Overview of the Program Development Model
Dec 30, 2015
What is Texas A&M AgriLife Extension?
• Texas A&M AgriLife Extension Program is the most successful government agency in securing adoption by the public of innovations from research. (Rodgers,2003)
• The main components of the system are:
Research
County Extension Agents
State Extension Specialists • Follow link to
http://www.youtube.com/watch?v=df_SGBF4LK4
Definition of a Program
• “A program is a comprehensive set of activities, events, experiences that leads to intended results.” ("Guidelines for documenting," 2011)
Phase 1 : Plan (Ripley, Cummings, Lockett, Pope, Wright, Payne, and Murphrey, 2011)
Step 1- Identify the Issue • This can be done with the help of county
committees, specialists, elected officials or emerging issues.
Step 2 - Define the Situation• This is the scope, severity and socioeconomic
or environmental factors in play.
Step 3 - Identify and Describe the Target Audience• Demographics, knowledge level, the number in
need of the program, the number of people you will target are all important. Also the Primary and Secondary audiences that are being reached.
Step 4 - Define the Intended Audiences• What will be the outcome changes in the
audience; knowledge, attitude, skills and application.
Phase 2 : Design(Ripley, Cummings, Lockett, Pope, Wright, Payne, and Murphrey, 2011)
Step 5 - Identify or Develop Content• Specialists develop materials or already
created content may be available that may need to be tweaked.
Step 6 - Develop the Activities• Appropriate activates for the target audience,
material and intended results.
Phase 3 : Implement(Ripley, Cummings, Lockett, Pope, Wright, Payne, and Murphrey, 2011)
Step 7 - Deliver Content Via Appropriate Methods• Whether this be group, mass media or
individual methods.
Step 8 - Measure Customer Satisfaction and Participation to determine needed changes • Evaluation focuses on percentage of target
audience being reached, satisfaction, changes that need to be made to the program and early knowledge gain from participants.
Phase 4: Measure(Ripley, Cummings, Lockett, Pope, Wright, Payne, and Murphrey, 2011)
Step 9 - Conduct an evaluation of the entire program to measure its impact• Determine from information gathered whether
intended client change has been achieved.
Step 10 - Report Results to Stakeholders• Tell of your success, no one else will and this
is how you get support and funding for your next project.
Step 11- Conduct a long-term follow-up evaluation to determine the program’s economic impact• If appropriate follow up with participants a few
months after the program to see a more concrete adoption rate and economic impact.
Why is Texas A&M AgriLife Extension So Effective?
• According to Rodgers the Extension Model is an integrated system for the innovation development process. (Rodgers, 2003)
Why is Texas A&M AgriLife Extension So Effective?… Cont.
Innovation Development Process(Rodgers, 2003)
• Recognizing a Problem or need
• Basic and applied research• Development• Commercialization• Diffusion and adoption• Consequences
Technology Transfer• There is two way communication between the innovators and adopters.
Program Development Model.(n.d.). Retrieved from http://agrilife.org/od/program-development/
Rogers, E. M. (2003). Diffusion of innovations (5th ed.). New York, NY: The Free Press
Guidelines for documenting program excellence. (2011). Retrieved from http://agrilifecdn.tamu.edu/od/files/2010/08/2011-Guidelines-for- Program-Planning-Autosaved.pdf
Ripley, J., Cummings, S., Lockett, L., Pope, P., Wright, M., Payne, M. Murphrey, T. (2011). Creating excellent programs. Retrieved from http://agrilifecdn.tamu.edu/od/files/2010/03/E345.pdf
References