Overall Beverage Industry

8/2/2019 Overall Beverage Industry

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Study on IndiaBeverage market

By:

Shaik [email protected]


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India - Land of Business Opportunities

Population: Over 1.2 billionGDP: Over US$ 691 billion

GDP Growth: 8.8%


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Alcohol Market in India India is one of the fastest growing alcohol

markets in the world

India is the world's largest whisky drinking

nation

About 80% of whisky is sold at below Rs.200

per bottle and 1% above Rs.600.

The UB Group (35%) has a market share of

35% + 13% = 48% after merger of Spirits

Division of Shaw Wallace (13%)


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Alcohol Market Share :Branded spirits market in India is 119 million cases out of which

Whisky 55%,

Rum 27%,

Brandi 14%, Gin 3%,

Vodka 1%.

.

1

%

3

%

14%

27% 5

5%

Whisky 55%, Rum 27%, Brandi 14%,

Gin 3%, Vodka 1%.


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Market Trend :


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Indian Beverage Industry India has a population of more than 1.2

Billions which is just behind China.

Beverage Industry which is directly related to

the population is expected to maintain a robustgrowth rate

The majority of Indian consumers (75%) still

consume non-alcoholic store-bought beverages Indian whiskies have seen an unprecedented

growth (65-70%) in the past decade


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Fruit Drink Market : Major Players& Brands

Company Brand Products

Parle Agro Frooti, Appy Mango, Apple, Lime, Guava, Pineapple

Godrej Foods Jumpin, Real Mango, Apple, Lime, Guava,Pineapple

Hindustan Grapy Red Grapes, Foods, Litchi etc.

HP Agri HPMC Apple

Mohan Meakins Gold Coin Apple juice

Modern Foods Rasika Mango, Guava

Pepsi Food Slice Mango

NAFEED Nafed Apple, Mango, Guava,

pineapple, OrangeCoca-Cola Mazaa Mango


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Types of alcoholic beverages Indian made foreign liquor (whisky, rum,

brandy, gin and vodka )

Beers,

Wines,

Country liquor,

Illicit and/or home brewed beverages and A small but growing foreign-made foreign

liquor segment


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Key Figures on Indian BeverageIndustry(2011):

India ranked 3rd in largest beverage consumption

after the USA and China

Majority of Indian consumers:75% consume Non-

alcoholic beverages and 25%Alcoholic Beverages Indian Beer Market Growth Rate: 7 - 8 % every years

4 large breweries have 84% of the Alcohol market The Indian soft drink market is worth Rs. 21,600

million a year with a growth of around 7%.


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The Leading Beverage Companiesand Their Competitive Brands

1. Coca-Cola Company

2. PepsiCo

3. UB Group 4. Dabur India Ltd

5. TATA Global Beverages Ltd [TATA Tea]

6. Nestl India 7. Caf Coffee Day

8. Red Bull India Pvt Ltd


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Major Market under IndianBeverage Industry

1. Indian Non-Alcoholic Beverage Market

2. Indian Soft Drink Market

3. Indian Tea Market

4. Indian Alcoholic Beverage Market

5. Indian Beer Market 6. Indian Wine Market


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Key Risks To The Beverage Industry Scarcity of Water supply.

The market growth for alcoholic drinks is particularly

strong in emerging in Indian economy

Driven by a range of socio-economic factors .Theseinclude favorable demographics such as the greater

proportion of young people reaching the legaldrinking age and increased per capita income andurbanization in India.


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Future Projections Of IndianBeverage Industry

Beverage Industry is projected to have overallgrowth between 8% -8.5 %

Indian non-alcoholic drinks market is expected

to around 15%during 2009-2012. India Alcoholic Drinks Market to Grow Over

9% during 2009-2013

Fruit/vegetable juice market will grow ataround 30 per cent in value terms during 2009-2012


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Beer MarketMarket Size

70 million cases market

Growth rate :- 10-12 % per annum Major market zone:-South and West

account for bulk (> 75 %) of this market

Major beer consuming centers :-Maharashtra(Mumbai),Karnataka (Bangalore), Tamilnadu

(Chennai)


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Best beer brand in India:

BEER BRAND PEOPLE LIKE MOST

40

25

3228

2530

05

1015202530

354045

Hawa

rd5000

Kingfisher

Meakin

s10000

Golde

nEagle R.C. Ot

her

ATTRIBUTE

VALUE


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Manufacturers of Indian whisky

UB Group (Mallya family) (India)

Shaw Wallace & Co Ltd.

Mohan Meakin Ltd. (India) (Mohan family)

Amrut Distilleries John Distilleries

Khemani Group

Allied Blenders and Distillers Ltd.

