Overview of CADI2 scope 24-03-11

Driving Innovation

Collaboration Across Digital Industries

Competition for funding 24th March 2011, London

Andrew Tyrer, Digital Lead Specialist

Driving Innovation

It’s not all about new technology.

How are you using the technology we’ve already got?

Driving Innovation

Digital EconomicsDigital Economics

Risk and ResilienceRisk and Resilience

Human FactorsHuman Factors

ServicesServices

InformationInformation

Advanced Infrastructure and

Capabilities

Advanced Infrastructure and

Capabilities

Value Networks,Communities and

Businesses

Value Networks,Communities and

Businesses

Digital Challenges

Digital Challenges

Perspectives...

Driving Innovation

Digital communications disrupt the way businesses work!

Driving Innovation

Collaboration Across Digital Industries

•Scope

•Demonstrate the applicability of the results across more than one sector

•Demonstrate the results in a realistic business scenario

•Use, where applicable, existing resources available to UK innovators, such as IC tomorrow

Driving Innovation

Economics of the network & distributionNew models, sustainability, resolving tensions

Access, protection & empowermentSecurity, privacy, trust and usability

for the consumer

Economics of content and

servicesBusiness models

and tools to create value

The 3 challenge areas in CADI 1

PRIORITY

Proposals had to address two or three of the challenge areas together in order to be in scope

Enable a sustainable marketplace for

intellectual property

Deploy new infrastructure cost-

effectively

Create economic and social benefit from increasing

volumes of information

Protect privacy and security of users

PIPESPIPES POEMSPOEMS

PEOPLEPEOPLE

Driving Innovation

Collaboration Across Digital Industries

• Value Chain

Value Moves Across the Chain

Creation Distribution Use

Information, Content and Services

Driving Innovation

Collaboration Across Digital Industries

• Integrated Digital Value Chain

Value Fairly Distributed Across Digital Value Chains

Creation Distribution Use

Information, Content and Services

Driving Innovation

Collaboration Across Digital Industries

What is a digital value chain?A digital value chain typically starts with content or services from any sector being produced and distributed via an information infrastructure, such as the internet. Information may be modified or tailored to suit end user needs and assist the delivery of a physical product or service.Creating a sustainable value chain ensures that everyone who has contributed to a service sees an appropriate share of the revenue.

Driving Innovation

Business Service

Operator

System Integrator

Does your value chain look something like this?

Where are you?

Driving Innovation

You need to rethink your business relationships:

with suppliers, with customers,

with collaborators.

This is your value chain.

Driving Innovation

Collaboration Across Digital Industries

•Scope 1

•Demonstrate the applicability of the results

across more than one sector

•Could be only one value chain

•But, must involve more than one sector

•Showing added value a digital service

Driving Innovation

Collaboration Across Digital Industries

•Scope 2

•Demonstrate the results in a realistic

business scenario

•Should be a real business need

•Must create value (£)

•End user’s are very welcome

Driving Innovation

Collaboration Across Digital Industries

•Scope 3

•Use, where applicable, existing resources available to UK innovators, such as IC tomorrow

•e.g. http://www.ictomorrow.co.uk/

•EU Framework programmes

Driving Innovation

Talk to each other!

Driving Innovation

http://www.innovateuk.org

e: [email protected]

tw: tsb_andrewtyrer

https://ktn.innovateuk.org/web/collaboration-across-digital-industries-round-2

http://www.innovateuk.org/_assets/pdf/corporate-publications/tsb_digitalstrategicupdatev2final.pdf