Overseas Market Introduction Service · PDF fileDates: July 2007 (tbc) Venue: Premium Exhibitions Schlesische Strasse 29/30 D-10997 ... Assima, Dornemann, Fishbone, Longo, Signum,

____________________________________________

Overseas Market

Introduction Service

First Activity on the footwear sector

for

British Footwear Association Wellingbrough

Produced by: Annette Klerks, Trade Officer James Scott, Assistant Trade Officer Düsseldorf

_______________________________________

Date of document: 24/01/2007 Cost of report: £1700 Order Ref: GER 0905

British Footwear Association - 2 -

British Consulate-General, Düsseldorf

OVERSEAS MARKET INTRODUCTION SERVICE

SCHEDULE OF CONTENTS

FIRST ACTIVITY

Summary ................................................................................3 Methodology ............................................................................4

Workplan ................................................................................4 Market Information ..................................................................5

Lists of Potential Contacts .........................................................9 Purchasing Rings .................................................................... 11 Footwear Chains ………………………………………………………………………………15

Department Stores & Mailorder Companies ………………………………….28 Independent Footwear Retailers & Fashion Boutiques ………………….41

Agents and Distributors of Footwear ……………………………………………..71 Recommended Action Following Receipt of First Activity ……………..92 Background Information on Germany ....................................... 92

In-Market Follow Up and Next Activity ...................................... 93 Other German Speaking Markets ............................................. 93

ANNEXES

Workplan A Professional Approach

General Information on the German Market UK Trade & Investment Locations in Germany

Postal Code Map of Germany

The Overseas Market Introduction Service is provided by the Foreign & Commonwealth Office’s and Department of Trade & Industry’s trade promotion/development and investment organisation, UK Trade

& Investment.

Whereas every effort has been made to ensure that the information given through this service is accurate, UK Trade & Investment and its sponsoring Departments accept no responsibility for any errors,

omissions or misleading statements in that information and no warranty is given or responsibility is accepted as to the standing of any firm, company or individual mentioned.



FIRST ACTIVITY

Summary

The British Footwear Association (BFA), the trade association of British

footwear suppliers, has commissioned us to provide: a validated list with contact details of up to 100 relevant footwear

retailers plus contact details of agents at the top-end of the market. The emphasis of our research was to update our database of contacts. It was

further agreed to focus on the larger footwear chains plus top-end retailers and agents in the fashion centres of Berlin, Munich, Düsseldorf, Cologne and Stuttgart.

One hundred and twenty nine companies were approached Germany-wide of which 109 companies confirmed an interest in principle in receiving more information from the BFA.

Our research has indicated that the best opportunities for British footwear suppliers remain with independent footwear retailers and smaller footwear chains, particularly in specific niche areas such as traditional mens shoes,

young fashion/urban wear, designer brands. Major fashion retailers and boutiques also offer opportunities for designer brands. Footwear and fashion

agents remain crucial in this market segment. Limited opportunities are also available in the field of own label production, even though prices seem to be

a hindrance in many cases. This area of the market is best developed by direct contact. Larger retail chains and major purchasing rings only sell very few British brands such as Clarks or Kangaroos. Local distribution is a

crucial factor for success with these companies. The trade fair situation in Germany has changed significantly over the last

years. The leading German trade fair GDS has lost out against international competition like MICAM and EXPO RIVA. In addition, fashion fairs such as Bread&Butter, Premium and the Munich fashion fairs Women and Men have

increased their footwear share. The trade show MODA MADE IN ITALY in particular has become an important order event at the higher end of the

market.



Methodology

The trade team in Düsseldorf has prepared this report using information obtained on a selective basis from local business contacts, local databases, trade publications, fair catalogues, trade associations and the internet.

The contacts in the report have all been validated unless otherwise stated.

A member of the team will have telephoned to check address and contact details and if there is interest in principle in your product. It is unusual for German companies to express firm interest during an initial telephone

conversation but if this is the case it has been noted under the contact details in the comment.

Workplan

A copy of the workplan we agreed in November is attached as an annexe.



Market Information

The German Footwear Market

The German footwear market is the largest in Europe. It is a market that places heavy demands on newcomer's resources and marketing skills and needs a long-term commitment. The market environment is highly

competitive and will remain so against the background of stagnating market growth, intense global competition, the challenge of strong established

brands and a retail sector that is undergoing major restructuring. Italian brands and styles are still very influential on the German market.

Opportunities for British Footwear Suppliers

Opportunities for British Footwear Suppliers are predominantly with independent footwear retailers or with footwear retail chains targeting the premium/higher end of the market. Also fashion boutiques and fashion

retailers selling footwear as a fashion accessory are open to offers from British designer labels. Brand recognition, however, is crucial for success.

Only in the niche areas of traditional mens shoes, young fashion and very high-end designer shoes have British supplies achieved recognition in the German market.

Department store chains such as Karstadt or Kaufhof are planning a trade

up of the footwear departments. This trend might open up opportunities for British premium suppliers either as branded products or in the field of own-label supplies.

In the middle market, British suppliers will find it very difficult to compete against established brands. Purchasing rings did not express any specific

interest in British footwear (apart from Clarks).

Trade Fairs

The German trade fair scene has changed significantly over the last years. The leading fair GDS has lost out against international competition (i.e. Micam, Expo Riva) but also against fashion fairs such as Bread&Butter and

Premium, Munich Fashion Fair Men, Munich Fashion Fair Woman. During validation, several footwear retailers confirmed that they do not consider

GDS to be the key event. They would rather visit the Italian footwear fairs. Moda Made In Italy has become a key event at the premium/high end of the market. Despite the name, exhibitors are not only from Italy but also from

Spain, Portugal etc. The pre-order level at trade fairs has gone down over the last seasons.

Retailers demand more flexibility and smaller deliveries in order to be able to react quickly. Therefore, smaller regional order events have become

more important. Many of these events take place at the shoe order centres in Germany.



GDS-

The Premier Shoe Event Dates: 09th to 11th March 2007 Venue: Messe Düsseldorf

Messeplatz D-40474 Düsseldorf

Fair organisers: Messe Düsseldorf GmbH Messeplatz

D-40474 Düsseldorf Tel: (0211) 4560-900

Fax: (0211) 4560-668 E-mail: [email protected] Internet: www.gds-online.com

MODA MADE IN ITALY Dates: 13th-15th April 2007 Venue: M.O.C Munich

Fair organisers: A.N.C.I. Servizi Srl

I-20149 Milano Tel: 0039 0243829223 Fax: 0039 0248005833

E-mail: [email protected] Internet: www.anci-calzature.com

Premium Trade Show for Selected Brands Dates: July 2007 (tbc)

Venue: Premium Exhibitions Schlesische Strasse 29/30

D-10997 Berlin Fair organisers: Premium Exhihbitions GmbH

Schlesische Strasse 29/30 D-10997 Berlin

Tel: (030) 6290850 Fax: (030) 62908550 E-mail: [email protected]

Internet: www.premiumexhibitions.com

mailto:[email protected]




Munich Fashion Fair Men Dates: July 2007 (tbc)

Venue: M.O.C. Lilienthalallee 40 D-80939 Munich

Fair organisers: Munich Fashion Fair

Hirschauer Strasse 12 D-80538 Munich

Tel: (089) 34080950

Fax: (089) 34080911 E-mail: [email protected]

Internet: www.munichfashionfair.de

Munich Fashion fair Women Dates: 17th to 20th February 2007

Venue: M.O.C. Lilienthalallee 40 D-80939 Munich

Fair organisers: Munich Fashion Fair

Hirschauer Strasse 12 D-80538 Munich

Tel: (089) 34080950


Internet: www.munichfashionfair.de

Trade Journals

Schuh-Kurier Verlag Sternefeld GmbH & Co KG Oberkasseler Str. 100

D-40545 Düsseldorf Tel: 0049 211 57708-0

Fax: 0049 211 57708-12 Email: [email protected] Website: www.sternefeld.de

Weekly trade journal for the footwear sector. Target readers are specialist

footwear retailers, commission agents, the footwear industry and supporting industries.

http://www.sternefeld.de/



SchuhMarkt Trends & Mode Verlagsgruppe Chmielorz

Marktplatz 13 D-65183 Wiesbaden Tel: 0049 611 36980

Fax: 0049 611 301303 Email: [email protected]

Website: www.schuhmarkt-news.de Specialist trade journal for the footwear retail trade containing market

information, tips and trends, information on trade fairs and events. It is the official organ of the German footwear retailers' association (Bundesverband

des Deutschen Schuheinzelhandels e.V.) 39 editions published per annum.



Lists of Potential Contacts

Details of potential contacts provided by the trade team in Düsseldorf can be found on the following pages.

The international dialling code for Germany is 0049. Omit the zero from the German area code when calling from the UK.

The UK company's first contact should preferably be in writing enclosing

suitable supporting material. More information on how to follow up the First Activity is given on page 96.

Umlauts (ä, ö and ü) can be replaced by an e after the letter if the umlaut option is not available on the keyboard, i.e. ä=ae, ö=oe and ü=ue.



DÜSSELDORF TRADE SECTION

The following validated Company Details were provided by the Trade Team in Düsseldorf

Your contacts for further information and assistance are:

Trade Officer Annette Klerks Telephone: (0211) 9448 209

Facsimile: (0211) 486359 E-mail: [email protected]

Assistant Trade Officer James Scott

Telephone: (0211) 9448 253 Facsimile: (0211) 486359 E-mail: [email protected]

The companies listed are located Germany-wide.



SUMMARY OF CONTACTS 129 companies were approached by telephone of which

109 companies confirmed interest in principle in receiving more information

1. PURCHASING RINGS (listed by size)

anwr Schuh GmbH

Ariston-Nord-West-Ring eG Nord-West-Ring Strasse 11

D-63533 Mainhausen Tel: (06182) 928-0 Fax: (06182) 928-2200

E-mail: [email protected] Website: www.anwrschuh.com

Contact: Herr Harald Neisser, Managing Director Date established: 1996

Staff employed: 2000 Turnover: EUR 2.5 million in 2001

Area covered: Europe Language: Correspondence would be preferred in German Bankers: DZB Die Zentralregulierungsbank, Mainhausen

DESCRIPTION OF COMPANY This is the largest purchasing, marketing and information organisation for

footwear in Europe. The company has 2,100 members (trading enterprises) and 4,100 independent retailers in Europe (Italy, The Netherlands, Austria and Scandinavia) and Taiwan. Out of all brand names listed, the two

strongest ones are QUICK SCHUH and ABC. Other brand names are: Assima, Dornemann, Fishbone, Longo, Signum, Tivola, and YOU KNOW

shoes. The following manufacturers are represented: ara, Clarks, ecco, ESPRIT, Gabor, Finn Comfort, K+S shoes, Llloyd, MARC, Paul Green, Peter Kaiser, Remonte, Ricosta, rieker, Rohde, Semler, Servas, Sioux and

s.Oliver.

Contacts: Ladies footwear high range: Herr Thomas Schmitt (email: [email protected])

Ladies footwear low-medium range: Herr Andreas Buchta (email: [email protected])

Childrens footwear/Mens footwear high range: Herr Michael Eckford (email: [email protected]) Childrens footwear/Mens footwear low-medium range: Herr Matthias Reis

(email: [email protected])



Garant Schuh + Mode AG Elisabethstr. 70

D-40217 Düsseldorf Tel: (0211) 338601 Fax: (0211) 3386297

E-mail: [email protected] Website: www.garantschuh.com

Contact: Frau Erika Reinhard, Head of Purchasing Department Date established: 1927

Staff employed: 72 Turnover: EUR 38 million in 2005

Area covered: Europe wide Language: Correspondence should be in German Bankers: n/a

DESCRIPTION OF COMPANY This is a large European co-operative of footwear and leather goods retailers, with total 4,000 members. 1,600 members are situated in

Germany and the rest spread throughout other European countries. 2,900 members are footwear retailers, 450 members focus on sports and leisure

goods and 500 members sell leather goods and accessories. The company went into receivership in September 2004. However, the business was restructured and is now considered to be stable.

Members can order international collections - mainly at a medium price

level. Moreover, the company offers a range of own label collections to its members.

Contacts at the purchasing department are: Gabriella Palmieri, ladies shoes ([email protected])

Stefan Depker, mens and childrens shoes ([email protected]) Jürgen Schwarz, sports shoes ([email protected])

Andrea Tiefers, comfort shoes ([email protected]). Buyers visit the main European trade shoes like GDS, Micam and Expo Riva.

The company also has a stand at GDS.



SABU Schuh- & Marketing GmbH

Bahnhofstrasse 82 D-70799 Kornwestheim Tel: (07154) 2060


Website: www.sabu.de Contact: Herr Ralph Hanus, Managing Director

Date established: 1950 Staff employed: 70

Turnover: EUR 266.4 Million in 2005 Area covered: Germany-wide Language: Correspondence can be conducted in English

Bankers: n/a

DESCRIPTION OF COMPANY Sabu is a leading purchasing ring and footwear wholesaler in Germany.

Currently, 1094 German footwear retailers and 76 foreign footwear retailers are members of SABU.

The company was originally founded by Salamander AG (which closed down in 2005) to run its wholesale business. However, SABU now acts independently. The company's wholesales accounted for an annual turnover

of € 8.4 million in 2005. Apart from own label brands (=Andiamo, Joker, Nancy, Kids), the company distributes the following footwear brands at a

medium to higher price level: Adidas, Aerosoles, Ara, Belmondo, Camel, Clarks, Converse, Ecco, Gabor, Ganter, Geox, Josef Seibel, KangaROOS,

Lloyd, Marc, Mephisto, Paul Green, Peter kaiser, S. Oliver, Skechers, Think, Wortmann. At the moment, the only British supplier listed is Clarks.

The buyers usually visit GDS, Expo Riva and Micam.



Rexor Schuh-Einkaufsvereinigung GmbH Friedrichstr. 103


E-mail: [email protected] Website: www.rexor.de

Contact: Herr Wolfgang Roessing, Geschäftsführer Date established: 1953


Area covered: Germany Language: Correspondence should be in German Bankers: Westdeutschhe Genossenschafts-Zentralbank eG,

Düsseldorf

DESCRIPTION OF COMPANY Rexor is one of the smaller footwear purchasing organisations in Germany,

with approximately 557 members. It operates at the medium to upper end of the footwear market in a wide range of brands but with an emphasis on

Italian and Spanish labels. The only British label currently distributed by Rexor is Clarks.

The buyer visits all major European footwear fairs.

GEB Schuh-Großeinkaufs-bund GmbH & Co.KG

Schönleinstrasse 46 D-45131 Essen Tel: (0201) 720860


Website: www.geb-essen.de Contact: Herrn Klaus Meeners, Managing Director


Turnover: EUR 38 million in 2004 Area covered: Germany-wide Language: Correspondence can be conducted in English

Bankers: National-Bank AG, Essen



DESCRIPTION OF COMPANY This is a purchasing organisation of footwear retailers and footwear chains

selling at the medium to higher price range. Among the members are companies such as Zumnorde, Prange, Tretter, Bartu, Goehl. The only British manufacturer currently signed up with this organisation is Clarks.

They organise six fairs for their members per year. Klaus Meeners visits all major footwear fairs such as GDS, Micam and Expo Riva.

2. FOOTWEAR CHAINS (listed by postal code)

Leiser Fabrikations- und Handelsgesellschaft mbH & Co. KG

Kobelweg 82 D-86156 Augsburg

Tel: (0821) 240 80 Fax: (0821) 240 81 77 E-mail: [email protected]

Website: www.leiser.de Contact: Frau Susanne Bahner, Managing Director


Turnover: EUR 199 million in 2004 Area covered: Germany-wide

Language: Correspondence in German preferred Bankers: Commerzbank AG, Berlin

Dresdner Bank AG, Berlin Berliner Volksbank eG, Berlin

DESCRIPTION OF COMPANY

This is one of the largest footwear retail chains in Germany with a total of 88 outlets. This is the holding and central purchasing company for the whole group. The following companies belong to this group: Leiser Handels

Gesellschaft mbH, Schuhof GmbH and HAKO International. Branches are in Berlin and Eastern Germany (Leiser, Tizian), Frankfurt

(Hako Schuh), Munich (Schuh Klein and Pöhlmann), Bonn (Köchling), Bremen (Schreiber), Minden (Tewes), Hamburg (Elsner) The company sells its own range of footwear under the Leiser label and

other labels at medium to higher price ranges. Among the other brands on offer are Lloyd, Ecco, esprit, Clarks, Babor,

Mexx, Paul Green, Dockers, Lacoste, Skechers and Marc.



Purchasing team can be contacted by e-mail:

Ladies shoes: Herr Pommerening [email protected]

Mens shoes: Herr Feist [email protected]

Childrens shoes :Frau Träger [email protected]

Sports and comfort shoes:

Herr Herzfell [email protected]

Leiser Fabrikations- und Handels- Gesellschaft GmbH & Co. KG

Grenzallee 9 -11 D-12057 Berlin Tel: (030) 683731


Website: www.leiser.de Contact: Herr Schriever, Buyer for womens shoes


Leiser Handelsgesellschaft is part of the Bahner group (and also part of the above mentioned Leiser Group). Purchasing is also done from the Berlin

office. Contacts for purchasing are: Ladies shoes: Herr Schriever

Email: [email protected]

Mens Shoes: Herr Schreck Email: [email protected]

Sports and Childrens: Herr Stucky Email: [email protected]



Ludwig Görtz GmbH Einkauf

Spitalerstr. 10 D-20095 Hamburg Tel: (040) 33300-241

Fax: (040) 3330099-241 E-mail: [email protected]

Website: www.goertz.de Contact: Herr Heiko Grünler, Buyer, mens footwear


Turnover: EUR 129.5 million in 2005 Area covered: Germany and Austria Language: Correspondence can be conducted in English

Bankers: Dresdner Bank AG, Hamburg Deutsche Postbank AG, Hamburg

HSH Nordbank AG, Hamburg

DESCRIPTION OF COMPANY This is one of the leading shoe retail chains with over 240 branches in over

90 cities in Germany and Austria. Only interested in quality and fashionable brands. They deal in ladies, mens and childrens footwear, including sports footwear, as well as a wide range of accessories, including hosiery and

handbags. Görtz specialises in different market segments and has separate outlets for trendy young shoe fashion called Görtz 17. Görtz currently sells

the following labels: Gabor, Belmondo, Geox, Hugo Boss and Lloyd.

Contacts from the buying department: Mens footwear: Herr Heiko Grünler (email: [email protected]) Ladies footwear: Frau Kathy Wenderoth (email:

[email protected]) Görtz 17, Young Fashion Herr Benjamin Krümel (men), email:

[email protected], Frau Regine Bauer (ladies), email: [email protected]

The company visits the following trade fairs: GDS, MICAM and Bread&Butter.



Eggers Schuh & Sport GmbH Mehlbydiek 20

D-24376 Kappeln Tel: (04642) 91290 Fax: (04642) 2243

E-mail: [email protected] Website: www.schuheggers.de

Contact: Herr Dirk Eggers, Managing Director Date established: 1979


Area covered: Schleswig-Holstein Language: Correspondence can be conducted in English Bankers: Nord-Ostsee Sparkasse, Kappeln


DESCRIPTION OF COMPANY This company has 58 retail shops throughout Schlewig-Holstein. They sell

shoes in the low to medium price range. These 58 shops are devided into three different types of stores: Eggers Schuh+Sport, Quick Schuh and

Schuh Armbruster. Herr Dirk Eggers is the buyer for mens and womens shoes and his brother

Herr Jan Eggers is the buyer for slippers and childrens shoes.

The company visits the Expo Riva and the GDS trade fair.

E. Juppen Nachf. Paul Prange GmbH & Co

Schadowstr. 49-51 D-40212 Düsseldorf


Website: www.juppen.de Contact: Herr Michael Prange, Owner


Turnover: EUR 19.8 million in 2005 Area covered: Düsseldorf and Neuss

Language: Correspondence would be preferred in German Bankers: HSBC, Düsseldorf

Postbank AG, Essen



DESCRIPTION OF COMPANY This is a leading retail chain of footwear selling brands at a medium to

higher price range. This is a family business. The head office and purchasing department are located in Düsseldorf. There are about 40 branches in several German cities.

Among the brands on offer are: Bally, Clarks, Camper, Converse, Coccinelle, Dunlop, Gola, Kickers, Lloyd,

Ralph Harrison, Snipe, Konstantin Starke and Audley. Contacts for purchasing are:

Michael Prange (sen.): ladies shoes Paul Prange (jun.): mens shoes

Herr Möhn: childrens shoes The buyers visit all major footwear trade fairs in Europe.

Siemes Schuhcenter GmbH & Co KG Krefelder Str. 310 D-41066 Mönchengladbach

Tel: (02161) 9650 Fax: (02161) 965111

E-mail: [email protected] Website: www.siemesschuhcenter.de Contact: Frau Gabriele Goormann, Purchasing Manager

Date established: 1936


Area covered: Germany-wide Language: Correspondence can be conducted in English Bankers: Deutsche Bank AG, Mönchengladbach

Stadtsparkasse, Mönchengladbach Commerzbank AG, Mönchengladbach


This retail group has 95 outlets throughout Germany. Most of the outlets are labelled as Schuh-Center, selling lower to medium price ranges. Outlets

under the brand Schuhhaus Siemes sell at a medium price range. More exclusive and expensive shoes are sold in the LEONE shops, which belong to the group as well. The company has central warehouse facilities in

Mönchengladbach.

Some of the following brands are sold at a medium price range: Gabor, Ara, Birkenstock, Ecco, Dockers, Fila and Adidas. Brands at the higher end include: Prada, Bobson´s, Boss, Jil Sander,

Gravati and Ludwig Reiter.



Contacts for purchasing are: Ladies Shoes: Gabriele Goormann

Mens Shoes: Ralf Stasse Childrens Shoes: Jochen Welsch

Buyers usally visit GDS, Micam and Expo Riva.

Schuhhaus Klauser GmbH & Co. KG

Wasserstrasse 29 D-42283 Wuppertal Tel: (0202)55 11 90


Website: www.klauser-schuhe.de Contact: Herr Peter Prange, Managing Director

Date established: 1936 Staff employed: 1,000

Turnover: EUR 74 million in 2004 Area covered: North Rhine-Westphalia

Language: n/a Bankers: Deutsche Bank AG, Wuppertal


This is a footwear chain with 70 outlets in North Rhine-Westphalia, Hesse and Sachsen. The company deals in footwear at medium to higher price ranges. At the moment, the company runs seven different retail lines:

complete footwear outlets, outlets dealing in exclusive footwear only, sports outlets (Vosswinkel), footwear markets at lower price ranges, shops in

shopping malls (such as Centro Oberhausen), trendy shoe outlets for a younger target group (GO). The company deals with a large number of footwear brands. Among the brands on offer are: ARA, Rieker, Waldläufer,

Geox, Gabor, Camel, Paul Green, Peter Kaiser, Bugatti, Boss, Lacoste, Lloyd.

The contact details of the buyers were not disclosed over the phone. All correspondence should be sent for the attention of the managing director,

Peter Prange.



Deichmann Schuhe GmbH & Co. KG Boehnertweg 9

D-45359 Essen Tel: (0201) 867600 Fax: (0201) 8676733

E-mail: [email protected] Website: www.deichmann.de

Contact: Herrn Grossmann, Buyer Womens Shoes Date established: 1913

Staff employed: 6,378 Turnover: EUR 1.1 million in 2004

Area covered: Germany-wide Language: n/a Bankers: Deutsche Bank AG, Essen

DESCRIPTION OF COMPANY Deichmann is the largest German footwear chain with 2,100 outlets worldwide and 1,000 outlets in Germany. The company deals with footwear

at a lower price range. Purchasing is mainly done in the Far East.

Roland Schuhe GmbH & Co Handels KG

Boehnertweg 9 D-45359 Essen

Tel: (0201) 867601 Fax: (0201) 8676733

E-mail: [email protected] Website: www.roland-schuhe.de Contact: Frau Christin Troska, Buyer womens shoes


Staff employed: 650 Turnover: EUR 2.2 billion in 2005 Area covered: Germany-wide

Language: Correspondence can be conducted in English Bankers: Commerzbank AG, Wermelskirchen


Roland has belonged to the Deichmann Group since 1988 and has 60 outlets throughout Germany. They sell shoes at a medium to high price

range including their own brand and also labels such as: Clarks, Converse, Ecco, Gabor, Caprice, Gola, Mexx, Sketchers, Snipe, Rieker, Timberland, Varese, Ricosta, Gabor. Information on the trade fairs visited was not made

available to us.



Contacts for purchasing are: Christin Troska, Ladies Shoes ([email protected]

Frithjof Baum, Mens Shoes ([email protected]) Monika Fabri, Childrens shoes ([email protected])

Runners Point Warenhandelsges. mbH Tiroler Str. 26 D-45659 Recklinghausen

Tel: (02361) 300381 Fax: (02361) 300384

E-mail: [email protected] Website: www.runnerspoint.de Contact: Herr Volker Severien, Purchasing Manager running shoes


Staff employed: 935 Turnover: EUR 96.7 million in 2006 Area covered: Germany

Language: Correspondence can be conducted in English Bankers: Commerzbank AG, Essen

Deutsche Bank AG, Essen Dresdner Bank AG, Essen


This is a retailer which mainly concentrates on sports shoes and clothing. Runners Point have approximately 100 outlets in Germany. Among the

brands on offer are: Asics, Adidas, Brooks, New Balance and Nike.

Schuhaus Hch. Zumnorde Gmbh & Co. KG Salzmannstrasse 58

D-48147 Münster Tel: (0251) 20290 Fax: (0251) 274393

E-mail: [email protected] Website: www.zumnorde.de (under construction)

Contact: Herr Heinrich Zumnorde, Buyer Ladies Shoes Date established: 1887


Area covered: Germany-North and Central Language: Correspondence would be preferred in German Bankers: Commerzbank AG, Münster

Volksbank Münster e.G.




DESCRIPTION OF COMPANY This is a regional footwear chain with five branches in Münster, and

branches in Osnabrück, Bielefeld, Dortmund, Paderborn, Erfurt, Dresden, Oldenburg, Detmold and Braunschweig. The company stocks brands at the medium to higher price range. The buyers usually visit GDS and Micam for

ordering. Currently, the company stocks Clarks. They claim to sell other British

brands but were not prepared to disclose the brands over the phone. Contacts from the buying department: Mens shoes: Marius Brozek

Ladies shoes: Kerstin Bohle

Hamm-Reno-Group GmbH & Co. KG Am Tie 7

D-49086 Osnabrück Tel: (0541) 9584-08

Fax: (0541) 9584-222 E-mail: [email protected] Website: www.hamm-shoes.de

Contact: Herr Robert Reisch, Managing Director / Purchasing Manager woman's shoes

Date established: 2005 Staff employed: 6000 (Europe-wide)

Turnover: EUR over 500 million (Europe-wide) Area covered: Europe

Language: Correspondence can be conducted in English Bankers: Deutsche Bank AG, Osnabrück

Sparkasse Osnabrück, Osnabrück Deutsche Postbank AG, Hannover


This is the second largest shoe stockist in Germany after the merger of the Hamm and RENO groups of companies.

The buyers contact details are as follows: Rainer Schindler, mens shoes (email: [email protected]);

Michaela Jansen, childrens and sport shoes (email: [email protected])




Schuhhaus Kämpgen GmbH & Co. KG Hohe Strasse 81

D-50667 Köln Tel: (0221) 204020 Fax: (0221) 2040203

E-mail: [email protected] Website: www.kaempgen.de

Contact: Herr Michael Klus, Managing Director Date established: 1938


Area covered: North Rhine-Westphalia Language: Correspondence can be conducted in English Bankers: Sparkasse KölnBonn, Köln

Sparkasse Aachen, Aachen

DESCRIPTION OF COMPANY This is a footwear retailer with 9 branches in the Cologne and Aachen area.

The main shop is at the above address. The exclusive retail outlet Raphael Exquisit (Hohe Strasse 136) and Raphael (Schildergasse 90) belong to this

chain. The company sells footwear at a middle to higher price range. They were not prepared to disclose brand names over the phone. Contacts for purchasing are:

Ladies Shoes: Michael Klus Mens Shoes: Thomas Klus

Salamander GmbH Stammheimer Strasse 10 D-70806 Kornwestheim

Tel: (07154) 1510 Fax: (07154) 152801

E-mail: [email protected] Website: www.salamander.de Contact: Herr Johannes Füchter, Purchasing Manager


Staff employed: 703 Turnover: EUR 85 million in 2005 Area covered: Germany-wide

Language: Correspondence can be conducted in English Bankers: Dresdner Bank AG, Offenbach



DESCRIPTION OF COMPANY This is a footwear retail chain with 60 retail outlets in Germany. The

company was founded in its existing form in 2005 when Egana Goldfeil Europe (Holding) GmbH bought the chain from the footwear manufacturer and retailer Salamander AG.

Salamander sells medium to up-market shoes and accessories for women, men and children. Brands include its own labels Salamander and Lurchi and

brands such as Sioux, Marc O´Polo, Mexx, Gabor, Lloyd, Geox and Clarks.

Tretter Schuhe Josef Tretter gmbH & Co. KG

Ridlerstr. 15 D-80339 München Tel: (089) 51 9920

Fax: (089) 51 99 21 80 E-mail: [email protected]

Website: www.tretter-schuhe.de Contact: Herr Thomas Tretter, Geschäftsführer


Turnover: EUR 58 million in 2005 Area covered: Bavaria Language: Correspondence would be preferred in German

Bankers: Hypovereinsbank AG, München

DESCRIPTION OF COMPANY This is a footwear retail chain with 18 shops in Munich, 2 shops in

Regensburg and one shop in Augsburg. The main shop is located in Munich, Neuhauser Strasse 39.

Buyers: Mens Shoes: Herr Tretter

Ladies Shoes: Herr Schlief Childrens Shoes: Herr Weindl

Among the brands on offer are: Ladies: Geox, Bronx, Andreas Aabatini, Andrea Puccini, Kostantin Starke,

Country, Panama Jack, Ralph Harrison, Buffalo, Donna Carolina, Maripe Mens: Konstantin Stake, Ralph Harrison, Lloyd, Ecco, Marc, Clarks, Galizio, Camel Active

Children: Ricosta, Ecco, Naturino, Selenia, Geox, Superfit, KangaRoos Sports: Adidas, Puma, Gola, Diesel, Reebok, Levis, Fila



Schuhhaus Werdich GmbH & Co. KG Lerchenbergstrasse 15

D-89160 Dornstadt Tel: (07348) 98800 Fax: (07348) 21026

E-mail: [email protected] Website: www.werdich.de

Contact: Herr Peter Werdich, Managing Director Date established: 1895


Area covered: Southern Germany Language: Correspondence can be conducted in English Bankers: Volksbank Allgäu-West eG, Wangen

Kreissparkasse Ravensburg, Wangen

DESCRIPTION OF COMPANY This is a footwear retail chain with 43 branches, which are mainly located in

Southern Germany. The company sells footwear at middle to higher price ranges (i.e. € 50 to € 250, some shoes can cost up to € 600). Among the

brands on sale are: Airstep, Boss, Bugatti, Bullboxer, Camel, Converse, Geox, Lacoste, Puma, Fernando Strappa, Camper, Jette Joop, Kangaroos, Gola etc.

Contacts at the purchasing department are:

Rolf Zentner, Ladies shoes Peter Werdich, Mens shoes

Renate Sebald, Childrens shoes. Buyers visit the main footwear fairs such as GDS, Micam and Expo Riva.

Bartu Schuhhandels GmbH & Co. KG Ridlerstrasse 15

D-80339 München Tel: (089) 540 1770

Fax: (089) 540 177 88 E-mail: [email protected] Website: www.bartu.com

Contact: Frau Andrea Hofmann, Buyer - Womens shoes

Date established: 1975 Staff employed: 115 Turnover: EUR 13 million in 2006

Area covered: Bavaria Language: Correspondence would be preferred in German

Bankers: Deutsche Bank AG, München



DESCRIPTION OF COMPANY This is a footwear retail chain dealing in trendy footwear for men and

women at medium to higher price range. The company has 7 retail outlets in the Munich and Augsburg area. The chain belongs to the Tretter-Group but purchasing is done separately.

