P O S ! SERVICE EXCELLEnCE & MALAYSIA S E y0 E …...Dr. Kuljit Singh, Deputy Secretary-General, Malaysian Medical Association Assoc. Prof. Dr. Badaruddin Mohamed, Dean, Social Transformation

BEST PRACTICES And PROCEdURES In THE GLOBAL HEALTHCARE AREnA:

Dr. Anthony P. Calibo, International Medical Travel and Wellness Services Programme Manager, department of Health, Philippines

Edgar A. Toral Hernandez, Country General Manager Sodexo Healthcare Support Services Thailand

LISTEn And nETWORK WITH nOTABLE HEALTHCARE AUTHORITIES:

HEALTHCARE SERVICE PROVIdERS In THE CHAnGInG dYnAMICS OF THE MEdICAL TOURISM IndUSTRY:

Amir Firdaus Abd, CEO, Gleneagles Hospital Kuala Lumpur

Dato’ Dr. Chan Kok Ewe, CEO, Island Hospital

Dr. Junaidi Ismail, Manager, International Business Development Prince Court Medical Centre

Dr. Zefferelli Rashidi Bin Kemal, Head of Marketing & Business Development Pantai Group of Hospitals

Aminudin Dawam, Group General Manager, Business Development (International) & Marketing, KPJ Healthcare

Dr. Robert P. Jalleh, Chairman of the Board of Directors and Dr. Lee Moon Keen, Director Alpha Specialist Centre

Anwar Anis, Senior Manager, Group Marketing (International) Pantai Management Resources

Dr. Yee Foong Choong, Deputy Medical Director, International Specialist Eye Centre Malaysia

PARTnER ASSOCIATIOnS SPEARHEAdInG SUPPORT FOR MEdICAL TRAVEL:

Dr. Lee Soon Boon, President and Dr. How Kim Chuan, President-Elect Malaysian dental Association

Dr. Kuljit Singh, Deputy Secretary-General, Malaysian Medical Association

Assoc. Prof. Dr. Badaruddin Mohamed, Dean, Social Transformation Research Platform Universiti Sains Malaysia

Naresh Jadeja, President, International Wellness and Healthcare Travel Association

Dr. Thomas Manuval, Chairman, Asian Hospitality and Tourism Association

STRATEGIC InnOVATIOn InITIATIVES FROM FACILITATORS And dEVELOPERS OF MEdICAL TOURISM:

Suresh Ponnudurai, CEO, Malaysia Healthcare and Vijayan Samuel, Chief Operating Officer, Malaysia Healthcare

Dr. Mubbashir Iftikhar, CEO, Wellness Visit

Damien Duhamel, Managing Director, Asia, Solidiance Singapore

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For enquiries & registration: Call (603) 2070 3299 or (65) 6536 8676 or Fax (603) 2070 3369 or (65) 6536 4356 or Visit us at www.abf-asia.com

MEdICAL TOURISM & HEALTHCARE

Enhancing Service Excellence in Healthcare and Strategising Initiatives to Achieve Global

Competitive Advantage in Medical Tourism

MALAYSIASERVICE EXCELLEnCE &SUSTAInABLE GROWTH In

KEYnOTE AddRESS:Tan Sri Dato’ Seri Dr. Hj. Mohd Ismail bin Merican Director-General, Ministry of Health, MalaysiaPresident, Malaysian Medical Council

SUPPORTInG ORGAnISATIOnS:

SPECIAL DISCOuNT TO MEMBERS

ORGAnISEd BY:

OFFICIAL MEdIA PARTnERS:

Conference Date: 29-30 March 2010Post-Conference Workshops: 31 March 2010Venue: The Ritz Carlton, Kuala Lumpur, Malaysia

UnRIVALLEd nETWORKInG OPPORTUnITIES YOU CAnnOT MISS!

KEY FEATURES OF THE COnFEREnCE:

Business growth opportunities in medical tourism Malaysia

Healthcare technologies and advancements

Service excellence in Malaysian hospitals

Getting to know the medical tourist

Branding and marketing Malaysia as medical tourism destination

Attracting international patients through healthcare professionalism

~ dAY 1 COnFEREnCE ~ ~ dAY 2 COnFEREnCE ~

dYnAMIC HEALTHCARE MARKETInG:

STAndInG OUTLed by: Dr. Jason CH Yap

Health Management International

MEdICAL TRAVEL FACILITATORS:BELIEFS And ATTITUdES OF

IMPORTAnT InTERMEdIARIESWorkshop leader to be announced

~ WORKSHOP A ~ ~ WORKSHOP B ~

POST-COnFEREnCE WORKSHOPS:

