P2B Presentation (Power to Become) BYU-Idaho October 2014

Text DYEJO to 50500

@dyejo

STONE MASON

#1

STONE MASON

#2

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Samuel Pierpont Langley

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Recipe for SuccessWell educated

-Professor-Secretary of Smithsonian

Well connected -Bell-Carnegie

Well funded-$50k (equivalent to $1

million)

Recipe for Success-Well staffed

-Dream team of engineers-Well covered by media

Purpose?-First-Rich-Famous

Recipe for FailureNo funding

-Funded from bicycle shopNo education

Purpose?-Inspired -Passionate-Persevered

-5 sets of parts

December 17, 1903Kitty Hawk, NC

59 seconds; 120 feet

Click icon to add full page pictureThere are times when you might feel aimlessYou can't see the places where you belongBut you will find that there is a purposeIt's been there within you all along And when you're near itYou can almost hear it.

[Chorus:]It's like a symphony just keep listeningAnd pretty soon you'll start to figure out your partEveryone plays a piece and there are melodiesIn each one of us, oh, it's glorious

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.@dyejo #p2become My passion is ________________.

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4 Rs

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RealRelevant

ResponsiveRelationship

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Real

Click icon to add full page pictureDevelop your online persona and voice.

Be authentic and consistent, not false, fake, and fraudulent.

Our messages should be truthful, honest, and accurate.

We should not exaggerate, embellish, or pretend to be someone or something we are not.

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Relevant

Click icon to add full page pictureIdentify who you want to speak to (define your audience).

Create content that will speak to that audience.

Continue tweaking your strategy by adding new targets as they become important.

Build a relationship of trust.

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Responsive

Click icon to add full page pictureCreate a dialogue with your target audience.

Engage, react, and respond.

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Relationship

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.@MeetTheMormons #p2become My faith has helped me ________________.

Click icon to add full page pictureDon’t keep score.

Dream with a deadline.

Build it before you need it.

Be audacious

Follow up

Show gratitude