HARLEY DAVIDSON, THE MOTORCYLE BRAND. HARLEY DAVIDSON, THE MOTORCYLE BRAND. IS AN EXAMPLE OF HOW PASSION IS AN EXAMPLE OF HOW PASSION CONSUMERS HAS BEEN INSTRUMDENTAL CONSUMERS HAS BEEN INSTRUMDENTAL IN REFLECTING THE LOYALTY TO THE IN REFLECTING THE LOYALTY TO THE BRAND BRAND.
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HARLEY DAVIDSON, THE MOTORCYLE HARLEY DAVIDSON, THE MOTORCYLE BRAND. BRAND. IS AN EXAMPLE OF HOW IS AN EXAMPLE OF HOW PASSION CONSUMERS HAS BEEN PASSION CONSUMERS HAS BEEN INSTRUMDENTAL IN REFLECTING THE INSTRUMDENTAL IN REFLECTING THE LOYALTY TO THE BRANDLOYALTY TO THE BRAND.
You might be a biker if…
Company Overview:We fulfill dreams inspired by the many roads of the world by providing extraordinary motorcycles and customer experiences.
• Harley Davidson:
- class
- attitude
- aggression
- power
• “I would rather push a Harley
than ride a Honda”
A Biker’s Sign…
Company Profile
• Ranked 397 in fortune 500 list• Started in 1903 (More than 100 years,
a Century)• Earned loyal customers since 106
years• H.O.G.®- the Harley Owners Group®:
over one million members around the globe
History
Today
The Story
• 1901, William S. Harley, age 21, drew up plans-The engine was designed for use in a regular pedal-bicycle frame. His childhood friend Arthur Davidson labored on their motor-bicycle & was finished in 1903 with the help of Arthur's brother, Walter Davidson.
• Licensing-logo accounting for almost 5% of the company's net revenue ($41 million in 2004).
• 15,000 machines-military forces during World War I
• By 1920-largest motorcycle manufacturer in the world
• In 1921-first motorcycle ever to win a race at an average speed of over 100 mph (160 km/h)
• Supplies American police forces.
Harley-Davidson culture
• Harley Davidson Cafe theme restaurant located in Las Vegas
• H.O.G.®- the Harley Owners Group®: over one million members around the globe.1983-promote not just a consumer product, but a lifestyle
• 16,00,000 Facebook community members
• Video games
The Road to Sturgis, released for the Amiga in 1989 & also
Harley-Davidson: King of the Road.• Merchandising-Clothing