platforms where people can access

massive open online courses (MOOCs), Coursera, has more

than 15 million users, who are hungry for knowledge. Such

online courses go far beyond the traditional high-school

curriculum.

If you have any skill at all that you think people might be

interested in, there’s nothing stopping you from giving it a

go. All it takes is a web camera, capture software, and basic

editing skills.

Business type: Online

Investment: Low cost ⬇︎

Potential: High value ⬆︎

Good for: Stay at home parents ✔ College students

✔ Kids & Teens ✔

HOSPITALITY AND FOOD SERVICES

BUSINESS IDEAS

33. HOSTEL OWNER

With services like Airbnb, everyone can turn their house,

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garage, or just a single room into a unique

accommodation for tourists and travelers from all around the

world.

The platform will take care of the initial exposure and will

provide a way for owners and clients how to conveniently

communicate. If you happen to own a house in a very

attractive destination, you can even expect to earn good

money.

Business type: Offline

Investment: High cost ⬆︎

Potential: High value ⬆︎

Good for: Stay at home parents ✔

34. EVENT PLANNER

The internet has enabled people to connect with like-minded

individuals from across the globe, creating the perfect

opportunity for event planners.

An event planner uses his or her organizational skills

to organize an event like a wedding or a trade show. Money

can then be made from entrance fees, sponsorships, on-

premise sales to attendees, and other things.

Business type: Online

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Investment: Low cost ⬇︎

Potential: High value ⬆︎

35. FOOD TRUCK

Do you like to cook and always like coming up with new,

creative ideas? Then opening a food truck might be just for

you.

But even if you can hardly make a tea, you can still get in the

business. Simply hire other people to what you can’t or are

not willing to do yourself and become the brain of the

operation.

Business type: Offline

Investment: High cost ⬆︎

Potential: High value ⬆︎

36. CATERING BUSINESS

These days, starting a catering business is all about finding

the right niche. You can specialize in any type of food you

like, any type of clients, and any type of venues.

Perhaps you would like to cater to young professionals who

want to organize networking events, or you would like to be

known as the go-to caterer for child parties – there’s nothing

stopping you.

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Business type: Offline

Investment: High cost ⬆︎

Potential: High value ⬆︎

37. CRAFT BEER BREWING

Producing small amounts of beer has recently turned into a

popular hobby and fantastic business opportunity.

You will need to invest in equipment, acquire the necessary

knowledge, and possibly even employ a handful of people to

help you with the entire operation. But seeing the finished

product being served to customers in your favorite pub will

be a wonderful reward.

Business type: Offline

Investment: High cost ⬆︎

Potential: High value ⬆︎

38. ESPRESSO CART

Your first espresso cart could be a start of a much larger

business. The key is to not actually spend your time selling

the coffee and, instead, employing someone else to do the

job.

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You can then focus on growing your fleet of espresso carts

and moving the business in the right direction.

Business type: Online / Offline

Investment: High cost ⬆︎

Potential: Low value ⬇︎

39. GLUTEN-FREE BAKERY

Just like a regular bakery only gluten-free! While a very

small home bakery won’t cost you that much, a larger

commercial operation is not cheap.

Luckily, you can often get the necessary equipment for a

much better price, if you search for used commercial

machines online. Learn how to use blogging to increase

awareness of your business and grow revenue.

Business type: Offline

Investment: High cost ⬆︎

Potential: High value ⬆︎

40. ORGANIC VENDING MACHINES

Vending machines are not exactly in vogue, but there’s still

one niche that could end up being extremely profitable:

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organic vending machines. Where else can you get your

favorite granola bar at any time of the day?

This business is most suitable for high-traffic areas in affluent

parts of larger cities.

Business type: Offline

Investment: High cost ⬆︎

Potential: High value ⬆︎

41. GUIDED TOURS

Are you situated in a popular tourist destination? If so, you

may consider yourself lucky.

Starting a guided tours business can be a growth opportunity.

You can use it to make extra money during the summer, or it

can be the start of a much larger business that employs other

people to work as guides. Consider setting up a website that

enables people to book tours online.

Business type: Online

Investment: Low cost ⬇︎

Potential: Low value ⬇︎

42. ORGANIC FOOD CATERING

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Organic food catering is such a popular and lucrative niche in

the catering business that it deserves to be mentioned on its

own.

You should establish close ties with local farmers to ensure a

steady supply of organic products. Then it’s just about

acquiring the right equipment and marketing your services.

Business type: Offline

Investment: High cost ⬆︎

Potential: High value ⬆︎

43. ORGANIC CAFÉ

Being an owner of a small café definitely sounds like a

wonderful experience. In fact, the only thing that sounds even

better is being an owner of an organic café.

The main advantage of organic cafés is that you can charge

premium prices for the items on your menu.

Business type: Offline

Investment: High cost ⬆︎

Potential: High value ⬆︎

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TECHNOLOGY BUSINESS IDEAS

44. MOBILE APP DEVELOPER

Mobile applications are more popular than ever, and people

are willing to pay good money for ways to manage their lives

from their smartphones.

If you have a great idea and know how to code (or learn to

code), you can run with it and create your app yourself.

If you just have an idea, there are plenty of software

developers looking to collaborate with people on app

creation.

Business type: Online

Investment: Low cost ⬇︎

Potential: High value ⬆︎

Good for: Stay at home parents ✔ College students

✔ Kids & Teens ✔

45. CUSTOM DRONE BUILDER

After a teenager won $250,000 by piloting his drone to

victory on Dubai’s World Drone Prix, the frills global drone-

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racing event in history, it’s clear that this new sport will be

huge in the future.

And because professional drone racers need professional

custom-built drones, now is the perfect time to establish your

name as a custom drone builder.

Business type: Offline

Investment: High cost ⬆︎

Potential: High value ⬆︎

Good for: Stay at home parents ✔

46. VR/AR APP DEVELOPER

The virtual reality software market is expected to reach $24.5

billion dollars in revenue by 2020. A good chunk of that

revenue could be in your pocket.

All you have to do is learn how to develop immersive VR

and AR experiences. The internet is full of resources and

communities of like-minded people to help you along the

way.

Business type: Online

Investment: Low cost ⬇︎

Potential: High value ⬆︎

Page. 150

Good for: Stay at home parents ✔ College students

✔ Kids & Teens ✔

Video: Get an introduction to virtual reality by creating a VR

app for Android in 7 minutes.

47. IOT SERVICE PROVIDER

Likewise, the Internet of Things (IoT) is expanding at a rapid

rate, and it appears that soon every device will be connected

to the cloud. Businesses and organizations of all sizes will

need someone to provide them with the necessary

infrastructure, hardware sensors, and continuous support.

Business type: Online

Investment: High cost ⬆︎

Potential: High value ⬆︎

48. VR ARCADE OWNER

The very first batch of VR arcades is just starting to pop up in

some of the world’s largest cities.

Virtual reality is the perfect fit for arcades and could really

bring a new life to this dying business. The technology is still

not 100% there, but it probably will be soon.

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Business type: Offline

Investment: High cost ⬆︎

Potential: High value ⬆︎

49. INDOOR DRONE RACING

Drone racing is expected to be a multi-million-dollar sport

within the next few years.

If you have a suitable indoor venue where you could let

people practice their flying skills or host races, you should

definitely consider giving this business a try. Additional

income could be made from posting the footage online.

Business type: Offline

Investment: High cost ⬆︎

Potential: High value ⬆︎

50. ELECTRIC CHARGING STATION

PROVIDER

Electric vehicles are the future of transportation and electric

vehicle charging stations are the backbone of this revolution.

If you own a highly frequented property, you might consider

installing a charger and offering it to EV drivers for a small

fee.

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Business type: Offline

Investment: High cost ⬆︎

Potential: High value ⬆︎

51. ENERGY AUDITOR

Green energy solutions can lead to dramatic savings,

allowing some people to completely drop from the grid.

As an energy auditor, you will help businesses and individual

home and apartment owners find ways how they could

decrease their energy footprint and decrease their monthly

bills.

Business type: Offline

Investment: Low cost ⬇︎

Potential: High value ⬆︎

52. 3D PRINTING SERVICES

3D printing is taking the world by storm, and you can be part

of this revolution if you just invest into a high-quality 3D

printer and offer it to other people.

They will simply send you their projects for you to print and

then come to pick them up or have them send to them in a

box.

Page. 153

Business type: Offline

Investment: High cost ⬆︎

Potential: High value ⬆︎

Good for: Stay at home parents ✔ College students ✔ Kids & Teens ✔

If you’re experienced in a variety of software platforms,

you’ll likely pick up 3D printing without serious challenges.

(Photo by ZMorph Multitool 3D

Printer on Unsplash via license.)

53. E-BIKE REPAIR SERVICES

E-bikes are finally starting to become affordable for the

average consumer. But most traditional bike shops lack the

necessary expertise that would allow them to service the

often complex electronic components found inside.

If you feel up to the task, this could be a

tremendous opportunity to become the biggest player in your

local area.

Business type: Offline

Investment: High cost ⬆︎

Potential: High value ⬆︎

54. WEB DEVELOPER

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As long as there will be a web, there will be a need for web

developers.

Modern web development requires much more than just

mastering HTML with CSS and, perhaps, learning

PHP or JavaScript. Any web developer who wants to be

competitive must become familiar with various frameworks,

supporting technologies, and trends. Taking low-cost online

courses is a good place to start.

Business type: Online

Investment: Low cost ⬇︎

Potential: High value ⬆︎

Good for: Stay at home parents ✔ College students ✔

Kids & Teens ✔

55. SAAS BUSINESS OWNER

Software-as-a-Service is a business model in which software

is licensed on a subscription basis and is centrally hosted.

It has the advantage of predictable monthly revenue and

complete control over the entire project. It takes time, skill,

and effort to develop SaaS software.

