Participatory Marketing November 22, 2008 November 22 nd , 2008 Pace Unive rs ity Ma rke ting A s s o c ia t io n : Presents 3 The rd AnnualAMA NortheastRegional Conference In New Yo rk City Hosted in collaboration with Hofstra U n iv e r s it y A m e r ic a n Marketing A s s o c ia t io n Save the Date!
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Pace University Northeast Regional Conference Presentation (AITI Solutions, LLC)
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Participatory MarketingNovember 22, 2008
November 22nd, 2008
P a c e U n iv e r s it y M a r k e t in g A s s o c ia t io n
:P r e s e n t s
3Th e r d An n u a l AM A N o r t h e a s t R e g io n a l
C o n f e r e n c e In N e w Yo r k C it y
Hosted in collaboration with H o f s t r a U n iv e r s it y Am e r ic a n
M a r k e t in g A s s o c ia t io n
Save the Date!
Michael Della PennaCo-founder and PresidentAiti Solutions
How Twittering Critics Brought Down Motrin Mom Campaign
Johnson & Johnson did manage to offend some mothers with an online and print campaign for Motrin that implied moms carry their babies as fashion accessories. But was it a genuine groundswell that felled the effort -- or an alliance of the few, empowered by microblogging service Twitter?
• 5,582 followers on twitter• 35,397 views on YouTube• 1 expensive ad pulled• Millions of dollars in sales
potential lost
Who will lead the way?
Not about media…it is about a movement
Participate & help shape the future The industry’s first Generation Y panel