Overview: 1.Past project review 2.How to communicate with clients 1.Clients taste in design 2.How to avoid misunderstandings w/client or project manager.

Overview:

1. Past project review2. How to communicate with clients

1. Clients taste in design2. How to avoid misunderstandings w/client or project manager3. How to reach a deadline and keep a smooth workflow

3. How to use the blog system4. How to use the Google calendar system5. The weekly meeting: Why and what we should figure out

1. Past project review:

1) Organic and Beyond – A Beijing based organic food company looking to create a new feeling for their brand and to make the catalog easier to read

1. Past project review:

1) Special Education Network in Beijing (SENIB) – A tool for students, parents and educators to discuss special education in Beijing

1. Past project review:

1) Lassiter – Beijing based education architecture

2. How to communicate with clients:

Key points to remember:

• We all come from different countries/cultures• Not everyone speaks the same language• Not everyone has the same taste in design• We are the design experts – we can’t assume the same about our clients• Communication should take place in a timely fashion• It is our job to show the customer what they want, and what they need

2.1 Clients taste in design:

Key points to remember:

• We need to explain the benefits of a good design• Pretty design doesn’t always mean effective

• We need to understand the clients needs and goals• The design should have a clear path/easy to understand• Usability is key – we shouldn’t compromise this, but:• At the end of the day, the client is paying for the design – we need to

remember this, without compromising our own design values

2.2 Avoiding misunderstandings:

Key points to remember:

• Everyone has different ideas – these ideas should be valued and respected

• Both our company and clients have many different cultural backgrounds - we should try to understand this before we rush to judge

• Communication is the key to a good relationship• If you don’t understand something, ASK! If you need help with something,

ASK! Don’t be afraid to ask• If you really can’t meet a deadline, discuss it first so we can set a new

deadline and reach an agreement with the deadline• Don’t leave things to the last minute when the pressure is high

2.3 Meeting deadlines:

Key points to remember:

1. Care about deadlines2. Keep a list of projects and deadlines3. Communicate a clear deadline4. Work with a cushion5. Have a clear goal/outcome6. Break down the project7. Focus on the first step8. Block off adequate time9. Have a start and completion date for each step10. Communicate with each step11. Don’t overcommit12. Learn from mistakes13. Stay up late14. Negotiate and meet a second deadline

3. Using the blog:

Blog address: PekingDesign.com/blogAdmin address: PekingDesign.com/blog/wp-admin

If you don’t have an account please contact me

Remember:

• Relevant content – keep in mind the people who will read our blog• Use tags – to help people to find content• Regular updates – preferably once a week or so to keep the blog lively• If you use reference sites, or use information from another site,

remember to link back to the source

Quick post link:Links for new posts, tags etc.

Add new links and pages

Body text“more” tag,

please use this!

Add tags

Categories

Publish post

4. Using Google calendar:

For the calendar address or an account, please contact me via email

Purpose:• Remember meetings• Keep to deadlines• So we know who is free, and when• So we know who is working on what project

To create a new event, click here, or simply drag and drop the time on the calendar

5. Weekly Meeting:

What:• Every Monday, 10am on Skype

Why:• Updates on current projects• Discussions on potential clients• Assign new projects to staff• Help build understanding of each team members role• Enable the team to interact• Ideas for business development

Please don’t be afraid to offer new ideas – we all want to help the business grow!

Thanks!谢谢！

See you next time on Skype!