8:00 REGISTRATION AND MORNING COFFEE

8:50 CHAIRPERSOn’s OPEnInG REMARKS Suresh Ponnudurai, CEO Malaysia Healthcare

9:00 KEYnOTE AddRESS: Tan Sri Dato’ Seri Dr. Hj. Mohd Ismail bin Merican Director-General, Ministry of Health Malaysia and President, Malaysian Medical Council Tan Sri Dato’ Seri Dr. Hj. Mohd Ismail bin Merican is the Director-General of Health, Malaysia since

2004. He is also the President of the Malaysian Medical Council & Member of the Promotion Board of the Malaysian Civil Service. He is also an active clinician: Senior Consultant Physician and Consultant Hepatologist and Head of Hepatology unit, at Selayang Hospital, Kuala Lumpur.

9:30 OVERVIEW OF MEdICAL TOURISM In ASIA • The evolving trends of medical tourism • The significant relationship between travel and medical (Push and pull

factor of travelling) • The impact of healthcare globalisation on patients, providers, payers

and governments • Issues and challenges in developing a successful medical tourism

destination • Key success factors in the health and medical tourism in Asia Prof. Dr. Badaruddin Mohamed, Dean, Social Transformation Research

Platform Universiti Sains Malaysia Prof. Dr. Badaruddin Mohamed is a Professor at the School of Housing, Building and Planning, universiti

Sains Malaysia. Currently, he is also the President of Tourism Educators Association of Malaysia. He is actively involved in teaching, research and consultancy work related to tourism and town planning.

10:00 HARnESSInG THE POTEnTIAL OF MEdICAL TOURISM: FOCUS On MALAYSIA • Capitalising on the global healthcare crisis • Image revamp for Malaysia – Establishing credibility in foreign markets • Regulatory issues – How can the government help the business of the

medical tourism industry? • Innovative strategies in the healthcare and tourism industry • Overcoming the cultural diversity challenges Suresh Ponnudurai, CEO, Malaysia Healthcare Suresh Ponnudurai is the founder and CEO of Malaysia Healthcare. The portal, www.malaysiahealthcare.

com is one of the few comprehensive platforms which promote Malaysian health care providers globally. Having initiated B2B and B2C interests both locally and abroad through his platform he has established successful international joint ventures with the latest technology required to further position the opportunity of health tourism. His main focus has been to market and brand Malaysia as a leading destination for healthcare targeting the estimated trillion dollar global business.

10:30 ATTRACTInG InTERnATIOnAL PATIEnTS THROUGH WORLd CLASS MEdICAL SERVICES

• Quality and affordability • Cost savings/value for money • Patient experience • On-going initiatives in Malaysia • Worldclass, high quality, cost effective services available • Business model in attracting international patients Amir Firdaus Abd, CEO, Gleneagles Hospital Kuala Lumpur Prior to his leadership at Gleneagles, he was the CEO of Hospital Pantai Ampang. He is a member of

the Institute of Healthcare Management, uK and also an elected Board Member of the Association of Private Hospitals, Malaysia. He has a wide range of experience in Healthcare Management both in the private and public sectors of healthcare delivery.

11:00 MORNING REFRESHMENT

11:15 BEnCHMARKInG MALAYSIA’S HEALTH TOURISM dESTInATIOn VS. SInGAPORE And THAILAnd

• Malaysia’s unique selling proposition in the medical tourism scene • How can Malaysia carve a niche as a key medical tourism destination? • What could Malaysia learn from Thailand and Singapore’s best medical

tourism practices? • Required changes to level competition against Thailand and Singapore • Medical tourism cooperation, competition or coopetion for Malaysia,

Singapore and Thailand? Damien Duhamel, Managing Director Asia, Solidiance Damien heads Solidiance, an Asia-focused marketing & innovation strategy company with offices in

Singapore, China, Thailand & India. He has advised the Singapore Tourism Board, the Singapore Ministry of Health & the Singapore Economic Development Board on Asia medical tourism strategy. He holds a business bachelor degree from the Victoria university & a MBA from the university of Chicago Booth School of Business.