Among the footwear brands on offer are: BOSS, Diesel, Paul Green, Puma, Timberland, Tommy Hilfiger, le coq sportif, MEXX, Caterpillar, Converse,

Miss Sixty, Birkenstock, Gola, Marc O`Polo. Contacts for purchasing are:

Ladies shoes: Andrea Hofmann Mens shoes: Kirsten Gerteis



3. DEPARMENT STORES AND MAIL-ORDER COMPANIES

Karstadt Quelle AG Theodor-Althoff-Str. 2

D-45143 Essen Tel: (0201) 7270

Fax: (0201) 7274909 E-mail: [email protected] Website: www.karstadt.de

Contact: Frau Birgit Elsässer, Buyer- womens shoes

Date established: 1881 Staff employed: 74,340 Turnover: EUR 17.2 billion in 2004

Area covered: Germany-wide Language: Correspondence in German preferred

Bankers: Deutsche Bank AG, Essen Dresdner Bank AG, Essen Commerzbank AG, Essen

DESCRIPTION OF COMPANY This is the largest department store group in Germany operating stores under the names Karstadt, Hertie, KaDeWe, Wertheim and Alsterhaus. The

Quelle and Neckermann mail order companies also belong to the group. Karstadt is also active in the travel sector through their engagement with

the Thomas Cook company of which they hold 50%. Karstadt currently runs 90 deparment store outlets plus 32 Karstadt Sport stores. Karstadt Sport is

considered to be the market leader in sportswear on the German market. Recent financial difficulties has led the Karstadt group to sell off 75 smaller department stores as well as the chains Runners Point, Wehmeyer,

SinnLeffers, Golf House and Fritz Berger.

Karstadt sells shoes in the medium price range. The company sells several licensed collections such as Hush Puppies or own labels such as She, In-Scene, Barisal etc.

Buyers visit the following trade shows: Expo Riva, GDS, Micam.

Birgit Elsäßer, ladies shoes ([email protected])

Stefan Jannett, mens and casual shoes ([email protected])

Hans-Werner Gottschalk, childrens shoes ([email protected] Fax: -4766 (mens and childrens shoes)

Alsterhaus in Hamburg and KADEWE in Berlin purchase independently.



Kaufhaus des Westens KaDeWe

Tauentzienstrasse 21-24 D-10789 Berlin Tel: (030) 2121 2187

Fax: (030) 2121 2987 E-mail: [email protected]

Website: www.kadewe.de Contact: Herr Sascha Schalkowski, Buyer Footwear

Date established: 1907 Staff employed: n/a

Turnover: n/a Area covered: Berlin Language: Correspondence would be preferred in German

Bankers: n/a

DESCRIPTION OF COMPANY The KaDeWe was originally opened in 1907 and claims to be the largest

department store on the European continent with a retail space of 60,000 sqm. KaDeWe belongs to the Karstadt Warenhause GmbH, which is part of

the Karstadt group, the largest department store group in Germany. Purchasing is partly done independently in Berlin. The store stocks a selection of leading international designer labels. Among

British labels on offer are Clarks, Church's and Dr. Martens. Other brands on offer are: Allen Edmonds, Armani, Bally, Escada, Lacoste, Terragamo.

The buyers of KADEWE and Alsterhaus (see shop below) co-operate.

Leading contact is Sascha Schalkowski. All major trade shows are visited i.e. Expo Riva, Micam, GDS as well as the regional footwear shoes like the

footwear show Moda Made in Italy.

Another contact for footwear at the company is Sabine Stüvecke ([email protected])




Alsterhaus Jungfernstieg 16-20

D-20345 Hamburg Tel: (040) 35901 0 Fax: (040) 35901 325

E-mail: [email protected] Website: www.alsterhaus.de

Contact: Herrn Georg Stacks, Buyer Footwear Date established: 1909

Staff employed: n/a Turnover: n/a

Area covered: Hamburg Language: Correspondence in German preferred Bankers: n/a

DESCRIPTION OF COMPANY Alsterhaus is one of the premium Karstadt department stores focussing on the higher and designer end of the fashion market. The department store

was originally founded in 1909 and renovated in 2005. The shop claims to stock about 250 top brands. Alsterhaus belongs to the Karstadt Warenhaus

GmbH based in Essen, which runs 90 larger department stores and 32 sports shops. Purchasing in the field of designer fashion is partly done by the buyers locally. Among the leading brands on stock in footwear are:

Church's, Dr. Martens, Clarks, Armani, Allen Edmonds, Bally, Escada, Cat, Boss and Lacoste.

Kaufhof AG Leonhard-Tietz-Strasse 1 D-50676 Köln

Tel: (0221) 2230 Fax: (0221) 2233687

E-mail: [email protected] Website: www.galeria-kaufhof.de Contact: Herr Ralf Hellmiss, Central buyer footwear


Staff employed: 30,000 Turnover: EUR 3.9 billion in 2000 Area covered: Germany-wide

Language: Correspondence can be conducted in English Bankers: Landeszentralbank, Köln

Postbank AG, Köln



DESCRIPTION OF COMPANY This is a large department store group with 133 stores throughout

Germany. Kaufhof is part of the Metro Group but buying is undertaken independently. Stores operate under the names of Galeria Kaufhof, Kaufhof, Sportarena (12 outlets), emotions (3) in Germany and Galeria Inno in

Belgium. Products, especially in the Galeria Kaufhof stores are medium to higher medium quality.

Kaufhof sells shoes in the medium to high price range. About 70% of their footwear turnover is with branded products and 30% is with own label collections. In general, the company aims to trade up. They are aiming at

introducing own label collections at higher price ranges. One example: Kaufhof sells Goodyear welted shoes at a retail price of € 140.

Herr Hellmiss visits all major European footwear fairs (Expo Riva, Micam, GDS, Bread&Butter). He occasionally visits the CPD and Las Vegas trade fair.

neckermann.de GmbH Hanauer Landstr. 360 D-60386 Frankfurt am Main

Tel: (069) 404 01 Fax: (069) 404 8843

E-mail: [email protected]; [email protected]

Website: www.neckermann.de

Contact: Frau Silvia Kappes, Buyer for footwear

Date established: 1948 Staff employed: 5,545

Turnover: EUR 1.3 billion in 2004 Area covered: Europe Language: Correspondence can be conducted in English

Bankers: Commerzbank AG, Frankfurt am Main

DESCRIPTION OF COMPANY Third largest mail order company in Germany dealing with textiles,

footwear, clothing, fashion jewellery and watches, tabletop products, giftware, articles for the hobby sector, health supplies, small electrical

appliances, hand tools, car accessories, bathroom accessories, etc with approx. 93 sales outlets throughout Germany under the name "Katalog Welt + Reisebüro".

Following is a listing of their footwear brand names: for men - Jomos, Wrangler, Capwave, Kentucky, Gordon Jack, Globetrotter, Derby, Barisal,

AM Shoe Company, Josef Seibel, Pedisan, Haflinger; for women - Dr Mauch, Chiemsee, Reebok, Sabot, Rogers; for men and women - Esprit, Nike, Fila, Adidas, Puma, Jaris, rieker, Dockers, Capwave, KangaROOS, Gordon Jack.

Contacts:

Frau Zielonka, Buyer for Ladies and Childrens shoes and slippers Frau Silvia Kappes, Buyer for Mens shoes



Globetrotter Ausrüstungen Denart & Lechart GmbH Bargkoppelstieg 10-14

D-22145 Hamburg Tel: (040) 67966179 Fax: (040) 67966186

E-mail: [email protected] Website: www.globetrotter.de

Contact: Herr Andreas Bartmann, Head Buyer Date established: 1979


Area covered: Germany-wide Language: Correspondence should be in German Bankers: Hamburger Sparkasse, Hamburg

Deutsche Postbank AG, Hamburg Deutsche Bank AG, Hamburg


This is a leading retail and mail order company specialising in outdoor sports, skiing, survival and trekking equipment, including equipment for

mountaineering, footwear, tents, sleeping bags, canoes, rainwear etc. They sell by mail order throughout Germany and have retail branches in Hamburg, Dresden, Frankfurt, Köln, Bonn and Berlin. Catalogue circulation

400,000 copies. They also have a 5000 square meters warehouse handling about 3000 deliveries daily.

Among other brands they currently sell the following footwear labels:

Meindl, Lowa, Hanwag, Lomer, Teva, The North Face, Hi-Tec, Columbia and Geox.

They visit the following trade fairs: GDS, Ispo in Munich and the Outdoor in Friedrichshafen.



Conley's Modekontor GmbH Ruhrstrasse 61

D-22761 Hamburg Tel: (040) 81979-0 Fax: (040) 81979-361

E-mail: [email protected] Website: www.conleys.de

Contact: Herr Phillip Gruentker, Purchasing Manager, mens shoes Date established: 1996


Area covered: Germany-wide Language: Correspondence can be conducted in English Bankers: Deutsche Postbank AG, Hamburg

Postbank AG, Hamburg

DESCRIPTION OF COMPANY Conley's is owned by H. Schneider GmbH, one of the leading mail order

firms dealing in promotional merchandise in Germany. The Conley's catalogue is aimed at the upper end of the market and has a circulation of

1.3 million. In the past they have sold products from the following UK labels: Aquascutum, Filofax, John Smedley, Paul Smith, John Partridge, Fred Perry, Katharine Hamnett, Henri Lloyd, Tricker's and Church shoes.

Currently they do not buy so much from the UK, but they are open to offers of stylish clothing collections and accessories. Buying is done in mid Feb for

delivery in June for the autumn/winter catalogue. They normally buy 80 - 100 pieces and then re-order if the item sells well after 4-6 weeks.

The contact details for the buyers of shoes are as follows: Herr Gruentker, mens shoes (email: [email protected])

Frau Weigl, womens shoes (email: [email protected]) Frau Hinz, childrens shoes (email: [email protected])

The following trade fairs are visited: Premium in Berlin and Bread&Butter, Barcelona.



LUDWIG BECK AG Marienplatz 11

D-80331 München Tel: (089) 23691-437 Fax: (089) 23691-632

E-mail: [email protected] Website: www.ludwigbeck.de

Contact: Frau Ingrun Blacher, Buyer, shoes Date established: 1948


Area covered: Munich Language: Correspondence can be conducted in English Bankers: Deutsche Postbank AG, München

Deutsche Bank AG, München Commerzbank AG, München


This is one of the most traditional and well-known retail chains in Germany. The main outlet in situated in the centre of Munich offering international

designer fashion over 5 floors. Ludwig Beck has 13 stores and all are situated in south Germany.

The following labels are currently sold in the main store: Strenesse, Renè Lezard, Akris Punto, Toni Gard, Boss Woman, See by

Chloé, Rock & Rebublic, Belstaff and Boss Orange.

Ludwig Beck also sells cosmetics, such as Kiehl's, Jo Malone, Bobbi Brown and M.A.C.



Loden-Frey Verkaufshaus GmbH & Co. KG

Maffeistrasse 7 D-80333 München Tel: (089) 210 390

Fax: (089) 210 39250 E-mail: [email protected]

Website: www.lonen-frey.com Contact: Frau Schuster, Buyer, womens shoes


Turnover: EUR 54.4 million in 2005 Area covered: Munich Language: Correspondence can be conducted in English

Bankers: Bayrische Landesbank, München Deutsche Bank AG, München


This is a leading fashion retailer in Munich. The shop is well-known for its selection of traditional German "Trachten" (= traditional Bavarian womens

dresses) but also for selling contemporary modern fashion designers. Among the fashion labels currently on offer are: Alude, Amor&Psyche, Armani Jeans, Armani Collezionie, Barbara Schwarzer, Bogner, Borsalino,

Boss Women, Brax, Burlington, Cambio, Closed, Codelo, D&G, DAKs, Escada, Kenzo Accessoires, Lacoste, Ralph Lauren, Reptile´s House, JOOP,

Rock&Republic.

The buyers for shoes are: Frau Schuster (womens shoes) and Herr Uzun (mens shoes). Loden-Frey does not have a shoe department as such. They only sell shoes offered by their current suppliers (designer labels).

Trade fairs in Milan, Paris, Munich and Düsseldorf are visited by Loden-Frey.



E. Breuninger GmbH & Co Marktstrasse 1-3

D-70173 Stuttgart Tel: (0711) 211 1204 Fax: (0711) 236 1539

E-mail: [email protected] Website: www.breuninger.de

Contact: Frau Teuta Sulejmani, Buyer Ladies Shoes Date established: 1881

Staff employed: 3,971 Turnover: EUR 470 million in 2004

Area covered: Southern Germany Language: Correspondence can be conducted in English Bankers: Dresdner Bank AG, Stuttgart

DESCRIPTION OF COMPANY This is a major retailer with large up-market department stores and fashion outlets in 14 towns and cities throughout Southern Germany as well as in

Dresden, Erfurt, Leipzig and Düsseldorf. Their emphasis is on fashion accessories, clothing textiles, shoes, sportswear, giftware, toys and

perfumery. Breuninger sells a selection of up-market fashion designers. The company was not prepared to disclose information about the brands in stock over the phone. According to their website, they sell amongst others

the following footwear brands: Burberry, Celine, Chloe, Gucci, Jimmy Choo, Marc by Marc Jacobs, Miu Miu, Ralph Lauren, Tod's, Yves Saint Laurent,

BOSS Women, Camper, DKNY, Puma, Sergio Rossi, The Seller, Unützer, Gabor, Marc O´Polo Peter Kaiser , Suzanna, Tommy Hilfiger.

Buyers visit all major European footwear fairs such as Micam, GDS and Expo Riva.

Buyer for mens shoes and childrens shoes is: Frau Anne Müller (e-mail: [email protected])




Baur Versand GmbH & Co. KG Bahnhofstr. 10-12

D-96224 Burgkunstadt Tel: (09572) 910 Fax: (09572) 913331

E-mail: [email protected] Website: www.baur.de

Contact: Herr Roland Schreiber, Buyer, mens shoes Date established: 1997


Area covered: Germany-wide Language: Correspondence can be conducted in English possible Bankers: HypoVereinsbank Bayerische Hypo- und Vereinsbank

AG, Burgkunstadt Deutsche Postbank AG, Nürnberg


This company started out as a mail order company for shoes and is now a major wholesaler, retailer and mail order company dealing in all types of

products including clothing and footwear. The buyers for shoes are as follows:

Herr Roland Schreiber, mens shoes (email: [email protected]) Herr Bernd Schweizer, ladies shoes (email: [email protected])

Frau Miriam Schönefeld, young fashion/ladies shoes (email: [email protected])

The following trade fairs are visited: GDS, MICAM, EXPO RIVA and Bread&Butter.



Engelhorn KGaA 0 4, 8

D-68161 Mannheim Tel: (0621) 167 00 Fax: (0621) 167 0310

E-mail: [email protected] Website: www.engelhorn.de

Contact: Frau Julia-Katharina Veit, Buyer - Womens Shoes Date established: 1973

Staff employed: 19 (head office only) Turnover: EUR 122.6 m (head office only) in 2004

Area covered: Baden-Württemberg Language: Correspondence would be preferred in German Bankers: Volksbank Rhein-Neckar eG, Mannheim

DESCRIPTION OF COMPANY Engelhorn is a large fashion retailer with several outlets in the Mannheim area. One of their branches, Engelhorn Sports, is considered to be one of

the largest sports shops in Southern Germany selling a wide range of sportswear and sports equipment. Turnover of Engelhorn Sports was 47,3

million in 2004. The company sells upmarket fashion. Among the fashion brands on offer are: Canterbury, Ben Sherman, Gardeur, Hirsch, Bugatti, Diesel, Tom

Taylor, Carhart, Strellson etc.

The company will be opening a new outlet in the near future (likely to be opening February/March 2007) which will only deal in upmarket footwear

and accessories. Purchasing for footwear for this new store has started. Contacts for purchasing are:

Ladies Shoes: Julia-Katharina Veit Mens Shoes: Dirk Fritz ([email protected])

The buyers visit the footwear fair MICAM and the fashion fairs CPD and Premium.



