Overview - Midas Overview.pdf- Case study folder, case studies and template Face-to-face presentation template Advertising Direct marketing Sales training module Webspace Translated

www.midas.uk.com © Midas Design Consultants Limited 2013

OverviewBranding . Presentations . Web . Campaigns . Packaging

Take a look at our work...

I bet we know what you’re looking for...

A small independent creative business with a select number of high profile clients.

Creative solutions built around high impact, brand-building messages.

Clients that love our work because it increases their brand’s performance.

A positive, fun and hard-working team.

Audience buy-in driven by insight and understanding.

Evidence of exciting projects covering a broad range of media.

2 | 9www.midas.uk.com

A insightful audience journey to generate leads

Website for Safetykleen UK

Challenge Safetykleen is a market leader providing compliant waste oil removal. 70% of their customers are small independent garages. To grow, they needed to appeal to more diverse, larger corporations without alienating their core market.

Insight Presenting Safetykleen as ‘thought leaders’ in compliance with segmented market expertise would gain credibility, whilst concentrating on the diverse audience journeys with relevant calls to action would encourage interaction and follow-up.

Solution A completely new website with a select number of high impact illustrated messages that engaged with all relevant audiences, and creating a separate area for Garage Owners where they could feel valued. Large interactive mega menus for inviting navigation and a compliance area with legislation guides and regular updates.

Results Within the first three months site visits doubled, the duration of each visit doubled and bounce rate reduced by 8 times. Contact form visits increased from 430 average per month to 1,600.

“The site has had a great response and we want to roll it out to the other 16 countries next year”Andrew Firth Director, Safetykleen Europe

The website project included...Market analysis

Customer segmentation

Customer journey research

Website design

CMS and CSS development

SEO


Adding value to sliding doors by creating relevant architecture, values and branding Branding for Home Decor International

Challenge The huge range of sliding doors and components were sold mainly as self-build own label products. However, in Italy they were trying to concentrate on style and quality but were hindered by the lack of brand value.

Insight Creating a ‘high-end’ modern Italian Furniture Brand would satisfy the Italian market and provide opportunities for the rest of Europe to ‘up-sell’ into new markets, such as state of the art furniture stores.

Solution The positioning appeals to discerning, fashion forward consumers. Domalti has an Italian feel but is pronounceable throughout Europe. The double Ds logo creates the mark of an exclusive brand. The strapline represents the ‘feeling’ that consumers want from their home environment. The sliding black device is used for key communication and represents the product design. The imagery portrays uncluttered lifestyle environments and then pinpoints design innovations and key styling.

Results A commercial ‘buzz’ and motivated sales team with clear objectives. A rationalised product range and understandable brief for product development. New market opportunities in France and the UK.

“Everyone is thrilled with the work, even the Finance Director!! The Italian and French teams are on board – thanks to all the team”Max Crosby-Browne CEO

The branding project included...Market analysis

European workshop

Brand architecture

Positioning

Personality

Brand name and strap line

Brand identity

Design style

Brand guidelines

Customer launch presentations


Creating a range of cake mixes to appeal to the new wave of UK bakers Cake Packaging for Wrights Baking

Challenge The leading cake mix brand, Betty Crocker, has a huge range of boxed cake mixes, kits and accessories to suit every bakers taste. Wright’s Baking had a range of mixes in small 500g bags which look insignificant on the shelf in comparison.

Insight Wrights Baking mixes are very versatile. One mix can make lots of different types of cake – a territory that Wright’s can own and makes them different from any other brand.

Solution Introduce the strap line: ‘Little bag. Lots of cake’ with stylised illustration of 6 types of cake. The traditional design has pastel colour coded backgrounds and typography that gives a modern twist, appealing to young mums. The recipe for each cake is on the back of pack along with a QR code leading to a bespoke web area for cake bakers. The overall style is more natural than other brands and therefore Wright’s stand out, even though the packaging is much smaller than anything else on-shelf.

Results The cakes have just been launched and have created real interest and new listings with the major retailers.

“Thank you Midas for another successful launch”David Wright Managing Director

The packaging project included...Consumer research

Proposition and strap line

Packaging design

Charity advertising


Creating an appealing and understandable campaign to retain the best employees

Employee reward and benefits for pwc

Challenge pwc had a low uptake of their complex reward and benefit programme coupled with a lot of late submissions. Employees didn’t understand the complex scheme and younger people didn’t think it was relevant to them. pwc were concerned that this meant they had a less competitive retention programme than other firms.