Shivalik Distilleries (Punjab) Radico Khaitan Ltd. (India)

Jagatjit Industries Ltd. (India)
http://en.wikipedia.org/w/index.php?title=Amrut_Distilleries&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Khemani_Group&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Khemani_Group&action=edit&redlink=1http://en.wikipedia.org/wiki/Punjab,_Indiahttp://en.wikipedia.org/wiki/File:United_Breweries_Group_Logo.svghttp://en.wikipedia.org/wiki/Punjab,_Indiahttp://en.wikipedia.org/w/index.php?title=Khemani_Group&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Khemani_Group&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Amrut_Distilleries&action=edit&redlink=1


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Manufacturers of Indian whisky

Millennium Alcobev Ltd. (India, merged with UB Group in2005)

BDA Distilleries (India)

Shiva Distilleries Ltd. (India)

Polychem (India)

The Brihan Maharashtra Sugar Syndicate Ltd. (India)

Empee Distilleries Ltd. (Purushothaman family) (India)

N.V Group

Som Distillery

Khoday

Premier Distilleries
http://en.wikipedia.org/w/index.php?title=Som_Distillery&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Som_Distillery&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Khoday&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Khoday&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Premier_Distilleries&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Premier_Distilleries&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Premier_Distilleries&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Premier_Distilleries&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Khoday&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Khoday&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Som_Distillery&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Som_Distillery&action=edit&redlink=1


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Global Whisky Brand in India

SABMiller Plc (South Africa)

Pernod Ricard Groupe (France)

Foster's Group Ltd. (Australia) Bacardi & Co Ltd. (Bermuda)

Diageo Plc (England
http://en.wikipedia.org/wiki/File:Jack_Daniels_Logo.jpghttp://upload.wikimedia.org/wikipedia/en/d/da/Johnnie_Walker_logo.svg


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Brand performance: Growth 2011 Bagpiper Whisky 56%

McDowells No.1 Whisky 18%

McDowells No.1 Brandy 21%

McDowells Celebration Rum 7% McDowells Signature Whisky 38%

Old Cask Rum 1 Gilbeys Green Label Whisky 4%

Blue Riband Gin Series 27%

Antiquity Rare Whisky 53% Royal Challenge Whisky 6%

Directors Special Black Whisky 54%
http://en.wikipedia.org/wiki/File:Bagpiper.jpg


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BagpiperWhis

ky,56

AntiquityRare

Whisky,53

DirectorsSpecialBlack

Whisky

,54

McDowellsSignature

Whisky,38

BlueRibandGinSeries

,27

M

cDowellsNo.1

Brandy

,21

M

cDowellsNo.1

Whisky

,18

M

cDowellsCeleb

rationRum

,7

RoyalChalleng

eWhisky

,6

GilbeysGreen

LabelWhisky

,

4

OldCaskRum

,1

0

10

20

30

40

50

60

Growth and Performance for year 2011

Bagpiper Whisky Antiquity Rare WhiskyDirectors Special Black Whisky McDowells Signature Whisky

Blue Riband Gin Series McDowells No.1 BrandyMcDowells No.1 Whisky McDowells Celebration Rum

Royal Challenge WhiskyGilbeys Green Label Whisky

Old Cask Rum


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Global beer brand in India

Sab Miller

Carlsberg

Asian Pacific Breweries ( APB ) Singaporean Heineken


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Beer Manufacturer in India

Asian Pacific Breweries ( APB )

Singaporean

Cannon 10000

BaronsTiger


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Beer Manufacturer in IndiaUB Group

Kingfisher Strong Kingfisher Mild

London Pilsner

Zingaro
http://en.wikipedia.org/wiki/File:United_Breweries_Group_Logo.svg


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Beer Manufacturer in IndiaSab Miller

Foster

Royal Challenge

Hayward 5000

Hayward 2000

Knock out

Amberror


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Beer Manufacturer in IndiaMohan Meakin

Meakins 10000

Golden Eagle

Golden Eagle Deluxe Premium

Black knight Super Strong

Solan No.1 Extra Strong

Solan No. 1 Super Strong

Gym Khana

Golden Eagle Herbal Beer

Asia 72 Mild Beer

Lion Beer


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Beer market in India:United Breweries Ltd :

50.30%

Sab Miller 34.20%

APB 4%

Mohan Meakin 10.10%

Other 1.40%UnitedBreweries

Ltd:50.30%

SabMiller

34.20%

APB

4%

MohanMe

akin10.10%

Other

1.4

0%

0

10

20

30

40

50

60

Beer Market In India

Beer Market In India

nited Breweries Ltd : 50.30% Sab Miller 34.20% APB 4%

ohan Meakin 10.10% Other 1.40%


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Wine Consumption in India: Mumbai: 39%

Delhi: 23% Bangalore : 9%

Goa 9%

Rest India 20%


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Thank You

Overall Beverage Industry

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