Portfolio Sarah McEwan Rodebush
P9SarahMcEwan
Jan 29, 2016
Design Portfolio from Comm 130
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PortfolioS a r a h M c E w a n R o d e b u s h
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Contact
Sarah McEwan Rodebush
600 Pioneer Rd.
Rexburg, ID 83440
760.691.0367
www.sarahrodebush.wordpress.com
Name:
Address:
Email:
Phone:
Website:
Table of Contents
1. Brochure
2. Montage
3. Logos
4. Event Ad
5. Flier
6. Web Page
7. Business Card
8. Letterhead
9. Imaging
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Brochure
An offset folding brochure about The Plant Shop on BYU-Idaho campus.
Adobe InDesign, Adobe Photoshop, Adobe Illustrator
December 6, 2015
Comm 130 Visual Media
Ben Pingel
To bring together three Adobe pograms to make a greater whole.
I started by creating my logo in Adobe Illustrator. I created that by downloading a font off of dafont.com and creating a leaf image with the pen tool. I then took that Logo into InDesign and began creating my brochure. I set up the measurements for an offset brochure, and then began finding images that would go well with my idea of The Plant Shop. After finding several images, I was able to decide on my color scheme and began playing around with the placement of my images and my logo. I wrote all of my body copy and then inserted it into my design keeping in mind alignment, gestalt, and proximity. I also inserted an image into Photoshop, cut a plant out of that image using the “quick selection tool”, and exported it as a PNG so that everything except my cut out image would be transparent. I placed that into my InDesign document and wrapped text around that image using the “alpha channel” text wrap tool. I gathered critiques and made improvements to my design that resulted in better flow and alignment.
Plantnoun
1. A living organism that grows by absorbing water through its roots and obtaining nutrients through the process of photosynthesis.
Plant The
Shop
Plant The
ShopWhere you can grow,
learn, & createLocated: Benson 275Open: Mon-Fri, 8am-5pmCall us: 208.496.4580
Plantnoun
1. A living organism that grows by absorbing water through its roots and obtaining nutrients through the process of photosynthesis.
Plant The
Shop
Plant The
ShopWhere you can grow,
learn, & createLocated: Benson 275Open: Mon-Fri, 8am-5pmCall us: 208.496.4580
Here you will see plants displayed in a variety of vases, pots, planters, on walls, and hanging from the ceiling! All visitors are welcome, and may purchase the plants on display. The students working in The Plant Shop can aid you in knowing how to properly care for each specifi c plant so that even if you do not have a green thumb, your plants will properly grow.
GROW
CreateOur students created a “build your own planetarium” station. Here one can pick a plant and
create a habitat with all sorts of materials to characterize a plant with their personal touch!
LearnBYU-Idaho has developed a very successful program for students majoring in “horticulture.” This major consists of the studying and care taking of plants. Our university prepares these students
by giving them many hands on experiences
that they could not
gain in a classroom. BYU-Idaho has its own apple orchard, gardens, and a plethora of greenhouses where students can put their skills to the test. The Horticulture Department created “The Plant Shop” on campus to give students an opportunity to showcase and share their successes with other individuals!
The Shop
Here you will see plants displayed in a variety of vases, pots, planters, on walls, and hanging from the ceiling! All visitors are welcome, and may purchase the plants on display. The students working in The Plant Shop can aid you in knowing how to properly care for each specifi c plant so that even if you do not have a green thumb, your plants will properly grow.
GROW
CreateOur students created a “build your own planetarium” station. Here one can pick a plant and
create a habitat with all sorts of materials to characterize a plant with their personal touch!
LearnBYU-Idaho has developed a very successful program for students majoring in “horticulture.” This major consists of the studying and care taking of plants. Our university prepares these students
by giving them many hands on experiences
that they could not
gain in a classroom. BYU-Idaho has its own apple orchard, gardens, and a plethora of greenhouses where students can put their skills to the test. The Horticulture Department created “The Plant Shop” on campus to give students an opportunity to showcase and share their successes with other individuals!
The Shop
Front Back
Inside
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Montage
An uplifting montage created by blending two images together and using creative typography.
Adobe Photoshop
October 24, 2015
Comm 130 Visual Media
Ben Pingel
Blend two images together in Photoshop to create a montage.
