POSITIVE PROMOTION OF YOUR PROGRAM IN ANGRY TIMES Lunch Menu Upset…..Changes to North Penn lunches irk parents, students N.Y. schools increase demand for fresh pro duce Colored L abels help Cafeteria -Goers Eat Healthier Not Your F ather ’s School Lunch…. S chools emphasize healt hy choices District Run Garden Brings Healthier Choices N.C. students grow produce in school gardens Economic Slump Felt in School C afeterias District Hir es Colle ction Agency for Lunch Deb t
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P OSITIVE P ROMOTION OF Y OUR P ROGRAM IN A NGRY T IMES Lunch Menu Upset…..Changes to North Penn lunches irk parents, students N.Y. schools increase demand.
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POSITIVE PROMOTION OF YOUR PROGRAM IN ANGRY TIMES
Lunch Menu Upset…..Changes to
North Penn lunches irk parents,
students
N.Y. schools increase demand
for fresh produce
Colored Labels help
Cafeteria-Goers Eat Healthier
Not Your Father’s School
Lunch….Schools emphasize
healthy choices
District Run Garden Brings
Healthier Choices
N.C. students grow produce in
school gardens
Economic Slump Felt in
School Cafeterias
District Hires Collection Agency for
Lunch Debt
No Juice, No Paywww.facebook.com
COMBAT OPPOSITIONMENU CHANGES- NORTH PENN SD
Unhappy with Menu Changes
Removed juice as a daily choice
Made other changes to menu
Key Messages
No letter went home to parents to explain changes in menu.
Choice were removed.
Other bad menu options still present.
DEALING WITH CRITICSINCLUSION
How to get a positive outcome Address critics where possible; one on one
Get buy-in at all levels; understanding decision-making process. Financial impact Health and wellness impact Regulations
Share with peers and staff
Communication with Parents
Newsletter Communication
Website Communication
Media Communication
COMBAT OPPOSITIONNUTRITION IN THE SCHOOLS-
UPPER DUBLIN SD Original Mission…Immediate changes with all foods
prepared “from scratch” from whole foods without additives and preservatives.
Parent Advocate Group who’s mission is to provide nutritional information and resources for the community and to encourage and support on-site freshly prepared foods for school meals.
Key Message Group expected changes in school menu.
Parents wanted control in menu planning and food offerings.
DEALING WITH CRITICSINCLUSION
What did Upper Dublin do to Combat the Opposition?
Worked through Nutrition Advisory Group which was made up of the oppositional parents.
Cooperated as much as possible, making reasonable menu changes. Participation down.
Mark Vetri is a Philadelphia renown local “Iron Chef” who started a non-profit Foundation to assist schools in offering more wholesome foods to under privileged children using his recipes.
Working with foundation to develop a Nutrition Education/Food Service Awareness Plan for the school via Lunch Lesson Program
Incorporating some Vetri recipes into upcoming school menus- crediting with Vetri logo
Upper Dublin Student CHEF Project –Senior Student develop s new school menu item that meets new HHFKA nutritional standards. His responsibilities, with our guidance include: