Page 1 10 Effective January 1, 2016 - sent-trib.com Media Guide 2016.pdf · Page 2 of 10 Effective January 1, 2016 ... Effective January 1, 2016 “Change has been a way of life for

Page 1 of 10 Effective January 1, 2016


The Staff

Karmen Concannon Publisher

Brenda Smith Controller

Peter Kuebeck Interim Editor

Banks Dishmon Advertising Director

Randy Machan Circulation Director

Established 1867

300 E. Poe Rd., Bowling Green, OH 43402

Main: (419) 352-4611 Fax: (419) 354-0314

Sent-Trib.com

Special Sections and Events

Month Section/Event/Magazine Publication Date

January Section Toledo Car Show Jan. 22

Section Prime of Life Jan. 29

Magazine Wood County Visitor’s Guide Jan. 29

February Magazine The Local Dish Feb. 5

Section Progress (broadsheet) Feb. 26

March Section Well-Being Mar. 11

Event Well-Being Expo Mar. 19 10 AM – 2 PM

Section AG Farm Report Mar. 18

April Magazine Home+Garden April 1

Event Home+Garden Show April 9 10 AM – 4 PM

Section Emergency Preparedness April 15

Section Prime of Life April 22

May Section Spring Car Care May 6

Section Class of 2015 (broadsheet) May 20

July Section Prime of Life July 8

Section Wood County Fair July 29

Magazine Cook’s Corner Cookbook July 29

August Section Back to College Aug. 5

Section Pemberville Fair Aug. 12

Section 50th

National Tractor Pull Aug. 15

Section Football Preview Aug. 24

Section Winner’s Circle Aug. 26

September Section Black Swamp Sept. 7

Section Fall Car Care Sept. 16

Section AG Harvest Time Sept. 23

Magazine NW Ohio Brides Sept. 23

October Event NW Ohio Brides Oct. 2 11 AM – 3 PM

Section Fall Home Improve. (broadsheet) Oct. 7

Section Breast Cancer Awareness Oct. 14

Section Taste of Home Oct. 21

Event Taste of Home Cooking School Oct. 25 6:30 PM – 9 PM

Section Prime of Life Oct. 28

November Magazine Holiday Traditions Nov. 4

Section Holiday Salute Veteran’s Nov. 11

Magazine 2017 Calendar Nov. 18

Section Holiday Coloring Book Nov. 25

Section Shop Local – Small Business Saturday Nov. 25

December Section Last Minute Gift Guide Dec. 9

Section Holiday Greetings (broadsheet) Dec. 16

Magazine Here’s My Card Directory Dec. 30

Pages January Pages Baby Brag Jan. 22

April Page Easter Services Mar. 25

May Page Memorial Day 30th

May 27

July Page Independence Day Fireworks June 24

October Pages Women in Business Oct. 18

December Page Don’t Drink, & Drive Dec. 28



“Change has been a way of life for the Sentinel-Tribune and the newspaper business.”

Born of the merger of Bowling Green’s two daily newspapers, The Sentinel and the Tribune on

Dec. 10, 1906, the Sentinel-Tribune has been owned by the Haswell family for more than 100

years.

The Sentinel was founded as a weekly newspaper on Feb. 22, 1867 and became a daily

newspaper in 1890. The Tribune was founded as a daily and a weekly in 1892. The merger

was the result of a strike called in April 1906 by printers at the two newspapers and the

economic hardships of competing for business in a small town.

We are a multi-media partner with our Wood County community - Committed to giving our

neighbors the information they need and helping businesses grow by delivering local

coverage accessible to our customers anywhere, anytime.

Niche Publications

The Sentinel-Tribune publishes more than 35 specialty publications each year that promote;

home and gardens, cooks, weddings, holidays, businesses that connect with our community.

Showcase your business in one or all of these high interest and demographically targeted

publications. Our readers keep these popular publications for months because they have

content and advertising that is interesting, fun, creative and helpful.

The choices are yours; you select the publications, and ad sizes that fit your needs. The more

publications you choose the lower the cost per ad with discounts of up to 40% off of a one ad

rate. We recommend that you have a different ad in each publication that targets that reader

and fits with the content of the publication.

Events In 2016 the Sentinel-Tribune will host 4 Special Events in Wood County.

Formally know as Health & Wellness this event focuses on the

just that the well-being of the individual. In 2015, we had 40

vendors and this year emphasis is on physical, financially, fitness, nutrition, image/beauty and

kids. The show will be March 19, 2016 from 10 AM to 2 PM at St. Mark’s Lutheran Church,

315 S College St., Bowling Green. This event is co-presented with Wood County Hospital.

Our Home+Garden Exposition is our largest event

drawing over 70 vendors and thousands of attendees. Held

in April of each year we will once again be at the Stroh

Center. The show will be April 9, 2016 from 10 AM to 4

PM at the Stroh Center on the BGSU campus.


