Overview of Home Overview of Home Performance with Performance with Energy STAR (HPwES) Energy STAR (HPwES) Leif Magnuson Leif Magnuson U.S. EPA Region IX U.S. EPA Region IX Nevada Home Energy Retrofit Nevada Home Energy Retrofit Forum Forum May 3, 2010 May 3, 2010
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Overview of Home Performance with Energy STAR (HPwES) Leif Magnuson U.S. EPA Region IX Nevada Home Energy Retrofit Forum May 3, 2010.
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Overview of Home Overview of Home Performance with Energy Performance with Energy
STAR (HPwES)STAR (HPwES)
Leif MagnusonLeif MagnusonU.S. EPA Region IXU.S. EPA Region IX
Nevada Home Energy Retrofit ForumNevada Home Energy Retrofit ForumMay 3, 2010May 3, 2010
OutlineOutline
• Why do a Home Energy Retrofit?
• What is a Home Energy Retrofit?
• What is Home Performance with Energy STAR and How Does it Work?
Why Home Retrofits? Cost per Ton of Carbon Abatement
–“The Firepower of the Lowly Caulk Gun” Wall Street Journal
1 Oregon budget is entire Home Energy Solutions Program for existing homes. http://www.energytrust.org/library/financials/2009_Budget.pdf
24 eere.energy.gov
NYSERDA » Program Delivery
• Homeowner directly contacts contractor
• NYSERDA provides a user-friendly, clickable map of New York on the website, where customers can find a list of participating contractors, contact information and websites
• Performed by participating contractor
• Includes blower door test and combustion safety analysis
• Cost – market price
• Software – TREAT output is submitted to NYSERDA
• All improvements are performed by participating contractor
• Contractor performs test out with diagnostic equipment to verify energy savings and reports to NYSERDA
• Reported to program implementer which serve as account managers & technical support
• Performed by program implementer referred to as Quality Assurance Declaration of Completion
• 600 performed in 2008, 15% of total jobs
NYSERDA is the largest and longest running HPwES Program, and the Energy $mart program was established first in 1998. A commitment to market transformation and statewide infrastructure and incentives building has driven program growth.
NYSERDA’s mission is to transform the contractor infrastructure in NY by facilitating training and certification. NYSERDA has created a state-wide suite of efficiency programs including HPwES, ENERGY STAR new homes, assisted HPwES, & renewable energy to
drive consumer action.
25 eere.energy.gov
NYSERDA » Program Elements
Incentives• Homeowners:
• ENERGY STAR Financing: unsecured loan up to $20,000 (terms of 3, 5, 7 or 10 years); available to owner-occupied 1- or 2-family homes. (NYSERDA buys down the interest rate of the loan.)
OR• 10% of the cost of eligible energy efficiency
improvements, up to a maximum incentive of $3,000,
• Contractors: • Reimbursements on training and equipment• Free TREAT software• Early buy-in cash incentive• 5% rebate for reporting audit• 2% bonus up to $400 for referrals to other BPI
contractors• Cash awards ranging from $25 to $130 for every
installed eligible ENERGY STAR product
Marketing• TV, cable, and print advertising• Successful co-op advertising
program• Regional and local specific
marketing• Cross promotion with other
NYSERDA programs, marketing of ENERGY STAR brand
Contractor Training and Requirements
• BPI Building Analyst Certification • BPI Home Performance Contractor
Accreditation • Completion of 24 jobs, or $180,000
in work, each year beginning in second year
• Utilize local community college for training
Available ResourcesAvailable Resources
• Online Marketing Toolkit– Advertising templates– Sales Book Template– Bill Analysis Tool – Business development resources
• Forms• Guidance• Graphics/videos• Logo usage
• Promotional Banner Stands• Promotional Video• Web site Templates• Contractor Business Development
Guide
ENERGY STAR Logo – Brand AwarenessENERGY STAR Logo – Brand Awareness
More than 75% awareness, 80% influence and ~ 80% loyalty among purchasers (likeliness to recommend).
Awareness of ENERGY STAR
0%
10%
20%
30%
40%
50%
60%
70%
80%
2000 2001 2002 2003 2004 2005 2006 2007 2008
Unaided Awareness Aided Awareness
Conclusion - Home Performance with ENERGY STAR
Is more than a marketing campaign.
It is a program model for building a network of specially trained contractors that can fulfill the promise of whole-house improvements that reduce energy use by 20% to 30% and solve comfort and indoor air quality issues.
• Retrofit Ramp-up Program– $390 million for states, cities, counties and tribes to launch large-scale,
“whole-neighborhood” building retrofit programs– Seeking innovative financial and marketing strategies– Will serve as model programs for other communities
Austin, Texas – $10 millionBoulder County, Colorado – $25 millionCamden, New Jersey – $5 millionChicago Metropolitan Agency for Planning – $25 millionGreater Cincinnati Energy Alliance, Ohio – $17 millionGreensboro, North Carolina – $5 millionIndianapolis, Indiana – $10 millionKansas City, Missouri – $20 millionLos Angeles County, California – $30 millionLowell, Massachusetts – $5 millionState of Maine – $30 millionState of Maryland – $20 millionState of Michigan – $30 million
State of Missouri – $5 millionOmaha, Nebraska – $10 million State of New Hampshire – $10 millionNew York State Research and Development Authority – $40 millionPhiladelphia, Pennsylvania – $25 millionPhoenix, Arizona – $25 millionPortland, Oregon – $20 millionSan Antonio, Texas – $10 millionSeattle, Washington – $20 millionSoutheast Energy Efficiency Alliance – $20 millionToledo-Lucas County Port Authority, Ohio – $15 millionWisconsin Energy Conservation Corporation – $20 million
Current Funding OpportunityCurrent Funding Opportunity
Current Funding Opportunity (cont.)Current Funding Opportunity (cont.)Area of Interest 1 – Strengthening Building Retrofit Markets that will assist states in developing approaches for retrofitting buildings in the nation’s residential and commercial sectors. Area of Interest 2 – Stimulating Energy Efficiency Action that will assist states in generating the necessary policy and program frameworks to support investment in cost-effective energy efficiency for the long-term.
For Area of Interest 1 - DOE is seeking applications for the development of programs and strategies to retrofit residential and/or commercial properties in markets with little or no retrofit activity and/or to increase the market penetration of existing whole-building retrofits.For Area of Interest 2 - DOE is seeking applications from states and groups of states to achieve an annual minimum target electricity savings of 1 percent through energy efficiency
Area of Interest 1: 10 awards anticipated nationwideArea of Interest 2: 8 awards anticipated nationwide
Area of Interest 1: $2 Million - $5 Million per state (no single state will be awarded more than $5 million…Area of Interest 2: $250,000 - $700,000 (no single state will be awarded more than $700,000…