I started by finding my two images on unsplash.com. I had one image of birds flying in the sky and one image of a dock with the ocean in the background. I then created an 8.5 x 11 file in Photoshop and imported those photos. I started by creating a mask, and began blending the two images together with the brush tool. After much blending and using almost every possible level of opacity in the process, I felt as if you could not tell where my bird image specifically started or ended. I initially added another mask layer to the dock photo and added sharpening to the dock, but after printing I realized I did not like how it looked. So instead, I added a mask layer to the birds image and used the sharpening filter to bring out the birds in the center of the image more. I thought it was a nice effect making them really feel closer than any of the other birds in the image! After printing once, I also decided to add some vibrance and brightness to my image because it was looking a little bit dull. As for my text, I downloaded the “Pennellino” font off of dafont.com to use for the word “overcome” and had a lot of fun creating that central correlation of type and rectangles. I even learned how to bend my type, which I did slightly with the word “overcome” as well.
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Logos
Logo design for a company named Plum Paper.
Adobe Illustrator
October 31, 2015
Comm 130 Visual Media
Ben Pingel
To learn how to make an appealing logo using proper design elements.
I created this logo in Adobe Illustrator, a program that I had never used before this project. I really enjoyed getting to know the program. I had a fun time getting to know the pen tool and the abilities that it has. After making three different logo designs, I got votes on each one, and decided to make my final draft with the design you see above. I refined my font choice, making it thicker and more legible, refined my use of alignment with the word “designs” and the paper book icon, and also improved my color scheme. I also made three different versions of my logo so that my client would see how it looks on a white background , in greyscale, and in all white on a colored background. This allows them to get a better feel for the logo and how it looks in several different scenarios that they may experience while using it for their company.
P l u m P a p e r D e s i g n s
Plum PaperD E S I G N S
Plum PaperD E S I G N S
Plum PaperD E S I G N S
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Event Ad
This is an event ad for the company Solly Baby with the purpose of donating baby wraps to African refugee mothers.
Created with only Microsoft Word and a scanner.
October 9, 2015
Comm 130 Visual Media
Ben Pingel
To create something visually appealing without the Adobe programs.
I used Microsoft Word, version 2011. I found this image in the BYU-Idaho library, and scanned it onto my flash drive. After making some sketch ideas, I imported my image into Microsoft word, and began bringing my favorite sketch to life. I worked really hard to align everything with something else in this design, so I used the ruler tool a lot. I also used the dropper tool to get the purple just the right color that I wanted for my design, and used the color wheel to get the correct shades of purple for my monochromatic scheme. I reviewed the FOCUS principles as I worked as well to make sure my design was effective. I wanted my design to be fairly simple and clean looking, and I feel as if I did that well. It is suprising what you can create in programs like Microsoft Word!
Saturday October 24th 24 Hour Event
For these 24 hours, Solly Baby will use the proceeds from each baby wrap sold to donate a wrap to an African Refugee. Our goal is to wrap as many babies as possible to free up caretaker arms so babies can feel as safe as possible given their situation.
www.sollybaby.com
Gift one Buy one Wrap By Solly Baby
The
$65 per wrap
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FlierThis is a promotional flier for a Graduate Leadership Conference.
Adobe InDesign
October 2, 2015
Comm 130 Visual Media
Ben Pingel
To create a flier using InDesign and learn the basics of the program.
I started out my design process by gathering information about the flier I would be creating, and thinking about the audience I was reaching for and the message I was trying to convey. I then began sketching different designs that I thought matched up with these ideas I was pondering about. After several designs, I chose one that I liked best and opened up Adobe InDesign and started creating my flier. My flier started very similar to my sketch, but gradually transformed into my final draft as I thought more about how to best use contrast, unity, and organization principles. I focused on alignment and contrast in this flier in addition to many other design principles that I have learned in my Comm 130 class. I ended up making additional changes to this design for this portfolio that really changed the whole feel of my design including adding the color purple, and rearranging my text.
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Registration & more info available at www.vouantcomm.com/leader
O c t o b e r 21
8 a m - 5 p m
Come learn how at Vouant Communication’s Annual Leadership Conference! Attendees will meet with top executives to discuss breakthrough leadership techniques, while cultivating attributes of leadership that will market to any employer.
Grad u a te L eadershi p
Con ferenc e
L i n c o l n
C o n v e n t i o n
C e n t e r
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Web Design
Web design with the inclusion of an original logo.
