Overview 1 (nx power-lite)

• 1. MKTG404: Internet MarketingWinter 2011 BY MATT HYNDS

2. Introduction Blog: NFL- 2011 week review/ preview About: NFL news, predictions, weekly updates url: http://hynds-nfl2011.blogspot.com/ 3. Blog 4. Perspective 5. Importance of internet marketing More people usinginternet Huge number of people tomarket to Market to more people onthe internet 6. Continued Growth in social media in Canada 7. Overview 8. Blog Topic My topic chosen NFL Football 2011 My favorite sport is football been following the sportsince I could remember Watch football every week so easy to write about 9. Persona Name: Shaun Davis Age:24 Family: Currently not married but has a Girlfriend.Her name is Ashley Smith and they have been livingtogether for 2 years. Education: He has his 4 year commerce degree fromMount Allison University Job: he is currently working at a bank as a financialadvisor 10. Continued Vehicle: he currently drives a 1999 oldsmobileintrigue that has problems daily Concerns: he want to be able to make enoughmoney to buy a house and raise a family. Alsopaying off his current loans for school Goal: to work his way up to manager and also toown a house in the next 10 years. 11. Blog post Week 4 Upsets and Comebacks Week 6 Aftermath in the AFC Week 6 Aftermath in the NFC Palmers a Raider. Top Five Teams Thanksgiving Day Battles in the NFL T.G.I.T 12. Blog post continued Upset in Pittsburgh? Blowout week Garcia back in the NFL 13. Facebook Page 14. Twitter 15. Youtube channel 16. Blog performance 17. Business review 18. Blog 19. Blog reviewKey LearningsIndicated Actions Connects people who The blogs should be newhave the same interests and relevant to the topic Make the titles so that Keep the blogs short so they answer a questionit doesnt intimidate for SEOthe reader Allow people to comment Use other ways of and interact with thesocial media to connect blog Post regularly to keepto the audienceaudience interested 20. Facebook Page 21. Facebook ReviewKey LearningsIndicated Actions Post Relevant news Post news on the topicseveryday on the topic that the page is focused Post the page on others onPages with the same Connect with othercontent pages that are talking Post the weekly blogs onabout the same topicthe wall Use the page as a Make a link that connectsconnection to the blogthe blog with the pageto direct traffic to blog 22. Twitter 23. Twitter ReviewKey learningsIndicated Actions Name of account Twitter often to keeprelevant to topicfollowers updated Follow others that are Twitter often to gaininterested in the topicmore followers Twitter others in order Twitter people that youto get connected withpeople of same interestfollow to gain them as a Twitter blog post to followerdirect them to blog 24. Youtube 25. Youtube ReviewKey learningsIndicated Actions Find videos that Make videos thatconnect with your blogconnect your youtube Keep the videos with your blogorganized 26. Recommedations 27. Website In order to make this a business a website is needed The website I would have is one that connects all the topics of the NFL like NFL.com 28. Blog Need to keep the blog constantly relevant To get more involved in the blog community Connect more with people through the blog Make it more structured so that the audience would know/expect what will be posted 29. SEO Use titles that answer a question Use Keywords that are commonly searched 30. PPC Ads 31. Display ads 32. Email Newsletter 33. Continued 34. Blog App 35. Continued 36. Social Media facebook Twitter Youtube 37. Thank you for your timeCHECK OUT MY BLOG AT HTTP://HYNDS-NFL2011.BL