11:45 MEdICAL CHALLEnGES In HEALTH TOURISM • The patient is not a tourist • Obtaining medical history - Information gaps • Social history - A black hole • Time constraints & long term follow up • Cultural issues • Medicolegal implications Dr. Lee Moon Keen, Consultant Neurologist, Director, Alpha Specialist Centre Dr. Lee Moon Keen is a Consultant Neurologist in Movement Disorders. She is Director of the Sunmed

Functional Surgery Team which pioneered Deep Brain Stimulation Surgery in Malaysia. She serves on a number of expert committees, including credentialing for the National Specialist Register. She was among the pioneer doctors involved in the setting up of Sunway Medical Centre.

12:15 IMPLEMEnTInG FLEXIBLE PLAn dESIGn And HEALTH MAnAGEMEnT PROGRAMS FOR SMALL And MEdIUM CLInICS

• Can small and medium dental clinics compete in the dental tourism market? • What edge does small and medium dental clinic has over the bigger player? • What flexible plan designs and health management programs could be

implemented to reinvent a new clinic image? • What have we got to share from our experience? Dr. How Kim Chuan, President-Elect, Malaysian dental Association Dr. How Kim Chuan possesses a number of post graduate qualifications: Master in Orthodontics,

Fellowship in Dental Surgery from The Royal College of Surgeons England and The Royal College of Surgeons Edinburgh. He is a now a Fellow & Diplomat for the International Congress of Oral Implantologists (ICOI). He is also a Fellow of the Academy of Medicine of Malaysia. In the international arena, he is the VP for the Commonwealth Dental Association.

12:45 NETWORKING LuNCH

1:45 MEdICAL TOURISM And AMBULATORY CARE CEnTRES • Mind-set shift - The healthy tourist • Medical & health services menu • Advantages for the medical tourist • 360-degree service orientation • Challenges and solutions Dr. Robert P. Jalleh, Chairman of the Board of Directors Alpha Specialist Centre Dr. Robert heads Alpha Specialist Centre, a comprehensive ambulatory care centre in Petaling Jaya.

He is President of the Association of Specialists in Private Medical Practice, Malaysia. His previous positions include President of the College of Surgeons of Malaysia, Chairman of the Health Insurance (Fees) Committee of the Malaysian Medical Association and member Board of Directors, Sunway Medical Centre.

2:15 EXPLORInG MEdICAL TOURISM MARKET FOR dEnTAL TOURISM • Globalisation of medical and dental services • Current standard of dental practice in Malaysia • Opportunities in dentistry without borders • Strategy for trade in dental tourism services in Malaysia • Issues and challenges on business development and investment in

dental tourism in Malaysia • Regulatory policy on standards and accreditation: The role of MDA Dr. Lee Soon Boon, President, Malaysian dental Association Dr. Lee Soon Boon had undergone advanced dental implant training in uSA, Germany and Switzerland.

He earned his Post-Graduate Certificate and Post-Graduate Diploma in Implant Dentistry from the university Of Warwick, united Kingdom in 2007 and 2008 respectively. He teaches part time in the School of Dentistry of International Medical university, Malaysia and also a teaching faculty member of the South Korea Apsun Implant Course. Dr. Lee is a Fellow of International College of Dentists (uSA) and a Fellow of International College of Continuing Dental Education of Asian Pacific Dental Federation. He is also the Vice- President of Commonwealth Dental Association.

2:45 LEVERAGInG On EYE HEALTHCARE • State of the art ophthalmic technology in Malaysia - How do we

compare with the best in the world? • Early adoption of modern technology - How does this affect our health

care delivery and competitiveness? • Minimally invasive techniques in ophthalmology - How does this impact

health/ medical tourism? • Issues and challenges on business development and investment Dr. Choong Yee Foong, Deputy Medical Director International Specialist Eye Centre Malaysia Dr. Choong is a consultant ophthalmic surgeon with sub specialist interest in cataract, children eye

diseases and squint. He graduated with Bachelor of Medicine and Surgery (MBChB) from the university of Leeds and awarded with the university Crabtree Award. He is registered with the General Medical Council (u.K.) Specialist Registry and the National Specialist Registry Malaysia for ophthalmology.