HTML, CSS, Adobe Illustrator
November 20, 2015
Comm 130 Visual Media
Ben Pingel
Showcasing my skills in creating logos and in the basics of HTML and CSS.
This was actually a very time consuming project for me! I learned the minimal basics of both CSS and HTML and how to work with them in Text Wrangler, but that really wasn’t enough to make my web page look the way I wanted it to. I spent many hours searching on the internet how to code certain things into my web page and even though not all of my attempts were successful, many of them were! I also got help from some lab assistants in the library who were experienced with HTML and CSS and had them help me achieve the look I was trying to create. I then grabbed colors from my logo and used them throughout my design to make it more unified. I also unified the text across my design to a font that went better with my logo. This was a difficult project for me because instead of just dragging a textbox down to where I wanted it, I had to code it into a different position, which was very different! I am satisfied with my final project even though not everything I envisioned was brought to life.
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Business Card
This is the creation of a business card for a travel agency called “McEwan Cruises & Travel” with an originial logo
Adobe InDesign, Adobe Illustrator
November 7, 2015
Comm 130 Visual Media
Ben Pingel
To learn how to use InDesign and Illustrator coherently.
I started with some sketches, and then hit Adobe Illustrator to create my logo. Let’s just say I ended up with a logo much different than I thought I would! My sketches were mostly circular in shape, and I ended up moving to squares! Nevertheless, I really like the final product of my icon! It took a lot of work with the pen tool, and some of my shapes required several attempts and changes. After I finished creating my logo, I saved it and placed it into an Adobe InDesign document and began creating my business card and letterhead. It was fun creating a style that was consistent throughout these documents and I was sure to include alignment in each of my designs as well. I found a watercolor image on google that was high quality and went well with my monochromatic color scheme, so I downloaded it and placed it in InDesign. I ended up incorporating that watercolor image into my business card and letterhead! Overall, I was trying to create a visually appealing product while keeping my design simple and professional looking.
McEwanC r u i s e s & T r a v e l
T r a c y McEwan
PO Box 9 10V i s t a , Ca 92085
760 .724 .0306 .tmcewan@cox . ne t
mcewanc ru i s e s& t r a ve l . c om
T R A V E L A G E N T
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Letterhead
Letterhead coordinating with previous business card and incorporating original logo.
Adobe Illustrator, Adobe InDesign
November 7, 2015
Comm 130 Visual Media
Ben Pingel
To make a letterhead that coordinates with my business card.
This process wasn’t as difficult as the one of it’s partner, the business card, because I was able to repeat a lot of the same design elements in this letterhead to create unity between the two projects. I had already made the logo in Illustrator, so I just placed that into a new InDesign document and began creating a letterhead layout. I used the same font and text style as from the business card, and also brought over a little bit of the watercolor texture that I used there as well. I added a little square compilation at the bottom right of my design resembling my logo to add some repetition and unity within the letterhead. I attempted to add a water mark on my letterhead as well and made it in the shape of the airplane in my logo, but I decided that I did not like that effect and liked the white backgrounf better instead.
McEwanC r u i s e s & T r a v e l
PO Box 9 10V i s t a , Ca 92085
760 .724 .0306 .tmcewan@cox . ne t
mcewanc ru i s e s& t r a ve l . c om
T racy McEwan
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Imaging
This is a demonstration of my photography, design, and imaging skills.
Adobe Photoshop
October 16, 2015
Comm 130 Visual Media
Ben Pingel
To capture a quality imagine and edit it in Photoshop.
I rented a camera from the library and went searching for what I would take a picture of. I initially wanted a monochromatic green color scheme, and I knew exactly where I would go for that. I was set on getting some great images at the Plant Shop on campus. So I made it to the plant shop and found some awesome specimens to take pictures of, but then I also saw this awesome rusty stool near the succulents! So I decided to leave my initial monochromatic green idea and go for a complementary green and red color scheme by putting the succulents on top of that rusty stool. I then imported my image into Photoshop and increased the vibrance and tried to sharpen the image a bit. I also did some selective color to bring out the colors that matched my scheme. I did all of my design in Photoshop, so it took a little bit to get used to the program while designing. I used a mask and the brush tool to make the pot that the plant is in overpower the white box reaching across my design. I evaluated my design by using the FOCUS principles, and even though my design is simple, I think it is effective and does not take away from my image.