Insight Rewards can help people’s leisure and family life as well as their working life and there is a benefit package to suit every person’s lifestage and lifestyle.

And overall to show that pwc cared about their wellbeing.

Solution Naming the programme ‘Life – enjoy its benefits’ led employees to understand the pwc benefit concept. We supported this with snapshots of different ages of employees enjoying themselves on holiday, socialising, with their family etc. All communication was sectioned by lifestage and illustrated suggested benefit clusters for each one. The campaign started with a series of ‘calls to action’, then the new programme was launched and culminated in the new “Life” statements being delivered.

Results 40% more employees took up additional benefits and the programme is now in its 3rd successful year.

“I finally see how all our benefits and rewards fit together succinctly”Carolyn Wilkinson Senior Employee Benefits Manager

The Campaign included...Touchpoint analysis

Campaign plan

Name and strapline

Structure and categorisation

Call to action via: - Posters - Email countdown

Communication via: - Webinars categorised by lifestage - Digital literature - Printed literature - Intranet pages - Technical manual - Personal statements


Helping a leading European flooring business build credibility in a new market.

Market toolkit for InterfaceFLOR

Challenge InterfaceFLOR successfully sell flooring to interior designers and architects. Our challenge was to take the market lead from two competitors in the education sector where customers have completely different purchasing motivations and are not interested in flooring design.

Insight We could position InterfaceFLOR as ‘experts’ in Education flooring by promoting their unquestioned design expertise and innovations at the heart of a bespoke education product range.

Solution A new exciting proposition: ‘Re-defining space for education’ positioned InterfaceFLOR as thought leaders. We created a sales tool kit in a portfolio case and all of the messages focused on people interacting in the educational spaces. We segmented the information into primary, tertiary and higher education and discussed how carpet tiles were the best value solution, and how they could improve the learning environment by dampening noise and reducing dust.

Results The new kit created a real buzz internally and in the market. The bespoke product range made customer selection and buy in much easier and InterfaceFLOR’s reputation in education grew throughout Europe.

“This new initiative is a great success. The sales team are now really motivated to sell into education”Lynne Gawthorpe Marketing Director

The Campaign included...New proposition for the education market

The toolkit including: - Bespoke product range sampler - Sales brochures for primary, tertiary and higher education - Education range sample book - Product and services brochure - Case study folder, case studies and template

Face-to-face presentation template

Advertising

Direct marketing

Sales training module

Webspace

Translated versions of everything

Print management


A small independent creative business with a select number of high profile clients. Our approach is driven by insight, creative passion and the excitement of great results.

Passionate about your successFor over 20 years we’ve been creating, building, reviving and growing brands by building powerful connections with their employees and customers. Our culture is based upon collective responsibility, with every member of the team passionate about their part in the success of your project.

Increasing performance with creativity…A perfectly executed great idea that engages with your audience will increase your brand’s performance and lead to commercial growth. When crafting a brand or campaign our team of designers, wordsmiths and developers integrate many different aspects of creativity, from the initial big idea through to the interest created by a captivating blog.

Technology that pushes the boundaries…Exploring technology to push the boundaries of communication techniques gives greater freedom to creative ideas, but can also save on production costs. We really take the time to think about innovation. New and different technologies can be used as great vehicles to add value to campaigns and push creative approaches.

Our clients trust us…Our objective is to build longstanding relationships, getting under the skin of the brand and audience to offer constructive insightful ideas and solutions. Our clients trust us to deliver the results they need and our successes mean we work together for many years.

Insight is everything…Creating an engaging experience for consumers, employees and businesses will make you recognised, desired and remembered. Using the best possible combination of tools to engage with your audience is a crucial part of our creative strategy. The Midas TouchPoints™ process enables us to create consistent, synergistic brand messages that reach your audience where and when they are most receptive.

We are Midas


© Midas Design Consultants Limited 2013

can’t wait to talk more...

For more information contact:Jill BurtonManaging Director

Midas Design Consultants Limited St Mary’s Court, The Broadway, Amersham, Buckinghamshire HP7 0UT

[email protected]+44 (0)1494 787200

www.midas.uk.com © Midas Design Consultants Limited 20139 | 9www.midas.uk.com

Overview - Midas Overview.pdf- Case study folder, case studies and template Face-to-face presentation template Advertising Direct marketing Sales training module Webspace Translated

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