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Dumb Ways to Die
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Oxford Inspires - 50 folds - Dumb ways to die

Apr 13, 2017

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Page 1: Oxford Inspires - 50 folds - Dumb ways to die

Dumb Ways to Die

Page 2: Oxford Inspires - 50 folds - Dumb ways to die
Page 3: Oxford Inspires - 50 folds - Dumb ways to die

“I’ve survived being stabbed in the back by cofounders, investment rounds falling

through, massive technology fuckups that brought sales to a halt, visa problems,

lack of money, lack of traction, lack of a team, hiring the wrong people, firing

people I didn’t want to fire, lack of product-market fit, and everything else in

between.”

Page 4: Oxford Inspires - 50 folds - Dumb ways to die

“Within 3 years, 92% of startupsfailed”

Page 5: Oxford Inspires - 50 folds - Dumb ways to die

I’m the Exception, right?

Page 6: Oxford Inspires - 50 folds - Dumb ways to die

“Over 90% of tech startups fail, but I never thought my baby,

99dresses, would be one of them.”

Page 7: Oxford Inspires - 50 folds - Dumb ways to die

Failure is your default option

Page 8: Oxford Inspires - 50 folds - Dumb ways to die

The 5 Dumb Ways to Die

Page 9: Oxford Inspires - 50 folds - Dumb ways to die

Team

1

Page 10: Oxford Inspires - 50 folds - Dumb ways to die

Founder Blowups are REAL

Page 11: Oxford Inspires - 50 folds - Dumb ways to die

“Solo founders take 3.6x longer to reach scale stage compared to

a founding team of 2”

Solo Founders Suck

Page 12: Oxford Inspires - 50 folds - Dumb ways to die

Dumb Death Spiral of Hiring

A->AB->CC->D

Page 13: Oxford Inspires - 50 folds - Dumb ways to die

Can you Convince A Team to Quit?

Page 14: Oxford Inspires - 50 folds - Dumb ways to die

Burn

2

Page 15: Oxford Inspires - 50 folds - Dumb ways to die

“Of those who failed 74%, failed due to premature scaling”

Premature Scaling

Page 16: Oxford Inspires - 50 folds - Dumb ways to die

Manage Cashflow

“the numbers were just completely f***ed… ‘burn’ is

what happened to Zirtual.”

Page 17: Oxford Inspires - 50 folds - Dumb ways to die

Timing is Everything

“You could do everything perfectly. You could have a few paying customers to

validate your work. But if the market is not

ready it doesn’t matter.

PoliMobile was ahead of the curve. ”

Page 18: Oxford Inspires - 50 folds - Dumb ways to die

Market

3

Page 19: Oxford Inspires - 50 folds - Dumb ways to die

Rachleff's Law of Startup Success: Size Matters

• When a great team meets a lousy market, market wins.

• When a lousy team meets a great market, market wins.

• When a great team meets a great market, something special happens.

Page 20: Oxford Inspires - 50 folds - Dumb ways to die

Broken Thumbs- Painful Problem

Page 21: Oxford Inspires - 50 folds - Dumb ways to die

Negative Net Revenue? –Do Unit Economics Work?

Page 22: Oxford Inspires - 50 folds - Dumb ways to die

Execution

4

Page 23: Oxford Inspires - 50 folds - Dumb ways to die

Don’t do Dumb S$!&

“For starters, Boo.com’s failure is not an example of why B2C E-commerce will fail,

it’s an example of why Boo failed itself”

Page 24: Oxford Inspires - 50 folds - Dumb ways to die

You are NOT Steve Jobs, Don’t Ignore Customers

“Truth be told, we were probably afraid of customers at this point because we didn’t want to disappoint them or look bad. Oh, we’d build something they’d love. We just wouldn’t show it to them until it was done.

Ugh. Just so stupid.”

Page 25: Oxford Inspires - 50 folds - Dumb ways to die

Focus- Do LESS BETTER

Page 26: Oxford Inspires - 50 folds - Dumb ways to die

Don’t Read Tech Crunch

5

Page 27: Oxford Inspires - 50 folds - Dumb ways to die

Fundraising is a Bitch

=

Page 28: Oxford Inspires - 50 folds - Dumb ways to die

Startup is a Mental Game

Page 29: Oxford Inspires - 50 folds - Dumb ways to die

Terms and Broken Cap Table can Kill. Get Over Valuation Ego

Page 30: Oxford Inspires - 50 folds - Dumb ways to die

Read autopsy.io

Page 31: Oxford Inspires - 50 folds - Dumb ways to die