3:15 AFTERNOON REFRESHMENT

3:30 TAPPInG InTO THE POTEnTIAL OF HEALTHCARE MARKET And MEdICAL TOURIST

• Key drivers in health tourism • Developing effective medical travel programme

For enquiries & registration: Call (603) 2070 3299 or (65) 6536 8676 or Fax (603) 2070 3369 or (65) 6536 4356 or Visit us at www.abf-asia.com

dAY 1 l 29 MARCH 2010 l MOndAY

BUSInESS GROWTH OPPORTUnITIES In MEdICAL TOURISM MALAYSIA

SERVICE EXCELLEnCE In MALAYSIAn HOSPITALS

For enquiries & registration: Call (603) 2070 3299 or (65) 6536 8676 or Fax (603) 2070 3369 or (65) 6536 4356 or Visit us at www.abf-asia.com

• Creating effective operational processes • Measuring operational performance Aminudin Dawam, Group General Manager, Business Development

(International) & Marketing, KPJ Healthcare Aminudin Dawam has been with KPJ since 1991 and has a vast experience in the healthcare industry

in Malaysia, especially in managing private hospital business. He is responsible for hospital operations in Klang Valley, Malaysia as well as developing new international business for KPJ. He graduated from Sam Houston State university uSA and received his MBA in 1988. In addition, he has also obtained a Post-graduate Diploma in Health Services and Hospital Management from South Bank university, London in 1997.

4:00 ACCREdITATIOn: EnHAnCInG HOSPITAL’S VISIBILITY And CREdIBILITY • Featuring hospitals with steady growth of international patients • Audit control • Creating ownership of the accreditation process • Key issues and challenges: Non-accreditation Speaker to be announced, Prince Court Medical Centre

4:30 PAnEL dISCUSSIOn: InVESTInG In BUSInESS OPPORTUnITIES In MALAYSIA • Government policy and incentives • Government initiatives • International private sector investment and joint ventures • Creating ROI in medical tourism • Partnering with private healthcare providers Moderator: Suresh Ponnudurai, Malaysia Healthcare

Panelists: Dr. Robert P. Jalleh, Alpha Specialist Centre

Aminudin Dawam, KPJ Healthcare

Dr. Lee Moon Keen, Alpha Specialist Centre

Dr. How Kim Chuan, Malaysian dental Association

5:15 CHAIRMAn’S CLOSInG And End OF dAY OnE

Dato’ Dr. Chan Kok Ewe is a Director of Island Hospital in Penang as well as currently the Chairman of Penang Health Association and Chairman of Penang Hospice Society. He is also the Treasurer of National Cancer Society of Malaysia (Penang).

10:00 MAnAGInG HEALTHCARE TOURIST EXPERIEnCE • Trends in health tourist • Elements in serving international patients • Serving international market - The process • International patients’ concern Aminudin Dawam Group General Manager, Business Development (International) & Marketing KPJ Healthcare

10:30 MORNING REFRESHMENT

11:00 dOnATE A SURGERY • The uS healthcare model and cause of rising healthcare costs • Ill effects of rising cost to community healthcare facilities, employers

and patients • Possible solutions for reducing the cost and provide quality medical

treatment • Donate a surgery a unique movement lead by IWHTA • Model and entities to be benefitted under this movement Naresh Jadeja, President International Wellness and Healthcare Travel Association Naresh Jadeja is the President of uSA based nonprofit organisation, International wellness and

healthcare travel association. He is working towards bringing transparency in quality data reporting and a big advocate of charity in healthcare sector. He has promoted organisation’s ‘Donate a Surgery’ programme in uS and international level.

11:30 FRAMEWORK And STRATEGIES FOR dECISIOn And POLICY MAKERS In dEVELOPInG WORLd-CLASS dESTInATIOnS FOR GLOBAL HEALTHCARE

• Overall assessment of involved sectors in the country for global healthcare

• The regulatory environment of the country • Quality healthcare and patient safety standards and third party

accreditation • Human resources for health development and maintaining excellence

and work retention • Working with private sector and role of the government in global

healthcare development • Making global healthcare work to sustain overall health development of

the nation Dr. Anthony P. Calibo International Medical Travel and Wellness Services Programme Manager department of Health, Philippines Dr. Anthony P. Calibo is the Philippine Department of Health’s Programme Manager for International

Medical Travel and Wellness Services (Phil.Medical Tourism Programme) since September 2007 under the Office of the Assistant Secretary of Health for Special Concerns. A diplomate of the Phil. Pediatric Society, he holds a Bachelor of Science degree in Public Health from the university of the Philippines. He obtained his Doctor of Medicine from St. Luke’s College of Medicine – William H. Quasha Memorial.

