- www.uderconsideration.com
- Prof. Dileep Kumar M. Ex-Professor Symbiosis (SCMHRD, SCDL),
Pune,
2. Whats your Pick-BIG or small? 3.
- Packaging choice vary with location.
- Big and small side by side.
- Packaging features that influence the consumers. (Manager point
of view)
- Change in packaging pattern of Pepsi.
- Sample of some new packaging style.
4. PACKAGING
- Outer wrapping of a product.
- Protection for a product.
- Way of preservation & identification.
- Helpful in sale of any products.
5. Cont..
- Represent good analysis of the market and consumer
perceiving.
- Philip Kotler packaging as "all the activities of designing and
producing the container for a product."
6. Size does matter to a consumer
- Size mainly are three type
- Depends on the usage of that product.
- Depends upon the family members and use ofit.
7. Packaging: A market tool
- Communicate the brand to its customer.
- Convenient to carry small and big both package.
8. Packaging Choice vary with the location
- Peoples lives in interiors and metros has different choice.
(Rice, Pulses, wheat etc.)
- It depends largely on their buying habits.
- Small packages are used as a tester.
9. Big and small stayside-by-side
- Various merchandise at one self.
- Customer tendency to compare the alternatives.
10. Packaging features that influence the consumers
- Adequate product information on the packs
- Innovation products or packs create interest
- Attract customers increasing sale
- No need of sales staff infusing prompt buy
11. Changing in packaging pattern OF PEPSI (logo) 12. Changing
in packaging pattern OF PEPSI (container) 13. 14. Sample of new
packaging Style 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27.
28. 29. 30. THANKS