Peek & Cloppenburg KG Berliner Allee 2

D-40212 Düsseldorf Tel: (0211) 3662-254 Fax: (0211) 3662-510

E-mail: [email protected] Website: www.peekundcloppenburg.de

Contact: Herr Stefan Jakobs, Buyer Date established: 1972

Staff employed: 11,500 (Germany-wide) Turnover: EUR 1.2 billion in 2004

Area covered: Germany-wide Language: Correspondence can be conducted in English Bankers: Deutsche Bank AG, Düsseldorf

Dresdner Bank AG, Düsseldorf Deutsche Postbank AG, Köln


This is a retail chain of mens, ladies and childrens wear in the medium to higher price range. The company has two head offices, one in Düsseldorf

(Group West) and one in Hamburg (Group North). Group West of P&C is one of the leading fashion retailers in Germany and Europe operating 95 outlets. In addition to medium to high fashion labels, P&C also runs its own label

collections such as McNeal and Review. When contacted about fashion accessories, the company confirmed that

most of the turnover in this field is with very established designer brands such as JOOP. Also their own-label ranges are selling very well.

These chains do not have separate shoe departments. They sell shoes with the other clothing labels on offer within their store. These labels include: Adidas, Reebok, Converse, Diesel, Bikkemberg and Boss Orange.

Herr Jakobs visits the Micom, Bread&Butter and occasionally the GDS trade

fair.



stylebop.com PTT Warenhandels GmbH

Infantriestrasse 11a, Gebäude C D-80797 München Tel: (089) 2737189-0

Fax: (089) 2737189-20 E-mail: [email protected]

Website: www.stylebop.com Contact: Herr Mario Eimuth, Managing Director


Turnover: EUR 2.2 million in 2005 Area covered: Germany-wide Language: Correspondence can be conducted in English

Bankers: Dresdner Bank AG, München

DESCRIPTION OF COMPANY This is a mail-order company selling top-end designer fashion. They have

over 80 top labels on offer from Burberry, Daslu to Missoni. For a complete list of labels on offer please look at the above-mentioned website.

Herr Mario Eimuth visits all the major fashion fairs world-wide, including: Milan, Paris, Düsseldorf, New York, Los Angeles and London.

They currently sell the following designer shoe labels: Marc Jacobs, Alberta

Ferretti, L'Autre Chose, Moschino, Paul & Joe, Pura Lopez, Alexandra Neel, Tory Burch, Juicy Couture, Galliano, Belstaff, Frye Boots and KORS.



4. INDEPENDENT FOOTWEAR RETAILERS & FASHION BOUTIQUES FOOTWEAR (listed by postal code)

Bequem Schuh GmbH Hauptstrasse 21

D-06556 Ichstedt Tel: (03466) 300310 Fax: (03466) 300310

E-mail: [email protected] Website: n/a

Contact: Herr Karsten Günther, Managing Director Date established: 1998


Area covered: East Germany Language: Correspondence should be in German Bankers: HypoVereinsbank Bayerische Hypo- und Vereinsbank

AG, Halle

DESCRIPTION OF COMPANY This is a regional chain dealing in footwear, clothing and leather goods with

four branches in Eastern Germany. The company sells at a medium price range. Among the brands on offer are Ricco, Gabor, Camel, Everybody,

Woetmann, Seibel and Högel.

Departmentstore Quartier 206 Friedrichstrasse 71

D-10117 Berlin Tel: (030) 20946808

Fax: (030) 20946802 E-mail: [email protected] Website: www.departmentstore-quartier206.com

Contact: Frau Elke Braemer, Buyer Fashion Accessories and Womens Shoes

Date established: n/a Staff employed: n/a Turnover: n/a

Area covered: Berlin Language: Correspondence can be conducted in English

Bankers: n/a



DESCRIPTION OF COMPANY This department store is one of the trendiest shops in Germany. The shop is

located in the centre of Berlin and sells a selection of top designer collections in fashion, accessories, furniture, cosmetics, footwear etc. The shop claims to often be the first to sell new and up-coming designers in

Germany. Among the designer collections currently on stock are: ACNE, Biba, DMA Israel, B-low the Belt, Juicy Couture, Ella Moss, DKNY, 7 for all

mankind, rock & republic, Lulu Guiness, Luella, Karl Donaguhue, Chloe, Marc Jacobx, Miu Miu, D&G, Diane von Fürstenberg, Celine etc. The shop is located in a larger shopping mall with outlets of leading

designers such as Louis Vuitton, Strenesse, Yves Saint Laurent etc. The shop has about 2,500 square meters shopping space.

Contacts: Frau Elke Braemer is the buyer for womens shoes and Frau Heift is the

buyer for mens shoes (email: [email protected]).

BARFUSS ODER LACKSCHUH GmbH Oranienburger Strasse 89

D-10178 Berlin Tel: (030) 28391991

Fax: (030) 28391993 E-mail: [email protected] Website: www.barfussoderlackschuh.de

Contact: Herr Andrej Nowak, Managing Director


Turnover: EUR 400,000 in 2005 Area covered: Berlin Language: Correspondence would be preferred in German

Bankers: Landesbank AG, Berlin

DESCRIPTION OF COMPANY This is a footwear retailer of fashionable brands for a younger urban target

group. The company has two outlets in Berlin. Among the brands on offer are Camper, VicMatie, Janet & Janet, Clarks, Koil.

The buyers visit all major European footwear fairs.



Michael Mientus GmbH Wilmersdorfer Strasse 73

D-10629 Berlin Tel: (030) 3239077 Fax: (030) 3248055

E-mail: [email protected] Website: www.mientus.com

Contact: Herr Carsten Fischer, Buyer Footwear Date established: 1949

Staff employed: 100 Turnover: EUR 17 million in 2001 (latest figure available)

Area covered: Berlin and Hamburg Language: Correspondence can be conducted in English Bankers: Deutsche Bank AG, Berlin

DESCRIPTION OF COMPANY This is an upmarket menswear chain selling designer fashion. The company has four outlets in Berlin and one outlet in Hamburg. They also sell

footwear. Among the footwear brands on offer are Armani, Joop, Boss, Cerruti, Yamamoto, D&G and Prada.

The buyer visits all major menswear fairs.

Budapester Schuhe Andreas Schläwicke

Kurfürstendamm 199 D-10719 Berlin


Website: www.budapester-schuhe.eu Contact: Herr Andreas Schläwicke, Managing Director


Turnover: EUR 12 million in 2005 Area covered: Berlin, Hamburg and Düsseldorf

Language: Correspondence can be conducted in English Bankers: Deutsche Bank AG, Berlin



DESCRIPTION OF COMPANY This is a small footwear chain dealing in exclusive footwear with branches in

Berlin (4), Hamburg (Neuer Wall) and Düsseldorf (Königsallee). Among the designer brands on offer are Dolce & Gabbana, Dior, Sergio Rossi, René Caovilla, Miu Miu and Unützer.

Herr Schläwicke visits all major footwear fairs in Europe.

Schuhtick

Schuhhaus Hartmann GmbH Tauentzienstrasse 5

D-10789 Berlin Tel: (030) 2140980 Fax: (030) 2111040

E-mail: [email protected] Website: www.schuhtick.de

Contact: Herr Adrian van Gisbergen, Purchasing Manager Date established: 1949


Area covered: Berlin Language: Correspondence would be preferred in German Bankers: Commerzbank AG, Berlin

DESCRIPTION OF COMPANY This is a small regional footwear chain with three outlets in Berlin. The

outlets are situated at Tauentzienstrasee, Savignyplatz and Potsdamer Platz Arkaden. The company sells footwear at medium to higher price ranges. Prices rank from € 30.00 to € 240.00 (summer season) and € 70.00 to

€ 350.00 (winter season). They focus on basic collections plus trend collections. They target shoppers between 25 and 50 years of age. Among

the brands on offer are Fornarina, Diesel, Ms Sixty, Linea Marche, Flip-Flop, Bikkemberg, Caterpillar, Guess, Replay and Guru.

Contacts for purchasing are: A. van Gisergen ([email protected]),

Michael Hartmann, the owner of the shop ([email protected]) and his wife Bettina Hartmann ([email protected]).



Schuhhaus Horst Wittstock GmbH & Co. KG Schlossstrasse 32

D-12163 Berlin Tel: (030) 7915437 Fax: (030) 7929784

E-mail: [email protected] Website: www.schuhhauswittstock.de

Contact: Herr Wittstock, Owner Date established: 2000


Area covered: Berlin Language: Correspondence would be preferred in German Bankers: Landesbank Berlin AG, Berlin

DESCRIPTION OF COMPANY This is a small footwear chain with 5 outlets in Berlin. The company has been in this business for more than 30 years in the Berlin and Potsdam

area. The company sells footwear at medium to higher price ranges. They offer a good selection of comfortable shoes. Among the brands on offer

are: Puma, Rieker, Jette, Lacoste, Aerosoles, Ramaris, Brunate, Salmaso, Gabor, Apollo, Daniel Hechter, Ecco, Catarpiller, Clarks, Lacoste, Brunate and Peter Kaiser.

Iben Bering Shoes Poststr. 11

D-20354 Hamburg Tel: (040) 34107990 Fax: (040) 86629348

E-mail: n/a Website: n/a

Contact: Frau Iben Hümpel, Owner Date established: 2001

Staff employed: 1 Turnover: n/a

Area covered: Hamburg Language: Correspondence can be conducted in English Bankers: n/a



DESCRIPTION OF COMPANY This is a retailer of high-end designer shoes selling shoes from international

suppliers. Frau Hümpel visits the GDS and sells the following brands:

Enrico Antonio, Atillion, Gusti and Leombardi.

She is interested in offers of designer shoes from the UK.

Ladage & Oelke GmbH & Co. Neuer Wall 11

D-20354 Hamburg Tel: (040) 341414 Fax: (040) 353355

E-mail: [email protected] Website: www.ladage-oelke.de

Contact: Herr Heinrich Frank, Purchasing Manager Date established: 1988


Area covered: Hamburg Language: Correspondence should be in German Bankers: HypoVereinsbank Bayerische Hypo- und Vereinsbank

AG, Hamburg Deutsche Postbank AG, Hamburg

DESCRIPTION OF COMPANY This is a retailer of high quality Goodyear welted mens shoes. They currently sell the following British shoes: Edward Green, Dunlop, Crockett &

Jones and Bohill.

Herr Heinrich attends the GDS trade fair. They are always interested in offers from British manufacturers of high-end

shoes.



Linette Giers GmbH Straßenbahnring 6

D-20354 Hamburg Tel: (040) 4912015 Fax: (040) 4912158


Contact: Herr Christoph Beckmann, Purchasing Manager Date established: 1979

Staff employed: 8 Turnover: EUR 850.000 in 2005

Area covered: Hamburg Language: Correspondence can be conducted in English Bankers: HypoVereinsbank Bayerische Hypo- und Vereinsbank

AG, Hamburg

DESCRIPTION OF COMPANY This is a well-known retail shop selling designer clothes, shoes and various

accessories. Herr Beckmann is the main buyer for all these products. Herr Beckmann opened a second store in January called Linette Due GmbH & Co.

KG. The company sells a wide range of shoes. The most important brand for

them is Prada. Herr Beckmann visits trade fairs in Düsseldorf, Munich, Milan and Paris.

Petra Teufel GmbH & Co KG Neuer Wall 43 D-20354 Hamburg

Tel: (040) 378616-0 Fax: (040) 378616-23

E-mail: [email protected] Website: www.petrateufel.de Contact: Frau Petra Teufel, Joint Managing Director


Staff employed: 5 Turnover: EUR 1.2 million in 2005 Area covered: Hamburg

Language: Correspondence can be conducted in English Bankers: HypoVereinsbank Bayerische Hypo- und Vereinsbank

AG, Hamburg



DESCRIPTION OF COMPANY This is a retail shop selling high-end designer fashion for men and women.

They currently sell the following labels: for men: Issey Miyake, Dries Van Noten, Paul Smith, Juicy Couture and many others, for women: Issey Miyake, Y's Yohji Yamamoto, Marithe & Francois Girbaud, Citizens of

Humanity and also many others. For a full list of labels please look at the above-mentioned website.

We spoke to Frau Kathrin Bruss (joint managing director). She told us that she visits the trade fairs in Milan, Paris, Düsseldorf and Munich.

They currently sell the following designer shoe labels: Dries Van Noten, Paul

Smith, Galiano, AnnDemeulemeester and Balenciaga. They are always interested in offers from British designers.

Eggers Schuh & Sport GmbH Mehlbydiek 20 D-24376 Kappeln

Tel: (04642) 91290 Fax: (04642) 2243

E-mail: [email protected] Website: www.schuheggers.de Contact: Herr Dirk Eggers, Managing Director



Area covered: Schleswig-Holstein Language: Correspondence can be conducted in English Bankers: Nord-Ostsee Sparkasse, Kappeln


DESCRIPTION OF COMPANY This company has 58 retail shops throughout Schleswig-Holstein. They sell

shoes in the low to medium price range. These 58 shops are divided into three different types of stores: Eggers Schuh+Sport, Quick Schuh and

Schuh Armbruster. Herr Dirk Eggers is the buyer for mens and womens shoes and his brother

Herr Jan Eggers is the buyer for slippers and childrens shoes.

The company visits the Expo Riva and the GDS trade fair.



Donna GmbH Standehausstrasse 4

D-30159 Hannover Tel: (0511) 16992880 Fax: (0511) 16992888

E-mail: [email protected] Website: www.shoehouse-hannover.de

Contact: Frau Alis Stanoiu, Purchasing Manager Date established: 2003


Area covered: Hanover Language: Correspondence can be conducted in English Bankers: Hannoversche Volksbank eG, Hannover

DESCRIPTION OF COMPANY This is a well-known retail shop selling designer clothes, shoes and various accessories. They currently sell the following brands: 7 for all mankind,

Rock & Republic, True Religion, Bikkembergs shoes, Cacharel, C&C California, Michael Kors Shoes and many other.

Frau Alis Stanoiu is in charge of purchasing. All information should be sent to her attention.

ELENA Shoes Königsallee 28-30



Contact: Herr Thomas Göllner, Buyer Date established: n/a


Area covered: Düsseldorf Language: Correspondence can be conducted in English Bankers: n/a



DESCRIPTION OF COMPANY This footwear retailer sells a selection of designer brands plus footwear

under their own label "Elena Shoes". Among the brands on offer are Emma Hope, Prada and Jil Sander. Thomas Göllner visits all major European footwear fairs such as Micam,

Expo Riva and GDS.

Jerry´s Shoes Königsallee 58

D-40212 Düsseldorf Tel: (0211)

Fax: n/a E-mail: [email protected] Website: www.jerrys-shoes.de

Contact: Herr Jerry Canalp, Owner

Date established: 1990 Staff employed: n/a Turnover: n/a

Area covered: Düsseldorf and Krefeld Language: Correspondence can be conducted in English

Bankers: n/a

DESCRIPTION OF COMPANY This is a footwear retailer with two outlets, one in Düsseldorf and one in

Krefeld. The company specialises in hand-made shoes. Brands on sale include: Alden, Aldo Bruè, Baldinini, John Lobb, and Fratelli Rossetti. The

shop owner visits GDS regularly. Other trade shows such as Micam are only visited if time permits.



Edward's Zühlke & Ott GmbH

Königsallee 60 D-40212 Düsseldorf Tel: (0211) 320634


Website: www.edwards-herrenschuhe.de Contact: Herr Michael Zühlke, Managing Director


Turnover: EUR 850,000 in 2005 Area covered: Düsseldorf Language: Correspondence can be conducted in English

Bankers: Stadtsparkasse, Düsseldorf

DESCRIPTION OF COMPANY This is a footwear retailer selling exclusive mens shoes. Among the labels

currently on sale are: Church, Crockett-Jones, Edward Green, John Lobb, Lotuse, Trickers, Alden and Alt Wien.

Michael Zühlke usually visits the German footwear fairs. His business partner Peter Ott also visits the MICAM. Main contact for purchasing is Michael Zühlke.

Jades GmbH Heinrich Heine Allee 53


E-mail: [email protected] Website: www.jades-fashion.com

Contact: Frau Birgit Heider, Managing Director Date established: 2004


Area covered: Düsseldorf Language: Correspondence can be conducted in English Bankers: Dresdner Bank AG, Düsseldorf

Commerzbank AG, Düsseldorf



DESCRIPTION OF COMPANY This is one of the top designer fashion retail stores in Germany. They have

a very good reputation throughout Germany and have a high profile customer base including Corina Schumacher, Boris Becker and many others.

