-, . ,.->,;•,•<?»:»• -,: ,••„-: WHAT YOU NEED TO SUCCEED! THE RtGHT GUIDANCE! Marketing Techniques that drive Energy! The Right Presentation! > Who, What, Where, When, Why and How? > What's the Business Plan? Package Design that Really Works at Retail! Proper Broker/Sales Coaching/Management Proper Preparation & Timing for Retail Appointments! Advertising, PR, Social Media, and Trade Spend. Budget, Business Planning, & Spending Control! C.P.G. SUCCESS MECHANICS .. ALL THE DYNAMICS SHOULD BE WORKED IN SYNC: WITH CONSTANT ATTENTION. BROKER MANAGEMENT HIGHLY SKILLED SELECTION, ORGANIZATION, AND ADEPT BROKER COMMUNICATIONS! CONSUMER MARKETING THE ONGOING 'ENERGY" THAT DRIVE AMPLE "SALES" AT RETAIL! RETAIL APPOINTMENTS MAXIMIZE THE OPPORTUNITY! THE RIGHT TIMING + THE RIGHT AGENDA + RIGHT PRESENTATION SKILLED RETAIL FUNDING MANAGEMENT <H TRADE SHOWS THE RIGHT STRATEGY AND PLANNING FOR NACDS, ECRM, GMDC RETAIL PROMOTION TIMING /SYNCHRONIZATION, RIGHT-SIZE FUNDING, EXECUTION MANAGEMENT DAVID BIERNBAUM & ASSOCIATES AVOIDING 7 COMMON "DISCONNECTS. 1. Mis-management of brokers by failing to keep a highly experienced razor sharp eye on everything they do from the minute you send the first box of samples. 2. Incomplete retail presentation without the essential elements of a comprenensive proposal. 3. Not having the right package design and markings for shelf environment, consumer behavior, gender, target market, etc. •4. To be out-finessed by the often overlooked indirect competition. 5. Underestimating the true costs and commitments for retail distribution, pricing, and promotion. 6. Being pressed into an unfavorable deal by a retailer or broker that you win never overcome. 7. A product hits the shelves without an action plan to drive sufficient velocity, and therefore the product is delisted after just a few CONSULTING >ECRM, GMDC, NACDS > RETAIL ACCOUNTS > SALES PRESENTATIONS > MARKETING > STRATEGY AND MAPPING > BROKERS/SALES > BUDGET PLANNING > PACKAGE DESIGN -OR-- TOTAL BUSlrlSS^ DEVELOPMENT > NATIONAL SALES/ > BROKER NETWORK > MARKETING >ECRM, NACDS, GMDC, PLMA >TRADE DEVELOPMENT > PACKAGE DESIGN (a) > ADVERTISING (b) > PUBLIC RELATIONS (c) a,b,c: David Biernbaum partners with outstanding firms In package design, PR, Advertising, Distribution/Warehousing, etc ssociates LLC David Biernbaum & Associates 36 Four Seasons Center, Suite 101 Chesterfield, MO 63017 Ph: (314) 434-6008 [email protected] Master Broker Sales; Consultant; CPG Business Development WWW.BIERNBAUM.COM Want the highest level of knowledge and business development experience ... at a sensible cost? HERE'S * HELP! National Master Broker Sales and/or CONSULTING: Consult David Biernbaum Consultdavidb.com Text or call me at the show: 314-422-4793 V Retail Sales Expertise - All Accounts *f Expert Sales Presentation Development •*/ Expert CPG Brand Marketing Assistance •«/ Skilled National Broker Sales Management J Hands-On! ECRM, NACDS, GMDC, etc! ; Consumer Packaged Goods Expertise since 1977 DAVID BIERNBAUM & ASSOCIATES PH: (314) 434-6008 E-MAIL: [email protected] : litciMSiowi vajMmatfBmsf&aatatjBaBB David Biernbaum Cell/Text: (314) 422-4793