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Packaging & Labelling Brian Russell and Graham Penkett
25

Packaging & Labelling Brian Russell and Graham Penkett.

Jan 11, 2016

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Erin Montgomery
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Page 1: Packaging & Labelling Brian Russell and Graham Penkett.

Packaging & Labelling

Brian Russell and Graham Penkett

Page 2: Packaging & Labelling Brian Russell and Graham Penkett.

Exam expectations

Paper/card are the compulsory materials so always expect questions in the exam to relate to this topic. Packaging is also a topic on its own and you are expected to know about a range of packaging solutions and the materials and processes used. You may be asked to solve a packaging problem

Page 3: Packaging & Labelling Brian Russell and Graham Penkett.

Interesting Facts

• Packaging stops goods going to waste but ends up as waste itself. About eight million tonnes each year – the same as the amount of old carpets thrown away each year.

• This figure has been constant for the past 20 years – because of thinner materials and new technologies.

Page 4: Packaging & Labelling Brian Russell and Graham Penkett.

Some products break easily, go rotten, dry out, lose flavour, go soggy etc.

Page 5: Packaging & Labelling Brian Russell and Graham Penkett.

Write a list of the different kinds of special protection these products need

Page 6: Packaging & Labelling Brian Russell and Graham Penkett.

Look at the pictures again – how do you know what is in the pack? How is this done?

Page 7: Packaging & Labelling Brian Russell and Graham Penkett.

Why package?

• Protect

• Inform

• Contain

• Transport

• Preserve

• Display

I PICT PD

Page 8: Packaging & Labelling Brian Russell and Graham Penkett.

• Protect• Inform• Contain• Transport• Preserve• Display

Page 9: Packaging & Labelling Brian Russell and Graham Penkett.

• Protect• Inform• Contain• Transport• Preserve• Display

Page 10: Packaging & Labelling Brian Russell and Graham Penkett.

• Protect• Inform• Contain• Transport• Preserve• Display

Page 11: Packaging & Labelling Brian Russell and Graham Penkett.

• Protect• Inform• Contain• Transport• Preserve• Display

Page 12: Packaging & Labelling Brian Russell and Graham Penkett.

• Protect• Inform• Contain• Transport• Preserve• Display

Page 13: Packaging & Labelling Brian Russell and Graham Penkett.

• Protect• Inform• Contain• Transport• Preserve• Display

Page 14: Packaging & Labelling Brian Russell and Graham Penkett.

Food packaging

Typical themes:• Materials (food grade)• Composite materials• Spillage• Security• Hygiene• Insulation• Legal requirements• How are they made?

Page 15: Packaging & Labelling Brian Russell and Graham Penkett.

Card materials

Who invented the first carton?• 100 years ago a printer (in New York) who

made paper bags produced a carton from strong paper and board.

• He also developed the creasing/cutting of the board. (Die cutting)

• Kellogg Corporation were the first big users.

Page 16: Packaging & Labelling Brian Russell and Graham Penkett.

Card nets

• Flat shapes which fold into 3D forms• Often food related in exam• Glue tabs• Locking tabs• Position of images• Position of text

Page 17: Packaging & Labelling Brian Russell and Graham Penkett.

Cutting card nets

Die-cutting(creasing done with rounded blade)

I Cut – Die Cut

PlywoodFoam layer

Card to be cut

Blade

Page 18: Packaging & Labelling Brian Russell and Graham Penkett.

Die cutting

• In the packaging industry these are called cutting formes

• Usually, the blade is fitted into a flat plywood sheet

• For very large scale production these blades can be made to fit a roller

Page 19: Packaging & Labelling Brian Russell and Graham Penkett.

CNC Cutting & creasing

• Used for sampling and very small batches• Around 2,000 packages could be made• Slow but saves making cutting forme and setting up

automated folding and gluing

Page 20: Packaging & Labelling Brian Russell and Graham Penkett.

Card materials

Typical card materials used:• Duplex board - bleached liner therefore cheaper for

general packaging• Solid white board – bleached wood pulp, used for

more expensive packaging• Foil lined board – keep heat and moisture in• Corrugated card (transit packaging) – cheap, rigid,

good insulator, recyclable…

Page 21: Packaging & Labelling Brian Russell and Graham Penkett.

Typical order of work:

• Finishing – print, varnish, emboss…

• Wastage/separation – die-cut/crease

• Forming - folding

• Assembling – glue, inserts…

Commercial manufacturing

Page 22: Packaging & Labelling Brian Russell and Graham Penkett.

Other packaging materials

Common materials:• Expanded polystyrene – insulated cups and

trays, protection in transit• High impact polystyrene – vacuum formed

trays• Low density polythene – carrier bags, film,

bottles• PET – pop bottles, blister packs• Aluminium – foil containers, drinks cans• Tin-plated mild steel - cans

Page 23: Packaging & Labelling Brian Russell and Graham Penkett.

Design issues

Sometimes asked to design in exam:• Graphic images – logos, ideograms, symbols…• Text – to create impact, position on nets• Nets – accuracy, scale, tabs…• Input images onto computer – scan, digital camera,

drawing package, clipart…

• Explain use of ICT • Communication skills – colour, tone, line etc

Page 24: Packaging & Labelling Brian Russell and Graham Penkett.

Packaging information

Key information found on packaging includes:• Product name• Description/contents• Manufacturer’s details• Technical information• Safety information• Consumer Protection• Storage/maintenance information• Environmental information• Barcode• Design protection 3409987655444226

Page 25: Packaging & Labelling Brian Russell and Graham Penkett.

Design Protection

CCopyright

Registered Design(often used with trade marks)

Trade Mark

Patents

T M

R

P