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Overview of Marketing and Marketing Infrastructure in Eastern States and Way Forward Dr. Ashish Kumar Bhutani Joint Secretary (Marketing) DAC,MOA
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Overview of Marketing and Marketing Infrastructure in Eastern States and Way Forward Dr. Ashish Kumar Bhutani Joint Secretary (Marketing) DAC,MOA.

Dec 22, 2015

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Page 1: Overview of Marketing and Marketing Infrastructure in Eastern States and Way Forward Dr. Ashish Kumar Bhutani Joint Secretary (Marketing) DAC,MOA.

Overview of Marketing and Marketing Infrastructure in Eastern States and Way Forward

Dr. Ashish Kumar Bhutani

Joint Secretary (Marketing)

DAC,MOA

Page 2: Overview of Marketing and Marketing Infrastructure in Eastern States and Way Forward Dr. Ashish Kumar Bhutani Joint Secretary (Marketing) DAC,MOA.

A. States included-

(i) Assam; (ii) Bihar; (iii) Chhattisgarh; (iv) Jharkhand;

(v) Odisha;(vi)West Bengal; (vii) Eastern Uttar Pradesh (28 Districts)

B. Parameters identified-Major crops in the States Storage/Godown including PEG Cold StorageInfrastructure in APMCs Processing Infrastructure Marketing Reforms

Page 3: Overview of Marketing and Marketing Infrastructure in Eastern States and Way Forward Dr. Ashish Kumar Bhutani Joint Secretary (Marketing) DAC,MOA.

Major Crops grown in Eastern States

State Food grains Fruits and Vegetables

Assam Paddy Banana, Pineapple, Orange, Cabbage, Cauliflower, Knolkhol, Raddish

Bihar Paddy, Wheat, Moong, Arhar, Khesari

Litchi, Mango, Guava, Potato, Cauliflower, Okra, Palwal

Chhattisgarh Paddy, Soybean, Chana

Mango, Litchi, Guava, Tomato, Kundru,

Jharkhand Paddy, Wheat, Maize, Gram, Arhar, Moong, Urd, Peas

Mango, Guava, Aonla, Potato, Tomato, Brinjal, Okra, Tomato

Odisha Paddy, Maize, Moong , Arhar, Urd

Mango, Pineapple, Banana, Water melon, Onion, Potato, Brinjal, Tomato, Palwal

West Bengal Paddy, Maize, Moong, Masur, Khesari

Mango, Pineapple, Guava, Litchi, Banana, Water melon, Potato, Okra, Cauliflower, Cabbage, Brinjal, Tomato, Palwal

Uttar Pradesh Wheat, Paddy, Maize, Peas, Arhar, Moong, Chana, Urd

Mango, Banana, Papaya, Litchi, Guava, Potato, Tomato, Onion, Brinjal, Okra, Palwal, Cucumber

Page 4: Overview of Marketing and Marketing Infrastructure in Eastern States and Way Forward Dr. Ashish Kumar Bhutani Joint Secretary (Marketing) DAC,MOA.

Production of Food Grains, Marketable Surplus, Existing Storage and Additional RequirementStates Food

grain Production(LMT)

Marketable surplus of Food grains ( avg 55% of Prod.)

Existing Storage capacity with different agencies including PEG in LMT

Additional Requirement in LMT

Assam 47.6 26.18 15.28 11.00

Bihar 156.2 85.91 19.26 66.65

Chhattisgarh 76.3 41.96 38.85 3.11

Jharkhand 43.0 23.65 3.26 20.39

Odisha 83.5 45.92 25.94 19.98

West Bengal 165.1 90.80 33.68 57.12

Uttar Pradesh (Whole)

508.4 279.62 120.77 158.85

Page 5: Overview of Marketing and Marketing Infrastructure in Eastern States and Way Forward Dr. Ashish Kumar Bhutani Joint Secretary (Marketing) DAC,MOA.

Production of Fruits & Vegetables , Marketable Surplus, Existing Cold Storage and Additional Requirement

States F &V Production(in LMT)

Marketable surplus of F &V ( Avg 77 % of Prod.)-Potato -77 %- major commodity for cold storage

Existing Cold Storage capacity with different agencies (in LMT)

Additional Requirement (in LMT)

Assam 48.96 37.69 1.19

Cold storages are mainly storing potato, and the existing space is not sufficient for storing the marketable surplus of even potato in these states

Bihar 194.98 150.13 14.08

Chhattisgarh 61.51 47.36 4.27

Jharkhand 47.52 36.59 2.17

Odisha 116.70 89.85 3.26

West Bengal 264.70 203.81 105.90

Uttar Pradesh (Whole)

243.58 187.55 136.33

Page 6: Overview of Marketing and Marketing Infrastructure in Eastern States and Way Forward Dr. Ashish Kumar Bhutani Joint Secretary (Marketing) DAC,MOA.

Existing Markets and Additional Requirement States Existing

Markets Total Requirement based on NCF criteria of one market in 80 sq. km.

Additional Requirement of Markets*

Assam 631 980 349 ( Area is partly hilly, hence requirement may be less)

Bihar 325 1177 852 ( Act is repealed, hence markets/CC can be enhanced in Private sector)

Chhattisgarh 187 1700 1513

Jharkhand 201 996 795

Odisha 483 1946 1463

West Bengal 736 1109 373

Uttar Pradesh (Eastern)

167 Geographical area is not known

There is acute shortage of market in the area. Out of 167 markets, 99 markets do not have any infrastructure

* Rural Primary markets have not been considered while calculating addl req of markets

Page 7: Overview of Marketing and Marketing Infrastructure in Eastern States and Way Forward Dr. Ashish Kumar Bhutani Joint Secretary (Marketing) DAC,MOA.

