Page 1 ? B. Jacobfeuerborn Towards Netism. A Network-Based Society of Symbolic Goods Dr Bruno Jacobfeuerborn Polska Telefonia Cyfrowa [email protected].

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Towards Netism.A Network-Based Society

of Symbolic Goods

Dr Bruno Jacobfeuerborn

Polska Telefonia Cyfrowa

[email protected]

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Prologue

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Charles Darwin1809-1882

“It is not the strongest

of the species that

survives, nor the most

intelligent,

but the one most

responsive to change.”

—Charles Darwin

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1 Prologue

2 Today’s World

3 Paradigm Shift

4 Netism

5 Customership

6 Epilogue

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Netism

Network

Customership

Global village of customers

Network + ism

IPR, computer programes &

games, fashion, travelling,

movies, shows, second life, etc.

Symbolic Goods

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Today’s World

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Competition

Innovation

Speed

Globalisation

Exclusion

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?We live in a disruptive world.

Change is a constant!(technological, economical, political, social, cultural, etc.)

“Marcher ou mourir”French Foreign Legion’s mantra

The new world will not be a straight

continuation of the present universe.

New social, economic and political paradigms will emerge.

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Paradigm Shift

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Le roi est mort. Vive le roi !réseau !Le système

Note:

network system

XX century

N. Bourbaki, C. Levy-Strauss, L. von Bertalanfy...

Structure, Hierarchy,

Function,

Capitalism of material goods,

...

System Network

M. Castells, L.A. Barabasi D. Ronfeldt ...

Flat world,

Ubiquity of networks,

Capitalism of symbolic goods,...

XXI century

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Netism

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Netism is the term by

means of which we characterize the society whose life is organized

upon networks.

Netism is the term by

means of which we characterize the society whose life is organized

upon networks.

Network + ism

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IPR, computer programes & games, fashion, travelling,

movies, shows, second life, etc.

– The globalised (flat) world goes towards

the network economy and society.

– The digital networks are a platform for symbolic goods production, delivery, and exchange, as well as, for symbiotic cooperation of people and artificial agents.

– The globalised (flat) world goes towards

the network economy and society.

– The digital networks are a platform for symbolic goods production, delivery, and exchange, as well as, for symbiotic cooperation of people and artificial agents.

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Capitalism Netism

Das Kapital ? The Network

Proletariat

Capital Divide

Digitariat

Digital Divide

Social Divide

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Customership

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Mass Consumption is the engine of the present

and future economy.

Consumerism (often conspicuous) becomes an overwhelming attitude.

Customeris a central figure in the mass consumption society.

Thorstein B. Veblen 1857-1929

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Customers Prosumers

There are good reasons to define a new term, i.e.

Customership.

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Thru netism and prosumerism customership may become

– self-structuring, – self-organising, and – self-driven

Then customership will be highly responsive to change! … and expanding!

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Epilogue

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?There will be many various

risks! One of them is …

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?Throughout history homo

sapiens have managed to

cope with every challenge

thrown up, so hopefully

does homo netilis.

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