Business type: Online

Page. 155

Investment: High cost ⬆︎

Potential: High value ⬆︎

56. SMART HOME CONTRACTOR

Modern smart home solutions can do everything from

remotely controlling light bulbs in your house to your air-

conditioning to a health-monitoring application in your

smartphone.

Because the possibilities are virtually endless, it takes

someone who understands the industry to come up with the

best solutions possible.

Business type: Offline

Investment: High cost ⬆︎

Potential: High value ⬆︎

Good for: College students ✔

PERSONAL SERVICES BUSINESS IDEAS

57. BARBERSHOP OWNER

Today’s booming barbershops are sumptuous man lairs that

offer whiskey, beer, or a head massage along with the typical

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cut, style, and shave. Only experienced barbers should

consider opening a barbershop.

The median barbershop owner salary is the same as the

median barber salary: around $30,000/year. Owners who also

barber can expect to make more. Barber websites should

include a way for customers to book appointments online.

Business type: Offline

Investment: High cost⬆︎

Potential: Low value ⬇︎

58. DOG WALKER

A dog walker is a profession that involves a person walking

with a dog, usually from the dog’s home and then returning

the dog back to its home.

A dog walker can either be an individual or be part of a

business like Rover. He or she will be paid by the dog owner

to walk their dog or dogs for them.

Business type: Offline

Investment: Low cost ⬇︎

Potential: Low value ⬇︎

Good for: College students ✔ Kids & Teens ✔

Page. 157

59. CAREER COACHING

The millennial generation faces a much tougher job

market than any generation before. There’s no doubt that

many will feel clueless about which direction they should

take to maximize their chances of having a bright future

ahead of them.

A career coach can do his or her work either from an office or

via the internet.

Business type: Online / Offline

Investment: Low cost ⬇︎

Potential: High value ⬆︎

Good for: Stay at home parents ✔

60. PERSONAL SHOPPER

Shopping for groceries, clothes, or electronic goods can eat

up a lot of time very quickly. A personal shopper can help

busy people reclaim this time in exchange for a small fee.

A personal shopper can be someone who goes to stores in

person, or it can be someone gives online recommendations

about which product the client should buy.

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Business type: Offline/Online

Investment: Low cost ⬇︎

Potential: Low value ⬇︎

61. VIRTUAL ASSISTANT

The umbrella term “virtual assistant” refers to anyone who is

paid to do a job of another person.

Let’s say that somebody runs an online store. That person

might need occasional help with getting through customers’

correspondence and questions.

A virtual assistant works on an hourly basis and often serves

multiple clients at the same time. The obvious limitation of

this business is time itself.

Business type: Online

Investment: Low cost ⬇︎

Potential: Low value ⬇︎

Good for: Stay at home parents ✔ College students ✔

62. UBER OR LYFT DRIVER

Anyone who considers himself or herself to be a good driver

can sign up with Uber or Lyft and make a good living driving

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people around the town.

While working as an Uber driver may not sound like an

exciting career, it’s certainly a great way to put food on the

table when you find yourself in between jobs.

Business type: Offline

Investment: Low cost ⬇︎

Potential: Low value ⬇︎

Good for: College students ✔

Enjoy driving? With Uber or Lyft you can put your vehicle to

work driving locals or tourists around. (Photo by Alejandro

Salinas on Unsplash via license.)

63. MOBILE LAUNDRY

Mobile laundry services can be the ideal extension of an

existing laundry business. Anyone else will have to deal with

high investment costs and relatively low returns.

In this day and age, it’s paramount to make the entire service

as convenient as possible, which often means creating mobile

applications and a website where customers can schedule

deliveries and pickups.

Business type: Offline

Page. 160

Investment: High cost ⬆︎

Potential: Low value ⬇︎

64. MOBILE PET GROOMING

As more and more people are postponing the decision to have

children, they turn their attention to their pets.

Many owners are willing to pay as much as several hundreds

of dollars to give their beloved pets a makeover. Be sure to

set up a website that enables visitors to book

appointments online.

Business type: Offline

Investment: High cost ⬆︎

Potential: Low value ⬇︎

Good for: College students ✔

65. FITNESS INSTRUCTOR

Whether it’s because people fail to adhere to a strict fitness

regimen or because new fad diets and fitness movements are

cropping up on a regular basis, the demand for fitness

instructors is always high.

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Modern fitness instructors should definitely consider

exploring the online space and, perhaps, recording a series of

educational videos and posting them online.

Not only is this a fantastic marketing strategy, but it’s also a

viable way to generate additional income.

Business type: Offline/Online

Investment: Low cost ⬇︎

Potential: Low value ⬇︎

Good for: College students ✔

66. ANTI-AGING SPA

The quest for eternal youth is as old as the hills. Modern

technology gives us new options to prolong our good looks

and keep health problems at bay.

A good anti-aging spa will require a substantial investment

and constant maintenance. The upside is that it will

attract clients who have money to spare.

Business type: Offline

Investment: High cost ⬆︎

Potential: High value ⬆︎

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67. DECLUTTERING SERVICES

With the tremendous success of The Life-Changing Magic of

Tidying Up from Marie Kondo, there has been a surge in

demand for decluttering services.

People are in dire need to get rid of useless things that cause

them an emotional burden.

This business is far from being just a cleaning service in

disguise. More often than not, people will be unwilling to

give up even what’s clearly just trash, so you must have a

good understanding of human psychology as well.

Business type: Offline

Investment: Low cost ⬇︎

Potential: Low value ⬇︎

68. GREEN CLEANING SERVICES

The only thing that differentiates green cleaning services

from regular cleaning services is the type of products used for

the actual cleaning.

But this simple thing can turn the otherwise

unattractive businesses into something highly desirable.

People in upscale neighborhoods are willing to pay a lot of

extra money just to know they are helping to preserve

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the environment.

Business type: Offline

Investment: Low cost ⬇︎

Potential: Low value ⬇︎

69. BEARD CARE PRODUCTS

Beards are still a thing and they will probably remain to be

for some time.

You can start your own beard care brand with just a few

cheap ingredients that you can buy online. When you manage

to make a good product, all you need to do is take care of

its marketing and bulk manufacturing.

Business type: Online/Offline

Investment: Low cost ⬇︎

Potential: Low value ⬇︎

Good for: Stay at home parents ✔ College students

✔ Kids & Teens ✔

70. TATTOO STUDIO

Talented individuals can make a small fortune by opening

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their own tattoo studio and establishing themselves in the

industry.

Some people are willing to travel across the world to have a

tattoo from the artist they love. A substantial

initial investment will be necessary. You’ll want to have a

website that enables individuals to book appointments online.

Be sure to engage in foreseeable risk management. You’ll

need a deep understanding of how to prevent health risks

associated with poorly executed tattoos and body piercings.

Explore liability insurance and consider forming an LLC.

Business type: Offline

Investment: High cost ⬆︎

Potential: Low value ⬇︎

71. PET DAYCARE

If you love animals and have enough room to spare in your

house, you can start a pet daycare.

There’s not much to it: pet owners leave you their animals

whenever they have to go out for a longer time, and your job

is to provide them with everything they need and ensure that

they will be happy.

Business type: Offline

Investment: Low cost ⬇︎

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Potential: High value ⬆︎

Good for: Stay at home parents ✔

72. PICK & DROP SERVICES

Pick and drop service is another type of business that

combines modern technology with our constant need for

more time.

It usually starts with a platform that automatically pairs

clients with suitable pickers. From there, it’s all about

completing assignments as you receive them.

Business type: Online

Investment: Low cost ⬇︎

Potential: Low value ⬇︎

73. CROSSFIT GYM

Opening any kind of gym can be a fantastic business,

but CrossFit gyms are what’s currently “in” the most.

Compared to traditional gyms, CrossFit gyms don’t

require often overly expensive machines, as you get by with a

high-quality set of barbells and squat racks.

Business type: Offline

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Investment: High cost ⬆︎

Potential: High value ⬆︎

74. CHILD CARE PROVIDER

Even though you can start a childcare service from your

home, you should still prepare for a large investment.

If you live in a large city, you should definitely consider

catering to a niche group of parents and charging premium

prices for your services.

You could focus only on children with specific allergies or

serve only organic food.

Business type: Offline

Investment: High cost ⬆︎

Potential: High value ⬆︎

Good for: Stay at home parents ✔

75. SOLAR CONTRACTOR

People are embracing solar energy and are even using it to

become completely self-sufficient. Solar contractors help

realize complex solar projects by supplying suitable

equipment and ensuring that everything will be properly

installed.

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Background in electrical engineering is definitely

recommended.

Business type: Offline

Investment: High cost ⬆︎

Potential: High value ⬆︎

76. SUSTAINABLE LANDSCAPING

Sustainable landscaping uses strategies to avoid negative

environmental problems like excess stormwater run-off,

drinking water pollution, and invasive species propagation.

Sustainable landscapes often feature shade structures and

bike racks made from recycled materials, wireless irrigation

systems, native grasses, and large, open areas for sport and

leisure.

Business type: Offline

Investment: Low cost ⬇︎

Potential: High value ⬆︎

Good for: College students ✔

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HEALTHCARE BUSINESS IDEAS

77. MEDICAL COURIER SERVICE

This low-cost startup is an attractive option for those who are

organized, responsible, and have a reliable vehicle. Medical

couriers may deliver equipment, lab specimens, prescription

drugs, documents or even organs.

Couriers make an average of $36 an hour or over $70,000 a

year. You can start as a sole driver and then expand by hiring

other drivers. Consider forming an LLC.

Business type: Offline

Investment: Low cost ⬇︎

Potential: High value ⬆︎

78. MOBILE MEDICAL APP DEVELOPER

This is an opportunity for app developers with close ties to

the healthcare industry and a knowledge of how it’s being

shaped by AI and machine learning. Medical apps use

monitoring, tracking, and rewards to improve user health.

App development costs can range widely: expect it to cost

from $5,000 – $50,000. Beware: getting users to download

and use apps can be challenging.