They sell labels such as D'squared, Rock n Rebublic, 7 for all mankind and many other top labels from the USA (California). They also sell very

exclusive shoes. Frau Heider is in charge of purchasing. We were not able to speak to her

direct but any information should be sent for her attention.

Avantgarde Modehaus GmbH Kölner Strasse 297-299

D-40227 Düsseldorf Tel: (0211) 774252

Fax: (0211) 727392 E-mail: [email protected] Website: www.avantgarde-modehaus.de

Contact: Herr Ingo Sosnowski, Managing Director

Date established: 1983 Staff employed: 7 Turnover: EUR 1.35 million in 2005

Area covered: Düsseldorf Language: Correspondence should be in German

Bankers: Commerzbank AG, Düsseldorf Deutsche Bank AG, Düsseldorf

Dresdner Bank AG, Düsseldorf

DESCRIPTION OF COMPANY This is a retail store selling high-end fashion. They currently sell Versace,

Jean Franco Fererre, Girbaud and Closed. They also have a retail store in Oberstdorf.

Herr Sosnowski is also in charge of purchasing. The company did not provide us with more information over the phone. They sell various Italian

shoe labels at a medium to high price range.



Hendrik Tott & Co KG Rüttenscheider Str. 127

D-45130 Essen Tel: (0201) 772464 Fax: (0201) 87707918

E-mail: [email protected] Website: www.yves-essen.de

Contact: Herr Hendrick Tott, Managing Director Date established: 1965


Area covered: North Rhine-Westphalia Language: Correspondence would be preferred in German Bankers: Sparkasse, Essen

DESCRIPTION OF COMPANY This is a retailer with 4 outlets in North Rhine-Westphalia. The price range is high to exclusive. Mens shoes are sold in the Tott & Co outlets, ladies shoes

are sold in the Yves outlets. The company sells the following mens shoes: Crocket & Jones, Alt Wien,

Sargent, Allen Edmonds, László Vass, Dinkelacker, Santoni, Stefano Bi, Landway & Schwarcz, Franceschetti, W. Gibbs, Heschung.

Ladies shoes on offer: Prada, Tod's, Hogan, Sergio Rossi, Dolce & Gabbana, Pura Lopez, Pons Quintana.

Contact for purchasing is Mirko Tott, who is the son of the managing

director. He visits all major footwear trade fairs such as Micam, Expo Riva and GDS.



Görgens GmbH & Co. KG Schildergasse 52

D-50667 Köln Tel: (0221) 27049101 Fax: (0221) 27049500


Contact: Herr Berthold Görgens, Managing Director Date established: 1980


Area covered: Germany-wide Language: Correspondence can be conducted in English Bankers: Sparkasse Essen, Essen

Dredner Bank AG, Gelsenkirchen Dresdner Bank AG, Bottrop


This is a retail chain selling mens and ladies wear (including shoes) in the medium to higher price range. The company's head office is based in

Cologne. The Görgens group is one of the leading fashion retailers in Germany operating over 20 outlets throughout Germany. These outlets operate under the following names: Jeans Palast, Präsidium, Werkstadt,

Beach, Cosmopolitan and Steinbruch, Kult and Olymp und Hardes.

Herr Görgens is in charge of purchasing and visits most of the major trade fairs throughout Europe.

Boutique 69

Marjanca Gruhl GmbH Pfeilstrasse 31-35

D-50672 Köln Tel: (0221) 2573188 Fax: (0211) 2573199


Contact: Frau Marjanca Gruhl, Owner Date established: 1969

Staff employed: 5 Turnover: EUR 760,000 in 2005

Area covered: Cologne Language: Correspondence would be preferred in German Bankers: Sparkasse KölnBonn, Köln



DESCRIPTION OF COMPANY This is a fashion boutique selling exclusive designer fashion. Among the

footwear brands on offer is Chie Mihara. The company has often been recommended by Vogue as one of the best shops in Germany.

Contact for purchasing is Marjanca Gruhl, the shop owner. She visits all major fashion fairs in Germany.

Brooker Schuhhandel GmbH

Mittelstr. 52 D-50672 Köln

Tel: (0221) 2570666 Fax: (0221) 253418 E-mail: n/a

Website: n/a Contact: Herr Kersten Kienast, Managing Director

Date established: 1992 Staff employed: n/a

Turnover: EUR 150,000 in 1998 (last available figure) Area covered: Cologne and Düsseldorf

Language: German Bankers: Stadtsparkasse, Köln


This is a footwear retailer with two outlets, one in Cologne and one in Düsseldorf. The company sells at a higher price range. Brands on sale

include: MiuMiu, Prada, Jill Sander and Costume Nationale. Herr Kienast only visits GDS on a regular basis.

Gianni Schuhmode GmbH

Dürener Strasse 178 D-50931 Köln Tel: (0221) 403141

Fax: (0221) 4009912 E-mail: n/a

Website: www.gianni-schuhmode.de Contact: Herr Giovanni Li Pomi, Owner


Turnover: EUR 1.1 million in 2004 Area covered: Cologne Language: Correspondence can be conducted in English

Bankers: Kreissparkasse Köln, Köln



DESCRIPTION OF COMPANY This is a footwear retailer specialising in exclusive footwear brands, belts

and handbags. At the moment, the company sells the following footwear brands: Prada, Tod's, Sergio Rossi, D&G, Jil Sander, Hogan, Henry Beguelin, Strenesse, Lario, Ralph Lauren, Ludwig Reiter, Lottuse, Church's, Boss and

Gravatti.

Contact for purchasing is the shop owner Giovanni Li Pomi. He visits all major European footwear fairs.



Schuhhaus Herkenrath GmbH Wiesdorfer Platz 12

D-51373 Leverkusen Tel: (0214) 41339 Fax: (0214) 401835

E-mail: [email protected] Website: www.herkenrath1873.de

Contact: Herr Peter Herkenrath, Owner Date established: 1978


Area covered: Cologne and Leverkusen Language: Correspondence can be conducted in English Bankers: Volksbank Rhein-Wupper e.G., Leverkusen

DESCRIPTION OF COMPANY This is a well-known footwear and accessories retailer with 6 shops in the Cologne and Leverkusen area. Two shops in the city centre of Cologne

(Ehrenstrasse 31 and Minoritenstrasse 11) offer high-end designers footwear and accessories. These are multi-brand shops with about 60

designers on stock. In 2004 they were awarded the "Shoe Courier Award" as best footwear retailers in Germany. Among the British brands on offer are for example Lulu Guinness and Emma Hope.

The company visits London Fashion Week on a regular basis to learn about new fashion trends in the UK. They also visit all major European footwear

fairs.

This is a family business and invitations should be sent for the attention of all three: Peter Herkenrath (owner), Snjezana Herkenrath (his wife) and Rebecca Herkenrath (their daughter).



Stoffwechsel Studio Kleiner Hirschgraben 14

D-60311 Frankfurt am Main Tel: (069) 2977872 Fax: (069) 2977872

E-mail: [email protected] + [email protected] Website: www.stoffwechsel-fashion.com

Contact: Frau Annette Zimmermann Date established: 1995


Area covered: Frankfurt Language: Correspondence should be in German Bankers: Frankfurter Sparkasse, Frankfurt am Main

DESCRIPTION OF COMPANY Retailer for high quality ladies wear from well known and less known designers such as Amaya Arzuaga, P.P.O. Joanna Gaye, and their own label,

and mens high quality wear from Ralf Handschuch and F.K.K. Their range also includes high to exclusive footwear for both men and women, and

some brand names are Dry Shod, Fluxa, King, Stride, Tar Tufoli, and also Footprints by Birkenstock. The team of Stoffwechsel organises a couple of events a year with fashion shows and live acts in Frankfurt insider clubs.

Their shoes sell at around EUR 200 - 260.

Another contact in the company is Herr Daniel Steingrand.

They attend trade fairs in Paris, Berlin and Copenhagen.

Linda Schuhsalon Catacchio OHG Goethestr. 7

D-60313 Frankfurt Tel: (069) 20118 Fax: (069) 20130


Contact: Herr Gaetano Catacchio, Owner Date established: 1971


Area covered: Frankfurt am Main Language: Correspondence should be in German Bankers: BHF-Bank AG, Frankfurt am Main



DESCRIPTION OF COMPANY This is a well-established footwear retailer with over 35 years of experience

in the retail business. They currently have 3 retail stores throughout Frankfurt and sell at a medium to high price range.

They currently sell the following brands: Baldinini, Catini, Kroll, John Grey and a large amount of own label shoes.

The company will be exhibiting at the GDS in Düsseldorf.

Diehl & Diehl Schuhwerk

Hochstrasse 43 D-60313 Frankfurt am Main Tel: (069) 295735


Website: www.diehlunddiehl.de Contact: Frau Gabriele Diehl, Managing Director


Turnover: EUR 300,000 in 2005 Area covered: Frankfurt am Main Language: Correspondence should be in German

Bankers: Delbrück Bethmann Maffei AG, Frankfurt am Main Commerzbank AG, Frankfurt am Main

DESCRIPTION OF COMPANY This is a retailer selling high-end mens clothing and footwear. They sell the following Goodyear welted shoes: Eduard Meier, Edward Green, Crockett &

Jones, Alt Wien, Dieter Kuckelkorn, Grenson, Sebago, Ambiorix, Beltrami and Torlasco.

Frau Gabriele Diehl visits all the major European footwear trade fairs.



Mark Schuhwerk GmbH Groß Bockenheimer Strasse 7


E-mail: [email protected] Website: www.markschuhwerk.de

Contact: Herr Rainer W. Mark, Owner Date established: 2001


Area covered: Frankfurt am Main Language: Correspondence can be conducted in English Bankers: Deutsche Postbank AG, Frankfurt am Main

DESCRIPTION OF COMPANY This is a retail shop selling mens clothing and footwear. Herr Mark sells his own Goodyear welted shoes and also offers Crockett & Jones and J.M.

Westen shoes.

Herr Mark visits the GDS trade fair in Düsseldorf. He is open to offers from British manufacturers and is currently looking for

new suppliers.

"58s buy Heidt"

Jutta Heidt-Hansel Kronberger Strasse 19 D-60323 Frankfurt

Tel: (069) 725535 Fax: (069) 174690

E-mail: [email protected] Website: www.fiftyeights.de Contact: Frau Jutta Heidt, Owner


Staff employed: 2 Turnover: EUR 350,000 in 2005 Area covered: Frankfurt

Language: Correspondence can be conducted in English Bankers: Frankfurter Sparkasse, Frankfurt



DESCRIPTION OF COMPANY This is a well-established and well-known boutique selling designer fashion

for women and men. Among the collections currently on offer are: Diane von Fürstenberg, Etro, Japan Rags, htc belts, John Smedley, Jil Sander, Neil Barrett, Prada Sport, Aesthetic Industry, Gianni Barbato, etc.

Despite several attempts, we were not able to speak to Frau Heidt. It was

confirmed that the shop would generally be interested in offers and that all information and any invitations should be sent for the attention of Jutta Heidt.

Frau Heidt attends trade fairs in Milan and Paris.

Auftritt - die Schuhbühne

Diesterwegstrasse 26 D-60594 Frankfurt am Main


Website: n/a Contact: Herr Kai Swoboda, Managing Director


Turnover: EUR 300,000 in 2005 Area covered: Frankfurt am Main

Language: Correspondence would be preferred in German Bankers: Nassauische Sparkasse, Frankfurt am Main


This is a retailer dealing in medium to high quality footwear. Brand names are Think!, Vabene, Paul Green, Gantes, Camper and Clarks. Price range

from EUR 99 upward. Herr Swobada visits the GDS trade fair.



First Exclusive Footwear Mörfelder Landstrasse 109



Contact: Herr Immo Kalliwoda, Managing Director Date established: 2003


Area covered: Frankfurt am Main Language: Correspondence can be conducted in English Bankers: Frankfurter Sparkasse, Frankfurt am Main

DESCRIPTION OF COMPANY This is a retail shop selling high-end clothing and footwear. They currently sell the following footwear labels: Gianni Barbato, Costume National,

Buttero, Free Lance, Ash, Pedro Garcia, Regain, Shy and Luciano Padovan.

Herr Kalliwoda visits the following footwear trade fairs: Micam in Milan and the GDS in Düsseldorf.

BURRESI Marco Burresi

Wilhelmstrasse 36 - 38 D-65183 Wiesbaden


Website: n/a Contact: Herr Marco Burresi, Owner


Turnover: EUR 7 million in 2005 Area covered: Wiesbaden and Frankfurt

Language: Correspondence in German preferred Bankers: Naussauische Sparkasse, Wiesbaden



DESCRIPTION OF COMPANY This is a retailer dealing in ladies and mens outerwear including footwear,

leather goods, and handbags. The company has 3 outlets, one in Wiesbaden, Wilhelmstrasse 34, one in Frankfurt and one at the Frankfurt International Airport. The price range is high and brand names listed are

Prada, Tods, Gucci, Dolce & Gabanna etc.

Herr Burresi visits trade fairs in Düsseldorf, Munich, Milan and Paris.

Schuhhaus Wurster GmbH Kirchstrasse 8

D-70173 Stuttgart Tel: (0711) 246784 Fax: (0711) 2360418


Contact: Herr Ralf-Michael Bek, Managing Director Date established: 1919


Area covered: Stuttgart Language: Correspondence would be preferred in German Bankers: Landesbank Baden-Württemberg, Stuttgart

DESCRIPTION OF COMPANY This is an established footwear retailer selling shoes at middle to higher

price ranges. The company mainly sells very established brands such a Lloyd, AM or Geox. The buyers visit GDS, the regional footwear fair at the fashion house in Sindelfingen and the Moda made in Italy at the MOC in

Munich. Contacts for purchasing are Ralf-Michael Bek and Christine Bek-Wurster.



La Casa Mode Exclusiv Christa B. Carle und Joachim U. Schmidt OHG

Münzstrasse 3 D-70173 Stuttgart Tel: (0711) 2369225


Website: n/a Contact: Frau Christa Carle, Owner


Turnover: EUR 500,000 in 2005 Area covered: Stuttgart Language: Correspondence would be preferred in German

Bankers: Kreissparkasse Esslingen-Nürtingen, Esslingen

DESCRIPTION OF COMPANY This is a fashion boutique selling designer fashion. They also sell exclusive

footwear brands. Among the brands currently on offer are MAVIA and Mascaro. The only footwear fair visited is MICAM.

Martkstr. 8

Matthias Peter GmbH Marktstr. 8

D-70173 Stuttgart Tel: (0711) 243073

Fax: (0711) 241498 E-mail: [email protected] Website: n/a

Contact: Herr Anastasios Caratzoglou, Buyer

Date established: 1998 Staff employed: 4 Turnover: EUR 615,000 in 2005

Area covered: Stuttgart Language: Correspondence would be preferred in German

Bankers: Baden-Württembergische Bank, Stuttgart

DESCRIPTION OF COMPANY This is a fashion boutique selling designer fashion. They also sell exclusive

ladies and mens footwear. Among brands on offer are: Emma Hope, Rober Clergerie, Cydewalk, Azzuro, Rundholz. The buyers visit GDS, CPD and the fashion fairs in Paris.



Abseits Kleiner Schlossplatz 13-15

D-70173 Stuttgart Tel: (0711) 621451 Fax: (0711) 6151605

E-mail: [email protected] Website: www.abseitsgermany.com

Contact: Frau Maja Kralj, Buyer Accessories/Shoes Date established: n/a


Area covered: Southern Germany Language: Correspondence can be conducted in English Bankers: n/a

DESCRIPTION OF COMPANY This is a fashion boutique selling designer collections located in the centre of Stuttgart. The company is well known for its selection of contemporary

designers. Among the collections currently on offer are: Cacharel, Dirk Bikkembergs, Dsquared shoes, Holly GoLightly, HTC, Woolrich, True

Religion, Dondup, Pringle of Scotland, MiuMiu, Puma by Alexander McQueen, Schiesser Kostas Murkudis and Sessun.

