Online Business Models Keith Feighery: Digital Strategist
Overview of online business models and monetisaton points
May 10, 2015
The following presentation gives an overview of the types of typical online business models. It is designed for start-up businesses in an effort to make them focus on the monestisation opportunities for online businesses. It tries to help entrepeneurs to look beyond the application they are trying to build and understand clearly on all the available monetisation options that are possible.
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Online Business Models
Keith Feighery: Digital Strategist
Online Business Models
Online business models
• Transactional based websites – Retail & Auction-based
• ASP, Direct Selling, Market based, Bid Economy, • Online provider - 3rd party paying services
– Recruitment sites, property services (myHome.ie), classifieds (craigslist), service providers (elance.com)
• Digital/software products or services– Software Products and Services
• Freemium (read Free and Fred Wilson, Andrew Chen), tiered customers etc…• Subscription driven• Paid Services (Realex, Paypal, WorldPay etc..)
• Media related subscription driven/ad based services– High quality content people willing to pay for e.g. Hulu, WSJ, Economist
• Revenue sharing click through sales models– Streaming music services – Spotify, Hypem, Blip.fm, MOG
• Online and Social Games– Advertising, virtual goods, subscription based, Lead Gen/Alternative Payment
• Mobile Apps– Lead Gen/Ad Driven
Merchant & Market Driven
Online Provider 3rd Party Paying Services
Subscription Based Application
Freemium Products & Services
Media subscription services
Revenue sharing click thru models
Social Games
Alternative Payments
Mobile Services
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