PAFI 26-11-14 - Toolifying for success-Eric Moret.pptx

8/10/2019 PAFI 26-11-14 - Toolifying for success-Eric Moret.pptx

http://slidepdf.com/reader/full/pafi-26-11-14-toolifying-for-success-eric-moretpptx 1/19



SME or Startup

Startup

• Founders will become multi-

million dollars rich quickly

• Founders will take over the world

• Plan for growth before validating

a business model. Goal is to take

over the market so no

competition can make this claim:

Rocket Internet

• Raises multimillion dollars in

Round A

SMB (Small and Medium Business)

• Founders will sustain their own

regular way of life

• Founders will make a living

• Prudent and validates its business

model prior to grow further.

Competition could quickly

become a problem

• Raises from friends and love

money



France’s mindset

• Long tradition of craftsmanship

• People think in terms of specific problems

•

Quality improves with better people• Products are thought in top down approach

– The CEO decides what the product will look like

– Creates a product based on own experience



Craftsmanship vs Industrialization

4



Product Manager

• Frame specific problems in generic terms

• Think about global market, not a specific customer

•

Wonder what feature will sell to most customers• Plan versions, think MVP

• Develop an Upgrade Strategy

•Create processes to improve development, quality,sales cycle



QA needs automation

6



Develop your brand

• It is harder to build a brand but it adds true value

• DO NOT GO OEM (Marque blanche)

7



Toolifying for success

Eric Moret – Paris France, Spring 2013



Lots of Moving Parts

• Product development – Product Management,

Engineering and QA

•

Manufacturing• Marketing

• Customer relations and Sales

•Support

• HR, Recruitment, Finance



Think Big, Build to Grow NOW!

• Reduce your costs, Aggregate

services

• Minimize number of Vendors

• Keep your options opened,favor open standards

• Plan for the worst, expect the

best - Backup

• Don’t manage servers it’s not

your job, consider laziness as

a competitive advantage !



Product Management

• Talk to customers daily, understand why and

how they use your product

• Manage the “Roadmap” trac.edgewall.org

• Eat your own dog food

• Track “Feature Request”

pligg.com

• Evangelize customers

• Educate the field

• Technical Marketing Engineers – whitepapers and datasheets



Software Engineering

• Your coders are the stars

• Use Dynamic Languages to reduce the feedback loop –

Ruby, Python, NodeJS, Perl

• Opt for a modern MVC framework - Model View

Controller (Django, RoR, Sinatra, Catalyst),

• Use Design Patterns

•Choose and use a unit testing framework

• Use Agile methodology, Iterate Fast

• Reduce feature set, deliver early



Quality Assurance

• Testing is fun… when nobody has to

do it: automate

• Integrate your bug tracking, code

repository and project

management in one tool: trac orredmine

• Get your developers to implement

unit testing functions

• Automate builds and perform

continuous integration withCruisecontrol to run your unit tests

at build time



Scaling Product Development

•Virtualize everything, host in thecloud

– Heroku – is your SCM, your hostingplatform and database, don’tmanage your server, manage yourapp but you have to love Ruby

– Google App Engine – Includes yourscalable hosting platform,databases but you have to loveJava or Python

– VMware vFabric – Let’s you focuson Software not on infrastructure,in Java Spring

• SCM - Manage your source code in

the cloud

– GITHub better than GIT – GIT better than SVN

– SVN better than CVS

– CVS better than nothing (or is it?)



Product Manufacturing

• Apple outsources to

Flextronics

•

You won’t beat Apple

S l CRM C t R l ti hi



Sales – CRM - Customer Relationship

Management

• Sales Force dot com aka SFDC

• Manage your prospects

•

Define your workflow• Customer support cases

• Reports and

Dashboard



Support

• Customer is always right

• Be responsive

•

Use the community• Go the extra mile to make

a customer happy

•

getsatisfaction.com



Recruitment

• Word of mouth

• Hire smarter people than you!

• Internal incentive programs w/ reward

• Linkedin

• jobvite.com

– Manage hiringthe social way

– LinkedIn

– Facebook

– Twitter



Q&A

Tools integration is key

PAFI 26-11-14 - Toolifying for success-Eric Moret.pptx

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