Business type: Online

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Investment: High cost ⬆︎

Potential: Low value ⬇︎

Good for: Stay at home parents ✔

79. ACUPUNCTURE BUSINESS

An acupuncturist can expect to make anywhere from $45,000

– $100,000 per year, depending on experience.

If you are already trained in acupuncture and choose to start

your business by renting a room at a community acupuncture

clinic, your startup costs should be low.

Business type: Offline

Investment: Low cost ⬇︎

Potential: High value ⬆︎

80. MOBILE HEARING AID SPECIALIST

With this business you can serve seniors in their homes,

conducting hearing tests and providing them with the

appropriate hearing aids. You may serve the bridge between

one or more audiologists or health centers and local clients.

The median salary for a hearing aid specialist is $50,000.

Check your local state for licensure or certification

requirements.

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Business type: Offline

Investment: Low cost ⬇︎

Potential: High value ⬆︎

81. RESPITE CARE FOR BABY BOOMERS

This business provides planned temporary relief to adult

caregivers of elderly parents. This non-medical work may

entail a few hours a week of assistance or stepping in while

the caregiver takes a vacation.

Individual providers of respite care can expect to earn

between $20 – $40/hour or an average of $54,000/year. You

can start the business as a solo provider then expand it into a

highly profitable venture.

Business type: Offline

Investment: Low cost ⬇︎

Potential: High value ⬆︎

82. GROWING MEDICAL MARIJUANA

If you live a state or country where medical marijuana

is legal, you can consider starting your own growing

operation.

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The initial setup can be costly, but it’s relatively smooth

sailing after that.

Your days will be spent taking care of a wonderful plant and

helping people improve their health and well-being in

general.

Business type: Offline

Investment: High cost ⬆︎

Potential: High value ⬆︎

Good for: Stay at home parents ✔

CONCLUSION

No matter what type of business (online or offline) you

would like to start or how much money you have to invest,

we are sure that, at least, a few ideas from our list will match

your criteria.

Just remember that the idea alone is not enough. It takes hard

work. You have to show passion, persistence, and dedication

to overcome all challenges as they arise. If you do, there’s

nothing that can stop you from joining the ranks of successful

entrepreneurs and business people from all around the world.

Do you have a great idea for a business? Have we missed

anything? Let us know via the comments here below.

Page. 172

RESOURCES FOR STARTING YOUR

BUSINESS

How to Start a Business for Under $100

How to Build Your Own Startup Business the Easy Way

Small Business Financing: What’s Available For You?

APPENDIX: BUSINESS IDEAS

CATEGORIZED

Below we’ve groups the business ideas described in this

article under the categories of:

Low-cost or no-cost ideas

Ideas for stay-at-home parents

Ideas for college students

Ideas for teens and kids

LIST OF LOW-COST OR NO-COST

BUSINESS IDEAS

All of the low investment or no investment business ideas

included in this article are organized here for easy

comparison. They are linked to their descriptions above.

Online bookkeeping

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Business broker

Virtual call center operator

Language translator

Online store

Affiliate marketing

Data analyst consulting

Digital marketing campaign manager

Niche website owner

SEO expert

Security services

Self-publishing

Social media consulting

Content writer

Podcasting

Blogging

YouTuber

Handmade goods

Antique refurbishment

WordPress theme developer

Make-Up Artist

Image Consultant

Graphic design artist

Language teacher

Online teaching

Online courses

Event planner

Guided tours

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Mobile app developer

VR/AR app developer

Energy auditor

Web developer

Dog walker

Career coaching

Personal shopper

Virtual assistant

Uber or Lyft driver

Fitness instructor

Decluttering services

Green cleaning services

Beard care products

Pet daycare

Pick and drop services

Sustainable landscaping

Medical courier service

Acupuncture business

Respite care for baby boomers

LIST OF ONLINE BUSINESS IDEAS FOR

STAY-AT-HOME MOMS OR DADS

We’ve taken all of the business ideas included in this article

and generated this list of the ones that are particularly suitable

for stay-at-home parents.

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Some of these home-based businesses, like data analyst

consultancy, require a background in the field. But most of

these ideas do not. For example, you can teach yourself SEO,

3D printing, and how to run an online store.

Online bookkeeping

Virtual call center operator

Language translator

Importing electronic OEM gadgets

Online store

Affiliate marketing

Data analyst consulting

Digital marketing campaign manager

Niche website owner

SEO expert

Self-publishing

Social media consulting

Content writer

Blogging

YouTuber

Handmade goods

Antique refurbishment

WordPress theme developer

E-magazine

Drone videographer

Subscription service owner

Graphic design artist

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Language teacher

Online teaching

Online courses

Hostel owner

Mobile app developer

Custom drone builder

VR/AR app developer

3D printing services

Web developer

Career coach

Virtual assistant

Beard care products

Pet daycare provider

Child care provider

Sustainable landscaping

Mobile medical app developer

Medical marijuana grower

LIST OF BUSINESS IDEAS FOR

COLLEGE STUDENTS

Here we’ve pulled together a list of those business ideas that

are attractive for college students. Like the list above, some

— like app developer — require previous experience. But

many do not.

Virtual call center operator

Language translator

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Importing electronic OEM gadgets

Online store

Affiliate marketing

Digital marketing campaign manager

Niche website owner

SEO expert

Self-publishing

Social media consulting

Content writer

Blogging

YouTuber

Handmade goods

WordPress theme developer

E-magazine

Drone videographer

Graphic design artist

Subscription service owner

Language teacher

Online teaching

Online courses

Mobile app developer

VR/AR app developer

3D printing services

Web developer

Smart home contractor

Dog walker

Virtual assistant

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Uber or Lyft driver

Mobile pet grooming

Fitness instructor

Beard care products

Mobile medical app developer

Sustainable landscaping

LIST OF BUSINESS IDEAS FOR KIDS

AND TEENS

Kids and teenagers have more options than ever for launching

their own business given the prevalence of internet

technologies and online learning.

Remember that 17-year old girl who created a million-dollar

website? Then there’s the 7-year old who makes $11

million a year on his YouTube channel.

You might not become a multi-millionaire, but you can

certainly earn income and grow your revenue.

Importing electronic OEM gadgets

Online store

Affiliate marketing

Niche website owner

Virtual assistant

Self-publishing

Blogging

YouTuber

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Handmade goods

WordPress theme developer

E-magazine

Online courses

Mobile app developer

VR/AR app developer

3D printing services

Web developer

Dog walker

Beard care products

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Ch. 12 13 Digital Tools Every

New Business Needs

Modern startups run on digital tools. From communicating

with customers, collaborating internally or protecting their

assets, entrepreneurs should know that there’s a digital

platform or service for everything.

The truth is, those who don’t embrace technology may be left

behind: According to Deloitte research, “digitally advanced

small businesses” earned more revenue per employee and

were more likely to create jobs. And yet, four of five U.S.

small businesses aren’t taking full advantage of digital tools

available to them.

This gives new startups a chance to gain an instant advantage

over the competition. Start off strong with some of the

following 13 digital tools and you’ll find further

opportunities for integration, growth and success down the

road.

Project management

A new business (particularly one with a remote workforce, or

one that requires collaboration across various teams) will

need help keeping track of its myriad projects and goals.

Email isn’t optimal for this, as it’s too isolated, and it’s easy

for members to be accidentally left off an update if they

aren’t included on the latest message.

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Project management platforms like Trello or Wrike are more

efficient. These cloud-based tools give a full and transparent

look at where each important project is in its lifecycle and

allows everyone to trace its progress from inception to

completion.

Communication and collaboration

Conversations between employees can be difficult to keep

track of, especially as your business grows. Let teams chat,

share files and integrate with other apps through a

communication tool like Slack.

Website builder

Having a website is no longer optional for any business—it’s

as important as the front door of a brick-and-mortar store. A

website says that you’re a legitimate company, and you can

use your site to impart news, information and alternative

communication channels to your customers.

If you’re not tech-savvy, however, you don’t have to settle.

Use a website builder like SquareSpace to create a clean,

mobile-optimized site that you can build out to include a

store, or promote via integrated marketing tools.

Website performance monitoring

No matter how you build your website, you’ll want to know

how people are using it (or not using it) so you can adjust and

influence them to make different decisions.

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Try a tool like Chartbeat or Google Analytics to track your visitors

and see if they’re “bouncing” (immediately leaving), what

pages they’re clicking into and other data you can mine to

increase performance.

Customer relationship management

There’s no reason to operate your customer relationships on

the fly any longer. Too often this leads to lost or forgotten

leads, or turns repeat customers into ghosts.

Your customer relationship management (or CRM) tool will

allow you to log and track every aspect of every relationship

you build, letting you know how long it’s been since you’ve

followed up with loyal customers, or which users are visiting

your website and filling out forms but not closing the deal on

a purchase. CRM software like HubSpot helps you stay

organized internally and top-of-mind with customers.

Email marketing

Email newsletters are one of the most popular and effective

digital marketing tools out there. Use a platform

like MailChimp or Constant Contact or SendinBlue to easily design,

send and review the results of your newsletters. You can drill

down and examine who opened your emails, what links they

clicked on, and who might be most interested in a follow-up

message or offer.

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Social media management

Not only do you need a website for your startup, but a

presence on all major social media channels is also highly

recommended. That means posting, engaging with other

users, responding to customer questions and feedback, and

otherwise being active to show your commitment to the

platform(s).

Rather than spending all day and night checking your

Facebook, Instagram and Twitter pages, use a management

tool like Hootsuite to monitor feeds, schedule posts, interact and

engage, and view analytics—all from one single dashboard.

File storage and access

All of your important documents, from your project files to

your articles of incorporation, should be stored “off-site,” in

the cloud. Get Google Drive or Dropbox storage to safeguard your

backups, as well as grant access to users from any location

and make updates to important files on the fly.