12:00 MALAYSIA HOSPITALS And THE POTEnTIAL OF HEALTHCARE MARKET • Developing effective medical travel programme • Developing hospital design – Retail potential • Creating lean operational processes • Measuring operation performance Dr. Zefferelli Rashidi Bin Kemal, Head of Marketing & Business Development Pantai Group of Hospitals Dr. Zefferelli Rashidi Bin Kemal began his career as medical doctor in Cambridge university’s affiliated

teaching hospitals. Subsequently he joined Pharmaceutical Industry giants namely Pfizer, Roche and Bristol Myers Squibb with various regional and global positions of diverse roles and functions in marketing. He is now the Head of Marketing for the Pantai Group of Hospitals. (Pantai is a group of 10 premier hospitals in Malaysia)

12:30 NETWORKING LuNCH

1:30 THE PROVIdER – PAYOR PARTnERSHIP – A HOSPITAL’S PERSPECTIVE • The rising demand in healthcare from the middle income groups in Asia • Partnership models between healthcare employers/insurers and

healthcare providers • How can employers or insurers benefit from these partnerships • Pantai Hospitals perspective on partnerships with employers and insurers Anwar Anis, Senior Manager, Group Marketing (International) Pantai Management Resources Anwar Anis has been involved in business development and marketing of hospitals in Malaysia for the

past 5 years. Setting up and establishing the International Business Development unit in Gleneagles Intan Medical Centre, he eventually headed the entire Marketing and Corporate Communications Department, before joining Pantai Hospital Kuala Lumpur as the head of its Business Development unit in 2008.

EXPAndInG OPPORTUnITIES

dAY 2 l 30 MARCH 2010 l TUESdAY

8:30 MORNING COFFEE

8:50 CHAIRPERSOn’S OPEnInG REMARKS Dr. Anthony P. Calibo International Medical Travel and Wellness Services Programme Manager department of Health, Philippines

9:00 MEdICAL TOURISM: UndERSTAndInG THE PATIEnT’S PERSPECTIVE • What drives people to seek healthcare outside their native country? • What are their expectations? • Determining the destination/provider of choice • What are their fears and concerns? • Statistics on above (by patient feedback) • How can providers manage these expectations and concerns? • Can Malaysia offer and meet these requirements? • What more can Malaysia do to be the “Perfect Prescription” for medical

tourists? Dr. Junaidi Ismail, Manager, International Business Development Prince Court Medical Centre Dr. Junaidi Ismail is a physician, who graduated in 1998 from Manipal, India. He returned to serve in

the public healthcare system for 6 years, spending time in various disciplines. He then went into private practice and was recruited as the Medical Director for ING Insurance Berhad, heading the medical unit. After a 2 year stint, he became Head of the International Business Development unit for PCMC.

9:30 WHY TRAVEL FOR MEdICAL ATTEnTIOn • Malaysia as a medical tourism destination • Cost considerations in medical care • Driving forces behind medical travel • The patient options and choice Dato’ Dr. Chan Kok Ewe, Chairman, Penang Health Group and CEO, Island Hospital

GETTInG TO KnOW THE MEdICAL TOURIST

For enquiries & registration: Call (603) 2070 3299 or (65) 6536 8676 or Fax (603) 2070 3369 or (65) 6536 4356 or Visit us at www.abf-asia.com

2:00 REVIEWInG THE ROLES And RESOnSIBILITIES OF KEY STAKEHOLdERS/MAJOR PLAYERS InVOLVEd In MEdICAL TOURISM

• Business opportunities for key stakeholders in medical tourism • Enhancing medical tourism package • Planning a comprehensive trip • Finding the appropriate medical provider Dr. Mubbashir Iftikhar, CEO, Wellness Visit Dr. Mubbashir Iftikhar graduated from Punjab Medical College in Pakistan, under university of Punjab,

Lahore, in 1996. For the initial years of his professional career he worked in Pakistan, and then continued as professional doctor in Kuala Lumpur, in different capacities till 2006. With a passion for computer related health technologies, he became involved with business management, under the belt of D.E Impex Sdn Bhd, and became CEO of www.deziregroup.com.

2:30 BRAndInG & MARKETInG MALAYSIA AS MEdICAL TOURISM dESTInATIOn • Approaches to developing successful marketing strategies • Partnering to maximising your exposure to potential patients • Technology mechanisms to revamp strategies for the health tourism markets • Determining your target audience • Overall patient experience • using niche branding to overcome cultural diversity challenges Vijayan Samuel, Chief Operating Officer, Malaysia Healthcare Vijayan Samuel is Chief Operating Officer of Malaysia Healthcare. He has an engineering background

and has lived and worked in Australia for a number of years before returning and establishing the Malaysian office for an Australian based engineering firm. He joined Malaysia Healthcare in 2005 and it is now Malaysia’s leading health tourism facilitator. A common element in all his positions has been the ongoing desire to pursue innovative methods in which to design and implement efficient operational procedures.