Infrastructure Status of APMC Markets

State Particulars Infrastructure in existence

Additional requirement

Assam Storage

Cold storage

Grading/Assaying units

-40000MT

-6500MT

-Almost lacking

-At least one godown of 500MT in each mkt.-At least one cold storage in each F & V mkt.-At least two units in each RMC

Bihar APMC Act repealed, hence available infra. not managed and utilized

Not reported

----

Chhattisgarh Storage

Cold storage

Grading/Assaying units

-155000MT

-Nil

-26

-Mkts in paddy/soybean area should have at least one godown of 2000MT.-At least one cold storage in each F & V mkt.-At least one unit in each Principal Market Yard(PMY)

Page 8: Overview of Marketing and Marketing Infrastructure in Eastern States and Way Forward Dr. Ashish Kumar Bhutani Joint Secretary (Marketing) DAC,MOA.

Infrastructure Status - contd…

State Particulars Infrastructure in existence

Additional requirement

Jharkhand Storage

Cold storageGrading/Assaying units

2,32,500MT(265 no.)-Nil-Nil

-30000MT -at least one godown in each market-15000MT (3 nos.) to be in F&V mkt.-28 nos. at least one unit in each PMY

Odisha Storage

Cold storageGrading/Assaying units

210500(660nos)

-Nil-Paddy procurement centers provided with grading facilities

-All mkts of paddy/ maize to have at least one godown of 2000MT-At least one cold storage in each F & V mkt.--At least one units in each RMC

Page 9: Overview of Marketing and Marketing Infrastructure in Eastern States and Way Forward Dr. Ashish Kumar Bhutani Joint Secretary (Marketing) DAC,MOA.

Infrastructure Status - contd…State Particulars Infrastructure in

existenceAdditional requirement

West Bengal

StorageCold storageGrading/Assaying units

-281000MT-Nil-Negligible

-Requirement not worked out by the state-At least one cold storage in each F & V mkt.--At least one unit in each RMC

Uttar Pradesh

Storage

Cold storage

Grading/Assaying units

Not Reported

-All the mkts to have at least one godown of 500MT-At least one cold storage in all markets in potato growing areas.

- One unit in each APMC

Page 10: Overview of Marketing and Marketing Infrastructure in Eastern States and Way Forward Dr. Ashish Kumar Bhutani Joint Secretary (Marketing) DAC,MOA.

Status of Food Processing units under MoFPI State Food Processing infrastructure

Assam -Mega Food Park – 1; IVC, Value addition and preservation – 2; Technology upgradation/establishment./modernization of FPIs -119

Bihar -Mega Food Park – 2; IVC, Value addition and preservation – 1 ;and-Abattoirs – 1; Technology upgradation/establishment./modernization of FPIs -30

Chhattisgarh Nil

Jharkhand -Mega Food Park – 1; and Abattoirs – 1; Technology upgradation/establishment./modernization of FPIs -21

Odisha -Mega Food Park – 1; and Abattoirs – 1; Technology upgradation/establishment./modernization of FPIs -65

West Bengal -Mega Food Park – 1, -IVC, Value addition and preservation – 6-Abattioirs – 2; Technology upgradation/establishment./modernization of FPIs - 146

Uttar Pradesh(whole)

IVC, Value addition and preservation – 3; Technology Upgradation/establishment./modernization of FPIs - 398

Page 11: Overview of Marketing and Marketing Infrastructure in Eastern States and Way Forward Dr. Ashish Kumar Bhutani Joint Secretary (Marketing) DAC,MOA.

Status of Marketing Reforms in Eastern States

11

StatesPrivate Market

Direct Marketing

Contract Farming

E-Trading

Farmer Markets

Single Point Levy

Unified License

1 Assam

2 Bihar APMC Act repealed in 2006

3 Chhattisgarh

4 Jharkhand

5 Orissa

6 West Bengal

7 Uttar Pradesh

APMC Act not reformed. However, direct marketing for bulk purchase under executive order from time to time.

Note:- Private Markets in West Bengal is not clearly provisioned. The word e-marketing has appeared in definition only.

Page 12: Overview of Marketing and Marketing Infrastructure in Eastern States and Way Forward Dr. Ashish Kumar Bhutani Joint Secretary (Marketing) DAC,MOA.

Way ForwardStates

Assam -Promote construction of marketing infrastructure under AMI, other GOI schemes and market development fund.-Complete the process of reforms and notification of rules

Bihar -Put in place some institutional mechanism to coordinate and utilize existing infrastructure and development of new infrastructure in public and private sector.

Chhattisgarh -Promote construction of marketing infrastructure under RKVY and from market development fund of Marketing Board, access funds from WIF.

-Complete the process of reforms and notify the rules.

Jharkhand

Odisha

West Bengal

Uttar Pradesh(whole)

Page 13: Overview of Marketing and Marketing Infrastructure in Eastern States and Way Forward Dr. Ashish Kumar Bhutani Joint Secretary (Marketing) DAC,MOA.

THANKS