Eight percentage point increase in male viewership during IPL Top 20 programmes (1630 – 2430) (All channels) IPL dominating the 1630-2430 time band. All top 20 programmes are IPL matches Avg TRP of top 20 programmes: Pre-IPL 2.8; during IPL 5.08 ALL INDIA North West* West Bengal Andhra Pradesh Karnataka Tamil Nadu Kerala New Delhi Mumbai Kolkata Hyderabad Bangalore Chennai KKR/RCB (Bangalore) MI/RCB (Mumbai) CSK/MI (Chennai) DC/KKR (Kolkata) DC/RR (Hyderabad) KP/RR (Jaipur) RR/DD (New Delhi) KP/MI (Mohali) DC/DD (Hyderabad) CSK/KP (Mohali) RCB/RR (Bangalore) KKR/CSK (Chennai) Royal Challengers Bangalore Mumbai Indians Kolkata Knight Riders Deccan Chargers Kings XI Punjab Rajasthan Royals Chennai Super Kings Delhi Daredevils 18 Apr 18 Apr 23 Apr 20 Apr 24 Apr 21 Apr 21 Apr 25 Apr 22 Apr 19 Apr 19Apr 26 Apr 7.2 5.9 5.9 5.8 5.4 5.3 5.1 5.0 4.7 4.5 4.0 3.6 Match 1 Match 5 Match 8 Match 4 Match 9 Match 6 Match 3 Match 10 Match 7 Match 2 Match 12 Match 11 Star Plus Zee TV Sony 1 2 3 4 5 6 7 8 9 10 11 12 Prime time Prime time Prime time Evening Prime time Prime time Prime time Prime time Prime time Evening Prime time Prime time ALL INDIA West Bengal North West* Karnataka Andhra Pradesh Tamil Nadu Kerala Mumbai Hyderabad Kolkata New Delhi Bangalore Chennai 131 62.8 36.7 13.8 10.5 14.2 3.8 12.5 14.2 9.4 5.7 5.6 6.4 74.2 37.4 23.6 7.5 5.8 5.5 1.4 7.7 7.5 5.9 3.6 3.1 2.2 57 60 64 54 56 38 38 61 53 63 63 55 34 Market Total population (million) Cumulative reach (mn) Market Avg TRP % of population reached through IPL Overall cumulative reach for the first 12 matches Overall share gain for the channel across dayparts... Evening to prime time band for the channel during IPL jumps by 404% over the previous week ...results in denting viewership across key genres including general entertainment Share of viewing (Time: 16.30 to 24.30) IPL scorecard on ratings Team-wise ratings IPL averaging at a TRP of 5.2 (first 9 match days) Date Matches (Played at) Ratings (%) Team name Ratings (%) Match sequence Match ranking Time band 5.2 6.0 6.0 4.6 4.4 3.6 3.2 6.9 6.7 6.5 5.6 5.2 3.5 *North West India (Gujarat, Maharashtra, Madhya Pradesh, Punjab, Chandigarh, Himachal Pradesh, Rajasthan, Haryana and Delhi) Source: TAM; TG: CS 4+; Period: pre-IPL (4 Apr-12 Apr) & 18 Apr – 26 Apr 2008 Source: MindShare Insights Graphics by Sandeep Bhatnagar/Mint 17.1 16.8 16.6 15.9 14.8 14.4 14 9.8 0600-0959 9 days of IPL Pre-IPL Business news English entertainment English movies English news Fashion & lifestyle Hindi mass Hindi movies Hindi news Hindi niche Infotainment Kids Music Sports 501% 404% 1000-1359 1400-1759 1800-2159 Pre-IPL 9 days of IPL 2200-2559 13.93 4.89 2.85 3.88 3.87 19.94 16.72 0% 20% 40% 60% 80% 100% 6.08 3.49 4.54 3.91 6.43 Pre-IPL Male 55% Female 45% 9 days of IPL Male 63% Female 37% Higher walk-ins from the 35 yrs + age group during IPL Pre-IPL Age 55+ 8% Age 45-54 11% Age 35-44 11% Age 25-34 20% Age 15-24 27% Age 10-14 13% Age 4-9 9% 9 days of IPL Age 55+ 12% Age 45-54 13% Age 35-44 13% Age 25-34 20% Age 15-24 26% Age 10-14 10% Age 4-9 6% Six percentage point increase in SEC A. Overall increase seen through SEC A to C Pre-IPL Pre-IPL (4 Apr-12 Apr 2008) Sec D 38% Sec C 22% Sec B 24% Sec A 16% 9 days of IPL Sec D 27% Sec C 24% Sec B 27% Sec A 22% Programme Channels TRP % Chhote Ustad Bidayi Kyunki Saas Bhi Kabhi... Banoo Main Teri Dulhaan Saath Phere Kahaani Ghar Ghar Ki Naagin-Vaadon Ki Agni Pariksha Kasturi Kasamh Se Prithviraj Chauhan Maayka Kis Desh Mein Hai Meraa Dil Betiyann Ghar Ki Lakshmi Saibaba Jo Jeeta Wohi Super Star Baa Bahoo Aur Baby Raja Ki Aayegi Baarat Aladdin Jaanbaaz Ek Jalwe Anek CID 4.66 3.91 3.78 3.64 3.41 3.15 2.94 2.9 2.84 2.84 2.76 2.63 2.56 2.52 2.4 2.23 2.19 1.8 1.71 9 days of IPL (18 Apr-26 Apr 2008) Programme Channel: SET MAX TRP % DLF IPL T20 KKR/RCB-BG DLF IPL T20 DC/KKR-KO DLF IPL T20 DC/RR-HY DLF IPL T20 CSK/MI-CH DLF IPL T20 MI/RCB-MU DLF IPL MID-GAME ANALYSIS DLF IPL T20 KP/RR-JP DLF IPL T20 RR/DD-DL DLF IPL MID-GAME ANALYSIS DLF IPL POST-GAME ANALYSIS DLF IPL T20 KP/MI-MO DLF IPL T20 DC/DD-HY DLF IPL T20 CSK/KP-MO DLF IPL T20 RCB/RR-BG DLF IPL T20 CSK/KP-MO DLF IPL T20 KKR/CSK-CH DLF IPL PRE-GAME ANALYSIS DLF IPL MID-GAME ANALYSIS DLF IPL MID-GAME ANALYSIS DLF IPL MID-GAME ANALYSIS 7.3 6.6 6.3 6.0 5.9 5.7 5.7 5.5 5.4 5.4 5.4 5.1 5.1 4.2 4.0 3.8 3.7 3.7 3.7 3.5