Packaging your product for the China Market

Packaging Your Product

for the China Market

What?

1. Product packaging

2. Color

3. Logo and Typeface

4. Image, Pattern and Shape

5. Packaging Material

creative marketing solutions for China.www.alarice.com.hk

1. Product Packaging


Product Packaging

In recent years, China is deeply influenced

by Western culture and the market has

become more “Westernized,” and in tune

with this change is a rising demand for

products and groceries with more Western

elements. However, when it comes to a

design-related topic, China is still regarded

as a “unique” market which is different

from other Asian countries.


Product Packaging

- has a huge influence on what people buy, and it is a mission for every brand to create a package that best communicates to their target consumers.


2. Color


“Color plays a crucial role in the consumers purchase decision. It is important for brands to take account of symbolic colors.”

Mason Ku, Alarice International


RED

YELLOW

is chosen for good luck

is seen as a royal color


GREENassociates with heath, prosperity and harmony

Purplesymbolizes divinity and love


QING

BLACK

represents spring and so renewal

regards as Heaven’s color


Choosing the right Color palette is half the challenge for

the brand. The most crucial step is to choose a color which

matches the properties of the product or the distinctive

brand image.

It is not always necessary to exploit a particular

color, for example red, to package the product with a hint

of Chinese essence in order to attract local consumers.

But


In General

Bright and Vivid colors

are applied to food and beverage products

Pastel and White shades

are preferred for household items and personal care

products


3. Logo and Typeface


Logo and

- are the soul of a brand as well as indispensable

features on the product package.

Typeface


eye-catching Logo

• propels your brand to stand out from the

crowd

• constantly remind consumers about its

products

• set a quick standard for a recognizable

brand and its attached quality


Chinese consumers cling to brands

that closely interact with their lives

Provide a Chinese translation of

the brand name which they can

easily pronounce and remember


4. Image, Pattern, Shape


Visuals play primary role in catching consumers’ attention.

In China, it is quite common for brands to put cartoon designs on their products to make them more appealing

to local consumers.


Interesting fact

Chinese brands often create special shapes of packaging for

their products.

For instance, a dried plum brand has uniquely designed a

package which mimics the shape of a fresh plum.


5. Packaging Materials


Packaging Material needs

to be carefully selected based on

• the nature of the product • market trends• the preferences of target consumers


Rigid MetalGlassRigid Plastic Paper and

Board

According to the report Latest Trends and Key Issues in

the Chinese Retail Packaging Market, there is a

growing trend in the use of:


Nowadays, there is an expanding segment of Chinese consumers who prefer buying products with environmental-friendly packaging material.

Some brands have started using recyclable materials for their package, but in this case, the production cost will be relatively higher.


Stay in Touch

(+852) 3563 7723 [email protected]

www.alarice.com.hk

Packaging your product for the China Market

Marketing

product package

particular color

chinese consumers

recognizable brand

distinctive brand image

local consumers

china market

target consumers