Herr Winni Klenk (Owner of Abseits) and Frau Kralj will be visiting the London Fashion Week. They also visit trade fairs in Milan, Paris and

Barcelona.

The buyers for shoes are Frau Maja Kralj and Herr Altenbach (Store Manager).

Schuhhaus Strohm GmbH

Marktstrasse 2 D-70372 Stuttgart Tel: (0711) 567087

Fax: (0711) 9549041 E-mail: n/a

Website: n/a Contact: Herr Frieder Strohm, Owner


Turnover: EUR 1 million in 2005 Area covered: Stuttgart Language: Correspondence would be preferred in German

Bankers: Stuttgarter Volksbank AG, Stuttgart



DESCRIPTION OF COMPANY This is a traditional footwear retailer selling ladies, mens and childrens

shoes at a medium to higher price range. The company purchases most of its stock through the purchasing ring ANWR (Ariston Nord-West Ring). They have stopped visiting GDS and only visit the ANWR house fairs and the

regional footwear fairs in Sindelfingen and Munich.

Eckerle GmbH & Co.KG Kaufingerstrasse 8

D-80331 München Tel: (089) 23683 304

Fax: (089) 23683 314 E-mail: [email protected] Website: www.eckerle.de

Contact: Herr Ulrich Hirmer, Managing Director


Area covered: Southern Germany Language: Correspondence would be preferred in German

Bankers: Deutsche Bank AG, München Stadtsparkasse Augsburg, Augsburg

Deutsche Postbak AG, München

DESCRIPTION OF COMPANY This is a specialist up-market mens clothing chain with stores in southern

Germany. Among the fashion brands on offer are: Boss, Toni Gard, Armani, Joop, Windsor, Canali, Cerruti, Ferre Jeans, Polo Ralph Lauren, Van Laack, Versace Jeans.

Buyers attend all major menswear fairs such as Pitti Uomo and Munich Fashion Fair Men.



Maendler GmbH Theatinerstrasse 7

D-80333 München Tel: (089) 24228850 Fax: (089) 24228899

E-mail: [email protected] Website: www.maendler.de

Contact: Herr Michael Maendler, Managing Director / Owner Date established: 1934


Area covered: Munich Language: Correspondence can be conducted in English Bankers: HypoVereinsbank Bayerische Hypo- und Vereinsbank

AG, München

DESCRIPTION OF COMPANY This is one of the leading retailers of designer fashion in Munich. They are

well known throughout Germany and have managed to build up a good reputation. Among the collections currently on offer are: Jil Sander, Cloé,

Donna Karan, John Galliano, Roberto Cavalli, Tods, Gina Shoes, Alexander McQueen and Versace.

Herr Michael Maendler visits most of the major European trade fairs including Milan, Paris, Düsseldorf, Berlin and also visits a trade fair in New

York.

THERESA GmbH Maffeistrasse 3

D-80333 München Tel: (089) 224845

Fax: (089) 291183 E-mail: [email protected] Website: www.theresa.de

Contact: Frau Susanne Botschen, Purchasing Manager


Area covered: Munich Language: Correspondence can be conducted in English

Bankers: HypoVereinsbank, München



DESCRIPTION OF COMPANY This is one of the top designer fashion retail stores in Germany. They

currently sell over 70 designer labels, including Cacharel, Citizens of Humanity, Splendid, Victoria Beckham, True Religion, Miu Miu, Rock & Republic, Dolce & Gabbana and many others.

Frau Susanne Botschen is in charge of purchasing and visits all the major

trade fairs throughout Europe. They currently sell the following designer shoe labels: Christian Louboutin,

Car Shoe, Jil Sander, Yves Saint Laurent, Marc Jacobs, Prada, Fendi, Miu Miu, Dolce & Gabbana, Stella McCartney, Pedro Garcia, Repetto and Lanvin.

Sarajo GmbH

Rumfordstrasse 3 D-80469 München


Website: www.sarajo.de Contact: Herr Thomas Ebert, Managing Director


Turnover: n/a Area covered: Munich

Language: Correspondence can be conducted in English Bankers: n/a


This is a well-known retail shop selling designer clothes, shoes and various accessories. Herr Ebert is the buyer. They currently sell the following

designer shoe labels: Missoni, Marc Jacobs, Moschino, Celine and Belstaff Boots.

Herr Ebert visits all the major fashion fairs throughout Europe.



Ludwig Reiter Schuhe Maximillianstrasse 31

D-80539 München Tel: (089) 22 27 87 Fax: (089) 29 73 85

E-mail: [email protected] Website: www.ludwig-reiter.com

Contact: Herr Fischer, Managing Director Date established: 1985


Area covered: Bavaria Language: Correspondence in German preferred Bankers: Stadtsparkasse München, München

DESCRIPTION OF COMPANY This company was originally established in 1885 in Vienna as a manufacturer of high-end footwear. The company now has 16 retail outlets

in Austria and Germany. The company sells its own range of high-quality shoes and accessories.

Lorenzo Schuhhandels GmbH

Wilhelmstrasse 17 D-80801 München

Tel: (089) 3494 65 Fax: (089) 3381 70

E-mail: n/a Website: n/a Contact: Frau Irmgard Konar, Owner


Staff employed: 2 Turnover: EUR 400,000 in 2006 Area covered: Munich

Language: Correspondence would be preferred in German Bankers: Dresdner Bank AG, München


This is a footwear shop selling at a higher to exclusive price level. Among the brands on offer are:

Church's, Fotelli Rosetti, Joy Harper, John Grey, and Pantaelli.



Flip Munich GmbH Feilitzschstrasse 7

D-80802 München Tel: (089) 344259 Fax: (089) 333016


Contact: Frau Gabriele Bohlen, Purchasing Manager Date established: 1983


Area covered: Munich Language: Correspondence can be conducted in English Bankers: Dresdner Bank AG, München

DESCRIPTION OF COMPANY This is a retail store selling designer fashion. Frau Bohlen also mentioned that they have their own jewellery and belt collection and exhibit in a

showroom during the CPD in Düsseldorf.

Frau Bohlen visits the CPD, Düsseldorf and the Premium in Berlin. Flip Munich currently sell the following shoe labels: Gianni Barbato, Anna Sui, Nando Muzi and many others.

Schuhhaus Werdich GmbH & Co. KG Lerchenbergstrasse 15

D-89160 Dornstadt Tel: (07348) 98800 Fax: (07348) 21026

E-mail: [email protected] Website: www.werdich.de

Contact: Herr Peter Werdich, Managing Director Date established: 1895


Area covered: Southern Germany Language: Correspondence can be conducted in English Bankers: Volksbank Allgäu-West eG, Wangen

Kreissparkasse Ravensburg, Wangen



DESCRIPTION OF COMPANY This is a footwear retail chain with 43 branches, which are mainly located in

Southern Germany. The company sells footwear at middle to higher price ranges (i.e. € 50 to € 250, some shoes can cost up to € 600). Among the brands on sale are: Airstep, Boss, Bugatti, Bullboxer, Camel, Converse,

Geox, Lacoste, Puma, Fernando Strappa, Camper, Jette Joop, Kangaroos, Gola etc.

Contacts at the purchasing department are: Rolf Zentner, Ladies shoes

Peter Werdich, Mens shoes Renate Sebald, Childrens shoes.

Buyers visit the main footwear fairs such as GDS, Micam and Expo Riva.

5. AGENTS AND DISTRIBUTORS OF FOOTWEAR

Conrad Hasselbach Shoes & Garment Jungfrauenthal 5

D-20149 Hamburg Tel: (040) 43091313 Fax: (040) 475815

E-mail: [email protected] Website: www.conradhasselbach.de (under construction)

Contact: Herr Conrad Hasselbach, Owner


Area covered: Germany-wide Language: Correspondence in English possible

Bankers: Hamburger Sparkasse, Hamburg

DESCRIPTION OF COMPANY This is an agent and retailer dealing in high quality mens clothing and

footwear. Herr Hasselbach represents several UK manufacturers of exclusive and stylish goods. He also has two retail shops in Hamburg. He currently sells the following shoe labels: Trickers, Alfred Sargent, John

Spencer and Sebargo.

Herr Hasselbach also acts as a commission agent for Trickers and John Spencer and is always interested in British products.

He visits the GDS trade fair in Düsseldorf.



Agentur Christian Geffers Am Dorfsee 57

D-21514 Güster Tel: (04158) 890943 Fax: (04158) 890944

E-mail: [email protected] Website: www.geffers.de

Contact: Herr Christian Geffers, Owner Date established: n/a


Area covered: Germany-wide and Austria Language: Correspondence can be conducted in English Bankers: n/a

DESCRIPTION OF COMPANY This is a well-established agent dealing in high quality mens and womens clothing and footwear. He currently represents the following labels: Mack

James (Goodyear Welted mens shoes from Portugal), William Lockie (knitwear and cashmere from Scotland), Lost Worlds (leather wear from

New York), VII Fold Ties (classic ties from London), Montgomery (dufflecoates, trenchcoats and raincoats from London) and Failworth (hats from England).

Herr Geffers does not exhibit at the GDS.

Modekontor Hamburg Olewischtwiet 39b D-22177 Hamburg

Tel: (040) 69704323 Fax: (040) 69704296

E-mail: [email protected] Website: www.modekontor-hamburg.de (under construction) Contact: Herr Jürgen Waldhelm, Owner

Date established: n/a

Staff employed: n/a Turnover: n/a Area covered: Germany, Austria and Switzerland




DESCRIPTION OF COMPANY This is a well-established commission agent dealing in all kind of products

for children. Herr Waldhelm currently sells private label footwear that is manufactured in the Far East. He visits several trade fairs Germany-wide and is open to offers from UK manufacturers.

Herr Waldhelm sells at a low to medium price range (mainly bulk sale).

Fashion Sport Agentur

Michael Trespe GmbH Am Hasselt 15

D-24576 Bad Bramstedt Tel: (04192) 8196118 Fax: (04192) 8195739

E-mail: [email protected] Website: www.fashionsportagentur.de

Contact: Herr Michael Trespe, Purchasing Manager / Owner Date established: 2000


Area covered: Europe Language: Correspondence can be conducted in English Bankers: n/a

DESCRIPTION OF COMPANY This is a commission agent specialising in jeanswear/streetwear and

sportswear. They sell at a medium to high price range and currently sell casual sneakers. This company represents the following labels: Alprausch, Firetrap footwear, Golddigga, Ooito, Fude footwear, Golden Bleu and many

others.

Herr Trespe is always interested in offers from UK companies. They exhibit at the following trade fairs: Bread&Butter (Barcelona),

Premium (Berlin) and visit the Ispo in Munich.



Pinu Handels GmbH Auf dem Kamp 23b

D-28865 Lilienthal Tel: (04298) 6975-0 Fax: (04298) 6975-29

E-mail: [email protected] Website: www.pinu.de

Contact: Frau Neumann, Purchasing Manager Date established: 1998


Area covered: Germany-wide Language: Correspondence can be conducted in English Bankers: n/a


This is a commission agent specialising in streetwear and casual wear. They currently represent the following shoe labels: Blundstone (Australia) and Tsubo (USA). They sell shoes in the medium price range.

The company exhibits at the following trade fairs: Bread&Butter and the

GDS in Düsseldorf.

Agentur Mark Fisher Rathausufer 22

D-40213 Düsseldorf Tel: (0211) 4543630

Fax: (0211) 4543632 E-mail: [email protected] Website: none

Contact: Mr Mark Fisher, Managing Director


Area covered: Germany Language: Correspondence can be conducted in English.

Bankers: n/a

DESCRIPTION OF COMPANY Mr Fisher is a well-established commission agent targeting mens outfitters

and the upper end of the specialist retail trade. He exhibits at the Munich Fashion Fair Men and at the Munich footwear fair. His agency covers Germany, Austria, Switzerland and the Netherlands. He has a record of

acting on behalf of British manufacturers of high quality mens wear and footwear. He currently represents Alt Wien, Anderson's, Barrow & Hepburn,

Brownhill & Elliott, Crockett & Jones, and Dasco-Dunkelman.



agents of shoes & accessories Alicja Krum & Ralf Butz GbR

Kaiserswerther Strasse 204 D-40474 Düsseldorf Tel: (0211) 6987120


Website: www.agentsof.de Contact: Frau Alicja Krum, Owner

Date established: n/a Staff employed: n/a

Turnover: n/a Area covered: Germany-wide Language: Correspondence can be conducted in English

Bankers: n/a

DESCRIPTION OF COMPANY This fashion agency based in Düsseldorf is specialised in representing

footwear and accessories companies. Their key accounts are Görtz, Leiser, Engelhorn, Breuninger and Conleys. They usually work on 10 - 12%

commission basis and have good contacts to the press and are able to promote new products. They currently represent the following brands:

AMATERASU (Shoes) Canfora Capri (Sandels)

Gabriele Strehle (Accessories) Paco gil (Shoes, bags)

Strenesse Blue (Accessories) Paul + Joe Sister (Shoes) Soir de Lune (Ballerinas)

Paatzsch The Agency Kaiserswerther Strasse 124 D-40474 Düsseldorf

Tel: (0211) 4353943 Fax: (0211) 4353945

E-mail: [email protected] Website: n/a Contact: Herr Max Paatzsch, Owner

Date established: n/a

Staff employed: 5 Turnover: n/a Area covered: Germany, Austria and Switzerland




DESCRIPTION OF COMPANY This is a fashion agency selling high end/designer fashion. The company

exhibits at trade fairs in Berlin, Düsseldorf and Munich. Their key accounts are Eickhoff, Jades, Theresa, Unger and Pfüller. They currently represent the following brands:

Cappelini Thes and Thes

Richard Grand (Perfect Price and Quality in Cashmere)

W. Dünkelberg - Fashion Business Kaiserswerther Strasse 183



Contact: Herr Wolfgang Dünkelberg, Owner Date established: 1978


Area covered: Germany-wide Language: Correspondence can be conducted in English Bankers: Deutsche Bank AG, Düsseldorf

DESCRIPTION OF COMPANY This is a commission agent currently representing the following footwear

labels: ASH and Repetto Paris. They have a showroom in the fashion square on the Kaiserswerther Strasse in Düsseldorf.

Herr Dünkelberg visits the following trade fairs: CPD, Munich Fashion, GDS and the M.O.C. (Munich).

Grahn-Mazur Agentur

Von Stauffenbergstrasse 18 D-40667 Meerbusch

Tel: (0211) 828 2723 Fax: (0211) 569 4368 E-mail: [email protected]

Website: n/a Contact: Herr Grahn, Owner

Date established: n/a Staff employed: n/a

Turnover: n/a Area covered: Germany-wide




DESCRIPTION OF COMPANY This is a footwear agent selling exclusive footwear covering the German

market. Among the brands represented are: Jamin Puech, Jane Brown, Pan E Tulippani. Herr Grahn exhibits at the GDS.

Bondi Marketing GmbH

Richtstrecke 15 D-45731 Waltrop Tel: (02309) 911880


Website: www.bondi-gmbh.de Contact: Herr Jakob Blumhardt, Sales Director


Turnover: EUR 25 million in 2005 Area covered: Germany, Austria and other European Countries Language: Correspondence can be conducted in English

Bankers: Sparkasse Dortmund, Dortmund

DESCRIPTION OF COMPANY This is a distributor specialised in selling and distributing branded footwear

in Germany. The company can either act as a distributor or can hold footwear licenses. The company claims to deal with all major footwear

retailers in Germany including footwear retail chains and trend stores/streetwear retailers.

The company works through a network of employed sales representatives. One team of representatives is usually in charge of two brands. This is a group of companies with Bondi Marketing GmbH as the main head

company. Other companies that belong to the group are: British Knights Vertriebs GmbH, same address, founded in 1998,

Sunshine GmbH, same address, founded in 1993, McBase Marketing GmbH, same address, founded in 1999. All companies are German limited companies.

Chief executive is Andreas Rainer Bobon. Offers should be sent for the attention of Jakob Blumhardt.

Their current brand portfolio consists of the following labels: Dr Martens: The company claims to have doubled the number of pairs sold

in Germany since taking over distribution in 2004. Superga: distribution in Germany and Austria.