3:00 AFTERNOON REFRESHMENT

3:30 EXPLORInG PATIEnT MARKET FOR EnT: A nEW EMERGInG MARKET • Latest offerings, technological advancement in ENT • Looking at new options: Allergy and sleep apnea/snoring clinics • Issues and challenges on business development and investment • Attracting international patients Dr. Kuljit Singh. Deputy Secretary-General Malaysian Medical Association Dr. Kuljit Singh currently leads two private allergy centres in Kuala Lumpur with ENT facilities. He

started the allergy centre in university Malaya Medical Centre in 2005. He is the President of the Malaysian Society of Otorhinolaryngologists – Head and Neck Surgeons and Assistant Secretary of Malaysian Society of Allergy and Immunology.

4:00 LOGISTIC And SUPPORT FOR MEdICAL TOURISM TRAVELLERS Edgar A. Toral Hernandez, Country General Manager Sodexo Healthcare Support Services Thailand and Former Division Director & Consultant, Bumrungrad Hospital PLC Prior to Sodexo, Edgar A. Toral Hernandez was the Managing Director at Chiangmai Riverside Plaza

Hotel Co, Ltd, Division Director and Consultant at Bumrungrad Hospital PLC, Director of Operations at Hilton International Food & Beverage and Director/Manager at Hilton International.

4:30 PAnEL dISCUSSIOn: MEdICAL TOURISM And HEALTHCARE FOR THE FUTURE • Addressing the needs of the patients • Evaluating public and private healthcare systems and offerings • Measures for a win-win system • Future directives and opportunities for healthcare products/services Moderator: Dr. Anthony P. Calibo, department of Health, Philippines

Panelists: Dr. Junaidi Bin Ismail, Prince Court Hospital

Dr. Mubbashir Iftikhar, Wellness Visit

Dato’ Dr. Chan Kok Ewe, Island Hospital

Dr. Thomas Manuval, Asian Hospitality and Tourism Association

5:15 CHAIRMAn’S CLOSInG And End OF COnFEREnCE

ATTRACTInG InTERnATIOnAL PATIEnTS THROUGH HEALTHCARE PROFESSIOnALISM

“dYnAMIC HEALTHCARE MARKETInG: STAndInG OUT”Led by Dr. Jason CH Yap, Health Management International

Healthcare is globalising and many destinations and healthcare facilities are clamouring that they too are the perfect choice for international patients. In an increasingly noisy market with many healthcare providers sounding distressingly alike, how can your healthcare facility stand out to the right audience? It is no longer good enough to be “world class” when all the world claims to be so, or “state of the art” when that is just an entry requirement, and even international accreditation is becoming common place.

This workshop enables participants to go beyond theories and textbooks to engage their own issues and challenges in creating a marketplace presence. They will hear how SingaporeMedicine went from being barely-mentioned at all to become one of the most frequently-cited medical destinations, winner of two TravelWeekly’s Best Medical/Wellness Tourism destination Awards, and to be cited as the “gold standard” by Josef Woodman, the author of Patients Beyond Borders. Participants in this short but hands-on workshop will construct their own holistic strategy map for international healthcare marketing.

Workshop highlights:

Globalisation of healthcare Branding your facility and your destination Creating a global referral network Convergence marketing Medical ecology and economy

WORKSHOP OBJECTIVES And OUTLInES

ABOUT THE WORKSHOP LEAdERDr Jason Yap runs the Regency Specialist Hospital facility in Johor. He was recently the Director for Marketing in Raffles Hospital but he is better known for his time as Director (Healthcare Services) in the Singapore Tourism Board from 2005 to 2009 when he helped Singapore, and SingaporeMedicine its medical travel national initiative, become

internationally known as the model healthcare destination. He is a well-known speaker on the topic of Medical Travel/Medical Tourism and has been quoted in print and media throughout the world.

POST-COnFEREnCE WORKSHOPS 31 March 2010 l Wednesday

“MEdICAL TRAVEL FACILITATORS: BELIEFS And ATTITUdES OF IMPORTAnT InTERMEdIARIES”

Workshop leader to be announced

This workshop is designed to help healthcare providers discover, explore and expand relationships with medical travel facilitators. Gaining trust and furthering commitment in these relationships is crucial for healthcare providers to produce outstanding outcomes for their inbound international efforts. Participants will benefit from the results of an in-depth 2010 research study of facilitators’ beliefs, attitudes, and understanding of the medical tourism industry’s past, present and future.

