OWM 2017 Restaurant and Retailer Program Overview

OREGON WINE MONTH - MAY 2017 RESTAURANT AND RETAILER PROGRAM OVERVIEW

TODAY’S AGENDA

• 2017 Oregon Wine Month Campaign Overview

• Media Plan

• Point of Sale

• Chain Retail Display Competition

• On-Premise Program

OREGON WINE MONTH 2017 CONSUMER OUTREACH

2017 MEDIA PLAN

MULTI-CHANNEL ONLINE, RADIO AND SOCIAL

MULTI-STATE OREGON, WASHINGTON, N. CALIFORNIA

TARGETED OUTREACH HIGH END WINE CONSUMERS

DIGITAL ADVERTISING EXAMPLES

Digital advertising helps raise awareness of Oregon Wine Month

and drives consumers to www.oregonwinemonth.org where they

will find out what’s happening around the state.

E-NEWSLETTERS

DISPLAY ADS

CAMPAIGN EXECUTION

• Highlighting the food-friendliness

of Oregon wine

• Featuring 5 chefs from Oregon

Wine A-List Award-winning

restaurants from across the state

• Chefs created recipes to pair with

Oregon’s top 5 varieties

CAMPAIGN EXECUTION

CAMPAIGN EXECUTION

OREGON WINE MONTH 2017 POINT OF SALE MATERIALS

POS MATERIALS: POSTERS & CASE CARDS 11 x 17 posters in graphic and photographic style

8.5 x 11 case cards in photographic style only

POS MATERIALS: BOTTLE NECK HANGERS

Neck hangers were a big hit last year so we are

offering them again

POS MATERIALS: SKEWER CARDS

4.25” x 5” cards provide education on

Oregon and quotes from wine writers

extolling the virtues of Oregon wine

OREGON WINE MONTH 2017 CHAIN RETAIL

WINE STEWARD DISPLAY COMPETITION

Wine stewards can earn a ticket to

the world-renowned

International Pinot Noir Celebration

July 29-31, 2016

1 IPNC ticket available per chain

2ND and 3rd place for

Safeway and FredMeyer:

$100 gift card to an Oregon Wine A-List Award restaurant of their

choice. View eligible restaurants at oregonwinealist.com.

WINE STEWARD DISPLAY COMPETITION

Top two wine stewards can win a $100 gift card to an

Oregon Wine A-List restaurant of their choosing.

View list of eligible restaurants here: oregonwinealist.com

DISPLAY EXAMPLES

OREGON WINE MONTH EVENTS

May is the perfect time to host a special tasting or offer a unique

Oregon wine event. Events will be promoted on the Oregon Wine

Board’s consumer events calendar, the most visited page of the Oregon

Wine Month website.

Submit an event:

oregonwinemonthtoolkit.org

OREGON WINE MONTH 2017 ON-PREMISE PROGRAM

POS MATERIALS: ON-PREMISE

Bar-top table tents, customizable menu inserts, check presenter inserts and table top feature cards in various sizes available on the Oregon

Wine Month Toolkit

OREGON WINE MONTH FLIGHT PROMOTION

The Oregon Wine Board and OpenTable are partnering up to promote

restaurants featuring a flight of three Oregon wines throughout May.

Participating restaurants will be promoted through OpenTable and the

Oregon Wine Board’s consumer advertising channels.

Off the beaten path varieties, vintage verticals, single vineyard comparisons... now is the

chance to feature what you love most about Oregon wine in a flight!

Sign up: oregonwinemonthtoolkit.org

OREGON WINE MONTH EVENTS

May is the perfect time to host a winemaker dinner or offer a unique

Oregon wine event. Events will be promoted on the Oregon Wine

Board’s consumer events calendar, the most visited page of the Oregon

Wine Month website.

Submit an event:

oregonwinemonthtoolkit.org

RECIPES AND OREGON WINE PAIRINGS

Throughout May, the Oregon Wine Board will be featuring Chef crafted

recipes paired with Oregon wines on Facebook, Instagram and

Oregonwine.org. It’s easy to submit a pairing:

• Ask a chef to prepare a recipe that

can be easily made at home using

commonly found ingredients and

pair it with an Oregon wine

• Take a photo of the pairing

• Submit the recipe and photo using

the link in the Oregon Wine Month

toolkit

Submit a recipe: oregonwinemonthtoolkit.org

BONUS INCENTIVE FOR PARTICIPATING OREGON WINE A-LIST RESTAURANTS

2017 Oregon Wine A-List restaurants featuring a flight of three Oregon

wines throughout May will receive a $50 Visa gift card to be used as a

server incentive.

For a full list of eligible restaurants visit www.oregonwinealist.com

Sign up: oregonwinemonthtoolkit.org

OREGON WINE MONTH 2017 TOOLKIT

OREGONWINEMONTHTOOLKIT.ORG

• Order POS packages

• Download POS files, menu templates, check presenter cards, logos,

social media graphics and more!

• Sign up restaurant accounts for the OpenTable Oregon Wine Month

wine flight promotion

• List retail and restaurant events on the Oregon Wine Month calendar

• Submit a recipe and Oregon wine paring

QUESTIONS?

Contact Christina DeArment

[email protected]