Overview of the Problem

OVERVIEW OF THE PROBLEMChildhood Obesity in the Philippines

GLOBAL PERSPECTIVE ON CHILDHOOD OBESITY

DEFINITION OF CHILDHOOD OBESITY Overweight: BMI between 85th and 95th percentile Obese: BMI above the 95th percentile Waist-to-hip ratio:

  acceptable unacceptable

excellent good average

high extreme

male < 0.85 0.85 - 0.90

0.90 - 0.95

0.95 - 1.00

> 1.00

female

< 0.75 0.75 - 0.80

0.80 - 0.85

0.85 - 0.90

> 0.90

OBESITY THROUGHOUT THE WORLD

CAUSES OF OBESITY

http://www.ted.com/talks/ellen_gustafson_obesity_hunger_1_global_food_issue.html

• Overeating• Insufficient vitamins and nutrients• Too much fast/junk food• Insufficient levels of physical activity

1 billion people are hungry and 1 billion people (worldwide) are obese…is there a relationship?

YES!

WHERE IN THE WORLD…?

A CLOSER LOOK

OBESITY IN THE PHILIPPINES 1 in 5 Filipinos are overweight

1 in 20 are obese

26.6% of Filipinos were overweight in 2008 compared to 16.6% in 1993

Heart disease is the leading cause of death among Filipinos (1 out of 5 deaths)

There are 2X more obese females than males in the Philippines

By 2015, prevalence of overweight Filipinos is expected to increase by 24% for men and 44% for women

12/100 Filipinos are chronic energy deficient

25.3% of Filipinos have a prevalence of hypertension

Find these facts and many more at http://www.ndap.org.ph/files/upload/7th-National%20Nutrition%20Survey.pdf

CULTURAL ASPECTS

Common greeting: “Have you eaten yet?” Many celebrations throughout the year

contribute to major food intake No need of an excuse to celebrate Common to eat 6 meals a day More food available=more “love” you have

to offer

HISTORICAL ASPECTS

Many Filipinos used to be starving greater appreciation for food indulging their children when junk food became cheaper and more readily available overweight/obese children

Older generation Filipinos find heavy children cute and healthy

ENVIRONMENTAL ASPECTS

Location makes it prone to natural disasters

+Very hot, humid and tropical

+2.8 million people exposed to toxic pollution

=People spending more time sitting down indoors and

less time being active outside

ECONOMIC ASPECTS

Public health programs are only 0.10% of the whole government budget

They wouldn’t need to increase their allotted healthcare budget by much to make a significant impact

http://www.doh.gov.ph/sites/default/files/DOH%20budget%202012.pdf

POLITICAL ASPECTS President issued a statement regarding the issue

Noted the rise in overweight and obese Filipinos The main people affected were the working and middle class resulting in

decreased productivity and less economic growth. Focus for campaigning against obesity must be redirected to the children,

rather than primarily adults. The support to accomplish the desired task of reducing obesity must be

recruited from not only the awareness campaign, but the health professionals as well.

PASOO believes the difference can be made in the Filipino lifestyle through education, research, and networking.

Want to see what the President

exactly said?http://www.obesity.org.ph/?p=article1-message

MOVE

Program that will provide weekly one hour long nutritional classes for students ages 4-18

Support is provided by the government, the Cohen program, and the Oh My Gulay program

Supporters will work with the government to set new nutritional standards for McDonald’s and Jollibee (and eventually other fast food restaurants)

What is Cohen’s?

http://www.cohenlifestyle.com.ph/

GOAL 1 AND OBJECTIVES

Increase awareness of the dangers of fast food and a sedentary lifestyle via education, billboards, and governmental programs• By 2015, all students will attend a weekly one hour long

nutritional education classes at school provided for by the MOVE program

• By 2020, 60% of graduating seniors will score a 75% or higher on a cumulative nutrition exam based on the classes they took through the MOVE program.

With the education, we hope that obesity-related diseases such as diabetes, hypertension, etc will be decreased.

GOAL 2 AND OBJECTIVES

Set new nutritional standards for McDonald’s and Jollibee By 2015, McDonald’s and Jollibee will decrease their fat

content by 15% according to new governmental regulations By 2015, all McDonald’s and Jollibee’s will have bike-only

drive thru’s.

Read this blog about how the

government is finally starting

to get involved!

http://www.philstar.com/health-and-family/728502/how-big-problem-childhood-obesity

CONCLUSION

With the development of MOVE, we hope to

decrease the prevalence of obesity in the

Philippines, and upon success, try our program

in other countries