Padini Holdings Presentation

Group members:• Abdul Mukhlishiina Lahuddin

• Muhammad Nawawi bin Mat Yusof• Muhammad Luqman b Azmer

• Mohammad Aizzat bin Abu Bakhari

Objectives

• To study background of Padini Holdings Bhd.• To identify major problem faced by Padini Holdings.• To propose solutions based on the major problem.• To recognize disadvantages of our solutions.

Information on Padini Holdings Bhd

• Padini Holdings Berhad sells both men's and ladies’ shoes and accessories, garments, ancillary products, children’s garments, maternity wear and accessories through various subsidiaries. Its most prominent brands are Padini and VINCCI.

Background

• The Padini Concept Store is a concept which houses all Padini Holdings brands under one roof or “one-stop-shopping”. The first of such outlets was opened in 1 Utama, Malaysia in the mid 2000s. Padini Holdings Bhd focuses on fast retailing, where new products come online within weeks.

Prominent brands

• PADINIPadini’s emphasis is on an updated look and feel for the classic corporate wear that is reinterpreted with unique details and silhouettes.• VINCCIA footwear brand that focuses on chic and affordability. It also sells watches, sunglasses, PVC handbags and bead accessories.• MIKIThe two brands under the MIKI flag are: MIKI Kids and MIKI Maternity. MIKI Kids are designed for toddlers while Miki Maternity is designed for fashionable mums-to-be.• SEEDSEED focuses on urban office-wear for the masses. Affordable and forward-looking.• Padini AuthenticsThis brand focuses on quality casual wear. Its targets the teenager segment of the market.

Mission and Vision

• The vision of the Padini Holdings is to be the best fashion company ever. • Want to be a global leader in the fashion and retail industry with the

highest standards in design, manufacturing, quality, customer service, branding and innovation.• We are committed to achieving this goal through hard work, discipline

and creative endeavor. • Currently, Padini Holdings is consolidating its operations in order to be

even more streamlined.

Board of Organization

Director of Design, Concepts & Retail and Executive Director

Independent & Non Executive Director and Chairman of Audit

Committee

Director of Finance, Administration, Corporate Affairs & Investors Relations and Executive

DirectorDirector of Garment

Manufacturing Operations and Executive Director

Managing Director and Executive Director

Chief Executive Officer

Pang Chaun Yong

Senior Key Executive

Sok Hiang Yeo

Other Key Executive

Lai Wah Yong

Other Key ExecutiveChung Yet

Cheong

Chief Financial Officer

Kwai Heng Chan

Senior Key Executive

Chin Lin Chong

Other Key Executive

Lai Wah Yong

Other Key Executive

Kee Fatt Foo

Facilities and Services

Major Problem

Nowadays, fashion industry is one of the dominant economic sector in Malaysia. Thus, it attract a lot of international fashion companies to invest in this country. All fashion companies such as Padini need to compete among them to ensure their products stay as customers first choice in Malaysia.

Solution

• Introduce various design.

• Reasonable price but good quality.

• Always interact with customer to know their current needs.

• Always do promotion.

• Friendly environment in store.

• Educate the customers.

• Strategic locations.

Disadvantages of Solutions• Risk in cost for marketing if they don’t properly

plan a strategy.• Need to invest a lot time for experimenting the

solutions.• Some customer look upon the feedback mail as

‘junk’ mail.• Waste design if it does not attract and satisfy

costumers.• Introduce various of product design can increase

the competition among other company products.

Conclusion• Padini Concept Store company is one of the most

popular fashion store in Malaysia.• Padini Holdings possess high chance to compete

with local competitors even international competitors if they emphasize the proposed solutions.• They must plan to implement the solutions with

a proper strategy in order to reduce the risks.• The company must take risks in marketing in

order to dominate fashion industry in Malaysia.