British Knights: licence for the European market Sunshine: casual clothing. This is their own label. Kowalski, lifestyle footwear brand, high-end fashion, distribution in

Germany, Austria and Switzerland; L.A. Gear, distribution in Germany.



The company is experienced in brand building but also in increasing sales of brands, which are already established in the German market.

As the company has just expanded by employing a new sales team which is currently only looking after one brand, they feel that they have additional

capacity to take on a new brand for the German market.

J.H. Pölking GmbH & Co. KG Gemolder Str. 24

D-49084 Osnabrück Tel: (0541) 957470

Fax: (0541) 9574799 E-mail: [email protected] Website: www.poelking-schuhe.de

Contact: Herr Pötter, Purchasing Manager


Area covered: Europe Language: Correspondence can be conducted in English

Bankers: Deutsche Bank AG, Osnabrück Commerzbank AG, Osnabrück Deutsche Postbank AG, Hanover

DESCRIPTION OF COMPANY This is a well-established distributor of all types of footwear. The company

purchases their shoes from Italy, Czech Republic, Poland, Spain and the Far East. Only interested in footwear in the medium to low price range.

They currently represent the following brands: Dr. Brinkmann (ladies, mens and childrens shoes), manitu (ladies and mens shoes), Felix der Hase

(childrens shoes), Piazza (ladies shoes), Comfortable (ladies shoes), Boomers (childrens shoes) and Prinzessin Lillifee (childrens shoes).

The company visits most of the regional trade fairs throughout Germany, the GDS and other fairs throughout Europe.



Fashion Tops by Landen & Landen

Kaiser-Wilhelm Ring 18 D-50672 Köln Tel: (0221) 134161


Website: n/a Contact: Herr Steffen Landen, Managing Partner


Turnover: n/a Area covered: Germany-wide Language: Correspondence can be conducted in English

Bankers: n/a

DESCRIPTION OF COMPANY This is a fashion agency selling to exclusive boutiques in Germany. The

company focuses on top-of-the-range collections with rather modern and unusual designs. Classical styles are not of interest. They currently

represent the following brands: Assemble, Chie Mihara, Il Bisente and Maria Calderara. The company exhibits at CPD and at the Munich Fashion Fair Women.

Brand Connection GmbH Am Kölner Brett 1

D-50825 Köln Tel: (0221) 9874720 Fax: (0221) 9874210

E-mail: [email protected] Website: www.brand-connection.de

Contact: Herr Carsten Robens, owner Date established: 2000

Staff employed: 3 plus 5 freelance agents Turnover: EUR 15 million in 2005

Area covered: Germany-wide Language: Correspondence can be conducted in English Bankers: Kreissparkasse Köln, Köln



DESCRIPTION OF COMPANY This is a commission agency and distributor representing young fashion

labels, streetwear labels and sportswear labels in the German market. The company has a track record of representing and introducing new labels to the German market.

The company can act as a commission agency or can offer warehouse facilities and invoicing when needed and work as a distributor. The company

rents a showroom at the Euromoda Fashion Centre in Neuss. The company works with a network of subagents to cover the whole of Germany.

This is a German limited company with two chief executives: Carsten Robens and Klaus Schmitz. Both can be contacted and both are capable of

speaking English. Their current brand portfolio consists of:

Herzliche Blaustoffe (German Jeans label) UNK NBA(American HIP HOP Label) since 2003

Dunlop Footwear since 2001 Londsdale: 1999-2005 boxfresh footwear since 2007

Terra Plana (UK footwear label) Irregular (UK footwear label)

United Nude (UK footwear label) There are some other smaller labels, which were not discussed over the

phone.

The company sells into the following distribution channels: sports (all key accounts including Karstadt Sport and the main mail-order companies),

Fashion (fashion boutiques and trend stores), footwear retailers (mainly for the Dunlop brand) and specialist streetwear/skater shops.

The company has experience in brand building and maintains contact with the main trade magazines and journals in the sector through its PR

manager. In the past, the agency had established, amongst others, the following

brands on the German market: Fred Perry, Ben Sherman, Lonsdale - sportswear, Lambretta - retro sportswear and Criminal-fashion/clothing.



Agentur Ingrid Höing Friedrich Schmidt Str. 6

D-50931 Köln Tel: (0221) 42 53 88 Fax: (0221) 44 54 36


Contact: Frau Ingrid Höing, Owner Date established: n/a


Area covered: Germany, Switzerland and Austria Language: Correspondence can be conducted in English Bankers: n/a

DESCRIPTION OF COMPANY This is a footwear commission agent covering Germany, Switzerland, Austria and Eastern Europe. The company currently represents the footwear

brand Pura Lopez. The agency is interested in expanding into other ranges of fashion accessories such as bags, belts, scarves and jewellery. The

company's key accounts are Görtz, Breuninger, Leiser, Bartu, Bon Lenie, Stiefelkönig and Globus.

Action Sports Sportartikel GmbH

Carlo-Schmid Str. 11 D-52146 Wuerselen


Website: www.actionsports.de Contact: Herr Hendrikus Wielheesen, Managing Director


Turnover: see below Area covered: Germany-wide

Language: Correspondence in German preferred Bankers: Commerzbank AG, Aachen



DESCRIPTION OF COMPANY This is a group of companies who are leading distributors and agents in the

field of sportswear and lifestyle fashion covering the whole of Germany. The group has several subsidiaries, which are in charge of different brands and sales channels. All subsidiaries are German limited companies (GmbH).

Chief executive in all companies is Hendrikus Wiehlheesen. In total, the group has about 60 employees. All offers should be sent for the attention of

Hendrikus Everhardus. Please note that the company did not disclose turnover figures when we

contacted them by telephone. All figures listed below are taken from commercial databases.

Below are the descriptions of the diverse subsidiaries including information on the brands carried.

1.

B&W Sportstrade GmbH Same address Same contact details

This company in its current form was registered in 1990 and is the exclusive representative and distributor of the brand O´Neill on the German market.

The company claims to have represented O´Neill since 1984. Sales channels targeted by B&W Sportstrade GmbH are specialised sports trade and sports key accounts. This is a limited company acting as a distributor. Annual

Turnover: 2003: € 24 million with 31 employees

2004: € 24.1 million with 31 employees 2005: € 24.1 million with 31 employees

2. Trend House Fashion GmbH

Same address Tel.: (02405) 4500

Fax: (02405) 450100 This company represents the brand Pepe Jeans in Germany. Pepe Jeans has been represented since 2000. Sales channels are young fashion shops,

jeans- and streetwear retailers and trend shops. The company mainly focuses on the fashion trade. This company was founded in 1987.

Turnover: 2003: € 15.4 million with 20 employees 2004: € 15.4 million with 20 employees

2005: € 15.4 million with 20 employees



3. Action Sports

Sportartikel GmbH same address This company currently distributes the following footwear brands:

Le coq sportif - since 2002 Levis Footwear- since 2006

Base - since 2006 Sales channels for both brands are lifestyle boutiques, trend stores, and fashionable sports trade and footwear retailers.

ISM Schuhvertrieb Heinrich Krämer GmbH & Co Hans-Sachs-Str. 8

D-59558 Lippstadt Tel: (02941) 76060

Fax: (02941) 760666 E-mail: [email protected] Website: www.ism-europa.de

Contact: Frau Julia Krämer, Purchasing Manager


Area covered: Germany-wide Language: Correspondence would be preferred in German

Bankers: Volksbank Lippstadt eG, Lippstadt Stadtsparkasse, Lippstadt

Deutsche Bank AG, Lippstadt

DESCRIPTION OF COMPANY A wholesaler/distributor of shoes with 10,000m² of storage space. The

company also designs, produces and markets its own footwear ranges. The main customers are the smaller independent footwear retailers, although the company also sells to volume outlets and some of the major footwear

purchasing organisations. The company also deals in industrial clothing. Current brands on offer include: PUMA Safety shoes (licensee) and Albatros

(distributor for Germany). The buyers visit amongst other fairs the GDS fair in Düsseldorf.



Feldges & Heidt Textilhandelsgesellschaft mbH Kirschbaumweg 6


E-mail: [email protected] Website: www.feldges-heidt.de

Contact: Herr Michael Heidt, Owner Date established: 1986

Staff employed: 4 Turnover: EUR 1.5, 2.5 and 4.5 million in 2004, 2005, 2006

Area covered: Germany and Austria Language: Correspondence can be conducted in English Bankers: Frankfurter Sparkasse, Frankfurt am Main

DESCRIPTION OF COMPANY This is a well-established wholesaler, distributor and importer of clothing and accessories as well as footwear selling to fashion boutiques and trend

stores. The company introduced the labels Fiorucci and Liberto to the German market. They currently represent the following brands:

Komodo since 1999 American Vintage since 2005 Faith since 2005

Le Temps des Cerisis since 2004

Herr Heidt is interested in representing British footwear manufacturers.

Modeagentur Bernd Steckel Handelsvertretung CDH Goebenstrasse 17

D-65195 Wiesbaden Tel: (0611) 442042


Contact: Herr Bernd Steckel, Owner

Date established: n/a Staff employed: 1 Turnover: EUR 500,000 in 2001

Area covered: Regional Language: Correspondence preferred in German

Bankers: n/a



DESCRIPTION OF COMPANY This is a commission agency for high-end fashion wear. Labels currently

represented are: Gräfin von Lehdorff for bags, belts, accessories, etc, Jefferson for ladies blouses and mens shirts, Prime shoes.

Prime shoes is a German label (hand made shoes) and they are manufactured in Italy and Spain.

Herr Steckel is interested in offers of high-end, classic or very fashionable shoes.

Adamski Sportartikel GmbH Im Gewerbegebiet 21 D-66709 Weiskirchen

Tel: (06876) 7311 Fax: (06876) 7511

E-mail: [email protected] Website: www.adamski-sport.de Contact: Herr Hartmut Adamski, Managing Director / Owner


Staff employed: 6 Turnover: EUR 1.5 million per annum in 2004-2006 Area covered: Germany-wide

Language: Correspondence can be conducted in English Bankers: Sparkasse Merzig-Wadern, Merzig

Deutsche Postbank AG, Saarbrücken Bank 1 Saar eG, Saarbrücken


This is a well-established fashion agent and wholesaler specialising in sportswear and sports shoes. The company claims to have successfully re-

established the Diadorra brand on the German market. The company has also represented le coq sportive and Kastinger in the past. The company also has a retail shop selling all kinds of sportswear and sports shoes.

The company's customers are mainstream sportswear retailers, such as

Intersport, Sport 2000 and large department stores such as Kaufhof and Karstadt.

Herr Adamski is interested in taking on lifestyle footwear brands.



AM SHOE COMPANY GmbH Im Gehörenwald 17

D-66954 Pirmasens Tel: (06331) 51450 Fax: (06331) 514511

E-mail: [email protected] Website: www.amcompany.de

Contact: Herr Sia Nejad, Purchasing Manager Date established: 1975


Area covered: Germany-wide Language: Correspondence should be in German Bankers: Deutsche Bank AG, Pirmasens

DESCRIPTION OF COMPANY This is a wholesaler and agent dealing in footwear and leather goods. The company currently sells Bugatti shoes, Head-footwear by AM Sports and AM

shoes (own label shoes).

No further information provided over the phone.

d-tails Reichenbachstrasse 34

D-80469 München Tel: (089) 20207771

Fax: (089) 20207773 E-mail: [email protected] Website: www.d-tails.de

Contact: Herr Patrick Coppolecchia Renartz, Owner


Area covered: Germany and Austria Language: Correspondence can be conducted in English

Bankers: n/a

DESCRIPTION OF COMPANY This is a fashion agency specialised in designer fashion. Current principals

are: Borsalino 1857, Brooksfield, Fratelli Rossetti (sportswear), Incotex, Mabrun, Montedoro, Roy Rogers Jeans, St. Barth. Their key accounts are: KADEWE, Quatier 206, Theresa, Off+Co (Vienna),

Another contact for new collections is their general manager Ralph von

Friedeburg



Modeagentur Klauser Holzstrasse 5

D-80469 München Tel: (089) 2311990 Fax: (089) 23119910

E-mail: [email protected] Website: www.modeagentur-klauser.de

Contact: Herr Norbert Klauser, Owner Date established: 1995

Staff employed: n/a Turnover: EUR 15 million per annum in 2003-2005

Area covered: Germany-wide Language: Correspondence can be conducted in English Bankers: Bankhaus Reuschel & Co, München

DESCRIPTION OF COMPANY This is one of the largest and well known clothing agencies in Germany. The head office (800m2) in based in the centre of Munich. It consists of a

showroom, administration and bookkeeping office and warehouse facilities. The company also has showrooms in Berlin and Düsseldorf. The agency

represents a total of 50 collections including: Yohji Yamamoto, G. Guaglianone, Blade, P.A.R.O.S.H., The Great China Wall, Stone Island, Escada Sport and many more. For a full list of brands please look at the

above mentioned Website.

Shoe labels currently represented by Klauser are: Gianni Gianni Barbato, Jeno, Claudio Orciani, Rocco.P. Clone and Bruno Bordese.

This is a one-man business and Herr Norbert Klauser is the owner. Norbert Klauser also has a 50% share in the company B&K Kaufleute. The

company was established in October 2003 by Thorsten Bauman & Norbert Klauser. They have seven permanent employees and focus on lifestyle

collections, i.e. La Martina, Raid Gauloises, Canal Club and Brooks Brothers.



Slacks is another company where Norbert Klauser has a 50% share. The company was established by Norbert Klauser and David Meyer in December

2005. They have 4 permanent employees and focus on pants/trousers collections, i.e. Aemkei, April 77, Blue Blood, Diadora D'Lux. Jaggy and Whop.

The company's main customers are top-end designer boutiques and top-end

retail chains.

Maria Steinacker Modeagentur

Isabellastr. 35 D-80796 München Tel: (089) 27299115


Website: n/a Contact: Frau Maria Steinacker, Owner


Turnover: EUR 100,000 in 2003 Area covered: South Germany, Austria and Switzerland Language: Correspondence can be conducted in English

Bankers: Sparkasse Bad Tolz


The agency currently represents the following womens wear brands: BP Studio, Piacenza, Biya, Spy, Skiny Minny, Iki, Sigerson and Morisson, Schutz/Ibermax. Frau Steinacker has been in the fashion business for well

over twenty years and deals with the exclusive/designer boutiques and specialist retailers. Frau Steinacker currently represents the footwear label

Walk in the Park. The company is based in Munich and also opens separate showrooms to

coincide with CPD/Follow up in Düsseldorf and Fashion Week Munich respectively. Frau Steinacker regularly visits trade fairs in Düsseldorf and

Munich.



Freemark Enterprises Ltd Martius Strasse 7

D-80802 München Tel: (089) 3303950 Fax: (089) 33039520


Contact: Herr Rene Loewy, Owner Date established: 1999

Staff employed: 4 plus freelance sales agents Turnover: EUR 8 to 15 million from 2004 to 2006

Area covered: Germany and Austria Language: Correspondence can be conducted in English Bankers: n/a

DESCRIPTION OF COMPANY This is a fashion agent and distributor specialising in sports shoes and lifestyle footwear covering the whole of Germany and the Benelux. The

company is an established distributor in this field and has successfully established the Gola brand on the German market. Also, the company used

to represent Dr. Scholz footwear and claims that they managed to build this brand of comfort shoes into a fashion brand for the young and trendy.

The company is capable of targeting different sales channels in the sports and fashion trade ranking from top-designer fashion boutiques to trend

stores (streetwear). On the sports side, they target mainstream sportswear retailers, key accounts in the sports trade as well as mail-order companies.

This is a UK limited company legally based in London. The chief executive is Rene Loewy. He also holds a share of the Gola Sports company.

The following brands are currently represented by Freemark Enterprises:

Gola Classics - since 2000 => target market: sports retailers, lifestyle and fashion trend shops Gola Sports - since 2000 => specialised sports retailers, sports key

accounts and department store groups Keds - since 2004: footwear and sportswear and trend shops

Sperry - since 2005: specialised retailers sportswear, footwear, trend shops Rocket Dog - since 2006. They are just starting with the first sales season.



