Visitors staying at Friends & Relatives VFR Visitor Arrivals 376,856 Avg length of stay 4.1 nights VFR Visitor Nights 1,527,416 Engagement Reach Impressions Tue, 17 December 2019 10,158 93,729 91,547 MOST ENGAGING FACEBOOK POST The Secret Spot Hot Tubs isn't so secret anymore - officially opened today so come and have soak or a shinny dip with a cold beverage! #RotoruaNZ #FindYourElement #SecretSpot #NZMustDo CHI 399k visits AUS 215k visits USA 150k visits KOR 145k visits Other 762k visits AKL 364k visits Other 485k visits Attractions & Activities visits © Rotorua Economic Development Ltd June 2020 Year Snapshot ROTORUA TOURISM Domestic Expenditure Year ending June 2020. MBIE, Monthly Regional Tourism Estimates (MRTE). OtherIntl $113m Germany $16m China $20m UK $30m USA $36m Australia $58m $273m million $273 $12m $14m $7m $9m $5m $0m $3m $6m $9m $12m $15m $18m Accommodation F&B Service Retail Excl Food&Fuel Recreational Services Passenger Transport Other Expenditure Int1 Int2 Int3 International Expenditure OtherDom $108m Wellington $31m Bay of Plenty $86m Waikato $89m Auckland $129m $443m million $443 $25m $26m $14m $28m $12m $0m $5m $10m $15m $20m $25m $30m $35m $40m Retail Excl Food&Fuel Passenger Transport Recreational Services F&B Retail F&B Service Other Expenditure D1 D2 D3 international expenditure 38% domestic expenditure 62% $717m v i s i t o r expenditure EXPENDITURE AKL 331k nights WAI 173k nights BOP 144k nights WLG 135k nights Other 279k nights AUS 216k nights Other 250k nights VFR visitor nights 1.5 million international nights 30% domestic nights 70% Year ending June 2020. APR Consultants, Rotorua Private Homes Monitor. Excludes other types of private accommodation (eg. AirBnB, homestays, holiday homes etc) and commercial accommodation (eg. hotels, motels, backpackers, holiday parks etc) VISITING FRIENDS & RELATIVES (VFR) Year ending June 2020. Angus & Associates, Visitor Insights Programme. Consumer perceptions are gathered via an online survey of New Zealand and Australian travellers recruited via Dynata's consumer panel. Respondents must be aged 18+ years and have travelled overnight within the past 12 months. rate Rotorua as appealing 81% 39% High Appeal 42% Some Appeal 19% Low Appeal intend visiting Rotorua* * Sample filtered to intending NZ travel within 12 mths 36% 29% Unlikely Visit 36% Undecided 23% Likely Visit 12% Will Visit 14% Shopping 14% Events 19% Water 20% Fishing 25% Cycling 28% Adventure 28% Dining 30% Arts 33% Gardens 36% Walking 37% Family 40% Nature 43% Spa 44% History 50% Scenic 56% Maori 64% Geothermal Consumer associations with Rotorua Australian respondents 44% domestic respondents 56% CONSUMER PERCEPTIONS Year ending June 2020. APR Consultants, Rotorua Attractions & Activities Monitor. Sum of visits to the 25 sites participating in the monitor. Visits exceeds the number of visitors, as visitors who visit more than one site are counted at each site. 2.4m 117k 0.0 0.5 1.0 1.5 2.0 2.5 3.0 Attractions Activities Visits million international visits 66% domestic visits 34% ATTRACTIONS & ACTIVITIES 2.5 million Year ending June 2020. Google Analytics; Facebook Insights; and Instagram Analytics. 18,009 RotoruaNZ 233,201 page likes RotoruaNZ 970,599 web sessions DIGITAL ENGAGEMENT followers ADVENTURE LAKES NATURE