Workshop Highlights:

Understand the important characteristics of healthcare providers Learn the factors that are central to long-term relationships Measure success like the intermediaries Build lasting relationships with facilitators See the future: A B2C B2B transition for facilitators?

WORKSHOP OBJECTIVES And OUTLInES

SEPARATELY BOOKABLE!

WORKSHOP A: 9:00AM-12:30PMRegistration starts 8:30am, Workshop commences 9:00am, Refreshment 10:30am (20 mins) and concludes 12:30pm

WORKSHOP B: 1:30PM-5:00PMRegistration starts 1:00pm, Workshop commences 1:30pm, Refreshment 3:30pm (20 mins) and concludes 5:00pm

For enquiries & registration: Call (603) 2070 3299 or (65) 6536 8676 or Fax (603) 2070 3369 or (65) 6536 4356 or Visit us at www.abf-asia.com

“Malaysia is among the world’s top 5 medical tourism destinations which present the most attractive opportunities for medical tourists and foreign investors. For the first nine months of 2008, over 282,000 foreigners came to Malaysia for medical treatment, generating a revenue of about RM222.25mil – a 16% increase from the year before.” - Nuwire Investors

MEdICAL And HEALTHCARE SERVICES AS MALAYSIA’S MAJOR

TOURIST ATTRACTIOnSERVICE EXCELLEnCE CRITICAL TO SUSTAInABLE

MEdICAL TOURISM GROWTH

Strategically located in Asia, Malaysia has become one of the key players in the fast-growing and lucrative market for health care services in the world. Foreign medical tourists and investors are attracted to Malaysia’s favourable exchange rate, political and economic stability and high rate of literacy.

This explosive growth of medical travel posts a challenge to all medical service providers in Malaysia to offer the highest quality of care at the most affordable price, to explore on use of unique medical technology and to enhance medical procedures adhering to the same high standards in other countries.

Take it from the experts! Acquire the knowledge of how to successfully emerge as a prominent healthcare organisation in Malaysia and how to effectively grow in foreign markets.

MALAYSIA MEdICAL TOURISM & HEALTHCARE will gather healthcare service providers, government agencies, healthcare organisations and medical tourism facilitators to address the core issues that are important to the growth of medical tourism. Foreign companies and investors will also be able to assess business prospects and identify partners in the growing sector.

• Featuring critical growth opportunities and enormous potentials in medical tourism• discovering strategic innovation initiatives in healthcare service• determining new approaches in marketing healthcare to attract more medical tourists

in Malaysia• developing an effective programme for international patients• delivering exceptional healthcare mechanisms

Supported by the Ministry of Health Malaysia, big hospital institutions, various medical associations and medical tourism facilitators, this event is exclusively packaged with 30 notable speakers and 2 post-conference workshops!

ACHIEVE HEALTHCARE SERVICE EXCELLEnCE TOWARdS GLOBAL SUCCESS.

REGISTER nOW And TAKE AdVAnTAGE OF THE SUPER EARLY BIRd PROMOTIOn!

CALL (65) 6536 8676 OR (603) 2070 3299FAX (65) 6536 4356 OR (603) 2070 3369

EMAIL: [email protected]

CEOs, Executive directors, Senior Executives, Heads, Partners, General Managers, Senior Managers

In:Strategic and Corporate Planning, Marketing, Business development

From:sMinistry of Health

sMinistry of Tourism

sHealthcare Organisations

sHealthcare Providers

sHospital – Public and Private

sHealth/Medical Resorts and Spas

sSpecialist Clinics

sHotel Chains

sAirlines

sTravel Agencies

sHealth Insurance Companies

sProperty developers

sInvestor and Financial Institutions

sVenture Capitalists

sMedia/Press, Advertising and Marketing Organisations

sMedical Travel Consulting Companies

WHO SHOULd ATTEnd:

SPOnSORSHIP And EXHIBITIOn OPPORTUnITIES

This high profile event provides your company with the unique opportunity to capture the interest and influence the decisions of a highly targeted audience. Capitalise on this ideal platform to market your services and form strategic relationships through networking. Sponsorship and Exhibition options include:

l Luncheon l Cocktail Receptionl Documentation l Table-Top Displayl Promotional Materials

FOR EnqUIRIES, CALL REJOY PEnACERRAdA Tel: (65) 6536 8676 (ext:127) Email: [email protected]

