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1396 :500
:450,000 :1-88-7631-600-978
ISBN: 978-600-7631-88-1
:144-1 :8 -66565336:66565337
www.ati-negar.com * [email protected]
:1960–.)( : / /
: : :1396
736. :.ISBN: 978-600-7631-88-1
. : :Supply Chain Management “Strategy, Planning, and Operation”
. : : ---- -- :Marketing channels – Management-Delivery of goods-Physical distribution of goods-Customer services -
Industrial procurement-Materials management :1970–. :1344- :1365- :1352–
139649/13/5415HF7/658
4940504
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1 .-2--3-
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1- Logistics2- Krishan and Pushpa3- Sudha and Swati4- Ravi and Rajiv5- Maria Cristina6- Sunil Chopra7- Sunil Chopra, Hau Lee, and Gerry Lieberman8- Jamie and Eric9- Sarah10- Peter Meindl
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IBM1 .MMM
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1- Kellogg School of Management2- McCormick School of Engineering at Northwestern University3- SUNY at Stony Brook4- Management Science5- Manufacturing & Service Operations Management6- Operations Research7- Decision Sciences8- Kepos Capital9- Barclays Global Investors10- Bostion Consulting Group11- Mercer Management Consulting12- i2 Technologies13- Stanford University14- Institute of Industrial Engineers
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1-1..............................................................................................................................202-1..................................................................................................................................223-1....................................................................................................................244-1.....................................................................................................275-1...........................................................................................................296-1............................................................................................................................367-1...................................................................................................................................42
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10-3..............................................................................................................................102
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1-4.........................................................................................................................1062-4.......................................................................................................1073-4....................................................................................................1124-4.........................................................................................................................1325-4..............................................................................................................................1526-4................................................................................................................................153
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1-7...........................................................................................................2492-7................................................................................................................................2513-7..........................................................................................2524-7................................................................................................................2545-7..................................................................................................................257
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6-7...........................................................................................................................2717-7..................................................................................................................2748-7Tahoe Salt..................................................................................................................2769-7.............................................................................................................283
10-7.......................................................................................................................................28411-7..............................................................................................................................285
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1-8..........................................................................................2912-8...........................................................................................................................2943-8..............................................................................................................2964-8Red Tomato Tools.............................................................................................2985-8....................................................................................3006-8EXCEL................................................................................................................3077-8...................................................................................................3118-8...........................................................................................3139-8......................................................................................................313
10-8..............................................................................................................................315
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1-9.........................................................................3222-9..............................................................................................................................................3233-9...............................................................................................................................................3264-9Red Tomato..........................................................................................3285-9........................................................................................3356-9................................................................................................................................337
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1-10..............................................................................................3442-10..................................................................................................................3463-10........................................................................................................3484-10.......................................................................................3545-10..........................................................3616-10...................................................................................363
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7-10.................................................................................................................3688-10..............................................................................................................................370
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1-11.................................................................................................3742-11.................................................................................3783-11..................................................................3814-11............................................................................................3875-11...............................................................3996-11 :..................................................................................................4167-11..............................................................................................................4238-11..............................................................................................................................427
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1-13.......................................................................................................5062-13...........................................................................5073-13.............................................................................5214-13................................5395-13................................................................................5425-13..............................................................................................................................543
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1-14.......................................................................................................5612-14..................................................................................5633-14.........................................................................................................5704-14........................................................................................5745-14Dabbawala :.......................................................5836-14.................................................................................................................5847-14.....................................................................................................................................5978-14.........................................................................................................6009-14.........................................................................................................601
10-14...........................................................................................................................602
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1-15.........................................................................................................6062-15......................................................................................................................6083-15............................................................................................6184-15................................................................................................................................6215-15-..................................................................................................6256-15...................................................................................................6287-15...............................................................................................................6448-15 :................................................................................6479-15.......................................................................................................................651
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1-16.......................................................................6602-16......................................................................6633-16...........................................................................6724-16.................................................................................6825-16............................................6836-16....................................................................................6857-16..............................................................................................................................687
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10-18..................................................................................................73311-18.............................................................................................................................734
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