The Wedding Extravaganza will take on a new name this

year NW Ohio Bridal Show reflecting our reach in

Northwest Ohio and our new website dedicated to

weddings and the brides to be. The show will be October 2, 2016 from 11 AM to 3 PM at the

Stone Ridge Golf Club, 1553 Muirfield Drive, Bowling Green. This event is co-presented with

Stone Ridge Golf Club.

Taste of Home Cooking Show is back in 2016. Our show

in mid-November 2015 had more than 620 attendees, 25

vendors, 5 sponsors and numerous door prizes. If you

want to be entertained, have fun and meet a lot of people this show is for you. The show will

be October 25, 2016 doors open at 4:30 PM; show starts 6:30 PM to 9:00 PM at the Bowen-

Thompson Student Union on the BGSU campus.

Sent-Trib.com was launched in 2007 offering Wood County access to news and advertising

digitally. The site was relaunched in August of 2014, with state of art technology and offering

mobile sites for tablets and smartphones. In 2015, had more than 6.1 million pageviews and

2.4 million unique visitors that averaged 17,000 pageviews and 6,700 visitors per day to our

site.

We are breaking the news as it happens, sometimes hours before the print edition is available.

If you follow our reports on Twitter then you get news almost as fast as it is happening and

certainly as the story is unfolding. Stories are being pushed out to all of our sites, and social

media.

Associated Press Awards:

• First Place Best Digital presence – 2104

• First Place Best Web Site – 2011

• First Place Best Web Site - 2009

mSent-Trib.com mSent-Trib.com is our mobile site for everyone that is on the go and want to keep up with

the latest news and shopping specials in Wood County. Launched in August of 2014, this is

our fastest growing site with more than 750,000 pageviews and 300,000 unique visitors in

2015.


Hire Faster, Better and For Less with our performance based job posting that reach

qualified talent across the Web! With thousands of job sites to choose from, trying to decide

where to spend your recruitment dollars in order to find the best talent isn’t easy. Total

Talent ReachTM is the only performance-based online posting product available that delivers

more qualified talent from our site and from across the Web with one single post.

Forget about posting on multiple job sites to find the best talent. With Total Talent ReachTM,

your posting is distributed on the largest recruitment advertising network in North America

reaching more job seekers across thousands of job sites.

We offer target boost through Candidate Resume Boost, Social Boost, College Boost, Diversity

Boost, Featured Jobs, Featured Employer, and Priority Search.

Contact your Multi Media Representative today and learn more about our job network and

special piece packages.

NWOhioBrides.com is the new engagement, wedding announcement and bridal news

website serving Northwest Ohio couples and advertisers uniquely positioned to serve them.

Reach local brides just as they’re engaged and setting out on the year-long journey of wedding

planning. Place your brand in front of qualified buyers: engaged couples, bridal party, families

and friends who intend to spend! The Northwest Ohio Bridal Market in 2016 will have

4,431 weddings, spending an average of $24,060 that is a total projected expenditure of $15.7 million. (Including Wood, Lucas, Hancock, Sandusky, Fulton, and Henry counties…source: The Wedding Report)

NWOhioDigital is the brand in which we push out Facebook, Google, Extended Reach,

Marketplace, and eNewsletter advertising messages for our client’s. Coming in 2016 we will

be offering more digital services, such as “Friends to Follow” that incorporates businesses

Facebook information into our news and information web sites.


You know your business Whether you sell in person, online or through an

app, you know what you’d like to do next as your

business grows.

We know people More than a billion people use Facebook to

connect with friends, family and things that

matter to them.

Facebook connects businesses with people Marketing on Facebook helps your business build lasting relationships with people and

find new customers.

Target location, gender, age, and income

PPC

Get your ad on Google today Be seen by customers at the very moment that they’re searching on Google for the things

you offer. Advertise locally and attract customers with the products that they're searching

for. Pay per click marketing, or

PPC, is pretty simple: Search

engines like Google and Bing allow

you to buy listings in their search

results. These listings appear

along with the natural, non-paid

search results.

Target people searching for your services


A

MarketPlace A Web site feel without the Web site maintenance! • Your own business header at the top of the page

• Mobile loading icon

• Vanity URL

• Your business listing near the top of our site’s search results

• Unlimited photos and business “blog” stories

• Up to 10 offers (promote coupons, upcoming sales, etc.)