Virtual private network

Cyber attacks targeting small businesses are on the rise,

which means you should take precautions to safeguard your

startup from phishers, hackers and other cybercriminals.

A VPN allows users to create a secure network connection

even when you’re using a public network—such as the public

WiFi networks at coffee shops. NordVPN is a popular option

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for its military-grade protections and thousands of available

servers.

If you expect to conduct work from public spaces or collect

sensitive data from clients, a VPN is an affordable way to

protect you, your employees and your business.

Video conferencing software

Need to correspond with a remote team, or have a productive

meeting with clients, prospective employees or consultants?

A video conferencing solution that allows multiple parties to

join and collaborate is a must. You can try free options

like Join.me, but consider that they may max out at around 10

participants, so you can upgrade to a paid service for more

attendees.

HR management software

When you’re just starting out, you may not have a full-

fledged human resources team. HR management software can

do everything from schedule employee shifts and send out

company announcements to collect bank account information

for direct deposit. There are so many small details that a new

business owner could overlook that would then expose the

business to issues and lawsuits. Put responsibility for these

important tasks on one of the many leading digital HR

tools on the market such as GoCo.

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Accounting software

Here’s another area of your business that can feel menial and

boring until you’re facing an audit by the IRS, or you realize

that your cash flow analysis failed to account for this month’s

payroll costs. Online accounting software like Xero,

Quickbooks does the work of an accountant and bookkeeper

by tracking your expenses and profits, reconciling debts,

sending invoices, creating expense claims, and doing just

about anything else that should be noted on your tax returns.

Keyword research tools

If you’re just getting started in the content marketing game

and want to figure out how your startup can create thoughtful,

interesting content that ranks on Google search, use a

keyword research tool like Ahrefs to investigate words and

search terms in your industry. Then build your well-written

blog posts around these terms and watch your traffic grow.

A new startup that doesn’t have an array of digital tools to

automate and simplify tasks, connect remote users and

improve operations may soon be running behind its

competitors. Start things off on the right foot by investigating

these digital tools early—it’ll be easier to scale up with them

than to retrofit your tools to your existing, perhaps inefficient,

processes.

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Ch.13 33 Ways to Use Technology

In Your Small Business

Technology can help small business owners leverage limited

capital in smarter, more effective ways. In some cases, using

technology provides greater efficiency and versatility,

making it a natural progression for processes you may

already have in place in your business. In others, you may

need to make some adjustments to reap the benefits of tech-

friendly alternatives.

The good news is that the benefits often outweigh the short-

lived challenges of the transitional process, once new systems

are in place. Here are some areas to explore when you're

ready to ramp up your use of technology in your business.

Productivity

1. Time tracking software is an excellent tool for mapping out

where time is spent, by whom. Such analysis when properly

utilized is great for accountability, process improvement, and

productivity.

2. Streamline your work processes with digital dictation.

3. Use project management and task management tools to

stay on top of your daily business responsibilities.

4. Create a digital filing system to make it easier to sort, save,

share and find documents.

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5. Develop an efficient email management process that

makes it easier to stay on top of the flow of messages.

Financials

6. Use an online invoicing service to reduce the costs

of collecting payment from customers.

7. Use online budget tracking to keep on top of—and

reduce—your expenses.

8. File your taxes more efficiently online.

9. Create a new income stream by selling your products

online.

10. Use a comprehensive accounting software to streamline

your business finances.

11. Share digital files with your bookkeeper or accountant to improve your ongoing bookkeeping processes.

12. Explore open source applications to replace some of the

more costly "name brand" alternatives

Marketing

13. Use software to create a marketing plan that you can edit, update and share with your team.

Page. 188

14. Use social media sites like Facebook, Twitter,

Google+, Pinterest, YouTube, etc. to promote your business,

products, and services.

15. Start a blog related to your business and target audience.

16. Collect email addresses through an opt-in form and start utilizing the power of email marketing.

17. Use video marketing.

18. Promote your business with a website and/or online

advertising.

Collaboration and Learning

19. Conduct teleconference calls to make sure team members

in different locations are on the same page.

20. Webinars or web conferences are great for keeping

everyone in the loop with travel-free face-to-face time.

21. Expand your knowledge and empower your team with online business training.

22. Share files and data with the cloud.

23. Set up an Intranet for local file sharing.

24. Communicate quickly and clearly with your team through team messaging.

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Customer Service

25. Use social media to conduct customer service.

26. Set up an online help desk or ticket system to handle

customer issues.

27. Allow clients to schedule appointments online at their

convenience.

28. Use online surveys and questionnaires to get customer feedback.

Mobile Working and Telecommuting

29. Create a mobile office that allows you to work productively from anywhere.

30. Try a remote desktop application to access files on your office computer.

31. Go paperless to save money on supplies and storage in

your office. Added bonus: environmentally-sound choices are

cool!

32. Get a virtual phone number and electronic fax line that

you can take anywhere.

33. Use your smartphone and select apps that sync with the

cloud to stay connected when you're on the go.

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Ch.14 20+ Gifts for the

Entrepreneur in Your Life

The holidays are almost upon us—do you have all of your

gifts ready?

I’ll admit, I only just finished ordering presents for everyone

on my list (and I’m crossing my fingers that they all get here

on time!).

But maybe you’re still feeling at a loss for what to get the

entrepreneur on your list. After all, they’re starting a

business (or maybe running one); they need something that

will make their life easier.

Or, maybe you’re the entrepreneur—feel free to share a link

to this post with your friends and family (hint hint). We

won’t judge.

Page. 191

For entrepreneurs who need to keep track of

great ideas

1. Moleskine notebooks

A classic, and a favorite around our office, these sleek, handy

little notepads were suggested multiple times!

They come in multiple sizes and colors, both lined and

unlined, to suite a variety of note-taking styles.

2. A Moleskine Evernote Smart Notebook

Taking the beloved Moleskine one step further is their

partnership with Evernote, which allows you to digitize your

notes.

Essentially, Moleskine has created a line of notebooks with

specially lined pages that, when photographed with the

Evernote app, become searchable, digital versions of your

handwritten notes. A must for entrepreneurs who like to keep

things old school, but would also like to integrate Evernote’s

great technology into pen-and-paper notes.

3. A whiteboard with markers

For entrepreneurs who love a good brainstorming session,

why not a nice big whiteboard?

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With to-do lists a mile long, a whiteboard is something any

budding entrepreneur would appreciate.

4. Some great pens

These Sharpie Fine Point Pens are a favorite around the office,

and they would make a great gift for any entrepreneur—

maybe with a few Moleskines? Just don’t use them on that

whiteboard!

For entrepreneurs who want to learn more

5. A great book (or several) on entrepreneurship

Where do we even start? We’re huge fans of Lean

Planning here at Palo Alto Software, so “The Lean Startup” is

definitely a good place to start, as is “The Art of the Start.” A

few other great reads: “Atomic Habits” by James Clear, and

Rand Fishkin’s “Lost and Founder.”

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6. A Kindle

With so many great books on entrepreneurship, a Kindle or

other e-reader might be the perfect gift for an entrepreneur.

With a seemingly endless amount of ebooks, they’ll be able

to enjoy your gift over and over again.

For entrepreneurs who are ready to start

and run their businesses

7. An annual LivePlan subscription

We’d be remiss in not recommending our own business

planning software here; a subscription to LivePlan would

make a great gift for the entrepreneur who needs to write a

plan to seek a loan or investment.

But, one of LivePlan’s superpowers is actually in better

business management. Connecting LivePlan

to Quickbooks or Xero puts mere mortals in the driver’s seat

with an easy to use business dashboard at their fingertips. It’s

the gift of no more spreadsheets.

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8. A Square card reader

If you know that your favorite entrepreneur is planning on

accepting card payments and needs a small, convenient

mobile payment processor, why not look into giving them

a Square card reader?

The process of accepting payments can be a hassle, so

anything that solves this problem is bound to make a fantastic

holiday gift.

If you’re not sure Square will fit their needs, you can read

more about our favorite payment processors here: The Best

Mobile Payment Processor.

9. A subscription to Evernote Premium

Evernote’s free service is great, but a budding entrepreneur

(or even a more seasoned one) would likely appreciate the

increased functionality of Evernote’s premium edition, which

lets users turn their notes into presentations, sync across their

devices, access notes even when offline, and more.

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For entrepreneurs who need a boost to take

on the day

10. A great coffee-making set up

Late nights and early mornings are inevitable for

entrepreneurs. How about making that process easier with

some great coffee? An Aeropress coffee maker, the ever-

fancy Chemex, or my personal favorite pour over method all

make great cups of coffee. Pick up some beans from your

favorite local roaster, and you’re in business.

11. A Hydroflask

To keep their coffee or tea toasty, a Hydroflask is a great gift.

These vacuum-sealed wonders keep hot things hot and cold

things cold, and won’t spill in a bag or backpack, which is

great for entrepreneurs on the go.

For entrepreneurs who need to stay

connected

Page. 196

12. A portable wallet charger

I am notorious for being suddenly unreachable due to a dead

phone, and this can be a real issue for someone starting or

running a new business. This thin, portable charger fits easily

into a wallet, making it possible to stay connected at all

times.

13. A backup phone battery charger

On that note, any type of backup phone battery is a solid bet.

If you’re running a business or in the process of starting one,

it could mean more than a small hassle if your phone is

constantly dying. Check out Digital Trends’ list of the best

portable phone chargers.

For entrepreneurs who like to take chances

14. An executive decision maker paperweight

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In the same vein as the magic eight balls we all remember

from childhood, this amusing paperweight will make any

tough decision for you. (We at Palo Alto Software take no

responsibility for any negative fallout that may result from

leaving important business decisions up to a paperweight,

however.)

For entrepreneurs that need to relax

15. HeadSpace or Calm App subscription

A meditation app can be just enough of a reminder to take

time out and breathe in the new year. Too much stress can

lead to burnout and can make the challenges of growing a

business seem insurmountable. Just a few moments of calm

each day can really help.

