Jan 29, 2016
Overview
• Provincial Exit Survey
• Market Readiness Subsidy Program
• Nature Based Tourism
Provincial Exit Survey
• Annual estimates of visitation and expenditures of the non-resident visitor
• Visitor characteristics, their attitudes and opinions of our tourism offering
• Begins January 2016 at St. John’s and Deer Lake airports and the Port -aux-Basques ferry terminal
• Gander and Goose Bay airports from May-October
What are tourists doing?
Bird watching
68%
66%
34%
33%
31%
27%
29%
22%
22%
22%
Scenery, National Parks, trails, whales, icebergs are significant tourism assets
Market Readiness Subsidy Program
• Product Development Approach– Invest in education, best practice
missions, programs and workshops to enhance the quality of tourism products and services.
– GMIST (Edge of the Wedge)– Best Practice Missions– Application driven process– Eastern Region TDVAA
Nature Based Tourism
• Geology Initiative in eastern– Geological Tours/Fossil Observation
included in Exit Survey – Approximately 30,000 participants– Mainly from Ontario who travelled for
vacation/pleasure– Higher than average expenditures– St. John’s is a key destination– Other nature based activities
Walking and Hiking
• Regional and/or cluster based approach to development– Towns of Fortune & Grand Bank– Garnish & Frenchman’s Cove– Towns of St. Mary’s, Gaskier’s and
St. Vincent’s– Cupids, Brigus, and Bay Roberts– Hike Discovery on Bonavista
Peninsula
Other Initiatives
• Creating Experiences– Toolkit
• Innovative Technology– Apps