Modeagentur Marion Bednorz Kunigundenstrasse 33

D-80805 München Tel: (089) 36 101041 Fax: (089) 36103882


Contact: Frau Marion Bednorz, Owner Date established: n/a


Area covered: Southern Germany Language: Correspondence can be conducted in English Bankers: n/a

DESCRIPTION OF COMPANY This is a fashion agency targeting the higher end of the market. The company is located in Munich but they have an additional showroom in

Düsseldorf. Frau Bednorz currently represents the following brands: Celebrity - (Lingerie, fashion- southern Germany)

Clan - Leather wear (southern Germany) Holly Glightly, Fashion Accessories, Southern Germany The agency exhibits at the following German trade fairs: CPD and the

Munich Fashion Fair. Among their key accounts are Eickhoff, Mändler and Lodenfrey.

The company is interested in offers of designer shoes.

Elite Fashion Vertriebs GmbH Santrigerstr. 12

D-81829 München Tel: (089) 2123936


Contact: Mr Peter Coggs, Managing Director


Area covered: Germany-wide Language: Correspondence can be conducted in English

Bankers: Deutsche Bank AG, München



DESCRIPTION OF COMPANY This is a well established fashion agency dealing in British brands of

upmarket menswear and womenswear. They currently represent the following brands in Germany: John Jobb (footwear), Grenfell (outerwear), Macee (menswear), Buckingham (womenswear). The company also has a

showroom in Düsseldorf: Kaiserswertherstr. 144, 40474 Düsseldorf. Their key accounts include Mäntelhaus Kaiser (Hanover) and Schnitzler

(Münster).



Recommended Action Following Receipt of First Activity

This report gives a general overview of the German market. UKTI Germany will be happy to provide individual British footwear suppliers with targeted

market information, research and in-market help.

Write in German to the contacts given in the report, mentioning the trade team that has prepared the list. German firms receive many such approaches from potential suppliers and are very selective in which ones

they respond to. Use the letter to make it clear to the German contact that you are a valuable potential partner. Enclose with the letter:

Your company profile in German including: - overview of your product

- how long your company has been in business - number of employees

- the name of the main contact and his/her responsibilities - the name of the German speaker in the company (if any) - the company's main markets and customers

- your objectives for the German market

Product literature, brochures, etc. This should be in German or at least contain a German insert describing the main features.

Export price list in Euros, on a cip basis.

If you do not hear anything within two to three weeks, we suggest you follow up by phone if you have a German speaker or by fax/e-mail. It is

worth doing so, as this will show a serious interest in doing business. If you get a positive response, an early visit to Germany could be a

worthwhile next step.

It may also be worth visiting or exhibiting at a German trade fair in the sector you cover. The trade association for this sector or the International Sectors Groups of UK Trade & Investment in Glasgow (tel. 0141 228 3671)

will be able to give details of whether support may be available through a UK sponsored joint venture at the fair.

Background Information on Germany Useful background information on Germany is available at

www.uktradeinvest.gov.uk. This UK Trade & Investment web site holds information for exporters to all markets and is a useful point of reference for

general and sector information on each country.

http://www.uktradeinvest.gov.uk/



In-Market Follow Up and Next Activity

We should be delighted to discuss this report and your next activity in the market and look forward to welcoming you in Germany.

Other German Speaking Markets Our colleagues in Austria and Switzerland will be happy to offer advice and

assistance on exporting to their markets - and your German trade literature will be valid there too.

British Embassy Vienna Austria Please contact [email protected]

British Embassy Berne Switzerland

Please contact [email protected]

Annette Klerks 24.01.2007









ANNEXES

Workplan

A Professional Approach

General Information on the German Footwear Market

UK Trade & Investment Locations in Germany

Postal Code Map of Germany



Mr Nicholas Parry-Billings Head of Marketing

British Footwear Association 3 Burystead Place Wellingbrough

NN8 1AH

British Consulate-General

Düsseldorf

Yorckstrasse 19 40476 Düsseldorf

Telephone : (0211) 9448 219 Facsimile : (0211) 4863 59

[email protected]

www.uktradeinvest.de

29 November 2006

Dear Mr Parry-Billings

OVERSEAS MARKET INTRODUCTION SERVICE FOR GERMANY WORKPLAN FOR ORDER REFERENCE NUMBER: GER0905

Thank you for your order.

Following your discussion with Annette Klerks, we have drafted a workplan to meet your requirements. Annette will coordinate the research in Germany.

Workplan For Germany "Central" (Düsseldorf) OMIS Service Level £1700

Total Cost £1700 1. First Activity

For your marketing campaign at the forthcoming GDS in March 2007, we will provide:

a validated list with contact details of up to 100 relevant footwear

retailers plus contact details of agents at the top-end of the market. The emphasis will be on updating the contact’s database and not on additional market information. We will focus on the larger footwear

chains plus top-end retailers and agents in the fashion centers of Berlin, Munich, Düsseldorf, Cologne and Stuttgart.

http://www.britische-handelsfoerderung.de/



2. Methodology

The trade team in Düsseldorf will prepare the report using information obtained on a selective basis from local business contacts, local databases, trade publications, fair catalogues, trade associations and the internet.

To clarify what we mean by validated list: we will telephone and check the

address, telephone, fax and website details of each company and provide the name of a suitable contact. We confirm that the company does deal in the type of product or service under offer and that they are interested in

principle in receiving offers in that sector. In Germany, companies rarely express firm interest in a product or service over the telephone. Of course,

if a contact did ask for more information or expressed firm interest during the validation process, this is noted against the entry under ‘Comment’ in the report.

3. In Market Help

Counselling/mentoring by trade staff in Düsseldorf at the forthcoming GDS fair in March 2007.

4. Delivery Deadline

The expected delivery of the First Activity is: 24 January 2007

We have given you one week to accept the workplan but the sooner you start the acceptance process the sooner we can commence research. If the deadline for acceptance is missed, I am afraid we will have to revise the

delivery date quoted above.

Options – if you: ● are content with the proposed service, please click "Accept

Workplan" on your screen.

● wish to amend the workplan, please proceed as follows: a) Minor Amendments: click on “Accept Workplan” and then use the “Add

Comment” function in the margin.

b) Significant Amendments: click on “Request Changes to the Workplan”.



Once we reach a final agreement on the workplan and you have clicked the "Accept Workplan" button on your screen, the workplan and order may no

longer be edited. Your Business Link will contact you for payment once you have approved the service. The First Activity in the workplan cannot be delivered until payment has been received.

Please do not hesitate to contact me or Annette (0049 211 9448 209) if you

have any questions about the workplan or the online service. I look forward to hearing from you soon.

Yours sincerely

Sylvia Tunmore Central Coordination Unit



A PROFESSIONAL APPROACH Sven Riemann offers tips for greeting and meeting your German business partner

Even though the European Union and its constituent parts have been developing

together over the last 30 years, there are still many cultural differences between

the UK and Germany. British companies exporting to Germany may have already

experienced these differences. It is worthwhile exploring these in more detail.

The British visualisation of the German stereotype typically involves a Bavarian

dancing in Lederhosen and holding a beer. This is the fun side. However, in

business the Germans have a reputation for being thorough and correct. Therefore,

when doing business in Germany, it is necessary to adapt to this.

When first contacting a representative of a German company, you will need to

address him with his correct title. For example, as academic titles are used in

Germany as a matter of course, it is important to know if they have a doctor title.

In Germany, even lower-level employees sometimes address each other with their

titles and last names when talking between themselves. This rule is only broken

when an older or more experienced colleague suggests they call each other by their

first names. The German language reinforces this formality: the "Sie" form is the

official "you", while "Du" (which also means "you") is only for family and close

friends. This may seem quite strange to a British person but the use of Mr and Mrs

was standard in Britain until relatively recently. Since the 1970s the trend has

moved to using first names and slowly, with these British and American influences,

certain companies in Germany are changing to using a more informal approach.

When starting a conversation with a German business partner, clear, direct

argumentation and concise presentation is important. Professional and formal

behaviour is vital. What is being said will be taken seriously, promises made are

held and small talk is withheld! Be careful when using humour as German and

British sensibilities are very different in this respect. Avoid black humour and

indirect communication which can be confusing and, at worst, offensive.

Furthermore, you might find that during conversation, your partner is very direct in

expressing his views and opinions. This attribute can seem rude to a British

person, who is more used to a " hidden language ". For example, if you are trying

to arrange a meeting with your German partner and he has no interest, he will

inform you directly rather than using English, indirect style, such as "Well, in the

future, I might be interested".

A meeting with your potential business partner is your ideal goal and is worth

thorough preparation, especially as the Germans have a reputation for being well

prepared and being up to speed. As when arranging meetings with business people

of any nationality, it is a good idea, and conveys a professional approach, if you

confirm the meeting with a letter/fax including time and date, a list of attendees

(with their positions) and an agenda. This shows good business manners and

demonstrates credibility. Be punctual for the meeting and if you are delayed - even

by as little as five minutes - telephone to let them know.



At the first point of contact, a "Guten Tag" greeting, together with your name and a

firm handshake, shows that you mean business. Once you have arrived in the

meeting room, try to keep the chat short. As a German would say, "If I were

interested in the weather, I would talk to a meteorologist". Aim to keep to the

agenda as much as possible. You might find that if the partner is from the former East Germany, his English is not so good. In such a case, you might need a

German speaker to support you. Germans in general like to speak foreign

languages and therefore your partner’s English might be good enough to conduct

the meeting in English - but do not assume so!

During the meeting you will find that Germans are impressed with quality,

reputability and reliability. The formality and respectable distance to you is usual

and should not be taken the wrong way. Unlike in, say, southern Europe, business

and pleasure in Germany are often separated.

Once finished, the meeting can be ended with "Auf Wiedersehen" and again a

strong handshake. At this point, it makes a good impression to send them a

letter/fax summarising what you have discussed and what further points need to be

pursued. These action points will probably form the basis for long-term plans,

which are viewed as crucial by managers in Germany.

All this may seem a large amount of work in comparison with that required for

recruiting potential British customers. However, you will find that the Germans,

once they have begun business with you, will be keen to develop the relationship

and will remain loyal. When describing business culture, one inevitably falls into

the trap of stereotyping - so one might describe the attitude to business adopted by

Germans in larger cities such as Munich and Frankfurt as being "Anglo-Saxon".

However, in the business arena, paying attention to cultural diversities and

behaving appropriately could make the difference between a deal or no deal. As

the old adage goes: it is better to be safe than sorry!

Sven Riemann is Manager of Marketing Services at the German-British Chamber in London.



General Information on the German Footwear Market

Size of the Market and Imports Supply

The market volume of footwear in 2004 was estimated to be in the region of € 10.1 billion (at retail prices). The imports of footwear to Germany are

characterised by a strong trend towards price deflation. While the number of pairs imported in 2005 rose by 12.6% to 412 million pairs, the total value of all imports only rose by 3.4% to € 3.9 billion. This trend started in 2002

and has not yet come to an end. Accordingly, the retail prices for shoes fell in 2005 by 1.3%.

One reason for this deflation is the growing importance of footwear suppliers from Asia, in particular from China and Vietnam.

The 10 biggest suppliers of footwear to Germany in 2005 were:

1. China 225 Mio Pairs +93.9% 2. Vietnam 67 Mio Pairs - 19.1%

3. Italy 38 Mio Pairs - 18.3% 4. Netherlands 14 Mio Pairs + 7.7%

5. India 11 Mio Pairs - 2.7% 6. Rumania 11 Mio Pairs +19.2% 9. Indonesia 9 Mio Pairs - 6.6%

10. Austria 7 Mio Pairs -28.5%

Imports from the UK amount to 2.1 million pairs representing only 0.4% of the total footwear imports. In general, imports from the UK to Germany are

at a relatively high price point with the average price per pair of € 26.10 (Jan-June 2005). In contrast, the average import price of shoes from other EU countries during this period was € 15.46 and from Asian countries only

€ 5.38. These figures indicate that British footwear has only achieved significant market share in particular niche areas of the market such as

traditional mens shoes, young fashion brands and designer shoes. Ladies shoes take the biggest share of the market, followed by mens/boys,

childrens sports and slippers.

17%

53%

12%

4%

7% 7%

Share of Product Lines 2004

Mens/boys

Womens/girls

Childrens

Slippers

Sports

Othes



Source: Taschenbuch des Schuhhandels, 2005/6, Düsseldorf, 2006.

The Footwear Retail Trade

In 1996, there were some 8,353 specialised footwear retailers in Germany. In 2003, only 6,350 were left. The German footwear trade is currently undergoing a period of structural changes. In particular smaller independent

specialised footwear retailers are under pressure and it is estimated that their number has gone down by about 10% over the last four years.

The majority of independent specialist footwear retailers are members of one of the footwear purchasing rings such as Ariston-Nordwest Ring,

Garant, Rexor, Sabu or GEB Schuhgroßeinkaufsbund. The members of the purchasing rings still account for about 40% of market share. Due to the

purchasing conditions offered by the rings, their members are able to compete against retail chains.

Specialist footwear chains like Deichmann, Reno, Bahner Group and Görtz hold about 30% of the market. In general chains have recently performed

slightly better than the independent retailers, however, their turnover has also declined.

Non-specialist retailers like fashion boutiques, department stores or discount retailers (ALDI, Tchibo) have recently increased their market share

to 10%.

Source: BBE – Branchenreport Luxus 2006/7, Cologne 2007

Luxury -1%

Premium/Higher 11%

Middle 71%

Pseudo-Discount 10%

Discount 8%

Price Ranges 1992



These trends are also reflected in the development of the share of price ranges of footwear. The middle market brands in particular have lost out

against the premium brands i.e. the price level designers such as BOSS and the so-called pseudo-discount price level of chains like DEICHMANN. The market share of the luxury brands or the discount retailers like ALDI

remained stable.

Source: BBE - Branchenreport Luxus 2006/7, Cologne 2007

Luxury

1%

Premium/Higher

13%

Middle

58%

Pseudo-Discount

20%

Discount

8%

Price Ranges 2005



Selling through agents and distributors

Successful suppliers need good representation in the German market and need to be prepared to develop the market in close co-operation with their German distributor or agent.

Commission agents (footwear agents and fashion agents) continue to play a

significant role in the market - particularly at the high-end and luxury end of the market mostly targeting independent retailers but also selling to key accounts. Companies seeking to appoint German agents should be aware of

the terms and conditions of European Agency Law. Most of these agents can be found in the fashion centres of Germany (Düsseldorf, Munich, Hamburg

and Berlin).



UK Trade & Investment Services in Germany www.uktradeinvest.de BERLIN

(Region: North)

British Embassy Trade Section Wilhelmstraße 70 D-10117 Berlin Tel. +49 (0)30 20457-0 Fax. +49 (0)30 20457-577 E-Mail: [email protected]

Commercial Area: Federal State Population (m) - Berlin 3.39 - Brandenburg 2.58 - Mecklenburg-West Pomerania 1.74 - Saxony 4.35 - Saxony Anhalt 2.59 - Thuringia 2.39 - Bremen 0.67 - Hamburg 1.73 - Lower Saxony 7.98 - Schleswig-Holstein 2.82

DÜSSELDORF (Region: Central)

British Consulate-General Trade Section Yorckstraße 19 D-40476 Düsseldorf Tel. +49 (0)211 9448-222 Fax. +49 (0)211 48 63 59 E-Mail: [email protected]

Commercial Area: Federal State Population (m) - North Rhine-Westphalia 18.08 - Hesse 6.09 - Rhineland-Palatinate 4.06 - Saarland 1.07

MUNICH

(Region: South)

British Consulate-General Trade Section Bürkleinstraße 10 D-80538 München Tel. +49 (0)89 21109-0 Fax. +49 (0)89 21109-155 E-Mail: [email protected]

Commercial Area:

Federal State Population (m) - Bavaria 12.39 - Baden-Württemberg 10.66

Central Co-Ordination Unit

(Germany-wide)

British Consulate-General Central Commercial Co-Ordination Unit Yorckstraße 19 D-40476 Düsseldorf Tel. +49 (0)211 9448-222 Fax. +49 (0)211 48 63 59 E-Mail: [email protected]



POSTAL CODE MAP OF GERMANY

Overseas Market Introduction Service · PDF fileDates: July 2007 (tbc) Venue: Premium Exhibitions Schlesische Strasse 29/30 D-10997 ... Assima, Dornemann, Fishbone, Longo, Signum,

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