16. A miniature zen garden

A fun addition to any entrepreneur’s desk, this mini zen

garden is a cute way to take a break from a busy day. Give

this to your favorite stressed-out entrepreneur—they may roll

their eyes at you, but they’ll secretly get a kick out of it.

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17. A yoga class pass

Another fantastic way to help your favorite entrepreneur relax

is the gift of yoga. Simply head over to your local yoga studio

(preferably one close to their place of work or home) and

pick up a pass or a gift card!

For entrepreneurs who have it all (or who

don’t like clutter)

18. Something intangible

Celeste Peterson, our director of people development, says

maybe a thing isn’t the right choice. “Some business owners

don’t want more stuff to clutter their busy lives,” she says.

“Get that person a gift card, subscription or membership for

something they need, and save them some money and time.

An Audible membership so they can listen to books on the

way to the office, or a gift certificate to their favorite lunch

cafe might be perfect.”

Page. 199

For entrepreneurs ready to establish a social

presence

19. A decent camera

While potentially one of the more costly presents, a camera

will greatly help any entrepreneur who is looking to improve

their social presence, allowing them to take great shots for

their Instagram, Facebook, and Twitter feeds, or upload

Youtube videos. To get started, check out this list of the top

cameras for bloggers and small businesses.

20. An octopus tripod

Another great addition to any entrepreneur’s social media

arsenal is this flexible, light tripod, which works both on flat

surfaces and oddly shaped ones. It works with both a

traditional camera and includes a cell phone mount, making it

easy to take anything from product pictures, to marketing

videos on the go and from any angle.

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For entrepreneurs who need to tune out

21. A pair of noise-canceling headphones

Whether it’s a busy office or a noisy coffee shop, to get work

done sometimes you need to block out the noise around you.

Some noise canceling headphones are a huge asset when it

comes to working distraction-free.

Bose is considered by many to be the gold standard, but there

are plenty of options. There are even those that aren’t

necessarily billed as noise canceling but still do a pretty nice

job, like my personal favorite Sony MDRXB950AP/H Extra

Bass Smartphone Headset (I’m wearing them as I write, and

I’m a frequent busy coffee shop-worker).

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For accident-prone entrepreneurs

22. A washable keyboard

Accidents happen, but for an entrepreneur in the throes of

planning or running their business, they can be hugely

inconvenient. Spilled a cup of coffee? Little one knocks over

their juice? This washable keyboard will be a lifesaver.

For entrepreneurs whose offices could use a

little help

23. A Bluetooth speaker

To help liven up a new home office, a Bluetooth

speaker like this one from Bose is a great bet. Larger versions

would also make a great gift for an entrepreneur who is

opening up a small shop and needs help setting the mood.

24. A dose of (non-cheesy) motivation

Whenever I need great prints, I turn to Etsy. Some of my

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favorites, which are sure to brighten up any new office and

inspire greatness? This sweet floral-themed print, this bold,

awesome statement, and one of my personal favorite quotes on

a mug, courtesy of Ron Swanson.

25. Something fun and playful (and, yes, a little

nerdy)

Check out sites like ThinkGeek and UncommonGoods for

cute, unique gifts that would brighten up any workspace. My

favorites? This BB-8 desk lamp, or this set of mini Harry

Potter characters, which would look awfully cute on a desk.

For entrepreneurs who have an exercise

habit (or would like to build one)

26. A GPS watch or other activity tracker

If your favorite entrepreneur is a budding fitness enthusiast,

they might appreciate an activity tracker like those made

by Fitbit, or a GPS running watch if they’re a runner. I

personally use a Garmin GPS watch and a Fitbit Flex 2 and

love them both.

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For entrepreneurs on the go

27. A nice laptop bag

Making travel to and from work and meetings easy, a sturdy,

professional looking laptop bag is a must-have. Timbuk2

messenger bags are always classic and sporty, and I’m a big fan

of this canvas and leather messenger or this felt one.

For entrepreneurs who need to look sharp

28. Design-it-yourself button-down shirts

I’ve never seen anything quite like OriginalStitch, which

allows you to customize shirts to create seemingly endless

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combinations. Does your favorite entrepreneur have lots of

meetings, presentations, and networking opportunities

coming up? This could be a great, unique gift.

For entrepreneurs who never stop

planning—even in the shower

29. Aqua Notes waterproof notepad

I’m not sure what it is about a good shower, but sometimes

the best ideas come at the strangest times. This

cute waterproof notepad means ideas won’t ever go forgotten

because they couldn’t be written down.

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Ch. 15 8 Proven Small Business

Digital Marketing Tactics that

Get Results

Small businesses that are not using digital marketing need to

understand the importance of it. Because small business

digital marketing helps your business thrive in today’s

competitive landscape and lets you make your mark.

However, for many, small business digital marketing may

seem confusing or intimidating, especially when it comes to

using the right tactics. Questions pop up such as:

How can you be sure of what methods to apply so that you

get real-world results?

What small business digital marketing tactics will help you

get the most exposure?

How do you achieve your marketing goals without wasting

valuable time and money?

Where should you start to ensure you’re reaching the right

audience?

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Being a small business owner, you need to have some clarity

before you jump into the digital marketing arena. The good

thing is, gaining the right level of clarity is not rocket science.

The proof lies in the fact that a large percentage of regular

entrepreneurs are experimenting with small business digital

marketing and with great success.

According to a research conducted by Infusionsoft, most

small business owners are using social media content in order

to generating more sales. And 3/4 of respondents said

Facebook is an integral part of their social media marketing

strategy.

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Even though small business digital marketing may look

difficult or complicated in the start, it’s far from it. However,

if you still need help creating and implementing a small

business digital marketing plan, you can always get in

touch with our team at “Dipanshu Vijay Your Business

Handholding Coach”.

Having said that, let’s now look into 8 effective small

business digital marketing tactics that will fetch you positive

results:

8 Effective Small Business Digital Marketing

Tactics

Tactic #1: Create Shareable Content

Producing the right kind of content is an important part of

effective small business digital marketing. Your content can

make or your break your digital marketing strategy.

On one hand, bad and low quality content that is not relevant

can hurt your brand. And on the other hand, high quality

content can help you build a strong relationship with your

target audience, improve your brand image and boost your

business revenue.

However, even good content will fail to give results if it isn’t

seen and shared by the right people. The idea is to create

content that:

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Helps your business reach its marketing goals and grow its

reach.

Helps your audience with the needed answers and encourages

them to share it.

So how do you find this middle ground and create content

that is highly relevant? How do you get more of your

audience to share your content?

Aim at producing content that brings out an emotional

reaction from your audience, because many times people

share content for emotional reasons.

Look into what your competition is creating in terms of

content that is getting shares and produce something on the

same lines.

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Make your content super-useful and practical so that it offers

real value to your prospects/customers because people like

sharing content that can help others.

Create content that tells a story so that it’s more engaging and

relatable to your audience’s current situation.

Don’t talk about yourself too much. Yes, you may be the

‘best’ in your field and you are probably the most award

winning, longest running and biggest company in your field –

but let’s face it, your customers are not there to read about

you. They are at your website or social media pages to read

what you can do for them. The classic “What’s in it for me”

question of your customers should be your priority.

Every single step that you take towards making your content

valuable for your readers, you are one step closer to making it

more shareable.

Tactic #2: Optimize for Both Mobile &

Desktop Marketing

For many small business owners, the difference between

desktop marketing and mobile marketing may not seem too

obvious. After all, they both work on similar lines. However,

if you want to get the most out of your small business digital

marketing efforts, you need to achieve a better understanding

of how both work. And more importantly, how people are

going to engage with your brand on them.

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As a small business, the most important thing to figure out is

how you can get more prospects to convert into customers.

Which means you cannot ignore neither desktop marketing

nor mobile marketing. Both are equally important to help you

reach your marketing goals.

Talking about desktop, you need to focus on delivering a

great user experience to your visitors so that they not only

stay longer, but also take the desired action. How easy your

website is in terms of usability ultimately determines how

connected and engaged your target audience feels. Keep track

of how people are using your website and what pages are

most popular so that you can improve the user experience one

step at a time.

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Now, when it comes to mobile, you need to ensure that your

site is efficient in every way. When people access it from

their mobile devices, they should get what they are looking

for without any confusion.

A mobile-friendly website is not just about the design, but

about the overall experience and how well it can convert. So

see to it that your site is mobile-responsive and loads at warp

speed. And yes, don’t forget to optimize it for the search

engines.

Tactic #3: Focus on Organic Social Media

When it comes to effective small business digital marketing,

how can we ignore the importance of social media? Investing

in social media marketing is a no-brainer for any small

business that wants to extend its reach.

If you look at the stats you’ll see that almost 70% of

consumers like to use social media for customer support. And

33% prefer social media over the telephone.

The fact is, social media is being used by every brand that

cares about its audience and wants to be a part of healthy

competition. If your prospective customers don’t find your

presence of social media, it’ll not only create a poor

impression but they may also choose to reach out to your

competitors who are using social media.

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If you truly want to leverage social media marketing and get

the most out of it, then you need to actively use the popular

social media channels where your audience is likely to be.

You cannot use social media as a mere promotional tool to

find success with it. While promoting your product/service is

okay, you need to keep it at the minimum and focus on

organic growth.

By producing content that lets you create unpaid or organic

growth, you create long term stability and increase trust with

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your social media followers. Working on increasing your

organic engagement rate can help your social media

marketing in more than one way as it:

Slowly and steadily improves your organic reach at no

cost. Later on you can invest into your chosen

platform’s paid options to amplify your reach.

Brings down the overall cost that you can accrue when

you spend on promoting your social media content.

Helps create strong social proof so that you can win

more followers and convert them into customers.

Because having a higher number of

followers/likes/shares on your social accounts will

make people trust your brand more easily.

Lets you tap into the immediate network of your

followers when their friends/followers see them engage

with your content.