• Integrate with and promote your existing Facebook and Twitter profiles

• Business logo will be featured on your business profile, search results, featured

listings and Front Page widgets

• Manage and control your listing through your user dashboard

Extended Reach � Target where your customers are

� Or target a location that you’d like to reach

� Zip Code

� Country & Region

� DMA / Media Market

� Longitude / Latitude + Radius

� On Mobile: where the mobile devices are at that moment

� Reaching customers closest to the point of sale

� We find the web sites your customers use and serve your ad to those sites

20,000 Impressions per month

eNewsletter This page is emailed daily free to subscribers who

have signed up to receive headlines and breaking

news. Reach over 3,000 readers daily.

Find us on:

sentinel-tribune

sentineltribune

@sentineltribune



GENERAL INFORMATION

Wood County Household Income – Avg ........................................................$67,767 Household Income – Med ………….…………….…………..$53,441 Population of Bowling Green ………………….……………...31,849 Population of Wood County ……….………..……….………129,264 Readers per copy ………………………………….…..………….2.75

Deadlines Publication Day: Display: Classified: Retail or Classified Liner Ads only

Monday Fri.11 AM Fri. Noon Tuesday Fri. 5 PM Mon. Noon Wednesday Mon. 5 PM Tues. Noon Thursday Tues.5 PM Wed. Noon Friday Wed. 5 PM Thurs. Noon Saturday Thurs. 5 PM Fri. Noon

Right to Edit and Reject: The Sentinel Company reserves the right to edit, cancel or reject any advertising at any time.

Liability for payment: Publisher may hold advertiser and its agency jointly and severally liable for all sums due and payable to the publisher. Net 15 days – a monthly service charge of 1.5% (18% per annum) will be added to any unpaid balances after the first 30 days. Advertising will be accepted on a cash only basis from new advertisers or any advertiser whose account is three or more months in arrears. Frequency discounts: Advertiser’s must sign a frequency agreement to earn frequency discounts on 6x contracts. To qualify for the 13x rate or greater advertising must be published within six months of first insertion. Frequency discounts will be given in advance only on contracts signed prior to advertising appearing in print or digital formats. Liability: The liability of the publisher for any error or omission or delay for which it may be held legally responsible, shall in no event exceed the cost of the space paid for and occupied by such individual advertisement. Positioning of ads is at the publisher’s option. In no event will adjustments, re-insertions or refunds be made because of position in which an advertisement has been published. Position requests will be honored without charge when possible. A demand position requires regular rate plus 25%.

PRODUCTION SPECIFICATIONS All ads must match technical and size specifications provided. All fonts and graphics used in ads must be included with submissions. A printed copy of ads must accompany electronic files. Acceptable File Formats:

• Adobe Acrobat PDF

• Word.doc

• PSD files must have supporting fonts, open type font or true type font

• High-resolution JPEG, TIFF or EPS file We cannot accept ads created in Adobe PageMaker or Microsoft Publisher/PowerPoint unless they are exported as PDF files with embedded fonts, layers flattened, and required color spacing and resolution.

Depth Requirements: Advertisements over 18 ½ inches will be extended to 21 inches and a minimum of two columns. . Color Specifications: Full-color ads must be sent as CMYK. Black and white ads must be grayscale.

Resolution Specifications: All images must be at least 200 (dots per inch)/85 line screen for newsprint. All images for glossy publications must be at least 300 dpi. Files less than 200 dpi cannot be accepted. Images from the Internet cannot be used in any instance.

Font Specifications: Fonts used in a PDF file must be embedded. Fonts within an Illustrator file must be outlined. PostScript fonts are preferred. Delivery Specifications: Files can be emailed to [email protected] Mechanical Specifications: Main News Classified 1 col. 1.599” 1 col. 1.305” 2 col. 3.225” 2 col. 2.736” 3 col. 4.892” 3 col. 4.163” 4 col. 6.548” 4 col. 5.600” 5 col. 8.218” 5 col. 7.027” 6 col. 9.888” 6 col. 8.458” 7 col. 9.888”

Most popular ad sizes

Full Page 6col x 21"

(9.888”x21”)

1/2 Page Vertical 3col x 21"

(4.892”x21”)

1/8 Page

Square 2col x 7.5 (3.225”x7.

5”)

1/4 Page Horizontal

6col x 5.25" (9.888”x5.25”)

1/8 Page Horizontal

3col x 5.0 (4.8982”x5”)

1/2 Page Horizontal 6col x 10.5"

(9.888”x10.5”)

1/4 Page Square

3col x 10.5" (4.892”x10.5”)

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