REGISTRATIOn FORM 5 EASY WAYS TO REGISTERSERVICE EXCELLEnCE & SUSTAInABLE GROWTH In

MALAYSIA MEdICAL TOURISM & HEALTHCARE (29-30 MARCH 2010) & 1-dAY POST-COnFEREnCE WORKSHOPS (31 MARCH 2010)

The Ritz Carlton, Kuala Lumpur, Malaysia

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n 2-day Conference only [March 29-30, 2009]

n 1-day Workshops A and B [March 31, 2009]

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n Gold Package 2 (Conference + Workshop c A or c B) [March 29-31, 2009]

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IMPORTANT NOTICE: Due to the provisions of the DIRECT SALES ACT 1993, the registration form herein shall only be used by body corporate. Since Asia Business Forum Sdn Bhd is unable to accept registration by mail from any individual, all individuals and applicants who are not body corporate and who wish to attend are requested to register themselves at Suite 1807, Level 18, Plaza Pengkalan, Jalan Tiong Off Jalan Ipoh, 51100 Kuala Lumpur, Malaysia or call (603) 2070 3299 for registration procedure.

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Fax: complete and send this registration form

to: (603) 2070 3369 or (65) 6536 4356

Mail: this completed form to: Asia Business Forum Sdn Bhd c/o 3 Raffles Place, #08-01, Singapore 048617

Email: [email protected]

WEB: http://www.abf-asia.com

Your investment for attending this Conference is:

The fee includes lunch, refreshments and conference documentation.

Note: For payment by Local Order, early bird fee will only apply if the local order is executed and payment fully released to us on or before the early bird deadline.

Group Discount: Enjoy a group discount of 10% for 3 or more delegates registered at the same time from the same organisation and of the same billing source.

PayMent Methodsc Please cross cheque or bank draft made payable to ASIA BUSINESS

FORUM SDN BHD and mail your payment together with this registration to Suite 1807, Level 18, Plaza Pengkalan, Jalan Tiong Off Jalan Ipoh, 51100 Kuala Lumpur, Malaysia. Enclosed is our cheque/draft for RM_____________________________________________________

cPayment by credit card: To make payment by credit card, please call our customer service hotline at (603) 2070 3299 or (65) 6536 8676.

IMPORTANT NOTICE: Payment is required with registration and must be received prior to the conference to guarantee your place. Walk-in delegates with payment will only be admitted on the basis of space availability at the conference and with immediate full payment.

CanCellations and tRansfeRsIf you are unable to attend, a substitute delegate is welcomed at no extra charge. Please provide the name and the title of the substitute delegate at least 2 working days prior to the Conference. A refund less RM400 administration charge will be made for cancellation received in writing on or before 9 March 2010. Regrettably, no refund can be made for cancellation received after this date. A complete set of documentation will however be sent to you.

The organiser reserves the right to make any amendments and/or changes to the programme, venue, speaker replacements and/or topics if warranted by circumstances beyond its control.

foR offiCial use

FEE RECEIvED ADMISSION FORM SENT 2013M/RP/NL/SL

WEB

Copyright @ December 2009

ConfeRenCe Venue and aCCoMModation infoRMationThe Ritz Carlton, Kuala Lumpur, Malaysia168, Jalan Imbi, Kuala Lumpur, 55100, MalaysiaTel: (603) 2142 8000 Fax: (603) 2143 8080Website: www.ritzcarlton.com/en/Properties/KualaLumpur/Default.htm

Attn: Room Reservation Department

For reservations, please make your bookings directly with the hotel. To enjoy the special room rates, please quote Asia Business Forum’s Conference on “SERVICE EXCELLENCE & SUSTAINABLE GROWTH IN MALAYSIA MEDICAL TOURISM & HEALTHCARE”. Hotel bills are to be settled by delegates directly with the hotel. Hotel reservations and travel arrangements are the responsibilities of the registrant. Please note that rooms are available on a first-come-first-served basis.

inCoRReCt Mailing infoRMationIt is possible that you may receive multiple mailings of this event or incorrect company details on the labels, for which we apologise. If this happens, please let us know so that we can update our database immediately. If you do not wish to have your name on our mailing list, please let us know and we will remove it from our listing.

Conference only

Workshops A & B only

Workshop A or B only

Gold Package 1 (Conference + Workshops A & B)

Gold Package 2 (Conference + Workshop A or B)

RM3,995

RM1,790

RM 895

RM5,585

RM4,690

Regular Fee(If payment & registration after

25 February 2010)