Organic social media may not seem like a big deal, especially

when everybody’s using it. However, the difference between

successful organic social media campaigns and not-so-

successful ones is consistency. While your competitors may

not be consistent in their efforts, you can be. We practice

organic growth and consistency with all of our clients. Check

out our social media advertising or social media management

services to see which would be best for your small business.

Tactic #4: Host Value-Packed Webinars

If you’re active in the digital marketing circles, you should

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already know what a webinar is. A webinar is nothing but an

online seminar that can be one of the following:

Presentation

Demonstration

Discussion

The best thing about webinars is that they are more engaging

and workable when compared to basic video content. Since

webinars start and end at a designated time, they

automatically have a scarcity element to them. And usually

follow with a Q&A session. Which increases their perceived

value even if the information presented is no different than a

video.

The fact of the matter is, webinar marketing is an

underutilized small business digital marketing tactic. You

could call it the next big thing in marketing because:

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A properly done webinar lets you:

Connect and interact with your audience in real-time.

Answer the burning questions your audience might

have.

Give away real value that your audience loves to

receive.

Position yourself or your brand as a credible industry

expert that people can turn to.

Make targeted sales without a hard sales pitch.

Generate high quality, targeted leads that convert.

Qualify your leads and build valuable relationships

with them.

Improve and enhance your sales process and get a

better return on investment, quicker.

It doesn’t matter what kind of products or services you sell,

webinars can help you gain more exposure, get more leads,

and make more sales.

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Tactic #5: Run A/B Split Tests Regularly

Without the right level of testing, running a successful small

business digital marketing campaign is not easy. But still we

find that testing is often put on the back burner, especially by

people new to the digital marketing scene.

A small business that regularly tests everything, right from

the smallest elements to the biggest variables, can and will

have a definite competitive advantage over other businesses

that go with their guesswork. Your business needs to develop

the habit of testing right from the beginning so that you can

achieve a higher return on investment in the long run.

For example, simple tweaks to headlines and the color of call

to action buttons can result in a higher conversion rate. But

you won’t know what changes to make unless and until you

test one element against another. Effective testing is a step by

step process, and it cannot be done overnight. Which is why

it’s crucial to take your time and isolate each variable and test

it.

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Tactic #6: Have a Conversion-Focused Web Design

If you’re using small business digital marketing to get more

leads or sales, then you need to understand the importance of

having a favorable conversion rate. Every business,

regardless of its size, should focus creating a strong

foundation for growth by focusing on increasing the

conversion rate. Which means any marketing or design

related decision you take should keep conversion in the

forefront.

You not only want your ads and email copy to convert, but

also your website where all the action happens. Your site

should be created in a way that it helps you convert more

visitors into leads that can turn into customers. You want

people to give you repeat business, which means your site

should be sticky enough to bring them back.

The definition of a perfect, workable business website is

simple: one that is specifically designed to fetch you a high

conversion rate. While the aesthetic appeal of your site is

important, it shouldn’t be done at the cost of losing

customers. So if the design of your website is not conversion-

centric, you’re leaving money on the table. If you’re no

website design guru, then leave the designing to our experts

who can fix your site or create you a new one that converts.

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Let’s face it; the Internet is no longer the new kid on the

block that only the nerds know about. It’s become a huge part

of our lives, which means it’s getting more crowded day after

day.

Having said that, it’s important to stand out of the crowd with

a conversion-focused design so that you get your prospective

customers to buy from you, rather than your competitors.

Given below are a few tips to help you with it:

Know beforehand where you want to place your call-

to-action button/link. Do a bit of testing to see if it

works on the bottom of the page or above the fold.

Work on making your website as user-friendly as

possible so that your visitors are able to access all

elements.

Aim to have a simple design that doesn’t overwhelm

your visitors. A crammed-up design will only make

people want to leave your site, leave alone buy from

you. Which leads to a higher bounce rate and a lower

conversion rate.

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Do not ignore the importance of color selection

because color psychology plays a key role in branding

and improving conversions. Spend time choosing the

right colors so that they don’t hurt the eyes and are

inviting.

No matter what type of small business digital marketing

tactic you want to apply, make sure your website is fully

ready to convert prospects into customers.

Tactic #7: Leverage the Power of Social

Proof

When it comes to finding success with small business digital

marketing, many companies think that having a great product

or service is enough. However, with competition growing day

by day, it’s getting increasingly difficult to grab the attention

of your prospective customers and convert them.

Having a quality product and along with a professionally

designed website may help you attract the right people. But

when it comes to winning their trust and turning them into

loyal customers, you need more than that. You need social

proof.

People these days seek validation before they commit to a

product or a service. They want to spend money on

something only after they are sure it works as it says.

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Which is why they want to know if other people have

experience with you or your product. If they find a good

percentage of existing customers/clients speaking good of

you, it’ll be easier for them to make a buying decision.

The reason why you find major retailers like Amazon and

Walmart gunning for product reviews on their site is because

social proof works. Even many smaller businesses are

leveraging the power of social proof to show their audience

how existing customers are liking their product. In short,

buyers are being influenced by what others around them think

and do.

However, if you look around you’ll find that many who are

using small business digital marketing have zero testimonials

listed on their website. Are they missing out an opportunity to

convert more people into customers? Of course yes. Is it too

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late to use social proof for them? Absolutely not.

If you’re still not convinced about the power of social proof,

check out the following reasons as to why you need it more

than anything:

Text, audio and video testimonials make your product/service

look more credible and trustworthy.

People like doing their homework before investing in a

product/service. No wonder they trust online

reviews/recommendations more than sales pitches.

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Real social proof can help enhance your SEO efforts. Your

brand looks more viable and worthy when search users see

ratings displayed right in the search results.

When you ask for feedback from your existing customers you

indirectly show them that they are valued. They see that you

care about them, which helps improve the relationship

between you and your customer base.

The right kind of social proof can and will make a difference

to your business and to its bottomline. All you need to do is

focus on consistently generating more of it.

Tactic #8: Build a Targeted Email List

Ask any experienced small business digital marketing expert,

and he or she will tell you to build an email list right from the

start. Still, we find many small businesses actively avoiding

email list building.

If you want to have a trusted channel to drive repeat sales and

build a solid relationship with your audience, then you need

to have your own email list. A responsive email list is even

more valuable than an active social media following.

A large percentage of marketers who have tasted success with

email marketing see it as the topmost channel for generating

high quality business leads that convert into sales.

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Also, according to a study conducted by McKinsey, email is

a staggering 40 times more effective in helping you get more

customers when compared to social media giants Facebook

and Twitter combined.

If you’ve been running your business for a while, you should

already have an audience that you connect with. You may

already be getting traffic to your website and you could

already be making sales.

However, effective small business digital marketing is not

just about getting new customers.

No, it’s also about building a relationship with your existing

customers so that you can generate more sales. Since the cost

of gaining new customers is much higher, this relationship

can prove to be crucial to your business.

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By leveraging email marketing, you’ll be able to stay

connected to your customers, give them value over time and

send them targeted offers they are interested in.

Here are a five solid reasons as to why email marketing

should be an integral part of your small business digital

marketing strategy:

1. Grow Credibility: People tend to trust credible

sources more than non-credible ones. Which means people

who are familiar with your brand and like you are more likely

to do business with you. Using email you can consistently

give value to your audience in the form of useful/informative

content and in the process grow your credibility.

2. Nurture Relationships: It doesn’t matter what

products you sell or how big/small your business is, you need

to build and nurture relationships with your customers. The

stronger your customer relationships, the more stable your

business. Email lets you stay connected with your customers

and engage with on a regular basis throughout the year.

Customers who have a relationship with you will sit up and

take notice every time you email them.

3. Enhance Communication: Every business

needs to communicate with customers from time to time for

different reasons. It could be an important news update or a

product announcement or anything that matters to your

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business. You will find that email is a channel you can count

on because it allows for easy communication. You can email

your customers right away with the smallest of the updates,

which will make them feel more valued.

4. Build Brand: Want more of your prospects and

customers to identify with your brand and share information

about it with others? Email marketing is a great way to get

more brand recognition and improve your reach overtime.

5. Generate Traffic: Create a blog post that you want

more people to read? Launched a product that you want more

exposure to? Updated your pricing structure with a limited

time discount? Your email campaigns can help you drive

traffic to any page, any offer, any time of the day. All it takes

is one well-constructed email pitch to drive back laser

targeted traffic to your site.

Time to Generate Results with Small

Business Digital Marketing

Now that you have a handful of small business digital

marketing tactics up your sleeve you can get to work

implementing them across your marketing channels. Don’t

want to do it? That’s okay.

We’d love to! It’s what we do everyday, and we’re passionate

about it. Helping small businesses grow and build their

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dreams through digital marketing is what keeps us going

everyday. Take a minute to schedule a quick conversation

with us to learn more about the marketing services we

customize for small businesses like yours.

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Ch. 16 101 Motivational Business

Quotes

In that spirit, here are 101 quotes that will motivate you to

push forward. This I am sharing to help you stay high and

hungry for more success and fulfilment.

1. The critical ingredient is getting off your butt and

doing something. It’s as simple as that. A lot of people

have ideas, but there are few who decide to do

something about them now. Not tomorrow. Not next

week. But today. The true entrepreneur is a doer, not a

dreamer. – Nolan Bushnell

2. My son is now an ‘entrepreneur’. That’s what you’re

called when you don’t have a job. – Ted Turner

3. Leadership is a potent combination of strategy and

character. But if you must be without one, be without

the strategy. – Norman Schwarzkopf

4. The golden rule for every business man is this: “Put

yourself in your customer’s place.” – Orison Swett

Marden

5. I had to make my own living and my own opportunity!

But I made it! Don’t sit down and wait for the

opportunities to come. Get up and make them! – C.J.

Walker

6. The important thing is not being afraid to take a

chance. Remember, the greatest failure is to not try.

Once you find something you love to do, be the best at

doing it. – Debbi Fields

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7. Life is too complicated not to be orderly. – Martha

Stewart

8. The winners in life think constantly in terms of I can, I

will, and I am. Losers, on the other hand, concentrate

their waking thoughts on what they should have or

would have done, or what they can’t do. – Dennis

Waitley

9. Business opportunities are like buses: there’s always

another one coming. – Richard Branson

10. Leadership is doing what is right when no one is

watching. – George Van Valkenburg

11. There is no royal, flower-strewn path to success. And if

there is, I have not found it. For if I have accomplished

anything in life, it is because I have been willing to

work hard. – C.J. Walker

12. Business is more exciting than any game. – Lord

Beaverbrook

13. Let every man be respected as an individual and no

man idolized. – Albert Einstein

14. We are currently not planning on conquering the

world. – Sergey Brin

15. If it really was a no-brainer to make it on your own in

business, there’d be millions of no-brained,

harebrained, and otherwise dubiously brained

individuals quitting their day jobs and hanging out

their own shingles. Nobody would be left to round out

the workforce and execute the business plan. – Bill

Rancic

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16. It takes more than capital to swing business. You’ve

got to have the A. I. D. degree to get by —

Advertising, Initiative, and Dynamics. – Ren Mulford

Jr.

17. For all of its faults, it gives most hardworking people a

chance to improve themselves economically, even as

the deck is stacked in favor of the privileged few. Here

are the choices most of us face in such a system: Get

bitter or get busy. – Bill O’ Reilly

18. A man should never neglect his family for business.

– Walt Disney

19. The only limits are, as always, those of vision. – James

Broughton

20. To think is easy. To act is difficult. To act as one

thinks is the most difficult. – Johann Wolfgang Von

Goeth

21. I like thinking big. If you’re going to be thinking

anything, you might as well think big. – Donald Trump

22. Nobody talks about entrepreneurship as survival, but

that’s exactly what it is and what nurtures creative

thinking. Running that first shop taught me business is

not financial science; it’s about trading: buying and

selling. – Anita Roddick

23. To waken interest and kindle enthusiasm is the sure

way to teach easily and successfully. – Tryon Edwards

24. Your most unhappy customers are your greatest source

of learning. – Bill Gates

25. Success is often achieved by those who don’t know

that failure is inevitable. – Coco Chanel

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26. The competitor to be feared is one who never bothers

about you at all, but goes on making his own business

better all the time. – Henry Ford

27. The good or ill of a man lies within his own will.

– Epictetus

28. I have known not a few men who, after reaching the

summits of business success, found themselves

miserable on attaining retirement age. They were so

exclusively engrossed in their day to day affairs that

they had no time for friend making. – B.C. Forbes

29. The cynic says, “One man can’t do anything”. I say,

“Only one man can do anything.” – John W. Gardner

30. I feel that luck is preparation meeting opportunity.

– Oprah Winfrey

31. If there is such a thing as good leadership, it is to give

a good example. – Ingvar Kamprad

32. Sometimes when you innovate, you make mistakes. It

is best to admit them quickly and get on with

improving your other innovations. – Steve Jobs

33. You’ve got to say, I think that if I keep working at this

and want it badly enough, I can have it. It’s called

perseverance. – Lee Iacocca

34. The desire of knowledge, like the thirst for riches,

increases ever with the acquisition of it. – Laurence

Sterne

35. Success in business requires training and discipline and

hard work. But if you’re not frightened by these things,

the opportunities are just as great today as they ever

were. – David Rockefeller

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36. Well, you know, I was a human being before I became

a businessman. – George Soros

37. Leadership is the art of getting someone else to do

something you want done because he wants to do it.

– Dwight Eisenhower

38. If you did not look after today’s business, then you

might as well forget about tomorrow. – Isaac

Mophatlane

39. The great accomplishments of man have resulted from

the transmission of ideas of enthusiasm. – Thomas J.

Watson

40. Yesterday’s home runs don’t win today’s games.

– Babe Ruth

41. Being able to touch so many people through my

businesses, and make money while doing it, is a huge

blessing. – Magic Johnson

42. Let us not look back in anger or forward in fear, but

around in awareness. – James Thurber

43. The trick is in what one emphasizes. We either make

ourselves miserable, or we make ourselves strong. The

amount of work is the same. – Carlos Castaneda

44. The great leaders are like the best conductors – they

reach beyond the notes to reach the magic in the

players. – Blaine Lee

45. To think creatively, we must be able to look afresh at

what we normally take for granted. – George Kneller

46. To the degree we’re not living our dreams; our comfort

zone has more control of us than we have over

ourselves. – Peter McWilliams

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47. The enemy of the truth is very often not the lie –

deliberate, contrived, and dishonest – but the myth-

persistent, persuasive, and unrealistic. – John F.

Kennedy

48. Long-range planning works best in the short term.

– Doug Evelyn

49. The NBA is never just a business. It’s always business.

It’s always personal. All good businesses are personal.

The best businesses are very personal. – Mark Cuban

50. You can fool all the people all the time if the

advertising is right and the budget is big enough.

– Joseph E. Levine

51. A business has to be involving, it has to be fun, and it

has to exercise your creative instincts. – Richard

Branson

52. The entrepreneur always searches for change, responds

to it, and exploits it as an opportunity. – Peter F.

Drucker

53. No enterprise can exist for itself alone. It ministers to

some great need, it performs some great service, not

for itself, but for others…or failing therein, it ceases to

be profitable and ceases to exist. – Calvin Coolidge

54. Live daringly, boldly, fearlessly. Taste the relish to be

found in competition – in having put forth the best

within you. – Henry J. Kaiser

55. Winning is not a sometime thing; it’s an all time thing.

You don’t win once in a while, you don’t do things

right once in a while, you do them right all the time.

Winning is a habit. Unfortunately, so is losing. – Vince

Lombardi

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56. In all realms of life, it takes courage to stretch your

limits, express your power, and fulfill your potential.

It’s no different in the financial realm. – Suze Orman

57. The expectations of life depend upon diligence; the

mechanic that would perfect his work must first

sharpen his tools. – Confucius

58. The first one gets the oyster; the second gets the shell.

– Andrew Carnegie

59. Hire character. Train skill. – Peter Schutz

60. The first rule of any technology used in a business is

that automation applied to an efficient operation will

magnify the efficiency. The second is that automation

applied to an inefficient operation will magnify the

inefficiency. – Bill Gates

61. Look well to this day. Yesterday is but a dream and

tomorrow is only a vision. But today well lived makes

every yesterday a dream of happiness and every

tomorrow a vision of hope. Look well therefore to this

day. – Francis Gray

62. Surviving a failure gives you more self-confidence.

Failures are great learning tools.. but they must be kept

to a minimum. – Jeffrey Immelt

63. Whatever the mind of man can conceive and believe, it

can achieve. Thoughts are things! And powerful things

at that, when mixed with definiteness of purpose, and

burning desire, can be translated into riches.

– Napoleon Hill

64. It is not the strongest of the species that survive, nor

the most intelligent, but the one most responsive to

change. – Charles Darwin

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65. Industry is the soul of business and the keystone of

prosperity. – Charles Dickens

66. I don’t pay good wages because I have a lot of money;

I have a lot of money because I pay good wages.

– Robert Bosch

67. People are definitely a company’s greatest asset. It

doesn’t make any difference whether the product is

cars or cosmetics. A company is only as good as the

people it keeps. – Mary Kay Ash

68. In business, I’ve discovered that my purpose is to do

my best to my utmost ability every day. That’s my

standard. I learned early in my life that I had high

standards. – Donald Trump

69. In the business world, everyone is paid in two coins:

cash and experience. Take the experience first; the cash

will come later. – Harold Geneen

70. To be successful, you have to have your heart in your

business, and your business in your heart. – Thomas

Watson, Sr.

71. The absolute fundamental aim is to make money out of

satisfying customers. – John Egan

72. There are a lot of things that go into creating success. I

don’t like to do just the things I like to do. I like to do

things that cause the company to succeed. I don’t

spend a lot of time doing my favorite activities.

– Michael Dell

73. I have found no greater satisfaction than achieving

success through honest dealing and strict adherence to

the view that, for you to gain, those you deal with

should gain as well. – Alan Greenspan

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74. You must be the change you wish to see in the world.

– Mahatma Gandhi

75. Let’s be honest. There’s not a business anywhere that

is without problems. Business is complicated and

imperfect. Every business everywhere is staffed with

imperfect human beings and exists by providing a

product or service to other imperfect human beings.

– Bob Parsons

76. You need to be aware of what others are doing,

applaud their efforts, acknowledge their successes, and

encourage them in their pursuits. When we all help one

another, everybody wins. – Jim Stovall

77. The only way around is through. – Robert Frost

78. You only have to do very few things right in your life

so long as you don’t do too many things wrong.

– Warren Buffett

79. The noblest search is the search for excellence

– Lyndon B. Johnson

80. The man who does not work for the love of work but

only for money is likely to neither make money nor

find much fun in life. – Charles M. Schwab

81. You must remain focused on your journey to greatness.

– Les Brown

82. Far and away the best prize that life offers is the

chance to work hard at work worth doing. – Theodore

Roosevelt

83. Where there is an open mind, there will always be a

frontier. – Charles F. Kettering

84. Whether you think you can or whether you think you

can’t, you’re right! – Henry Ford

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85. You must either modify your dreams or magnify your

skills. – Jim Rohn

86. Who likes not his business, his business likes not him.

– William Hazlitt

87. The new source of power is not money in the hands of

a few, but information in the hands of many. – John

Naisbitt

88. The man who will use his skill and constructive

imagination to see how much he can give for a dollar,

instead of how little he can give for a dollar, is bound

to succeed. – Henry Ford

89. It’s through curiosity and looking at opportunities in

new ways that we’ve always mapped our path at Dell.

There’s always an opportunity to make a difference.

– Michael Dell

90. If you work just for money, you’ll never make it, but if

you love what you’re doing and you always put the

customer first, success will be yours. – Ray Kroc

91. Winners take time to relish their work, knowing that

scaling the mountain is what makes the view from the

top so exhilarating. – Denis Waitley

92. Management is nothing more than motivating other

people. – Le Iacocca

93. Motivation is the art of getting people to do what you

want them to do because they want to do it. – Dwight

D. Eisenhower

94. The most serious mistakes are not being made as a

result of wrong answers. The truly dangerous thing is

asking the wrong question. – Peter Drucker

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95. Why did I want to win? Because I didn’t want to lose!

– Max Schmelling

96. To succeed in business, to reach the top, an individual

must know all it is possible to know about that

business. – J. Paul Getty

97. To win without risk is to triumph without glory.

– Pierre Corneille

98. To succeed… You need to find something to hold on

to, something to motivate you, something to inspire

you. – Tony Dorsett

99. Statistics suggest that when customers complain,

business owners and managers ought to get excited

about it. The complaining customer represents a huge

opportunity for more business. – Zig Ziglar

100. I wasn’t satisfied just to earn a good living. I

was looking to make a statement. – Donald Trump

101. Whether it’s Google or Apple or free software,

we’ve got some fantastic competitors and it keeps us

on our toes. – Bill Gates

And Adding 4 Best Quotes which Changed my

Trajectory of Success…

1. Version 1 is better than version “none”

2. If you have Best Products/Service/Team/Infra no guarantee

of Victory but If you are best known it will surely come.

3. “Fail Fast” Perfection kills Massive Actions. Perfection

syndrome is a disease.

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4. Serving is above selling. It comes before selling, during

and after selling. It also serve many families behind too.

When you serve more, you sell more, when you sell more

you get more money. When you get more money you employ

more people. Remember Serving is above selling!

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Ch.17 Basic yet important Tips

for Your Gmail and Outlook

G-mail Shortcut

How to Enable Gmail Shortcuts

To use Gmail shortcuts, you must first enable them in

the Settings menu.

Select the gear in the upper-right corner of Gmail, and

then select Settings from the drop-down menu.

Scroll down to the Keyboard shortcuts section and

select Keyboard shortcuts on.

Scroll to the bottom of the page and select Save

Changes.

How to Create, Send, and Forward Email

With Gmail keyboard shortcuts, you can quickly create, send,

and forward Gmail messages:

Create a new message (C): Press the C key to create a

new message.

Create a new message in a new tab (D): Press

the D key to create a new message in a new browser

tab.

Send an email (Ctrl + Enter): Press Ctrl + Enter to

send an open message.

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Forward a message (F): Press F to forward an open

message.

On Mac computers, use the Command key in place of

the Ctrl key.

How to Reply to Email

By using the R and A keys, you can quickly reply to email

messages or send to multiple recipients:

Reply to a message (R): Press R to reply to an open

message.

Reply to all (A): Press A to reply to all recipients of a

message.

How to Scroll Through Emails

These shortcuts are handy for navigating through your

messages and long email threads:

Scroll down an email list (J): Press the J key to scroll

down.

Scroll up an email list (K): Press the K key to scroll

up.

Scroll through an email thread (N): Press N to

quickly scroll down multiple conversations in a thread.

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How to Select Multiple Emails

Need to select a bunch of emails at the same time? This

shortcut will save you from having to click on each email

separately:

Select multiple emails in a row (Shift): Check the box

beside the first email in the series, then press and hold

the Shift key and check the box for the last email in the

series. Everything between both boxes will be selected.

How to Add Formatting to Email Text

Use these commands to apply text formatting while you

compose a message. Perform the same actions to undo the

formatting:

Bold text (Ctrl + B): Highlight the text you wish to

bold, and then press Ctrl + B.

Italicize text (Ctrl + I): Highlight the text you wish to

italicize, and then press Ctrl + I.

Underline text (Ctrl + U): Highlight the text you wish

to underline, and then press Ctrl + U.

Undo last action (Ctrl + Z): Press Ctrl + Z to undo

the previous action.

On Mac computers, use the Command key in place of

the Ctrl key.

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How to Add Elements to an Email

Addling links, numbered lists, and bullet points to your

emails can also be done using keyboard shortcuts:

Insert a hyperlink (Ctrl + K): To insert a URL link,

highlight the desired text and press Ctrl + K.

Insert a numbered list (Ctrl + Shift + 7): Insert the

cursor where you want the numbered list to appear,

then press Ctrl + Shift + 7.

Insert bullet points (Ctrl + Shift + 8): Insert the

cursor where you want the bullet list to appear, then

press Ctrl + Shift + 8.

On Mac computers, use the Command key in place of

the Ctrl key.

Email Maintenance Shortcuts

Use these shortcuts to help manage your inbox:

Find an email (/): Press / to place the cursor in the

search bar.

Archive an email (E): Open an email or select it by

clicking the box beside the sender's name, then

press E to archive it.

Delete an email (Shift + 3): Open an email or select it

by clicking the box beside the sender's name, then

press Shift + 3 to send the email to the trash.

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Mark an email as unread (Shift + U): Open an email

or select it by clicking the box beside the sender's

name, then press Shift + U to mark it as unread.

Mark a message as important (Shift + =): Open an

email or select it by clicking the box beside the

sender's name, then press Shift + = to mark it as

important.

"Go to" Shortcuts in Gmail

The following shortcuts can be used for navigating Gmail. Unlike the shortcuts above, the individual keys must be

pressed separately rather than simultaneously

Go to Tasks (G, then K): Press the G key, then

press K to open Google Tasks.

Go to Contacts (G, then C): Press the G key, then

press C to open your contacts list.

Go to Starred conversations (G, then S): Press

the G key, then press S to see your starred Gmail

messages.

Go to Sent messages (G, then T): Press the G key,

then press T to see sent messages.

Go to Drafts (G, then D): Press the G key, then

press D to see your message drafts.

Go to All mail (G, then A): Press the G key, then

press A to see all messages.

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Move from different fields (Tab): Press

the Tab key to jump down the different fields in

your email composition screen. To go in the

opposite direction, press Shift + Tab.

How to View All Gmail Shortcuts

Need help remembering a shortcut? You can quickly pull up

the entire list with a keyboard shortcut:

Open keyboard shortcut help (Shift + ?):

Press Shift + ? to get the full list of Gmail keyboard

shortcuts.

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Ch. 18 How to Set Up Outlook:

Complete Tutorial

If you are looking for a better way to manage emails, why not

use an email client like Microsoft Outlook? It is mainly

used for receiving, sending and storing emails. However, it

has plenty of other functions such as calendar, tasks, contacts

and many more. In this tutorial, we’ll show you how to set up

your email in Microsoft Outlook.

Prerequisites

There are a few things that you must prepare before you start

configuring the email client.

1. Domain name – example.com 2. Your email address – [email protected]

3. Your email password

4. IMAP/POP and SMTP configuration

Assuming you already have a domain and created an email,

you must already have the first three prerequisites mentioned.

However, to access your email through an email client, you

must have the details of incoming (IMAP/POP) and outgoing

(SMTP) servers.

IMAP vs POP

So, what’s the difference between IMAP and POP?

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IMAP (Internet Message Access Protocol) makes it possible

to sync in real-time with the servers on webmail.

For example, if you mark a message as unread on Outlook,

then the real email on the server is marked as unread too.

This choice is preferable if you want to use Microsoft

Outlook on multiple devices.

POP (Post Office Protocol) downloads and stores your email

locally. Any changes you make on Outlook won’t appear on

the webmail.

However, you can still set Outlook to make changes on the

server – deleting, saving drafts, and so on. The upside to POP

is even when you have no internet connection – or the server

goes down – you can still access your email.

Finding the IMAP/POP and SMTP

Configuration

Different hosting providers have different configuration

processes.

If you are a Hostinger user, navigate to your control panel

and scroll down to the Emails section.

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After you click on Email Accounts, scroll down a bit to see

the information you need under Email details.

You may copy-paste the details to a Notepad file for

safekeeping or simply leave the page open – you’ll need to

use this to set up your email on Microsoft Outlook.

How to Set up Outlook

Now that you’ve taken care of the prerequisites, it’s time to

learn how to set up Outlook.

Microsoft Outlook has many different versions that warrant

different sections for each one of them. The versions we’re

going to discuss are Outlook 2019, 2016, and 2013.

You need to make sure of which Microsoft Outlook version

you are using.

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Microsoft Outlook 2019

Here, you will learn how to set up Outlook (version 2019)

1. Open Microsoft Outlook 2019

When a window pops up, enter your email, then

click Continue.

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2. Choose IMAP/POP

Select IMAP/POP, when given the option to choose your

provider.

3. Configure Your IMAP or POP Settings

Whether you choose POP or IMAP, fill in the corresponding

details as can be seen below. Then, click Add Account to

proceed.

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4. Finalize Your Setup

Fill in your password, click Connect, and wait for the

process to finish. If you succeed, the window below will

appear.

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That’s it! All that’s left to do is click the OK button and you

can start using Outlook right away.

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Microsoft Outlook 2016

Here, you will learn how to set up Outlook (version 2016)

1. Open Microsoft Outlook 2016

If you’re opening the client for the first time, a window will

appear. Enter your email and don’t forget to tick the box.

Then, click Connect.

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2. Configure the POP/IMAP and SMTP servers

When the next window pops up, choose between POP and

IMAP.

When the window below shows up, fill in the forms with

details from the control panel and click Next to proceed.

Then enter the password to your email and click Connect.

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3. Finalizing the Setup

If an error window appears, you have to readjust the

configuration by clicking Change Account Settings and

make sure that everything is up to standard.

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However, if you set the configuration correctly, you’ll see

this window on your screen.

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Depending on your choice, either POP or IMAP will make

the list. Next, click Done and you’ll be navigated to

Microsoft Outlook 2016 interface.